Carolyn Lyden

SEO Manager

Carolyn was born in Atlanta, but spent most of her formative years in Tennessee (after short stints in Iowa and Nebraska). After graduating with B.A.s in English Literature and Writing/Communications from Maryville College, she moved back to Atlanta to pursue a marketing career.

Starting in social media and writing at a small agency, Carolyn garnered marketing experience in many industries early on including medical, law, franchise, and finance. Meanwhile, she earned her MBA at Kennesaw State University to further her knowledge of business. Her love of spreadsheets eventually led her to specialize SEO, and she joined CallRail’s marketing team as the SEO Manager in March 2017.

When she’s not in the office, Carolyn loves spending time outdoors with her husband and greyhound, working on her Olympic lifting skills, and taking naps with her 2 cats.

Call tracking systems: Key to a complete attribution ecosystem

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on March 5, 2018

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

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What is A/B Testing?

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on November 8, 2017
overhead view of laptop

What is A/B Testing? A/B testing means experimenting with two versions of a website, app, or other marketing property to determine which version best achieves the goals and proves the hypotheses of the experiment. Marketers often refer to A/B testing as split testing. The split refers to the fact that there are two versions of…

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What is Parallel Tracking in AdWords?

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on November 2, 2017

What is Parallel Tracking in AdWords? Parallel tracking is a method of loading a landing page URL of an ad separately from a tracking URL, which loads in the background, in order to decrease landing page load time. Effective 2018 AdWords will use this type of tracking by default for all ads. Previously, the user…

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How Do Search Engines Work?

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on October 31, 2017
analytics graph for attribution

How Do Search Engines Work? Search engines crawl websites for information, index and store the data, and then retrieve the most relevant and popular result specific to a user’s search query. Crawl Most search engines crawl through the vast expanse of material on the internet through links. “Links allow the search engines’ automated robots, called…

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What is Speech Recognition Software?

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on October 11, 2017
voice recognition technology machine learning computer

What is Speech Recognition Software? Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text. How Does It Work? Speech recognition software works by breaking down the audio of a speech recording into individual sounds, analyzing each sound, using algorithms to find…

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GMB Messenger: What Businesses Need to Know Before Using It

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on August 31, 2017
small businesses open for GMB messenger

Last month, Google announced that businesses could choose to participate in messaging directly from their Google My Business (GMB) profiles. This option allows local businesses to connect directly with searchers to answer questions and potentially attract more in-store visits and conversions. In theory, the messenger is a huge step forward for more direct, search-to-business communication…

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Making Call Attribution Part of Your Holistic Attribution Model

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on August 23, 2017
Graphs from Call Attribution

A recent poll from the Interactive Advertising Bureau shows that marketers have been making holistic attribution a priority in this year. A report from eMarketer indicates that leaders in digital marketing and media across industries are devoting time and effort into “better reporting, measurement and attribution, alongside many other customer-centric practices, such as cross-device audience…

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