Erica Hawkins

by Erica Hawkins  Apr 22, 2015

Quick Response Texting with Call Tracking Numbers

With a low open rate of emails and the growing adoption of mobile, text messaging is becoming an ideal way to communicate with customers. Get started now.

by Erica Hawkins  Mar 31, 2015

CallRail’s Going to the 2015 Local Search Association Conference

CallRail is excited to be sponsoring and attending the 2015 Local Search Association Conference! Join us there as we discuss the ever changing market.

by Erica Hawkins  Mar 19, 2015

Call Tracking for Landing Pages and Subdomains

48% of marketers build a new landing page for each marketing campaign and 68% of B2B businesses use landing pages to capture sales leads for future conversions.

by Erica Hawkins  Mar 12, 2015

Why You Need Call Tracking for Your Client Campaigns

As mobile search increases, it's important to keep your marketing efforts on par with the movement. Here's why you need call tracking for your campaigns.

by Erica Hawkins  Feb 25, 2015

CallRail Co-branding: Brand Consistency for Your Call Tracking Clients

Keep your clients immersed in your brand while providing them with all the features they need to get the most out of their call tracking experience.

by Erica Hawkins  Feb 10, 2015

Evolve Vacation Rental Network Transforms Market Insight through CallRail

CallRail redefined how this organization viewed its acquisition strategy after the firm used the technology to discover a significant shift in conversions.

by Erica Hawkins  Jan 30, 2015

As SMB investment in digital increases, so does the need for better performance metrics

The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. But as this investment increases, so does the need for more thorough performance metrics.

by Erica Hawkins  Jan 29, 2015

Andy Powell Featured in AJC Profile: Fayette entrepreneur finds fast lane on Web

Featured in the AJC, discover how Andy Powell went from a 14 year old boy with a simple.a website to the CEO of the #1 Call Tracking Software in the world.

by Erica Hawkins  Jan 23, 2015

Record Outbound Calls with Your Tracking Numbers

With Outbound Call Recording, you get even deeper insight into outbound calls, allowing you to better monitor your lead follow up process.

by Erica Hawkins  Jan 14, 2015

Send Outbound Texts with Your Tracking Numbers

Now you can initiate text messages using any of your tracking phone numbers.

by Erica Hawkins  Jan 12, 2015

CallRail’s Funding Highlighted on Atlanta Tech Edge

CallRail's funding announcement was highlighted on this week's Atlanta Tech Edge, starting the year on a high note and enabling our focus on future growth.

by Erica Hawkins  Jan 6, 2015

CallRail Raises $1.9 million in Series A Funding

CallRail today announced that it has closed $1.9 million in Series A funding that proves to be a vote of confidence in CallRail's vision for the future.

by Erica Hawkins  Dec 18, 2014

The Smartphone Obsessed: Smart Marketing to Mobile Phones

It seems as though everyone is staring at a smartphone these days. Improve your marketing strategies to target and reach these smartphone obsessed users!

by Erica Hawkins  Dec 16, 2014

CallRail is Rolling Out A New Look & Feel

In the next few weeks you might notice that things look different around here-- that's because we're rolling out an updated user interface.

by Erica Hawkins  Nov 20, 2014

Agency uses CallRail to Translate Visibility into Revenue

StrategyWise uses CallRail data to evaluate the performance of each client campaign which they then analyze and optimize to help achieve revenue gains.

by Erica Hawkins  Nov 6, 2014

The Newest Tool in Call Conversion: CallRail Copilot!

Improve sale conversion rates and customer service with real-time context to inbound calls. Get the insight that goes beyond simple caller ID with CallRail.

by Erica Hawkins  Oct 20, 2014

Marketing Firm Saves Client $50,000 Annually through Call Analytics

Innovative Agency that Built its Own Call Tracking Platform Still Realizes More Value and Performance through CallRail Solution.

by Erica Hawkins  Oct 16, 2014

Automate Call Distribution with Round Robin

Distribute calls evenly among your sales team, clients, or any group working under the same campaign, all through one of your call tracking phone numbers.

by Erica Hawkins  Sep 18, 2014

Google Ads? Organic Search? Our New Data Shows Where Inbound Calls Originate

According to data drawn from more than 10,000 businesses in the last 12 months, organic search, web sites, and search advertising top sources of inbound customer calls to businesses

by Erica Hawkins  Sep 18, 2014

Why You Should Put Focus on the Yahoo Microsoft Network

The Yahoo! Microsoft Network is very relevant when it comes to online marketing strategies. Yahoo Microsoft accounts for 30% of the searches made online.

by Erica Hawkins  Sep 4, 2014

Boost Your Conversion Rate with Form Submission

Call while your leads are hot — not hours later. You're dramatically more likely to win business when you call customers back quickly (100 times more likely according to this study) and with our new Lead Capture feature, you can follow up on web form submission instantly.

by Erica Hawkins  Aug 20, 2014

CallRail helps New York Search Marketing Firm Showcase Serious ROI

Service and eCommerce clients finally track telephone calls as easily as web inquiries

by Erica Hawkins  Aug 15, 2014

Marketing Agency Becomes Client Superhero Thanks To Call Tracking!

Discover how CallRail continues to help marketing agencies drive more leads for their clients and show them the foot work, not just the results.

by Erica Hawkins  Jul 24, 2014

3 Things 100K Per Month PPC Marketers Do Differently

Call tracking is a necessary tool for PPC marketers with a significant PPC budget, enabling them to adjust their ad spend based on real data and cuts costs.

by Erica Hawkins  Jul 24, 2014

Growth Consulting Firm Hits Home Runs For Clients With Call Tracking

Mark P. Sullivan, Founder of Vasolo, uses call tracking for his clients to gain visibility into where inbound calls are coming from and the call's quality.