by Carolyn Lyden Mar 5, 2020
What is call tracking?
Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.
by Carolyn Lyden Aug 14, 2018
Using attribution data for agencies: Retain clients, earn new ones, and make more money
For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.
by Carolyn Lyden Jun 13, 2018
What is call monitoring?
CallRail’s Lead Center offers call monitoring and other real-time insights to benefit sales, marketing, support, and success teams.
by Carolyn Lyden Jun 5, 2018
Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research
It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.
by Carolyn Lyden May 24, 2018
What is a first time caller?
A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.
by Carolyn Lyden May 21, 2018
Using call tracking with Salesforce: All your lead data in one place
Call tracking and salesforce are great on their own, but they're even more powerful when combined. Here's how our Salesforce integration does just that.
by Carolyn Lyden Apr 20, 2018
Conversation Analytics and the future of analyzing phone calls for customer experience
Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.
by Carolyn Lyden Mar 23, 2018
What is a SWOT Analysis?
A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.
by Carolyn Lyden Mar 19, 2018
Link building 101 + how to use call data for link building content
Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.
by Carolyn Lyden Mar 8, 2018
Google Analytics & CallRail: The most commonly used CallRail integration
CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.
by Carolyn Lyden Mar 5, 2018
Call tracking systems: Key to a complete attribution ecosystem
Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.
by Carolyn Lyden Nov 8, 2017
What is A/B Testing?
A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.
by Carolyn Lyden Nov 2, 2017
What is Parallel Tracking in Google Ads?
Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.
by Carolyn Lyden Oct 31, 2017
How Do Search Engines Work?
Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.
by Carolyn Lyden Oct 11, 2017
What is Speech Recognition Software?
Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text.
by Carolyn Lyden Aug 31, 2017
GMB Messenger: What Businesses Need to Know Before Using It
Google My Business messenger was created to help businesses and customers connect, but falls short in its current form on UX and user privacy.
by Carolyn Lyden Aug 30, 2017
Voice Search & SEO: Creating a Technical & Content Strategy
Voice search is in the SEO spotlight. Use these tips to create a technical SEO, content marketing, and marketing attribution strategy around voice search.
by Carolyn Lyden Aug 23, 2017
Making Call Attribution Part of Your Holistic Attribution Model
Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.
by Carolyn Lyden Jul 10, 2017
How to Hire an SEO When You Don’t Know SEO
Small business owners don't have the time to take on content marketing & SEO themselves. CallRail provides tips to help entrepreneurs hire a great marketer.
by Carolyn Lyden Jun 29, 2017
Search Engine Optimization is Now User Experience Optimization
Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?
by Carolyn Lyden May 21, 2017
What is Interactive Voice Response (IVR)?
Interactive Voice Response (IVR) is an automated phone operating system that answers calls, asks questions, and routes the call according to the answers.
by Carolyn Lyden May 20, 2017
What is Call Recording Software?
Call recording software is a computer program that allows businesses to audiotape telephone calls for use in training, marketing, and other analyses.
by Carolyn Lyden May 17, 2017
The Future of SEO: 3 Ways to Get Ahead
With SEO always evolving, it's an adapt or die market. Here are the top 3 tactics for you keep your marketing efforts ahead of the game.
by Carolyn Lyden May 2, 2017
What is a softphone?
A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.
by Carolyn Lyden Apr 19, 2017
Building with CallRail: Habitat for Humanity Volunteer Day
Giving can be the greatest gift. CallRail joins Habitat for Humanity for the finishing touches of the build to see what community really means.