Amber Guidry

Amber Guidry is the Social Media Specialist at CallRail.

by Amber Guidry  Sep 25, 2019

Turn it off: Team CallRail takes Summer!

Here at CallRail, we value work-life balance. In fact, ‘Turn it off’ is one of our company’s culture statements. We take care of ourselves, our families, our friends, and our community. We know it’s okay to close the laptop and turn off the phone and really enjoy a moment, an evening, a weekend, and a…

by Amber Guidry  Sep 4, 2019

Women in Tech: Janan Barge, Engineering Manager

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what motivates some of our most driven employees to lead successful tech careers. With one look at Janan Barge, you might never…

by Amber Guidry  Jun 28, 2019

Celebrating #PrideMonth at CallRail

Happy Pride! Pride Month is celebrated each year in June, honoring the historic 1969 Stonewall Uprising in Manhattan. Fifty years ago today, trailblazers at the Stonewall Inn took a stand against brutality, discrimination, and oppression. These riots were pivotal to the gay rights movement, catapulting the fight for equality to the political front lines —…

by Amber Guidry  Jun 11, 2019

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Even with the recent decline, Twitter…

by Amber Guidry  May 10, 2019

#NationalSmallBusinessWeek: Our ATL favorites

Though they are small — small businesses are a big deal. According to the United States Small Business Administration (SBA), more than 50 percent of Americans either own or work for a small business. The SBA also notes that small businesses create about 2 out of 3 new jobs in the U.S. each year, powering…

by Amber Guidry  Jan 8, 2019

How to develop a visual strategy for social media

If you’ve worked in marketing for any length of time, you know just how important it is to have a strong, cohesive brand identity. These days, your brand — and its visual identity — are just as important as the product you’re selling. And with the high expectations of today’s average consumer, a visual strategy…

by Amber Guidry  Sep 7, 2018

Women in Tech: Madelyn Wing, Director of Product and Customer Marketing

According to Girls Who Code, 74 percent of young girls express interest in STEM fields but only 26 percent of computing jobs are held by women. In our Women in Tech series, we dig into what motivates some of our most driven employees to lead successful tech careers. On any given day here at CallRail,…

by Amber Guidry  May 31, 2018

We Are CallRail: Why we decided to start a Culture Ambassadors Board

Mia Vasser is the Culture Manager on our Talent & Culture Team at CallRail. She initially came to CallRail as an office assistant, and has since transitioned into spearheading CallRail’s efforts of building culture as we continue to grow. We sat down with her to talk about her most recent initiative: the Culture Ambassadors Board.…

by Amber Guidry  Apr 6, 2018

Women In Tech: Tameka Hughes, Sr. Customer Success Manager

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Although Spring has technically arrived, the grey clouds, fierce…

by Amber Guidry  Feb 22, 2018

What is the marketing funnel?

The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The stages of the marketing funnel most commonly look like…

by Amber Guidry  Nov 16, 2017

What is Inbound Marketing?

What is Inbound Marketing? Inbound marketing is the process of persuading the buyers to come to you—it’s where we as marketers meet our audience and engage with them on their own terms. In short, inbound marketing is a modern, data-driven approach with many facets that work in tandem to attract people to your brand, which…

by Amber Guidry  Oct 25, 2017

Why You Need a Customer Appreciation Strategy

Team CallRail had the pleasure of attending and sponsoring HubSpot’s 2017 INBOUND Conference and we’re still reeling from their killer lineup. If you’re wondering — yes, Michelle Obama’s discussion lived up to the hype, not to mention other stand-out discussions with Issa Rae, Brit Marling, Elaine Welteroth and more. Did you miss out on the show? Check…

by Amber Guidry  Sep 11, 2017

Driving Engagement with Content For Facebook

With an average of 1.32 billion daily active users, Facebook continues to be an effective social media channel for marketers. Despite the constant influx of new, trendy platforms, it continues to have the most engaged users with 70% of users logging on daily and 43% of those doing so several times a day. With that…

by Amber Guidry  Jul 26, 2017

5 Social Media Metrics to Track

As the digital world expands with new platforms and mediums, it’s important to create a strong strategy that keeps your brand voice clear so it stands out amongst the chatter. As a social media manager, your role is to identify your audience and create meaningful conversations in their space. If you’re using social media as…

by Amber Guidry  Jun 8, 2017

Building relationships through email marketing

Team CallRail had the awesome opportunity of attending this year’s Digital Summit Series in Atlanta. The two-day conference held multiple sessions on digital marketing strategy and best practices, boasting speakers from big names like Google, Facebook, and eBay. While several aspects of digital strategy were covered, one of the most prevalent topics was email marketing. Email marketing…

by Amber Guidry  Jun 1, 2017

Track Your Trade Show Marketing ROI

Should you include trade show sponsorships in your budget? In short, yes. But how do you know if your investment was worth it?  Managing your marketing dollars is already a challenge in itself, and the last thing you want to do is question whether those dollars were spent on the right trade show tactics. Among…

by Amber Guidry  May 19, 2017

CallRail Named Best Call Tracking Software by G2 Crowd | Spring 2017

The results are in and CallRail continues to top the G2 Crowd charts. Just this week, CallRail was named a Leader in G2 Crowd’s Inbound Call Tracking Results Index for Spring 2017, following suit in earning the top spot in Fall 2016. To qualify for inclusion in this category, a product must generate unique numbers…

by Amber Guidry  May 15, 2017

[Webinar] Track, Qualify & Convert Your Leads: Using Call and SMS Data

New marketing technology is making it easier and faster than ever before for customers to reach your business by phone. To stay in the know, join us for a webinar with Digital Marketing Depot, a leader in empowering digital marketers with the latest strategies and resources. BIA/Kelsey’s Chief Analyst, Michael Boland, will discuss key trends…

by Amber Guidry  Apr 28, 2017

CallRail Ranked 26th Fastest-Growing Private Company by the Atlanta Business Chronicle

The new year is moving faster than we could’ve imagined, but CallRail is helping set the pace! CallRail was announced as one of Atlanta Business Chronicle’s fastest-growing private companies in Metro Atlanta for the fourth consecutive year. We’re honored to share that CallRail was named the 26th fastest growing company during the 22nd annual Pacesetter…