Auto-lead Data Format (ADF) has been the standard XML file format for capturing online sales leads in the automotive industry for the past 20 years. The format is used to record information from online car shoppers—including customer contact information and specifications for vehicles of interest—and transfer that information between the various software systems used for…

URL tracking parameters, also known as tracking codes or tracking tags, are tools that record the origin of a click. When someone clicks on a link in one of your ads, emails, or other marketing efforts, these little snippets of computer language, which are attached to the ends of URLs, capture all sorts of valuable…

More than 60% of Google’s search engine traffic came from mobile devices through the first six months of 2019, as more and more consumers moved their online purchasing journeys from desktop to mobile. For small business owners and digital marketers, call-only ads and call extensions are effective ways to capitalize on this trend, improve mobile…

Slack recently hit an impressive milestone: According to reports, more that 10 million active users log in to Slack every day to chat with coworkers, share files, and collaborate on projects. We can’t say we’re surprised — at CallRail, we’ve used Slack as our primary messaging tool for years. We love the way it brings…

Here on CallRail’s Product team, we’re dedicated to making multi-client management as easy and efficient as possible. That’s why we’re proud to announce several exciting new tools and enhancements in Account Center designed to help you get more done in less time. Streamlined client management These Account Center upgrades aim to make it even easier…

The convenience and functionality of the CallRail mobile app makes it a popular choice for when you’re on the go and need easy access to your call tracking data. SMB marketers and high-volume agencies alike have given the app high marks and plenty of positive feedback for its robust feature set and ease of use.…