Kara Kelly

I remember when it was easy to make user-centered decisions. The year was 2015, and at the time, CallRail only had about a few hundred users to its name. Cue the dream sequence, everyone! Four years prior, our CEO Andy Powell needed a call tracking software for his startup, Bimmershops. At the time, call tracking…

In this series of three posts, we asked members of our product team to share their first-hand account of one of the world’s most prestigious and innovative technology conferences, SXSW.  Delight your users, promote design-thinking, be a storyteller, make it beautiful, consider the IoT (internet of things)… don’t worry, all the user experience (UX) and…