Erica Hawkins

by Erica Hawkins  Sep 28, 2018

How to track a phone call?

Whether it’s for business or personal use, there are plenty of reasons you may want to know how to track a phone call. But what exactly does this entail? We’ll discuss what call tracking means and how to track phone calls to improve your business. What is call tracking? Call tracking goes beyond the simple…

by Erica Hawkins  Jul 6, 2018

Top 10 Reasons You Should Be Using Business Call Tracking

For any business to succeed, you need a great website — and great tools to analyze its success. We live in a day and age where such tools exist; however, measuring online traffic and data is only one small piece of the puzzle. Call tracking is the tool you need to get a full understanding…

by Erica Hawkins  Feb 7, 2018

What is Conversation Intelligence?

What is conversation intelligence? Conversation intelligence is often used to describe one’s aptitude for effective person-to-person communication. In marketing technology, conversation intelligence refers to insights on lead quality and call outcome gained through call analytics. Some forms of conversation intelligence include call recording, call transcriptions, and call scoring. All of these work in tandem to…

by Erica Hawkins  Sep 27, 2017

CallRail Makes it Ring $75M in Capital for Product Expansion and International Growth

Today, CallRail is excited to announce a $75M investment from Sageview Capital and Leaders Fund. We’ve seen incredible growth in 2017, in both our team and our product, and with this investment, we’ll be focusing on customer-centric initiatives and continuing to provide powerful call analytics tools to businesses of every size. With the Sageview and…

by Erica Hawkins  Sep 19, 2017

Workshop Digital increases leads 67% by switching to CallRail

Workshop Digital switches to CallRail and increases leads, ROI, and conversions while maintaining their cost per lead.  Located in Richmond, Virginia, Workshop Digital is a full-service digital marketing agency providing SEO, PPC, paid social, PR, and content digital services to more than 80 clients in the U.S. and Canada. Since many of the businesses they…

by Erica Hawkins  Sep 6, 2017

Atlas Van Lines Household Movers Grows Leads and Increases Search Engine Marketing Insights with CallRail

Atlas Van Lines Grows Leads and Increases Search Engine Marketing Insights by 50% with Call Tracking Headquartered in Evansville, Indiana, Atlas Van Lines is one of the largest household movers in the U.S. with more than 300 agents across the country. Not just the average moving company, Atlas served 2,500 corporate accounts and performed 75,000…

by Erica Hawkins  Aug 31, 2017

Baker Labs Integrates CallRail and HubSpot for 2x’s the Lead Generation

Located in Knoxville, Tennessee, Baker Labs is an inbound marketing agency that provides social media and digital marketing strategies from more than 30 companies and organizations with a primary focus on healthcare and medical practices. The agency initially went with call tracking because they wanted insight into which words leads were using over the phone…

by Erica Hawkins  Aug 22, 2017

Total Eclipse of the Calls: Data Behind Call Volume During The Solar Eclipse

How the solar eclipse impacted call volume across the nation Year over year, we’ve seen calls increase for businesses in the US, but what happens to those calls during a once in a lifetime solar event? Yesterday, millions of people stood still to watch the solar eclipse and based on the calls tracked during the…

by Erica Hawkins  Aug 16, 2017

CallRail Named #492 Fastest Growing Company in America by Inc. Magazine

Being ranked in the Inc 500 list is kind of a big deal, getting ranked in Inc twice is an even bigger deal! Today, INC released their full list of the 5,000 fastest growing private companies in America, and we’re thrilled to see CallRail recognized for the second year in a row, thanks to a 905 percent…

by Erica Hawkins  Aug 10, 2017

How to Utilize Whisper Messages in Your Campaigns

It’s hard to remember a time before caller-ID, a time where we didn’t have the power to screen our calls and decide when and if we were going to answer them, send them to voicemail, or hand the receiver to someone else in the room. Whisper messages are kind of like the caller-ID of marketing campaigns.…

by Erica Hawkins  Jul 25, 2017

Webistry Increases Conversions by 400% with Call Tracking

Webistry Proves Value to Dental Client with Call Tracking, Leading to 400% Increase in Conversions  Webistry is a data-obsessed PPC and CRO agency, that drives most of their leads through paid traffic they can convert into leads and sales for their customers. They currently provide services for more than 70 customers across the US, Canada,…

by Erica Hawkins  Jul 14, 2017

Use Call Recordings for More Conversions and Better Customer Experience

With the latest wave of innovative features we’ve released at CallRail, it’s easy to see call recording as antiquated in comparison. But the truth is, it’s one of the most powerful features you can implement into your marketing arsenal. We’ve seen our customers decrease ad spend, boost ROI, and make staffing decisions all by harnessing…

