Erica Hawkins

by Erica Hawkins  Feb 12, 2014

4 Reasons Call Tracking is Necessary for Marketing Agencies

Marketing agencies use every channel they can to get valuable leads for their clients. But with offline campaigns, how are they measuring performance?

by Erica Hawkins  Jan 14, 2014

How a Strong Vocabulary Can Help You Reach Out To Your Customers

A good idea can go to waste if it can't be effectively communicated with someone else. After all, how can other people appreciate it if you can't properly explain what it's about? The potential of this good idea will simply be lost if you can't find the right words for it.

by Erica Hawkins  Jan 10, 2014

How to Utilize Customer Call Data To Increase and Improve Sales

Collecting call data can help companies increase their sales by creating marketing campaigns that are more effective.

by Erica Hawkins  Jan 9, 2014

Eight Offline Advertising Techniques You Can Try This Year

Outbound marketing strategies and traditional methods are still relevant. Learn about different offline advertising techniques to try this year.

by Erica Hawkins  Jan 8, 2014

5 ways to increase your online marketing ROI today

The aim of any marketing campaign is to enable your business to make new sales, and/or increase its sales volumes. However, even as you roll out your marketing efforts, you might wonder whether your preferred marketing channels are offering a solid ROI.

by Erica Hawkins  Jan 7, 2014

Social Media Tracking & Analytics Tools for Actionable Results

Social media is a great place for marketing, but is it worth the time? Here are some tools to help your track your social media performance and ROI.

by Erica Hawkins  Dec 26, 2013

Tips on recovering from an accidental voicemail

Left a voicemail you shouldn't have? Timing is everything with undoing the damage. Here are some helpful hints on surviving a voicemail nightmare.

by Erica Hawkins  Dec 23, 2013

Is It Legal To Record Phone Conversations In Your State?

Most states have phone call recording laws. Find out if it is legal to record a phone conversation or conference call in your state.

by Erica Hawkins  Dec 19, 2013

How Poor Phone Communication Can Cost You Clients

Customer satisfaction is crucial to the growth and success of your company.

by Erica Hawkins  Dec 18, 2013

Quick Tips for Great Customer Service

Good communication is an extremely important aspect of any relationship, especially between a customer and a service representative.

by Erica Hawkins  Dec 17, 2013

CallRail Now Integrates with Google Universal Analytics

Get Complete Conversion Data with our Google Universal Analytics Call Tracking Integration.

by Erica Hawkins  Dec 10, 2013

Training Customer Service Employees with Pre-recorded Calls

Past recorded calls are a great sales training tool for your current sales staff. Use real life conversations to help your staff gain situational experience.

by Erica Hawkins  Dec 6, 2013

Should You Dumb Down Your Vocabulary when Speaking to Customers?

Communication is the cornerstone of good customer relations, so it is crucial that you speak in a manner that your customers can understand.

by Erica Hawkins  Dec 2, 2013

7 Tips to Improve Verbal Communication Skills

Strong verbal communication skills are important for your business, and CallRail call recording can improve the way your employees communicate on the phone.

by Erica Hawkins  Nov 8, 2013

6 Characteristics to Look for When Choosing Between Call Tracking Companies

You're probably aware that there are many call tracking companies to choose from. Options are great, but it can make choosing the right company a challenge.

by Erica Hawkins  Oct 30, 2013

Get Client Insight and Improve Customer Service with Whisper Messages

Gain insight into the call before it happens and improve customer service by personalizing your approach with Whisper Messages.

by Erica Hawkins  Oct 11, 2013

4 Risks Associated with Outsourcing Customer Support

Providing good customer service is a key component to maintaining the ongoing success of your company. Before outsourcing, consider these potential risks.

by Erica Hawkins  Sep 22, 2013

3 Reasons to Keep Customer Support In-House

With so much riding on your customer service, it's important to keep these employees in-house. Here are the top 3 reasons to keep customer support in-house.

by Erica Hawkins  Sep 16, 2013

We’ve Got You Covered with Our Newest Feature: Visitor Timelines

Get ready to travel into the past, future and optimize the present of your call tracking experience. See what calls are about without listening to voicemail

by Erica Hawkins  Sep 10, 2013

Why It’s Important to Have Great Employees Answering Your Business Phones

Your customer's first interaction is with the employee answering phones. Providing them with training for success will help provide better customer service.

by Erica Hawkins  Sep 5, 2013

8 Tips to Help You Handle an Irate Customer on the Phone

No matter what your company sells or service your business offers, you will inevitably encounter angry customers from time to time. Here's how to handle it.

by Erica Hawkins  Aug 30, 2013

How to Hire Employees that are Fit for Phone Customer Service

It's crucial for your business to hire employees who possess the skill set to be successful as phone customer service agents. Here's what to keep in mind.

by Erica Hawkins  Aug 23, 2013

Call Tracking for Multi-Channel Marketing Campaigns

Get the most out of your multi-channel marketing campaigns and reach potential customers wherever they are. Contact our team for your 14 day free trial.

by Erica Hawkins  Aug 16, 2013

Better Billboard Advertising with Call Tracking

CallRail call tracking makes it easy to see your efforts in billboard marketing campaigns are in real time, allowing you to focus on marketing that works!

by Erica Hawkins  Aug 9, 2013

Call Tracking Data to Analyze Your Trade Show Marketing

Knowing which pieces of your marketing collateral perform best at trade shows is important to driving the focus of your overall trade show marketing strategy.