Carolyn Lyden

by Carolyn Lyden  Aug 14, 2018

Using attribution data for agencies: Retain clients, earn new ones, and make more money

We’ve all heard the buzzwords “data-driven marketing” in just about every industry article and every presentation at a marketing event. As tools for marketing attribution data and analytics have become more sophisticated and reliable, companies have come to depend on these numbers to perfect their campaigns, determine what is and isn’t driving leads, and figure…

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by Carolyn Lyden  Jun 13, 2018

What is call monitoring?

What is Call Monitoring? Call monitoring is the process of listening to live or previously recorded calls in order to audit the performance of call representatives, improve sales or marketing efforts, score the call for leads, and/or develop sales or support strategies. Who Uses Call Monitoring? We’ve all probably heard the automated message when we’ve…

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by Carolyn Lyden  May 24, 2018

What is a first time caller?

A first time caller is someone who has never called your business before. In call tracking, these new callers can represent an important segment of people for which sales and marketing teams can tailor information and strategies to ensure a good caller experience. Why are first time callers important? For some businesses, it’s important to…

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by Carolyn Lyden  May 21, 2018

Using call tracking with Salesforce: All your lead data in one place

What is Salesforce? Salesforce is the leading CRM (Customer Relationship Management) platform. Technology like Salesforce helps companies keep track of their customers, as well as their information, interactions, stages of sales development, and more. The CallRail integration for Salesforce adds another level by helping sales and marketing professionals keep track of their calls in the…

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by Carolyn Lyden  Apr 20, 2018

Conversation Analytics and the future of analyzing phone calls for customer experience

“Speech recognition technology has been around for what seems like forever,” says Kevin Mann, CallRail Co-Founder & CTO. “But it’s been pretty  rudimentary until fairly recently.” Mann notes that even though the tech has been around for two decades, it wasn’t until the past few years — when large companies like IBM’s Watson started investing…

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by Carolyn Lyden  Mar 23, 2018

What is a SWOT Analysis?

What is a SWOT Analysis? A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weaknesses, Opportunities, and Threats. It’s commonly used in strategic planning, where it can help businesses identify their niche in a market. Why should a business do a SWOT analysis? Every business has its own strength and…

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by Carolyn Lyden  Mar 19, 2018

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics, to help you get the most from your call tracking software to improve your link building efforts. What is link building? Why are links important? Types of link building Types of link…

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by Carolyn Lyden  Mar 8, 2018

Google Analytics & CallRail: The most commonly used CallRail integration

What is Google Analytics? Google Analytics is a tool that offers in-depth data and reporting on the acquisition, behavior, and conversion of website traffic. This tool can track… How users get to a website (organic search, paid search, social, referrals, etc.) What users do when on a site (what pages they visit, how long they…

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by Carolyn Lyden  Mar 5, 2018

Call tracking systems: Key to a complete attribution ecosystem

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

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by Carolyn Lyden  Nov 8, 2017

What is A/B Testing?

What is A/B Testing? A/B testing means experimenting with two versions of a website, app, or other marketing property to determine which version best achieves the goals and proves the hypotheses of the experiment. Marketers often refer to A/B testing as split testing. The split refers to the fact that there are two versions of…

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by Carolyn Lyden  Nov 2, 2017

What is Parallel Tracking in Google Ads?

Updated: July 24, 2018 What is Parallel Tracking in Google Ads? Parallel tracking is a method of loading a landing page URL of an ad separately from a tracking URL, which loads in the background, in order to decrease landing page load time. Effective 2018 Google Ads will use this type of tracking by default…

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by Carolyn Lyden  Oct 31, 2017

How Do Search Engines Work?

How Do Search Engines Work? Search engines crawl websites for information, index and store the data, and then retrieve the most relevant and popular result specific to a user’s search query. Crawl Most search engines crawl through the vast expanse of material on the internet through links. “Links allow the search engines’ automated robots, called…

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by Carolyn Lyden  Oct 11, 2017

What is Speech Recognition Software?

