Erica Hawkins

by Erica Hawkins
Can Click-to-Text Increase Your Conversions?
According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.

by Erica Hawkins
Automotive agency increases client retention and sales with CallRail
Implementing CallRail call tracking has enabled Paxton Automotive to fill gaps in call data and increase customer retention and sales. Find out how.

by Erica Hawkins
Streamline Your Marketing: A Guide to Saving Time with Call Tracking
Time is money. Save both with CallRail. Here are a few examples of how call tracking can transform your marketing for quicker proven results.

by Erica Hawkins
CallRail is Sponsoring MarketingProfs’ Virtual Conference
We've always been strong proponents for the importance of call tracking for content marketing. Join us for MarketingProf's Virtual Conference.

by Erica Hawkins
CallRail is Going to Contact.io 2017
Calls are the call to action. Team CallRail will be joining marketers, entrepreneurs, and technology leaders for the call marketing conference, Contact.io

by Erica Hawkins
Digital Agency iNet Media Decreases Time Spent on Campaign Set Up by Staggering 99% with CallRail
From a campaign set up that was a 24 hour process to one setup that took 1 minute, it was a no-brainer for digital agency, iNet Media, to move to CallRail.

by Erica Hawkins
Fannit uses Call Tracking to Find $450,000 in Missing Revenue for Mercedes-Benz of Seattle
Before working with CallRail, Fannit’s visibility into a client’s inbound calls was relatively limited. Discover how call tracking increase their growth.

by Erica Hawkins
What is Dynamic Number Insertion?
Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.

by Erica Hawkins
Your 2017 Marketing Strategy Forecast
The more things change the more they stay the same. Follow these tips to maintain a clear path through your marketing strategies for 2017.

by Erica Hawkins
Infographic: What You Can Learn From Phone Calls
Calls are 10x’s more likely to convert than their form fill counterparts. Fully understand what drives calls to your business!

by Erica Hawkins
Conversation Intelligence for Inbound Marketing Campaigns
CallRail’s conversation analytics takes the guesswork out of qualifying leads so you can understand a call's quality without even listening to a recording.

by Erica Hawkins
Marketing Your Practice: Call Analytics for Healthcare Marketers
With CallRail, you'll understand what drives calls to your practice and gain deeper insight into our HIPAA compliant call recording.

by Erica Hawkins
How To Score More Phone Leads With A PPC Call Tracking Plan
We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

by Erica Hawkins
HubSpot’s Inbound 2016 Recap
Highlights from HubSpot's 2016 INBOUND marketing conference.

by Erica Hawkins
Drive More Calls with Google Ads Call Extensions
65% of search is done from mobile. It's time to take advantage of call extensions in Google Ads and call reporting.

by Erica Hawkins
Integrating CallRail with HubSpot for Focused Ad Spend
Ready to start focusing your ad spend on what's actually converting and proving and improving your marketing ROI? Learn more about our HubSpot integration.

by Erica Hawkins
5 Essential Inbound Marketing Strategies
More and more marketers are using inbound marketing every year, but what are the best strategies to make that happen?

by Erica Hawkins
How to Analyze Your Landing Page Success
Analyzing the success of a landing page and using insights to continually optimize will help make your landing page more effective and increase conversion rates.

by Erica Hawkins
Our Top Call Tracking Tips for Sales Teams
A roundup of all of our most tactic focused call tracking tips for sales teams.

by Erica Hawkins
The 5 Best Call Tracking Tools for Marketers
Learn what call tracking tools can optimize and improve your marketing campaigns.

by Erica Hawkins
Call Tracking Metrics: The Most Important Metrics to Measure
Focus on high converting inbound calls and optimize your inbound strategy by focusing on these call tracking metrics

by Erica Hawkins
7 Business Phone Etiquette Tips to Win Customer Loyalty
Want to improve your business phone etiquette? Check out our top phone tips to enhance your customer service skills and grow your client base.

by Erica Hawkins
How search marketers reduce Cost Per Lead with call analytics
Implementing call tracking and analytics into your marketing programs can lower your customer acquisition cost and cost per lead.

by Erica Hawkins
How to Improve Customer Service Over the Phone in 5 Steps
Good customer service over the phone is extremely important to any business. Here are some tips and training ideas to help improve customer service.

by Erica Hawkins
Importance of ROI: Why it matters for all businesses
ROI calculation is a KPI that should be used in every department of your business. Learn more about why it’s so important and how to calculate here.