Erica Hawkins

According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.

Implementing CallRail call tracking has enabled Paxton Automotive to fill gaps in call data and increase customer retention and sales. Find out how.

Time is money. Save both with CallRail. Here are a few examples of how call tracking can transform your marketing for quicker proven results. 

We've always been strong proponents for the importance of call tracking for content marketing. Join us for MarketingProf's Virtual Conference.

Calls are the call to action. Team CallRail will be joining marketers, entrepreneurs, and technology leaders for the call marketing conference, Contact.io

From a campaign set up that was a 24 hour process to one setup that took 1 minute, it was a no-brainer for digital agency, iNet Media, to move to CallRail.

Before working with CallRail, Fannit’s visibility into a client’s inbound calls was relatively limited. Discover how call tracking increase their growth.

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.

The more things change the more they stay the same. Follow these tips to maintain a clear path through your marketing strategies for 2017.

Calls are 10x’s more likely to convert than their form fill counterparts. Fully understand what drives calls to your business!

CallRail’s conversation analytics takes the guesswork out of qualifying leads so you can understand a call's quality without even listening to a recording.

With CallRail, you'll understand what drives calls to your practice and gain deeper insight into our HIPAA compliant call recording.

We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

Highlights from HubSpot's 2016 INBOUND marketing conference.

65% of search is done from mobile. It's time to take advantage of call extensions in Google Ads and call reporting.

Ready to start focusing your ad spend on what's actually converting and proving and improving your marketing ROI? Learn more about our HubSpot integration.

More and more marketers are using inbound marketing every year, but what are the best strategies to make that happen?

Analyzing the success of a landing page and using insights to continually optimize will help make your landing page more effective and increase conversion rates.

A roundup of all of our most tactic focused call tracking tips for sales teams.

Learn what call tracking tools can optimize and improve your marketing campaigns.

Focus on high converting inbound calls and optimize your inbound strategy by focusing on these call tracking metrics

Want to improve your business phone etiquette? Check out our top phone tips to enhance your customer service skills and grow your client base.

Implementing call tracking and analytics into your marketing programs can lower your customer acquisition cost and cost per lead.

Good customer service over the phone is extremely important to any business. Here are some tips and training ideas to help improve customer service.

ROI calculation is a KPI that should be used in every department of your business. Learn more about why it’s so important and how to calculate here.