Jay Hansborough

Jay Hansbrough is a UX Content Strategist at CallRail.

by Jay Hansborough  Mar 25, 2020

Get more out of your phone calls with Conversation Intelligence

Analyze every conversation in an instant. CallRail’s powerful Conversation Intelligence product delivers valuable insights while saving you time and money. Now available at a fixed monthly rate and includes a free, 14-day trial to start.   Understand the context of your calls Conversation Intelligence adds new value to CallRail’s existing functionality by tracking the channel…

by Jay Hansborough  Jan 28, 2020

Use Marketing Attribution To Optimize Your Ad Budget

Every purchase is the result of a consumer journey. That journey begins with a desire—I want a new hat to make me look cool in front of my friends!—and ends with an exchange that benefits your business—if you give me that hat, I’ll give you more money than it cost to make and market! While…

by Jay Hansborough  Dec 6, 2019

ADF for CallRail: Automatically create ADF files from your inbound phone calls

Auto-lead Data Format (ADF) has been the standard XML file format for capturing online sales leads in the automotive industry for the past 20 years. The format is used to record information from online car shoppers—including customer contact information and specifications for vehicles of interest—and transfer that information between the various software systems used for…

by Jay Hansborough  Nov 18, 2019

GCLID vs UTM: Understanding every click

URL tracking parameters, also known as tracking codes or tracking tags, are tools that record the origin of a click. When someone clicks on a link in one of your ads, emails, or other marketing efforts, these little snippets of computer language, which are attached to the ends of URLs, capture all sorts of valuable…

by Jay Hansborough  Oct 23, 2019

Call campaign tactics: Call-only ads vs call extensions

More than 60% of Google’s search engine traffic came from mobile devices through the first six months of 2019, as more and more consumers moved their online purchasing journeys from desktop to mobile. For small business owners and digital marketers, call-only ads and call extensions are effective ways to capitalize on this trend, improve mobile…

by Jay Hansborough  May 2, 2019

Instant call tracking notifications are easier than ever with our upgraded Slack integration

Slack recently hit an impressive milestone: According to reports, more that 10 million active users log in to Slack every day to chat with coworkers, share files, and collaborate on projects. We can’t say we’re surprised — at CallRail, we’ve used Slack as our primary messaging tool for years. We love the way it brings…

by Jay Hansborough  Apr 29, 2019

We’ve upgraded Account Center: New tools make client management easier than ever

Here on CallRail’s Product team, we’re dedicated to making multi-client management as easy and efficient as possible. That’s why we’re proud to announce several exciting new tools and enhancements in Account Center designed to help you get more done in less time. Streamlined client management These Account Center upgrades aim to make it even easier…

by Jay Hansborough  Apr 23, 2019

Enjoy seamless access to your call tracking data with our updated mobile app

The convenience and functionality of the CallRail mobile app makes it a popular choice for when you’re on the go and need easy access to your call tracking data. SMB marketers and high-volume agencies alike have given the app high marks and plenty of positive feedback for its robust feature set and ease of use.…