Andy Powell

Co-Founder & CEO

Andy is a Columbus, Georgia native and graduate of Georgia Tech with a degree in Industrial Engineering.

After graduation, Andy joined a boutique consulting firm in Atlanta, GA where he was responsible for building a software-as-a-service application for mid-market and enterprise procurement professionals. Next, he served as Director of Operations for an e-commerce company where he could focus on search marketing and conversion optimization.

He founded i85media, a network of directories to connect customers with independent auto repair shops. With a strong focus on local search, i85media has connected hundreds of thousands of businesses and clients. Based on this experience, Andy knew there was an opportunity to build a call analytics platform focused on their unique needs.

Andy lives with his wife Allison and three daughters in Fayetteville, GA.


Why We’re Including CallScore for Free

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on January 12, 2017

Automated Call Scoring Recently we were excited to share CallScore, our real-time automated call scoring system that harnesses the power of speech recognition and machine learning to automatically analyze a phone call and immediately determine if the call was a good lead. We’re happy to say, we’re including CallScore in our standard plans. Every CallRail…

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CallRail Tackles Latest Wave of Traffic Pumping

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on August 4, 2015

Recently the entire call tracking industry has seen an increase in the amount of “spam” received by call tracking numbers. We understand that these calls are a nuisance, so we’re taking immediate action to limit the impact of these unwanted calls. What is traffic pumping? When you dial a phone number, your call is routed through several…

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Welcome to Call Tracking, Google.

Posted by
on August 18, 2014

Today, Google announced the launch of Google Website Call Conversions. There’s nothing that validates the value of what we’re doing quite like Google saying, “yes, let’s do that too”. We’ve known it was on the horizon, and now it goes live. Calls are Critical The message is unmistakable: Calls are critical. For thousands of businesses that…

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How to Get Search Term Data for Your Google Ads Call Conversions

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on April 15, 2014

Google rocked the search marketing world with their recent announcement that they would no longer include user search queries in referring URLs. This means websites and third-party analytics tools no longer have direct access to search query data — but that doesn’t mean that you can’t find out which search queries drove phone call conversions.…

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How to Keep Google Ads Keyword Data for Call Conversions

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on April 9, 2014

An intriguing keynote with Google at SMX West this year ignited into a flurry of speculation this week as marketers discussed whether Google would stop providing PPC keyword data, just as it stopped providing organic keyword data beginning in October 2011. This evening, Google officially announced  changes to the way they will provide keyword data…

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Report Conversions Based on Call Length

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on January 31, 2014

Filtering Calls by Length For Better Reporting Since the day we launched CallRail, one question we’ve heard consistently has been “can I identify phone call conversions based on the length of the call”. To those of you who are disciplined enough to quickly hang up on telemarketers in the pursuit of clean data and unwasted…

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Get to Know the All-New Call Flow Builder

Posted by
on January 24, 2014

Recently we rolled out a new Call Flow Builder that increases the power and flexibility of your phone numbers. You can now create unique, fully-customizable call flows for each of your tracking phone numbers. A New Level of Call Routing Power The new Call Flow Builder adds a whole new layer of power to your…

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Call Tracking with Visitor Timelines in a (not provided) World

Posted by
on September 23, 2013

You’re about to be (not provided) like you’ve never been (not provided) before. For online marketers everywhere, the day has come: September 23rd will be the day we remember as the “notprovidapocalypse”. Google is moving entirely to secure search, cutting off organic keyword data entirely. In October 2011, Google began redirecting users who were logged…

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Who Calls Me From 737-874-2833?

Posted by
on February 3, 2013

Are you receiving calls from the phone number 737-874-2833? Maybe you’ve received a few calls, and you’re wondering who it could be? Perhaps you went to Google, searched for “area code 737”, and found that the caller is supposedly from the Austin, TX area. Should I block calls from 737-874-2833? You can block or challenge…

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