Traffic to your business’s website is great — but if you can turn that traffic into a referral stream for inbound calls, that’s even better. Research shows that customers who make phone calls offer much more value to a business. In fact, six out of 10 prospects report wanting to jump straight to pricing discussions…

Savvy business owners know that earning high-quality leads through contact forms can be an uphill battle. A recent FormAssembly study revealed that, on average, only 27 percent of leads who fill out web forms are qualified. As discouraging as this might sound, designing a highly optimized contact form to help you qualify leads isn’t as…

Building a marketing budget is one of your most important — and often, most daunting — responsibilities. The money in your marketing budget is finite, and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011.…

As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…

Marketing agencies that understand the benefits of call tracking often find themselves putting in extra work to convince their clients that it can be a game-changer. Indeed, one of the biggest challenges you might face when setting up call tracking is reluctance on the part of the client. Set aside for a moment the fact…

Agencies and their clients working together is like any relationship. In the beginning, your agency is courting a potential client. You want to show why you’re the best and convince them you’re the agency for them, ensuring long-term client retention. Some potential clients are already taken, others just aren’t interested, and some decide your agency…

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

Pinpointing when, how, and why conversions are happening is an ongoing challenge for marketers. Determining which metrics to track in order to gain a deeper understanding of conversions is even more difficult. Fortunately, there’s a solution: Attribution modeling. Attribution modeling provides insights that can help you better gauge how leads are interacting with campaigns and…

As a pay-per-click (PPC) expert, there’s no denying that your marketing tools are supremely important to your job. You live in powerhouse platforms like Google Ads (formerly AdWords) and are always on the hunt for the best software to juggle a near-infinite number of tasks. After all, using top-tier tools and methods is what helps…