Carolyn Lyden

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

CallRail’s Lead Center offers call monitoring and other real-time insights to benefit sales, marketing, support, and success teams.

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.

Call tracking and salesforce are great on their own, but they're even more powerful when combined. Here's how our Salesforce integration does just that.

Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.

A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text.

Google My Business messenger was created to help businesses and customers connect, but falls short in its current form on UX and user privacy.

Voice search is in the SEO spotlight. Use these tips to create a technical SEO, content marketing, and marketing attribution strategy around voice search.

Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.

Small business owners don't have the time to take on content marketing & SEO themselves. CallRail provides tips to help entrepreneurs hire a great marketer.

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?

Interactive Voice Response (IVR) is an automated phone operating system that answers calls, asks questions, and routes the call according to the answers.

Call recording software is a computer program that allows businesses to audiotape telephone calls for use in training, marketing, and other analyses.

With SEO always evolving, it's an adapt or die market. Here are the top 3 tactics for you keep your marketing efforts ahead of the game.

Giving can be the greatest gift. CallRail joins Habitat for Humanity for the finishing touches of the build to see what community really means.

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.