Bridget Graf

How to create a marketing strategy for each part of the car buyer’s journey

Posted by
on June 21, 2019
Car on open road

There’s a simple truth when it comes to dealership marketing: You will not see sustained long-term growth in car purchases if you are depending only on walk-ins, large advertising banners, or television commercials. The battle for your customers will not be won with grand gestures, but with customer micro-moments and touchpoints. A slam dunk one-size-fits-all…

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