What is customer lifetime value?

Posted by
David Schroeder at CallRail
on October 29, 2019

Customer Lifetime Value (CLV) is the total value in revenue a customer represents to a company over the entirety of their business relationship or customer life cycle. It is one of the most important metrics to track for overall business performance. The importance of measuring CLV Customer Lifetime Value (CLV) can be one of the…

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How to get the most out of CallRail’s VWO integration

Posted by
David Schroeder at CallRail
on February 13, 2018
get phone call data to appear in google analytics

What is VWO? Visual Website Optimizer (VWO) is an online software used to A/B test different versions of webpages for effectiveness in achieving specific results. For example, if you wanted to know whether your website would convert more visitors into customers by changing the main headline on the homepage. VWO would allow you to easily…

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