Dedra Mitchell
The best call tracking features for agencies (and how they work)
As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…
4 client objections agencies face when selling call tracking (and how to overcome them)
Marketing agencies that understand the benefits of call tracking often find themselves putting in extra work to convince their clients that it can be a game-changer. Indeed, one of the biggest challenges you might face when setting up call tracking is reluctance on the part of the client. Set aside for a moment the fact…
Why clients break up with their agencies
Agencies and their clients working together is like any relationship. In the beginning, your agency is courting a potential client. You want to show why you’re the best and convince them you’re the agency for them, ensuring long-term client retention. Some potential clients are already taken, others just aren’t interested, and some decide your agency…
CAC and CPL 101: Why these metrics matter to agency clients
Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…
The missing metric: Why call tracking is a must for total attribution
Pinpointing when, how, and why conversions are happening is an ongoing challenge for marketers. Determining which metrics to track in order to gain a deeper understanding of conversions is even more difficult. Fortunately, there’s a solution: Attribution modeling. Attribution modeling provides insights that can help you better gauge how leads are interacting with campaigns and…
Improve your paid ads and score more leads: Level up your PPC marketing with CallRail
As a pay-per-click (PPC) expert, there’s no denying that your marketing tools are supremely important to your job. You live in powerhouse platforms like Google Ads (formerly AdWords) and are always on the hunt for the best software to juggle a near-infinite number of tasks. After all, using top-tier tools and methods is what helps…