by Billy Watts Feb 26, 2020
XML sitemap vs HTML Sitemap: SEO benefits for each
What is a sitemap? A sitemap is a list (or lists) of links that represent part of a website or the totality of a website. Sitemaps can contain more information about the content like creation date, last update, importance, run-time, content rating, etc. For optimal results, a sitemap should update dynamically when new content is…
by Billy Watts Feb 24, 2020
Subdomains vs. Subdirectories: What’s the Difference?
For a company’s content marketing strategy to truly be complete, a solid understanding of search engine optimization, or SEO, is critical. Those familiar with digital marketing know on-page and off-page SEO and can explain the difference between the two. But businesses can also utilize SEO in places they might not expect. What we’ll explore here…
by Billy Watts Jan 17, 2020
What is NAP Consistency?
NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all business listings, local directories, social media profiles, and websites. It is widely considered a search ranking factor for local SEO. Don’t forget about your homepage URL as well as this is the most important element to keep consistent.…