Jules Tompkins

Jules Tompkins is the Content and Communications Manager at CallRail.

by Jules Tompkins  Dec 30, 2019

8 call tracking metrics your agency should be monitoring for clients

One of the most important features of call tracking is its ability to illuminate offline marketing and customer activity. This is made possible by the wealth of data points that are accessible only when you’re using software that can generate call tracking metrics from each inbound call. These metrics can provide valuable insights to improve…

by Jules Tompkins  Dec 4, 2019

5 marketing attribution pitfalls marketers must avoid

Marketing attribution has grown in complexity over the last decade-plus, thanks in part to an unprecedented proliferation of new advertising platforms and new content types. Getting attribution right is not just an onerous endeavor, but the no. 1 pain point facing today’s marketers –– more challenging than getting organizational buy-in, budget, audience insights, or proper…

by Jules Tompkins  Nov 19, 2019

CallRail named to Deloitte Tech Fast 500 for fourth consecutive year

CallRail has been named to Deloitte’s Tech Fast 500 list for the fourth year in a row. We were one of 22 Georgia companies to make the list, which is comprised of the 500 fastest growing technology companies in North America, based on fiscal year revenue growth from 2015 to 2018. At no. 281 on the…

by Jules Tompkins  Sep 17, 2019

With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’

Gravity Digital is a Houston-area full-service marketing agency that produces amazingly clever content assets like this video for their healthcare clients. When the Gravity team bundles these assets into a campaign, they’re focused on one thing: Driving more qualified website traffic for their clients.  But healthcare isn’t ecommerce. It’s not always simple to tie the…

by Jules Tompkins  May 17, 2019

CallRail named to Inc.’s Best Places to Work list for second consecutive year

Last May, CallRail was named to Inc.’s third annual Best Places to Work list. We had previously made similar local lists, but recognition on Inc.’s national list felt like a really big deal. We celebrated with cake and champagne. Since the 2018 list came out, we have grown our employee headcount by about 45 percent.…

by Jules Tompkins  Apr 2, 2019

What is lead tracking?

Lead tracking is the process of determining the source of leads, actively monitoring where leads are in the sales and marketing funnel, and pursuing the appropriate actions to move the lead to the next stage and close the sale. Jules Tompkins and Carolyn Lyden contributed to this post. Why do sales and marketing need lead…

by Jules Tompkins  Mar 6, 2019

How much should you pay a PPC agency? A look at the going rates for PPC management

“You have to spend money to make money.” At some point in your life, you’ve probably heard this tired adage. While it’s neither novel nor iron-clad, it’s kind of the mantra the pay-per-click industry lives by. And hey, if the money you’re spending is PPC money, there’s a pretty good chance you’re going to make…

by Jules Tompkins  Mar 5, 2019

CallRail named to AJC ‘Top Workplaces’ list for third straight year

On Sunday, the Atlanta Journal-Constitution — our local newspaper — released its annual list of the best workplaces in Atlanta. We made the list for the third straight year! CallRail was one of 4,300 companies asked to participate in the contest, and was one of 150 companies to be selected to the final list. We’re one…

by Jules Tompkins  Feb 22, 2019

Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting

When Bret Forster joined the Sagora Senior Living marketing team last summer, one of his first priorities was, well, exactly what you’d expect from a new digital marketing manager: He wanted to know which campaigns and keywords were driving conversions, and which ones weren’t. Sagora operates more than 30 retirement communities in Alabama, California, Florida,…

by Jules Tompkins  Feb 19, 2019

CallRail’s Agency Partner Program helps digital agencies market, sell, and grow

Back in November, a crew of some of our leading agency users paid a visit to CallRail headquarters here in Atlanta. During their trip, we offered them a sneak peek of new features and shared some best practices for convincing reluctant clients to board the bullet-speed attribution train. But we also teased something else: Our…

by Jules Tompkins  Dec 10, 2018

How to help your clients focus on the marketing metrics that really matter

There’s a debate in the baseball world around one very conventional statistic: Pitcher wins and losses. For decades, both fans and team executives have looked to this metric as a key indicator of a pitcher’s value. And while most have all but abandoned pitcher wins as any kind of meaningful indicator of pitching performance, it…

by Jules Tompkins  Sep 25, 2018

Earn better marketing insights & ROI with the new full-width waveform

Full-width waveform hits the call log in the latest CallRail update When it comes to user experience, sometimes it’s the most minor of tweaks that make the biggest difference. Consider, for example, Control Center on your iPhone. This wasn’t the noisiest thing Apple ever made. It wasn’t billboard-worthy. But it’s now where we can quickly…

by Jules Tompkins  Aug 8, 2018

Are phone calls really vanishing? Not for businesses

When I was a teenager, I had to closely watch my Cingular minutes to avoid getting in trouble for overage charges. And there were many months when the cell phone bill would arrive in the mail and I would get a rebuke from my folks for spending too much time on phone calls. Back then,…

by Jules Tompkins  May 23, 2018

CallRail named to Inc.’s 2018 Best Workplaces list

There have been a lot of milestones around the CallRail offices lately. We’re routing calls at record pace, adding new team members almost every week, supporting customers more quickly and efficiently than ever, and continuing to improve our product, making it more and more powerful for our growing number of customers. Today, we’re excited to…

by Jules Tompkins  Mar 15, 2018

Our new e-book shares how data-driven marketing agencies grow revenue with call tracking

Today’s marketers pore over data at every turn. Data is both a compass and a companion — helping them to decide which direction to go with a campaign and where to spend their dollars, while also backing up their work and giving them the ability to prove ROI. The digital landscape is riddled with data.…

by Jules Tompkins  Mar 1, 2018

CallRail again named to Atlanta Journal-Constitution’s Top Workplaces list

For the second consecutive year, CallRail has made the Atlanta Journal-Constitution’s annual Top Workplaces list. CallRail was one of 2,300 companies asked to participate in the contest and was one of 150 companies to be selected to the final list. The contest was conducted by Energage –– a Philadelphia-based human resources and consulting company. In the…

by Jules Tompkins  Jan 10, 2018

CallRail brings home inaugural Appealie award in overall SaaS category

The Appealie Awards are a brand new set of software honors created to recognize SaaS applications that delight users. On Wednesday, Appealie announced CallRail as a 2017 winner in its Overall SaaS category. CallRail joined applications like ChurnZero, LiveChat, Xero, and Zendesk as one of 16 winners in the category. In its inaugural selections, the…