Brittney Sovik

Brittney Sovik is a UX writer at CallRail.


Three ways to use CallRail for user research

Posted by
on August 23, 2018
businessman looking at line graph

User research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. (Not to mention knowing what to do…

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Why you need a toll-free number in your Local Swap pool

Posted by
on May 7, 2018
A group of origami boats against a white background

Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or…

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Using Local Swap: 4 steps to get you from start to finish

Posted by
on April 30, 2018
hand holding lightbulb

If you get a phone call from a number you don’t recognize, do you pick up? Maybe you do, but you probably think twice. Customers are the same on websites. Someone browsing companies online might hesitate to call a phone number that looks unfamiliar to them, assuming the company isn’t local. That’s why we built a…

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How CallRail can improve your Google Ads lead tracking

Posted by
on March 21, 2018
call tracking for client retention

What is Google Ads? Google Ads (formerly known as AdWords) is the most popular pay-per-click ad platform for marketing. When someone uses Google to search for an answer to a question or a new service, AdWords delivers relevant paid advertising like this: The first three results are pay-per-click ads (or PPC), meaning you only have…

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5 ways CallRail uses CallRail

Posted by
on March 13, 2018
Red rotary telephones floating against a blue backdrop.

At CallRail, we built a product that we also use. Not only do we know the ins and outs of our platform, we’re excited to continue expanding its capabilities. Here are some of our favorite ways we use CallRail at CallRail.   1) Call recording = Customer insights Our Sales and Customer Support teams communicate with…

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