headshot of Anna Niles

Anna Niles

Product Marketing Manager

CallRail onboarding made easy: Testing DNI with a single click

Posted by
headshot of Anna Niles
on July 13, 2018
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When it comes to achieving a complete understanding of the buyer’s journey, CallRail’s Dynamic Number Insertion feature is a must-have for marketers who work with call data. By installing a snippet of code on your site, you’ll gain a better understanding of the sources and channels that are driving calls to your business — unlocking…

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Improve bidding strategy with new Call Highlights report

Posted by
headshot of Anna Niles
on June 13, 2018
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With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely…

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Introducing keyword indicators to maximize marketing campaigns inside CallRail

Posted by
headshot of Anna Niles
on May 22, 2018
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As we all know, conversations often hold the most important pieces of information about your customers, but listening to thousands of calls to obtain that information isn’t realistic. With the introduction of Keyword Spotting and Call Highlights, we have helped businesses bridge the conversation gap, providing the tools to collect the exact information needed in…

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CallRail and Facebook, plus Facebook click-to-call (update)

Posted by
headshot of Anna Niles
on March 16, 2018
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Updated: March 16, 2018 After the release of Facebook’s “call now” button almost three years ago, mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. It is expected that the annual number of mobile phone calls to businesses will reach 162 billion by 2019.   And with Facebook…

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How to leverage CallScribe’s automatic phone transcription

Posted by
headshot of Anna Niles
on February 27, 2018
Leverage your calls with call transcriptions and CallSCribe

CallScribe is one of CallRail’s most powerful features — it automatically transcribes phone conversations into searchable, speaker-organized transcriptions. CallScribe gives users an at-a-glance look at the entire conversation, without having to listen to thousands of phone calls. Having CallScribe in place unlocks multiple opportunities to improve both your marketing campaigns and the overall customer experience.…

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Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

Posted by
headshot of Anna Niles
on January 30, 2018
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A solid understanding of what happens during phone conversations is fundamental for reaching marketing or departmental goals. CallRail alleviates much of this frustration by providing predefined keywords via Keyword Spotting. While this is a game-changer when it comes to categorizing and scoring calls, it is only as effective as the words or phrases you know…

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