Charlie Braithwaite

by Charlie Braithwaite  Jun 18, 2020

Why you should bid on your own branded terms in PPC

Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.

by Charlie Braithwaite  Jun 15, 2020

The best PPC advertising networks for small businesses

How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.

by Charlie Braithwaite  Jun 1, 2020

PPC ad copywriting tips

With so few characters to entice users to click your ads, it's critical to make your ad copy pack a punch. Learn how to get the most out of your ads with our copywriting tips.

by Charlie Braithwaite  May 20, 2020

How small businesses can compete with big brands on PPC

If you run a small business, and you’re also in charge of PPC, you might be wondering: How can I compete with big brands? Check out these tips for help.

by Charlie Braithwaite  May 8, 2020

A guide to last < most important channel > touch attribution models

Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.

by Charlie Braithwaite  May 1, 2020

Guide to Qualified Lead Attribution

Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.

by Charlie Braithwaite  Mar 9, 2020

A guide to last non-direct click attribution models

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.

by Charlie Braithwaite  Mar 5, 2020

A guide to lead-creation-touch attribution models

Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.

by Charlie Braithwaite  Feb 13, 2020

What is Z-shaped Attribution?

Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.

by Charlie Braithwaite  Feb 12, 2020

Guide to U-shaped Attribution

Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.

by Charlie Braithwaite  Feb 11, 2020

Guide to W-Shaped Attribution

Why a W-shaped attribution will create transparency into your leads.

by Charlie Braithwaite  Jan 29, 2020

A guide to linear attribution

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.