headshot of Anna Niles

Anna Niles

Product Marketing Manager


CallRail’s top 4 form tracking features & how to use them

Posted by
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on July 10, 2019
CallRail form tracking graphic

Introduction   Introduction All right, everyone, thank you for joining. We will go ahead and get started just a couple of housekeeping items. And thank you again for everyone joining our Part 2 Form Tracking series. If you do have questions, the phone lines are muted. But we definitely want to hear all of the…

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Close the Attribution Gap with Form Tracking

Posted by
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on June 12, 2019
CallRail form tracking

  Introduction [Rachel] All right. Hello, everyone. Thank you for joining us today for our discussion on how to dial in your marketing attribution. Throughout this webinar, we will discuss the challenges surrounding attribution today and how CallRail’s new and improved platform can help solve for those challenges. Before we get started, I’m going to…

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Greatly reduce time spent on call analysis with CallScribe Search

Posted by
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on October 12, 2018
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How many times have you needed to retroactively access a series of emails or documents that share a keyword or filename in the contents? (For example: “Bank statement” or “refund.”) The ability to efficiently uncover key insights via search is equally important when it comes to analyzing your past calls and conversions, which is why…

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Access offline conversion data inside Microsoft Advertising with CallRail’s Microsoft Ads integration

Posted by
headshot of Anna Niles
on October 8, 2018
callrail's new integration with bing ads helps users to quickly see conversion data

The buyer’s journey is often unpredictable and inconsistent, complicating conversion analysis for marketers. With users discovering your business from several different channels, it is crucial for marketers to understand which combination of those interactions leads to a conversion from their paid campaigns. Now, with CallRail’s Microsoft Advertising integration (formerly Bing Ads), marketers can access offline…

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CallRail onboarding made easy: Testing DNI with a single click

Posted by
headshot of Anna Niles
on July 13, 2018
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When it comes to achieving a complete understanding of the buyer’s journey, CallRail’s Dynamic Number Insertion feature is a must-have for marketers who work with call data. By installing a snippet of code on your site, you’ll gain a better understanding of the sources and channels that are driving calls to your business — unlocking…

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Improve bidding strategy with new Call Highlights report

Posted by
headshot of Anna Niles
on June 13, 2018
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With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely…

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Introducing keyword indicators to maximize marketing campaigns inside CallRail

Posted by
headshot of Anna Niles
on May 22, 2018
someone on the phone with a beanie and the sun behind them

As we all know, conversations often hold the most important pieces of information about your customers, but listening to thousands of calls to obtain that information isn’t realistic. With the introduction of Keyword Spotting and Call Highlights, we have helped businesses bridge the conversation gap, providing the tools to collect the exact information needed in…

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