Brittney Sovik

Brittney Sovik is a UX Researcher at CallRail.

by Brittney Sovik  Sep 20, 2019

Attribution models: What they are, why they matter, when to use them

Most paths to purchase are not a straight line. There are lots of ways for customers to discover your brand, engage with it, and move further down the sales funnel. That’s why attribution models have become a necessary tool for marketers looking for data to improve their campaigns. What is attribution modeling? Attribution modeling is…

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by Brittney Sovik  Apr 26, 2019

I’ve created my first tracking number: Now what?

After creating your first tracking number in CallRail, you might be wondering what to do next. Here are some of our recommended next steps, so you can start getting the most out of call tracking: Add users: Give your teammates and clients greater visibility into your work Create notifications: Know instantly where your leads come from Activate Integrations: Streamline your tech…

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by Brittney Sovik  Feb 26, 2019

Protect sensitive customer info with our PCI Redaction feature

Over-the-phone payments have become more commonplace, but phone conversations that include sensitive customer billing information can present risks for businesses and their customers. That’s why, when you’re transcribing phone calls, it’s important to provide as much protection as possible for the Personal Credit Information (PCI) contained in these calls. Our new PCI Redaction feature removes…

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by Brittney Sovik  Dec 5, 2018

CallRail’s multi-touch CPL report now includes multiple channels, interaction types

Our Product team is proud to announce some exciting enhancements we’ve made to our popular Multi-Touch Cost Per Lead report — we’ve officially graduated from our Beta release! First, we’ve expanded our ad networks so you can compare your CPL across Google, Facebook, and Bing. We also now include more interaction types so you can…

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by Brittney Sovik  Oct 1, 2018

AMP up your call tracking with Accelerated Mobile Pages

With a cell phone an arm’s length away from most consumers, savvy marketers can’t ignore the importance of mobile web optimization and the mobile path to purchase experience. Mobile browsing now accounts for over half of all internet traffic, and is charted to keep increasing as our reliance on personal tech devices continues to grow.…

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by Brittney Sovik  Aug 23, 2018

Three ways to use CallRail for user research

User research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. (Not to mention knowing what to do…

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by Brittney Sovik  Jun 6, 2018

How to manage call tracking in real-time and close more deals over the phone

Call tracking may seem like an investment: plant a bunch of seeds (in the form of call tracking numbers), wait a while, then reap some fruit (in the form of ROI and insights). That is the case –– ROI and insights await. But they’re also available immediately. One CallRail feature that customers sometimes overlook is Lead…

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by Brittney Sovik  May 24, 2018

The CallRail-HubSpot Integration: Workflows for better lead nurturing

We recently created a new HubSpot integration that sends calls to your tracking numbers directly to your HubSpot dashboard as a call activity, rather than a form submission. We’re also excited to share that call activities can be linked to the very popular HubSpot workflows, so you can instantly follow-up with leads that call your…

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by Brittney Sovik  May 16, 2018

Streamline your inbound marketing with CallRail’s HubSpot integration

CallRail recently updated our integration using HubSpot’s new engagement API. That means your inbound calls, text messages, and form submissions will automatically populate in your HubSpot lead timelines, creating a unified view of each contact and making lead management easier. Here’s an overview of what our new integration does and how marketers can leverage it…

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by Brittney Sovik  May 7, 2018

Why you need a toll-free number in your Local Swap pool

Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or…

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by Brittney Sovik  Apr 30, 2018

Using Local Swap: 4 steps to get you from start to finish

If you get a phone call from a number you don’t recognize, do you pick up? Maybe you do, but you probably think twice. Customers are the same on websites. Someone browsing companies online might hesitate to call a phone number that looks unfamiliar to them, assuming the company isn’t local. That’s why we built a…

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by Brittney Sovik  Mar 21, 2018

How CallRail can improve your Google Ads lead tracking

What is Google Ads? Google Ads (formerly known as AdWords) is the most popular pay-per-click ad platform for marketing. When someone uses Google to search for an answer to a question or a new service, Ads delivers relevant paid advertising like this: The first three results are pay-per-click ads (or PPC), meaning you only have…

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by Brittney Sovik  Mar 13, 2018

5 ways CallRail uses CallRail

At CallRail, we built a product that we also use. Not only do we know the ins and outs of our platform, we’re excited to continue expanding its capabilities. Here are some of our favorite ways we use CallRail at CallRail.   1) Call recording = Customer insights Our Sales and Customer Support teams communicate with…

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by Brittney Sovik  Feb 28, 2018

Automate customer billing and payments with new CallRail-Stripe integration

Stripe is a payment processing platform that simplifies direct billing. If you’re managing multiple customers in your CallRail account, our new customer invoicing feature lets you create custom pricing plans for customers based on their usage and automate your invoicing through our integration with Stripe. All your clients will have to do is put their…

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by Brittney Sovik  Jan 15, 2018

Source Tracking vs. Keyword Tracking: What’s the Difference?

Call tracking is all about helping your business get accurate data for how new leads find you before they pick up the phone to call. Customers rarely answer the classic “How did you hear about us?” survey accurately, or they’ll often provide unhelpful answers like, “I found you on Google.” Without some form of call…

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by Brittney Sovik  Jan 4, 2018

Use Form Tracking to Capitalize On Your Inbound Leads

More and more potential customers are using web-based methods to communicate with businesses or signal interest. These days, when a user submits a form through your website, they often expect lightning-fast response times. The quality of these inbound sales leads fades rapidly, so businesses that fail to follow up while leads are warm can miss…

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