Erica Hawkins

by Erica Hawkins
Know What Really Drives Conversions with Multichannel Attribution
With Google Analytics, you may be able to see what online activity leads to conversions, but how do you track offline activity like phone calls?

by Erica Hawkins
Harness the Power of Call Intelligence Software
Save time and view detailed conversation analytics using CallRail's Call Intelligence software. Quickly view call stats and determine lead quality.

by Erica Hawkins
Your Quick Guide to Creating Content That Converts
Check yourself before you wreck yourself. Follow these essential steps in your content creation process to increase conversions.

by Erica Hawkins
3 Call Analytics Tools to Shorten Your Lead Response Time
Discover which call analytics tools with CallRail shorten lead response time and make converting leads into customers quick and easy.

by Erica Hawkins
CallRail’s Mobile App for Data-Driven Marketers On-The-Go
With our app, you can quickly follow up with a lead, listen to a call recording, or view the effectiveness of your marketing campaign while on-the-go.

by Erica Hawkins
Is Call Recording the Most Powerful Feature?
Discover the power of Call Recording and start qualifying more leads for your business by gaining helpful insight into each and every call.

by Erica Hawkins
Introducing Manager Users
With Manage Users, administrators can give others more functionality in CallRail's software while keeping billing, branding, and account settings secure.

by Erica Hawkins
Evaluating and Choosing The Right Call Analytics Vendor
In this webinar 'Choosing a Call Tracking Vendor' we discuss research and evaluation methods that come in handy when choosing the right analytics vendor.

by Erica Hawkins
Optimize Your Landing Pages with Call Analytics
Visitor-level call analytics with CallRail allows you to track the entire path to conversion from the initial click down to the call so you show see the effectiveness of your landing pages.

by Erica Hawkins
Social Media Agency Uses CallRail to Drive 250% Increase in Sales
Attribution with CallRail has allowed SocialON to make confident decisions for their customers. Learn how they increased by 250%.

by Erica Hawkins
[Webinar] CallRail & SEMPO for SMB Search Marketers
Join us for a webinar with SEMPO and Director of Demand Generation, Mark Sullivan, to learn how search marketers can best retain SMB clients.

by Erica Hawkins
[Infographic] There is Money Hidden in Your Calls
$600,000 - that's how much one client's sales increased after implementing call analytics, and many of our clients share similar success. Learn how!

by Erica Hawkins
PPC ROI: Is Your PPC Campaign Making Money or Wasting it?
Learn how to measure the ROI of your PPC campaigns, and which metrics are best to look at to help determine PPC campaign success.

by Erica Hawkins
How to Create Content Using Call Analytics
How does CallRail come up with fresh content ideas? Here are our top 3 call analytics features that play a vital role in content creation.

by Erica Hawkins
3 Actionable Strategies to Improve Your Marketing Approach
Touching on CallRail's latest webinar, we've come back to answer all the questions that we weren't able to get to during the chat.

by Erica Hawkins
PPC Best Practices: Optimizing Your Google PPC Ads
CallRail’s Google Ads integration makes it easy to see calls as conversions and accurately measure your PPC success as a whole.

by Erica Hawkins
Revise Content to Keep Customers Coming Back
If you've already got great content, you can revise it by optimizing for more relevant keywords. With CallRail, you can tailor content to customer search.

by Erica Hawkins
5 Ways to Determine which Types of Leads are Driving Revenue
How do you close that gap and gather the data that reveals which leads are really converting to sales? Here are 5 tips to know what's driving revenue.

by Erica Hawkins
[Infographic] Why Call Analytics?
In our 'Why Call Analytics' infographic we give you data backed reasons you should be marketing to your customers where they already are: on the phone.

by Erica Hawkins
Digital Marketing Agency Increases Client Retention Rate by 20% with Call Analytics
Since utilizing CallRail’s call analytics within their customizable dashboard, SuperDash, Adster has seen their client retention rate increase by 20%.

by Erica Hawkins
Content Creation Tips: Create Content from Call Recordings
Coming up with new ideas for content month after month can be a challenge, but it doesn't have to be. Call tracking can be a new rich source for content.

by Erica Hawkins
3 Track Hacks: Your Quick Start Guide for Call Tracking
As an inbound marketer, you know the importance of tracking leads- But are you getting the full story? Here are 3 hacks to optimize you campaigns.

by Erica Hawkins
Get Noticed in Local Search: LeadGapChat Recap – 11/12/15
In our first "LeadGapChat, Mark Sullivan discusses how businesses can improve their local search strategy while measuring campaign effectiveness?

by Erica Hawkins
5 Points That Prove Your Customers Value Voice
Digital Marketers have gotten tracking online activity like form submissions and web clicks down to a science, but what happens when a lead picks up the phone.

by Erica Hawkins
Join Us for our Tweet Chat #LeadGapChat: “Get Noticed in Local Search”
Jump on Twitter and join the conversation! Follow #LeadGapChat to learn how to measure your marketing efforts and best practices for local search.