Jason Tatum
5 things your contact form data is telling you about your leads
It’s essential for all companies to have a contact form on their business website, no matter what their size. Contact and lead generation forms require website visitors to enter their email address and other kinds of personal information. Since they are used to gather information about prospects, contact forms give companies the opportunity to keep…
From non-profits to tech: How my career taught me to love ‘vertical slicing’
For many years — long before I was working at a tech company, or before I knew about marketing attribution or what ‘MarTech’ meant — my career was in the non-profit field. I worked in a lot of different capacities from the time I was about 18 until I was 32, in roles that took…
Get to Know CallRail’s SMS Analytics
In this series, our product owners give you a behind the scenes look at the process behind the product. As a product owner, what is your role throughout the development of a new feature? It starts off with a high level concept, possibly from a customer request, like “We should add SMS to the Activity table.”…