Janaye McGrew

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. It is clear why – people don’t like being sold to and many consumers are going ad blind, meaning they simply block out ads (and some even use ad blocking software). Organic reach on social media is declining, PPC ads…

Track ROI with call tracking and analytics Return on investment, or ROI, is used to measure success over time and helps steer future business decisions. ROI is especially important when it comes to marketing. Your marketing ROI illuminates which marketing channels you should be spending money on and the tools that are worth investing in.…

Today’s most successful marketers make their decisions based on careful data capture and analysis. This is especially true when it comes to online advertising. Most PPC platforms give advertisers the ability to measure clicks, but this leaves a blindspot between the time the visitor clicks an ad and the business answers the call. Call tracking…

A phone call is often the first experience that customers have with your business and it’s important that you make a good first impression. In fact, a Harrison Interactive study found that 86% of customers are willing to pay a premium for a better customer experience. Good customer experiences are crucial to any business’s success,…

While some may believe call recording is an old-fashioned method used to monitor calls, we’ve found that it’s an incredibly powerful call tracking tool. Time and time again, we’ve seen CallRail customers use the insight gained from recorded calls to transform their marketing campaigns and train their staff to improve their customers’ experiences. One of the…

There was a time when marketers relied on expensive focus groups, outdated data, and intuition to develop campaigns. Today, we understand that real-time, accurate data is necessary for high-performing marketing campaigns. One of the best ways to find this data is A/B testing. A/B testing, also known as split testing or bucket testing, is an…

Google Ads (formerly AdWords) has proven to be extremely effective in generating targeted leads and offers multiple features that allow advertisers to track the performance of their campaigns. One of the features that Google offers is the ability to track calls from ads. With Google’s forwarding numbers, advertisers can track calls generated by Google call…