Jessica Neal

Still using the old “How did you hear about us?” line? If you are, you’re also probably very aware of the tension between your inbound sales team and the marketing department. More often than not, that question and the conversation that follows, is not captured correctly or even at all, leading to a frustrated marketing…

In just a few days, we’ll be joining marketers from across the globe as we descend on the Boston Convention Center for HubSpot’s Inbound conference! With several different tracks focused on content, communication, and a slew of other topics, this show is a must for our marketing team. We are getting ready for the show…

Before launching your campaign, even before you start the framework, the first step in any data-driven marketing campaign should be to define goals and understand how they will be measured.  Your goals will dictate what metrics are important to your team and therefore, will drive the marketing tracking software you will use. For example, when…

    We’re joining other leading experts in the local search game to share in the hottest marketing strategies and trends at LocalU Advanced. These advanced-level sessions will give you the opportunity to discuss local search and SEO topics like keyword research, Google Analytics, and measuring ROI on your local campaigns. Additionally, attendees will be…

  Andy Powell, CEO and Co-Founder of CallRail, took home fourth spot on the elite list of Atlanta’s Top Entrepreneurs in the Upper Market Category last week when TiE Atlanta announced the 2016 honorees at the second annual award ceremony. “I’m honored to be included among the entrepreneurs recognized by TiE Atlanta,” said Powell. “I’m…

Growth and Culture: What Makes CallRail a Best Places to Work in Atlanta? CallRail was announced as one of the Best Places to Work in Atlanta in 2016 by the Atlanta Business Chronicle. This is the third year in a row CallRail has been recognized in the list. This year, CallRail ranked #7 in the mid-sized company…

If you’ve ever conducted a Google search on your mobile phone and clicked the call icon to make a reservation at your favorite Italian restaurant, you’ve utilized click-to-call. Click-to-call is an intuitive way for your customers to quickly reach you over the phone, and if you’re implementing a search marketing program, click-to-call can be key in…

Your prospects aren’t limited to only viewing your website, so why should your call tracking phone numbers be? Using call tracking phone numbers in all marketing campaigns increases the data your team has access to and can help optimize your future campaigns. Research from BIA Kelsey shows phone calls typically convert 10 to 15 times…

What do marketers really want? Marketing tools that get the job done.  At CallRail, we use a few different tools for our email communications, some of our favorites are highlighted below. MailChimp It all starts with a great email platform. We use MailChimp because it is powerful and easy to use. Not only can we send our…

Hunting for a marketing vendor is not easy. It’s hard to decide which platforms have the features you need and which just have great sales pitches. It’s easy to fall for one if you aren’t using a reliable checklist.  Recently, we presented a webinar that covered what questions to ask before you select a marketing vendor in a previous…