by Erica Hawkins  Jul 14, 2017

Storytelling, With and Before Data: An Unbounce Call to Action Recap

Content writing can be a myriad of responsibilities in one role. On one hand, you’re trying to flex your creative strength to connect with and engage your audience through real stories. On the other hand, you’re trying to utilize data to make decisions about the type of stories you should tell and how to turn those…

by Erica Hawkins  Jul 7, 2017

Veterinary Practice Partners Decreases Directory Ad Spend with CallRail

Veterinary Practice Partners (VPP), located just outside of Philadelphia, partners with veterinarians and their teams to enhance their ability to provide outstanding companion animal care. As part of their services, they take partial ownership of businesses and run functions such as marketing, operations, accounting, and human resources. Their main goal is to take the business…

by Erica Hawkins  May 18, 2017

STOR-N-LOCK Self Storage Successfully Implements Call Tracking for Local Search

For local search marketers, deciding whether to implement call tracking can be a nerve-wracking process despite the many benefits of knowing which marketing channels are driving calls to your business. However, adoption of call tracking has grown steadily among SEO-savvy marketers, who are learning how the old wives’ tale of it having a negative impact…

by Erica Hawkins  May 11, 2017

Smart Phone Usage in The United Kingdom

The Steady Rise of UK Mobile Phone Usage According to a recent study conducted by Deloitte, just nine years after the launch of the first full touchscreen, the UK has reached “peak smartphone usage.” Though the reasons for usage range from banking to shopping online and selfies, it’s clear that smartphones have become a fixture…

by Erica Hawkins  May 1, 2017

Why Call Conversions are Better Than Clicks

If you’re a digital marketer you understand the importance of tracking all of your clicks to get a full picture behind how your leads become actual customers. You may even tie those clicks back to metrics you can build optimized campaigns on, like “how much traffic did that landing page receive?” or “which keywords drove…

by Erica Hawkins  Apr 26, 2017

OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

OEO offers LED lighting solutions for industrial warehouses, parking lots, universities, sporting arenas, and other commercial applications. They serve thousands of customers from their headquarters in Chicago, Illinois. They use CallRail first and foremost to track lead sources while measuring ROI.  Problem OEO had been using CallRail call tracking for more than a year, but…

by Erica Hawkins  Apr 20, 2017

altLINE Banking Increases Conversions by 108% with CallRail

The Southern Bank Company has been operating community branches in northern Alabama for more than 80 years. They serve hundreds of businesses with a combination of traditional banking services as well as their speciality commercial lending division, altLINE. Problem In the highly competitive field of specialty finance, being able to track potential customers as leads…

by Erica Hawkins  Apr 11, 2017

3 Reasons to Implement Round Robin for Your Sales Team

Line hunting features allow you to automate the process of assigning calls to your sales team and agents so you can save time and make sure you’re not missing out on leads that can drive growth for your business. Our Round Robin step in Call Flow Builder is similar to most line hunting features – giving…

by Erica Hawkins  Apr 4, 2017

What is Call Analytics?

Call Analytics is used to refer to the measurement, collection, analysis and reporting of phone call data. Marketers and sales teams use insights derived from call analysis to optimize marketing campaigns and call handling. Marketers use call analytics alongside web analytics to understand which advertisements are driving qualified calls to their business. The goal of…

by Erica Hawkins  Mar 30, 2017

Digital Agency Geek Powered Studios Saves $1,000 a Month by Switching to CallRail

Geek Powered Studios is an award-winning digital marketing company based in Austin, Texas. They serve more than 70 small and medium-sized businesses. For them, call tracking has always been a way to prove their value and directly tie efforts back to the revenue they’re driving for clients. The majority of the businesses they serve rely…

by Erica Hawkins  Mar 13, 2017

What Drives Auto Buyers?

Do you know what drives traffic to your dealership? Auto buyers are the perfect audience to reach via channels like digital advertising and mobile marketing, but how do you make sure those channels are actually driving revenue so you can prove and improve your marketing ROI? CallRail has you covered. Download the infographic to access…

by Erica Hawkins  Mar 2, 2017

Xplornet Raises an Estimated $2.3 Million in Customer Lifetime Value with CallRail

Headquartered in Woodstock, New Brunswick, Xplornet Communications Inc. is one of Canada’s leading broadband service providers. For more than a decade, Xplornet has been providing innovative broadband solutions to more than 300,000 customers at work, home, and play across Canada. Today, Xplornet offers voice and data communication services through its unique wireless and satellite network…

by Erica Hawkins  Mar 1, 2017

Can Click-to-Text Increase Your Conversions?

According to Pew Research, more than 80% of American adults text, making it the most common cell phone activity. Couple that with the fact that an estimated two billion people will own smartphones by next year, and it’s easy to understand why marketers are hopping on the fast moving mobile marketing bandwagon. And where marketers lead,…