What is Speech Recognition Software? Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text. How Does It Work? Speech recognition software works by breaking down the audio of a speech recording into individual sounds, analyzing each sound, using algorithms to find…

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by Carolyn Lyden  Aug 31, 2017

GMB Messenger: What Businesses Need to Know Before Using It

Last month, Google announced that businesses could choose to participate in messaging directly from their Google My Business (GMB) profiles. This option allows local businesses to connect directly with searchers to answer questions and potentially attract more in-store visits and conversions. In theory, the messenger is a huge step forward for more direct, search-to-business communication…

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by Carolyn Lyden  Aug 30, 2017

Voice Search & SEO: Creating a Technical & Content Strategy

SEO is Not Dead The search industry has been suffering under “SEO is Dead” headlines for ages. If that were true, SEO jobs wouldn’t be growing 5 times faster than the overall job market.  By now, most SEOs consider this headline mere clickbait, but there is a small grain of truth in these article titles.…

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by Carolyn Lyden  Aug 23, 2017

Making Call Attribution Part of Your Holistic Attribution Model

A recent poll from the Interactive Advertising Bureau shows that marketers have been making holistic attribution a priority in this year. A report from eMarketer indicates that leaders in digital marketing and media across industries are devoting time and effort into “better reporting, measurement and attribution, alongside many other customer-centric practices, such as cross-device audience…

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by Carolyn Lyden  Jul 10, 2017

How to Hire an SEO When You Don’t Know SEO

A few weeks back I presented at a small workshop for entrepreneurs, small business marketers, freelancers, and individuals in similar business situations. My presentation was geared toward helping people who don’t typically deal with SEO, covering the topic from a broad perspective and diving into the details from there. While I was talking to some…

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by Carolyn Lyden  Jun 29, 2017

Search Engine Optimization is Now User Experience Optimization

What Matters in SEO Right Now? SEMRush released its Rankings Report last week using data collected from all their users. As expected, the report determines that user signals are some of the most important ranking gauges. Indicators like bounce rate, time on site, and pages per session are three of the top four ranking factors…

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by Carolyn Lyden  Jun 5, 2017

Call Tracking and SEO: How to Use Call Tracking Software for Keyword Research

SEOs and Keyword Research: A Complex Relationship A recent Advanced Web Ranking survey (AWR) of digital marketers across industries found that SEOs believe keyword research is one of the top three most difficult SEO tactics to implement (just behind link building and content creation). This might be because 88% of digital marketers perform keyword research in-house,…

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by Carolyn Lyden  May 21, 2017

What is Interactive Voice Response (IVR)?

What is Interactive Voice Response (IVR)? Interactive Voice Response (IVR) is an automated phone call operating system that answers a call, asks qualifying questions to callers, and routes the call according to the answers. IVR systems help businesses of all sizes, and most of us have probably heard an IVR when we’ve called a company…

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by Carolyn Lyden  May 20, 2017

What is Call Recording Software?

What is Call Recording Software? Call recording software is a computer program that allows businesses to audiotape incoming and outgoing telephone calls for use in training, marketing, and other analyses. Is it legal to record phone calls? Call recording is legal in the United States but notification and consent laws differ by state. Every state…

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by Carolyn Lyden  May 17, 2017

The Future of SEO: 3 Ways to Get Ahead

Google Goes Mobile Google is in quite the transitional period. The search giant plans to push mobile-first indexing sometime in 2017 (or soon thereafter), and the whole internet is jumping to comply. This move means Google’s mobile index will become the primary index, and exist completely separately from its desktop index. Since more than half…

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by Carolyn Lyden  May 5, 2017

What is call tracking?

What is call tracking? Call tracking is the process of determining how callers found your business. Marketing and sales teams can use call tracking data to measure the success of advertising campaigns and optimize future initiatives. When did call tracking start? Call tracking in some form has existed since telephones were first invented and used…

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by Carolyn Lyden  May 2, 2017

What is a softphone?

What is a softphone? A softphone is a computer software used to make phone calls over the internet from any device with a speaker and mic, including computers, tablets and mobile devices. A softphone allows users to make telephone calls without an actual, physical telephone. How do businesses use softphones? Many businesses choose to use softphones…

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by Carolyn Lyden  Apr 19, 2017

Building with CallRail: Habitat for Humanity Volunteer Day

As a newer CallRail employee, I have been trying to immerse myself in all the events and activities the company offers. So, when I saw an email come through from our Office Coordinator, Chelsea, that there were open spots for the CallRail Habitat for Humanity build the upcoming weekend, I actually pulled over into a…

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