Erica Hawkins

Content Marketing Manager

Erica Hawkins was born and raised in the low country of South Carolina and is a Georgia Southern University Public Relations graduate.

She started her career as a Marketing Coordinator for an architecture and engineering firm where she cut her teeth in business to business marketing, first as Marketing Assistant, then as Marketing Coordinator, and ultimately as Communications Coordinator. She has been working in marketing at CallRail since 2013 where she was responsible for social media, event, and email marketing before moving into the role of Content Marketing Manager, in charge of curation, creation, and management of inbound content marketing efforts.

As CallRail’s Content Marketing Manager, Erica uses her marketing and communications experience to create useful content that educates data-driven marketers.

She currently lives with her husband and Yorkshire terrier in Atlanta, Georgia.

What is Conversation Intelligence?

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on February 6, 2018

What is conversation intelligence? Conversation intelligence is often used to describe one’s aptitude for effective person-to-person communication. In marketing technology, conversation intelligence refers to insights on lead quality and call outcome gained through call analytics. Some forms of conversation intelligence include call recording, call transcriptions, and call scoring. All of these work in tandem to…

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CallRail Makes it Ring $75M in Capital for Product Expansion and International Growth

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on September 27, 2017

Today, CallRail is excited to announce a $75M investment from Sageview Capital and Leaders Fund. We’ve seen incredible growth in 2017, in both our team and our product, and with this investment, we’ll be focusing on customer-centric initiatives and continuing to provide powerful call analytics tools to businesses of every size. With the Sageview and…

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Agency increases leads 67% by switching to CallRail

Posted by
on September 19, 2017
Agency Increases Leads

Workshop Digital switches to CallRail and increases leads, ROI, and conversions while maintaining their cost per lead.  Located in Richmond, Virginia, Workshop Digital is a full-service digital marketing agency providing SEO, PPC, paid social, PR, and content digital services to more than 80 clients in the U.S. and Canada. Since many of the businesses they…

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Atlas Van Lines Household Movers Grows Leads and Increases Search Engine Marketing Insights with CallRail

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on September 6, 2017
search engine marketing for businesses

Atlas Van Lines Grows Leads and Increases Search Engine Marketing Insights by 50% with Call Tracking Headquartered in Evansville, Indiana, Atlas Van Lines is one of the largest household movers in the U.S. with more than 300 agents across the country. Not just the average moving company, Atlas served 2,500 corporate accounts and performed 75,000…

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How to Utilize Whisper Messages in Your Campaigns

Posted by
on August 10, 2017
Marketer using whisper message

It’s hard to remember a time before caller-ID, a time where we didn’t have the power to screen our calls and decide when and if we were going to answer them, send them to voicemail, or hand the receiver to someone else in the room. Whisper messages are kind of like the caller-ID of marketing campaigns.…

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Webistry Increases Conversions by 400% with Call Tracking

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on July 25, 2017

Webistry Proves Value to Dental Client with Call Tracking, Leading to 400% Increase in Conversions  Webistry is a data-obsessed PPC and CRO agency, that drives most of their leads through paid traffic they can convert into leads and sales for their customers. They currently provide services for more than 70 customers across the US, Canada,…

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