Erica Hawkins

by Erica Hawkins  Jul 21, 2014

75% of Businesses Spending $50K+ On Search Advertising Reduce Cost Per Lead With Call Tracking

Marketers say insights derived from call tracking lead to smarter advertising investments according to new CallRail Study.

by Erica Hawkins  Jul 17, 2014

Are the People Who Answer the Phones at Your Company Costing You Business?

How you answer the phone is more important than you think and poor experiences can cost you business. Are your employees' phone ettiquette up to standards?

by Erica Hawkins  Jul 17, 2014

Why Call Tracking Metrics Matter to Your Marketing Efforts

The data and metrics you can collect through call tracking will help measure performance and drive the focus of your marketing strategies.

by Erica Hawkins  Jul 17, 2014

How Your Business Can Benefit from a Call Tracking System

A successful marketing campaign is crucial to growing your business. With call tracking, you can optimize the performance of your marketing strategy.

by Erica Hawkins  Jul 8, 2014

CallRail Joins the 10,000 Companies Club!

CallRail now provides powerful call tracking and analytics to more than 10,000 companies in the USA & Canada. CallRail's easy-to-use interface and ever-expanding list of features has been instrumental in driving this growth.

by Erica Hawkins  Jun 26, 2014

Why You’ll Love Our New Call Details Page

Our updated Call Details page gives you deeper insight into client behavior and a better understanding of what drives call conversions.

by Erica Hawkins  Jun 17, 2014

3 More Reasons to Track Inbound Phone Calls

Tracking inbound phone calls is a necessity for any successful marketing strategy. If you aren't tracking phone calls, here are 3 reasons you should be.

by Erica Hawkins  Jun 16, 2014

U.S. Companies Report 24% Spike in Inbound Call Volume

More than 100 small and mid-size companies showed a 24% rise in the number of inbound calls YoY, supporting the role that phone tracking plays in marketing.

by Erica Hawkins  Jun 5, 2014

Introducing Outbound Call Tracking

We know from our clients that effectively and quickly following up on leads is extremely important to to them -- that's why we've made that process even easier by allowing our users to place outbound calls with their CallRail tracking phone numbers.

by Erica Hawkins  May 30, 2014

Website Visitors Are Quick to Call, So Design with Conversions in Mind

Updating your website with conversion design in mind is important. You need to supply users with what they need to make the quick decision to call.

by Erica Hawkins  May 27, 2014

Incorporate Call Tracking Into Your Marketing Plan

You might have a mountain of information on how users are clicking through to your website and landing pages by using web analytics, social analytics and paid advertising data, but there is one more piece to the lead generation puzzle that people aren't utilizing that will greatly increase your ROI.

by Erica Hawkins  May 21, 2014

When it Comes to Purchasing, Calling is Still King

Mobile callers pick up the phone because it's easier to find the information they need, so make sure you're not losing valuable conversions

by Erica Hawkins  May 7, 2014

Want to Successfully Capture Leads? You’ve Got 5 Minutes.

Phone calls are a valuable lead source, but a ringing phone isn't valuable on its own - it's what you do with it, and how longs it takes you to do it.

by Erica Hawkins  May 1, 2014

High Quality Voicemail Transcriptions

allRail now provides human transcriptions of your voicemails, allowing you to read messages straight from your email or CallRail account.

by Erica Hawkins  May 1, 2014

CallRail Named Atlanta’s 10th Fastest-Growing Private Company for 2014

CallRail was announced as the 10th fastest growing private company in Atlanta at the Atlanta Business Chronicle's 2014 Pacesetter Awards.

by Erica Hawkins  Apr 22, 2014

CallRail Moves to Midtown

CallRail recently moved to a new office location in Midtown, Atlanta.

by Erica Hawkins  Apr 3, 2014

Easily Decide How You’re Notified with The Notification Center

Get notified when and how you like. Now all your notification settings are conveniently accessible in one central location: The Notification Center.

by Erica Hawkins  Apr 3, 2014

New Feature: Google Ads Manual Conversion Import

You've always been able to use our automatic integration via Google Analytics, now you have the option to import calls as conversions into Google Ads.

by Erica Hawkins  Mar 28, 2014

Are Your Content Marketing Efforts Paying Off?

About half of campaigns fail. Check out these tips on how to make sure your content marketing efforts are paying off.

by Erica Hawkins  Mar 27, 2014

Automatically Tag Calls with Call Flow Builder

Now CallRail's Call Flow Builder has a tag step that lets you automatically categorize your calls based on the tag names you create.

by Erica Hawkins  Mar 26, 2014

Easily Create Interactive Phone Menus

Easily Set Up Menus with Call Flow Builder Call Flow Builder's menu step makes it easy to direct calls where you need them to go by prompting the caller to select from a menu of options using the keypad on their phone.

by Erica Hawkins  Mar 25, 2014

CallRail Named a TAG Top 40 Innovative Technology Company

The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced CallRail as one of its Top 40 Innovative Technology Companies in Georgia.

by Erica Hawkins  Mar 24, 2014

Call Scheduling with Call Flow Builder

Now you can use CallRail's Call Flow Builder to create a schedule that determines how your calls should be routed, allowing you to send calls where you need them to go based on your schedule.

by Erica Hawkins  Mar 17, 2014

View Call Activity Conveniently with Company Summary Emails

CallRail now provides Company Summary Emails, a convenient summary of your company's call activity sent straight to your inbox.

by Erica Hawkins  Feb 26, 2014

Interruption Marketing vs Permission Marketing: A Deeper Look into Both Marketing Types

What exactly is the difference between interruption marketing vs permission marketing? Learn more about which tactics would benefit your business the most.