In today’s connected world, every customer interaction matters. Unfortunately, too many marketers make the mistake of only tracking prospects’ online path to purchase, leaving a glaring hole in their attribution data when someone picks up the phone and calls. Luckily, with the right technology, there’s a fix for that gap in your lead attribution. CallRail’s…

Marketo’s Revvie Awards Early last November, we received an email from our Marketo implementation consultant encouraging us to apply for a 2016 Revvie Award. The Revvie Awards recognize members of the Marketo community who are leveraging Marketo to drive the next era of marketing. The specific category our consultant referenced is The Stack Master award,…