Jules Tompkins

Last May, CallRail was named to Inc.’s third annual Best Places to Work list. We had previously made similar local lists, but recognition on Inc.’s national list felt like a really big deal. We celebrated with cake and champagne. Since the 2018 list came out, we have grown our employee headcount by about 45 percent.…

Lead tracking is the process of determining the source of leads, actively monitoring where leads are in the sales and marketing funnel, and pursuing the appropriate actions to move the lead to the next stage and close the sale. Jules Tompkins and Carolyn Lyden contributed to this post. Why do sales and marketing need lead…

On Sunday, the Atlanta Journal-Constitution — our local newspaper — released its annual list of the best workplaces in Atlanta. We made the list for the third straight year! CallRail was one of 4,300 companies asked to participate in the contest, and was one of 150 companies to be selected to the final list. We’re one…

When Bret Forster joined the Sagora Senior Living marketing team last summer, one of his first priorities was, well, exactly what you’d expect from a new digital marketing manager: He wanted to know which campaigns and keywords were driving conversions, and which ones weren’t. Sagora operates more than 30 retirement communities in Alabama, California, Florida,…

Back in November, a crew of some of our leading agency users paid a visit to CallRail headquarters here in Atlanta. During their trip, we offered them a sneak peek of new features and shared some best practices for convincing reluctant clients to board the bullet-speed attribution train. But we also teased something else: Our…

There’s a debate in the baseball world around one very conventional statistic: Pitcher wins and losses. For decades, both fans and team executives have looked to this metric as a key indicator of a pitcher’s value. And while most have all but abandoned pitcher wins as any kind of meaningful indicator of pitching performance, it…

Full-width waveform hits the call log in the latest CallRail update When it comes to user experience, sometimes it’s the most minor of tweaks that make the biggest difference. Consider, for example, Control Center on your iPhone. This wasn’t the noisiest thing Apple ever made. It wasn’t billboard-worthy. But it’s now where we can quickly…

When I was a teenager, I had to closely watch my Cingular minutes to avoid getting in trouble for overage charges. And there were many months when the cell phone bill would arrive in the mail and I would get a rebuke from my folks for spending too much time on phone calls. Back then,…

There have been a lot of milestones around the CallRail offices lately. We’re routing calls at record pace, adding new team members almost every week, supporting customers more quickly and efficiently than ever, and continuing to improve our product, making it more and more powerful for our growing number of customers. Today, we’re excited to…

Today’s marketers pore over data at every turn. Data is both a compass and a companion — helping them to decide which direction to go with a campaign and where to spend their dollars, while also backing up their work and giving them the ability to prove ROI. The digital landscape is riddled with data.…