Erica Hawkins

by Erica Hawkins  Aug 4, 2016

Know What Really Drives Conversions with Multichannel Attribution

With Google Analytics, you may be able to see what online activity leads to conversions, but how do you track offline activity like phone calls?

by Erica Hawkins  Aug 1, 2016

Harness the Power of Call Intelligence Software

Save time and view detailed conversation analytics using CallRail's Call Intelligence software. Quickly view call stats and determine lead quality.

by Erica Hawkins  Jul 19, 2016

Your Quick Guide to Creating Content That Converts

Check yourself before you wreck yourself. Follow these essential steps in your content creation process to increase conversions.

by Erica Hawkins  Jun 2, 2016

3 Call Analytics Tools to Shorten Your Lead Response Time

Discover which call analytics tools with CallRail shorten lead response time and make converting leads into customers quick and easy.

by Erica Hawkins  May 17, 2016

CallRail’s Mobile App for Data-Driven Marketers On-The-Go

With our app, you can quickly follow up with a lead, listen to a call recording, or view the effectiveness of your marketing campaign while on-the-go.

by Erica Hawkins  May 11, 2016

Is Call Recording the Most Powerful Feature?

Discover the power of Call Recording and start qualifying more leads for your business by gaining helpful insight into each and every call.

by Erica Hawkins  May 5, 2016

Introducing Manager Users

With Manage Users, administrators can give others more functionality in CallRail's software while keeping billing, branding, and account settings secure.

by Erica Hawkins  Apr 22, 2016

Evaluating and Choosing The Right Call Analytics Vendor

In this webinar 'Choosing a Call Tracking Vendor' we discuss research and evaluation methods that come in handy when choosing the right analytics vendor.

by Erica Hawkins  Apr 5, 2016

Optimize Your Landing Pages with Call Analytics

Keyword-level call analytics with CallRail allows you to track the entire path to conversion from the initial click down to the call so you show see the effectiveness of your landing pages.

by Erica Hawkins  Apr 4, 2016

Social Media Agency Uses CallRail to Drive 250% Increase in Sales

Attribution with CallRail has allowed SocialON to make confident decisions for their customers. Learn how they increased by 250%.

by Erica Hawkins  Mar 23, 2016

[Webinar] CallRail & SEMPO for SMB Search Marketers

Join us for a webinar with SEMPO and Director of Demand Generation, Mark Sullivan, to learn how search marketers can best retain SMB clients.

by Erica Hawkins  Mar 15, 2016

[Infographic] There is Money Hidden in Your Calls

$600,000 - that's how much one client's sales increased after implementing call analytics, and many of our clients share similar success. Learn how!

by Erica Hawkins  Mar 8, 2016

PPC ROI: Is Your PPC Campaign Making Money or Wasting it?

Learn how to measure the ROI of your PPC campaigns, and which metrics are best to look at to help determine PPC campaign success.

by Erica Hawkins  Feb 29, 2016

How to Create Content Using Call Analytics

How does CallRail come up with fresh content ideas? Here are our top 3 call analytics features that play a vital role in content creation.

by Erica Hawkins  Feb 24, 2016

3 Actionable Strategies to Improve Your Marketing Approach

Touching on CallRail's latest webinar, we've come back to answer all the questions that we weren't able to get to during the chat.

by Erica Hawkins  Feb 17, 2016

PPC Best Practices: Optimizing Your Google PPC Ads

CallRail’s Google Ads integration makes it easy to see calls as conversions and accurately measure your PPC success as a whole.

by Erica Hawkins  Jan 5, 2016

Revise Content to Keep Customers Coming Back

If you've already got great content, you can revise it by optimizing for more relevant keywords. With CallRail, you can tailor content to customer search.

by Erica Hawkins  Dec 30, 2015

5 Ways to Determine which Types of Leads are Driving Revenue

How do you close that gap  and gather the data that reveals which leads are really converting to sales? Here are 5 tips to know what's driving revenue.

by Erica Hawkins  Dec 22, 2015

[Infographic] Why Call Analytics?

In our 'Why Call Analytics' infographic we give you data backed reasons you should be marketing to your customers where they already are: on the phone.

by Erica Hawkins  Dec 3, 2015

Digital Marketing Agency Increases Client Retention Rate by 20% with Call Analytics

Since utilizing CallRail’s call analytics within their customizable dashboard,  SuperDash, Adster has seen their client retention rate increase by 20%.  

by Erica Hawkins  Dec 2, 2015

Content Creation Tips: Create Content from Call Recordings

Coming up with new ideas for content month after month can be a challenge, but it doesn't have to be. Call tracking can be a new rich source for content.

by Erica Hawkins  Nov 24, 2015

3 Track Hacks: Your Quick Start Guide for Call Tracking

As an inbound marketer, you know the importance of tracking leads- But are you getting the full story? Here are 3 hacks to optimize you campaigns.

by Erica Hawkins  Nov 19, 2015

Get Noticed in Local Search: LeadGapChat Recap – 11/12/15

In our first "LeadGapChat, Mark Sullivan discusses how businesses can improve their local search strategy while measuring campaign effectiveness?

by Erica Hawkins  Nov 9, 2015

5 Points That Prove Your Customers Value Voice

Digital Marketers have gotten tracking online activity like form submissions and web clicks down to a science, but what happens when a lead picks up the phone.

by Erica Hawkins  Oct 29, 2015

Join Us for our Tweet Chat #LeadGapChat: “Get Noticed in Local Search”

Jump on Twitter and join the conversation! Follow #LeadGapChat to learn how to measure your marketing efforts and best practices for local search.