by Charlie Braithwaite Sep 8, 2020
How to use Google Ads Keyword Planner
Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.
by Charlie Braithwaite Aug 24, 2020
First touch or last touch: Which attribution model Is right for your business?
Explore the pros and cons of first touch and last touch attribution models and find out which single touch model is best for your business.
by Charlie Braithwaite Aug 19, 2020
Guide to first touch attribution
First touch attribution gives 100% credit of a sale to the first interaction. Learn the pros and cons of this model and whether if it's right for your business.
by Charlie Braithwaite Aug 13, 2020
Understanding complex customer journeys through attribution reporting
Keep reading to see how businesses can use attribution to better understand how each engagement with their brand contributes to creating new customers.
by Charlie Braithwaite Jul 21, 2020
Guide to revenue attribution
Use this guide to acquaint yourself with revenue attribution and how it can help you achieve both your current and your long-term marketing goals.
by Charlie Braithwaite Jul 16, 2020
Organic vs Paid Social Media for Small Businesses
Learn the difference between paid and organic social, the pros and cons of each, and which works best for your business goals.
by Charlie Braithwaite Jul 6, 2020
PPC and SEM reporting tools
An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.
by Charlie Braithwaite Jun 18, 2020
Why you should bid on your own branded terms in PPC
Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.
by Charlie Braithwaite Jun 15, 2020
The best PPC advertising networks for small businesses
How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.
by Charlie Braithwaite Jun 1, 2020
PPC ad copywriting tips
With so few characters to entice users to click your ads, it's critical to make your ad copy pack a punch. Learn how to get the most out of your ads with our copywriting tips.
by Charlie Braithwaite May 20, 2020
How small businesses can compete with big brands on PPC
If you run a small business, and you’re also in charge of PPC, you might be wondering: How can I compete with big brands? Check out these tips for help.
by Charlie Braithwaite May 8, 2020
A guide to last < most important channel > touch attribution models
Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.
by Charlie Braithwaite May 1, 2020
Guide to Qualified Lead Attribution
Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.
by Charlie Braithwaite Mar 9, 2020
A guide to last non-direct click attribution models
Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.
by Charlie Braithwaite Mar 5, 2020
A guide to lead-creation-touch attribution models
Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.
by Charlie Braithwaite Feb 13, 2020
What is Z-shaped Attribution?
Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.
by Charlie Braithwaite Feb 12, 2020
Guide to U-shaped Attribution
Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.
by Charlie Braithwaite Feb 11, 2020
Guide to W-Shaped Attribution
Why a W-shaped attribution will create transparency into your leads.
by Charlie Braithwaite Jan 29, 2020
A guide to linear attribution
Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.