Bridget Graf

There’s a simple truth when it comes to dealership marketing: You will not see sustained long-term growth in car purchases if you are depending only on walk-ins, large advertising banners, or television commercials. The battle for your customers will not be won with grand gestures, but with customer micro-moments and touchpoints. A slam dunk one-size-fits-all…

These days, advertisers and audiences alike are dealing with more marketing noise than ever before. (Reportedly, consumers see or hear an average of 4,000 ads a day.) So when it comes to automotive lead generation, your competitors are all jockeying to get in front of the same prospects you’re chasing. You need a marketing strategy…