Erica Hawkins

by Erica Hawkins  Feb 28, 2017

Automotive agency increases client retention and sales with CallRail

Implementing CallRail call tracking has enabled Paxton Automotive to fill gaps in call data and increase customer retention and sales. Find out how.

by Erica Hawkins  Feb 21, 2017

Streamline Your Marketing: A Guide to Saving Time with Call Tracking

Time is money. Save both with CallRail. Here are a few examples of how call tracking can transform your marketing for quicker proven results. 

by Erica Hawkins  Jan 31, 2017

CallRail is Sponsoring MarketingProfs’ Virtual Conference

We've always been strong proponents for the importance of call tracking for content marketing. Join us for MarketingProf's Virtual Conference.

by Erica Hawkins  Jan 30, 2017

CallRail is Going to Contact.io 2017

Calls are the call to action. Team CallRail will be joining marketers, entrepreneurs, and technology leaders for the call marketing conference, Contact.io

by Erica Hawkins  Jan 25, 2017

Digital Agency iNet Media Decreases Time Spent on Campaign Set Up by Staggering 99% with CallRail

From a campaign set up that was a 24 hour process to one setup that took 1 minute, it was a no-brainer for digital agency, iNet Media, to move to CallRail.

by Erica Hawkins  Jan 23, 2017

Fannit uses Call Tracking to Find $450,000 in Missing Revenue for Mercedes-Benz of Seattle

Before working with CallRail, Fannit’s visibility into a client’s inbound calls was relatively limited. Discover how call tracking increase their growth.

by Erica Hawkins  Jan 7, 2017

What is Dynamic Number Insertion?

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.

by Erica Hawkins  Dec 29, 2016

Your 2017 Marketing Strategy Forecast

The more things change the more they stay the same. Follow these tips to maintain a clear path through your marketing strategies for 2017.

by Erica Hawkins  Dec 28, 2016

Infographic: What You Can Learn From Phone Calls

Calls are 10x’s more likely to convert than their form fill counterparts. Fully understand what drives calls to your business!

by Erica Hawkins  Dec 13, 2016

Conversation Intelligence for Inbound Marketing Campaigns

CallRail’s conversation analytics takes the guesswork out of qualifying leads so you can understand a call's quality without even listening to a recording.

by Erica Hawkins  Dec 12, 2016

A Brief Guide to SEO Tracking

SEO is a large part of your website marketing, but how do you track it? Learn what KPIs, tools, and metrics you should be using to analyze SEO performance.

by Erica Hawkins  Dec 7, 2016

Marketing Your Practice: Call Analytics for Healthcare Marketers

With CallRail, you'll understand what drives calls to your practice and gain deeper insight into our HIPAA compliant call recording.

by Erica Hawkins  Dec 5, 2016

How To Score More Phone Leads With A PPC Call Tracking Plan

We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

by Erica Hawkins  Nov 21, 2016

HubSpot’s Inbound 2016 Recap

Highlights from HubSpot's 2016 INBOUND marketing conference.

by Erica Hawkins  Nov 17, 2016

Drive More Calls with Google Ads Call Extensions

65% of search is done from mobile. It's time to take advantage of call extensions in Google Ads and call reporting.

by Erica Hawkins  Nov 15, 2016

Integrating CallRail with HubSpot for Focused Ad Spend

Ready to start focusing your ad spend on what's actually converting and proving and improving your marketing ROI? Learn more about our HubSpot integration.

by Erica Hawkins  Nov 3, 2016

5 Essential Inbound Marketing Strategies

More and more marketers are using inbound marketing every year, but what are the best strategies to make that happen?

by Erica Hawkins  Nov 1, 2016

How to Analyze Your Landing Page Success

Analyzing the success of a landing page and using insights to continually optimize will help make your landing page more effective and increase conversion rates.

by Erica Hawkins  Oct 25, 2016

Our Top Call Tracking Tips for Sales Teams

A roundup of all of our most tactic focused call tracking tips for sales teams.

by Erica Hawkins  Oct 17, 2016

The 5 Best Call Tracking Tools for Marketers

Learn what call tracking tools can optimize and improve your marketing campaigns.

by Erica Hawkins  Oct 11, 2016

Call Tracking Metrics: The Most Important Metrics to Measure

Focus on high converting inbound calls and optimize your inbound strategy by focusing on these call tracking metrics

by Erica Hawkins  Sep 20, 2016

7 Business Phone Etiquette Tips to Win Customer Loyalty

Want to improve your business phone etiquette? Check out our top phone tips to enhance your customer service skills and grow your client base.

by Erica Hawkins  Sep 13, 2016

How search marketers reduce Cost Per Lead with call analytics

Implementing call tracking and analytics into your marketing programs can lower your customer acquisition cost and cost per lead.

by Erica Hawkins  Sep 5, 2016

How to Improve Customer Service Over the Phone in 5 Steps

Good customer service over the phone is extremely important to any business. Here are some tips and training ideas to help improve customer service.

by Erica Hawkins  Aug 18, 2016

Importance of ROI: Why it matters for all businesses

ROI calculation is a KPI that should be used in every department of your business. Learn more about why it’s so important and how to calculate here.