Anna Charity

Anna Niles is a Product Marketing Manager at CallRail.

by Anna Charity  Feb 20, 2020

Better Form Tracking with CallRail’s new inclusive bundles

Last June, CallRail rolled out our new Form Tracking product as we expand into an all-in-one analytics platform. We’ve added powerful new functionality to now provide marketers with complete multi-touch attribution for calls, texts, and form submissions (an additional $50/month) – functionality previously unavailable in the form tracking product included in call plans. To accommodate…

by Anna Charity  Jul 24, 2019

The 6 questions you should be asking on your lead generation forms

Figuring out what to ask on your landing page’s web forms is no easy task. It’s important to gather enough information to qualify your leads, but you also need to keep them engaged. If your lead generation form is too long or complicated, there’s a good chance your website visitors will click away, costing you…

by Anna Charity  Jul 10, 2019

CallRail’s top 4 form tracking features & how to use them

  Introduction All right, everyone, thank you for joining. We will go ahead and get started just a couple of housekeeping items. And thank you again for everyone joining our Part 2 Form Tracking series. If you do have questions, the phone lines are muted. But we definitely want to hear all of the questions…

by Anna Charity  Jun 12, 2019

Close the Attribution Gap with Form Tracking

  Introduction [Rachel] All right. Hello, everyone. Thank you for joining us today for our discussion on how to dial in your marketing attribution. Throughout this webinar, we will discuss the challenges surrounding attribution today and how CallRail’s new and improved platform can help solve for those challenges. Before we get started, I’m going to…

by Anna Charity  Oct 12, 2018

Greatly reduce time spent on call analysis with CallScribe Search

How many times have you needed to retroactively access a series of emails or documents that share a keyword or filename in the contents? (For example: “Bank statement” or “refund.”) The ability to efficiently uncover key insights via search is equally important when it comes to analyzing your past calls and conversions, which is why…

by Anna Charity  Oct 8, 2018

Access offline conversion data inside Microsoft Advertising with CallRail’s Microsoft Ads integration

The buyer’s journey is often unpredictable and inconsistent, complicating conversion analysis for marketers. With users discovering your business from several different channels, it is crucial for marketers to understand which combination of those interactions leads to a conversion from their paid campaigns. Now, with CallRail’s Microsoft Advertising integration (formerly Bing Ads), marketers can access offline…

by Anna Charity  Jul 13, 2018

CallRail onboarding made easy: Testing DNI with a single click

When it comes to achieving a complete understanding of the buyer’s journey, CallRail’s Dynamic Number Insertion feature is a must-have for marketers who work with call data. By installing a snippet of code on your site, you’ll gain a better understanding of the sources and channels that are driving calls to your business — unlocking…

by Anna Charity  Jun 13, 2018

Improve bidding strategy with new Call Highlights report

If you’re a Keyword Spotting master, you’re likely familiar with our Keywords Spotted report. We’re now making it easier to analyze calls and improve marketing efforts with our new Call Highlights report. With Call Highlights, users have been able to gain a better understanding of the content of their calls, with no action needed. Benefits…

by Anna Charity  May 22, 2018

Introducing keyword indicators to maximize marketing campaigns inside CallRail

As we all know, conversations often hold the most important pieces of information about your customers, but listening to thousands of calls to obtain that information isn’t realistic. With the introduction of Keyword Spotting and Call Highlights, we have helped businesses bridge the conversation gap, providing the tools to collect the exact information needed in…

by Anna Charity  May 9, 2018

These two CallRail features help PPC pros to eliminate guesswork

PPC advertising in Google Ads (formerly AdWords) can often feel like a guessing game in which you’re made to gamble with your marketing budget. In order to make the most out of your ad dollars, you’ll first need to understand what users are searching for so you can refine your ad targeting and make your…

by Anna Charity  Apr 25, 2018

Localize Dynamic Number Insertion with CallRail’s Local Swap™

Living in a digital-first world makes life a lot easier. You can transfer money to a friend in a click, host conference calls from across the world, and even have something delivered to your door within a couple of hours. This technology brings a lot of freedom and simplicity, but that can also breed hesitation…

by Anna Charity  Apr 5, 2018

Product update: Make edits to your call tracking more efficiently with Bulk Edit

At CallRail, we constantly strive to simplify processes for our users. We know our customers have different goals and ways they measure success, but one key commonality amongst our customers is the need to be efficient in their day-to-day workflows. We’ve heard your feedback, and we’re excited to introduce the ability to mass edit a variety…

by Anna Charity  Mar 16, 2018

CallRail and Facebook, plus Facebook click-to-call (update)

Updated: March 16, 2018 After the release of Facebook’s “call now” button almost three years ago, mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. It is expected that the annual number of mobile phone calls to businesses will reach 162 billion by 2019.   And with Facebook…

by Anna Charity  Feb 27, 2018

How to leverage CallScribe’s automatic phone transcription

CallScribe is one of CallRail’s most powerful features — it automatically transcribes phone conversations into searchable, speaker-organized transcriptions. CallScribe gives users an at-a-glance look at the entire conversation, without having to listen to thousands of phone calls. Having CallScribe in place unlocks multiple opportunities to improve both your marketing campaigns and the overall customer experience.…

by Anna Charity  Feb 27, 2018

Why call data looks different in CallRail, Google Analytics, and Google Ads

When it comes to call tracking reporting, one challenge a lot of marketers face is making sense of the discrepancies between call data, and related data within Google Analytics (GA) and Google Ads( formerly AdWords.) Sure, analyzing mismatched data can be daunting, but have no fear! We’ve broken it down for you so you can…

by Anna Charity  Jan 30, 2018

Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

A solid understanding of what happens during phone conversations is fundamental for reaching marketing or departmental goals. CallRail alleviates much of this frustration by providing predefined keywords via Keyword Spotting. While this is a game-changer when it comes to categorizing and scoring calls, it is only as effective as the words or phrases you know…

by Anna Charity  Jan 29, 2018

Route Calls with Ease: New Out-of-the-Box Call Flow Builder Templates

Determining how to to successfully route calls can be a daunting task. Taking into account staff availability, schedules, and location, has historically been a manual, painful process. CallRail’s Call Flow Builder revolutionized this process, giving users the freedom to completely customize the way calls are being routed. With multi-step options, the customizable flows ensure your…

by Anna Charity  Jan 23, 2018

Streamline Agent Management with the New Calls by Agent Report

Reporting on your team’s success at an individual level is an integral part of your organization’s success as a whole. However, when managing a team, working towards a quota, or striving for customer satisfaction, reporting can often become a secondary priority. With CallRail’s newest reporting feature, it’s never been easier to streamline performance management. In…