Amber Guidry

Mia Vasser is the Culture Manager on our Talent & Culture Team at CallRail. She initially came to CallRail as an office assistant, and has since transitioned into spearheading CallRail’s efforts of building culture as we continue to grow. We sat down with her to talk about her most recent initiative: the Culture Ambassadors Board.…

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Although Spring has technically arrived, the grey clouds, fierce…

The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The funnel visual fittingly describes this process ––  marketers cast…

What is Inbound Marketing? Inbound marketing is the process of persuading the buyers to come to you—it’s where we as marketers meet our audience and engage with them on their own terms. In short, inbound marketing is a modern, data-driven approach with many facets that work in tandem to attract people to your brand, which…

At the end of last month, Team CallRail had the pleasure of attending and sponsoring the latest installment of HubSpot’s INBOUND Conference and we’re still reeling from their killer lineup. If you’re wondering — yes, Michelle Obama’s discussion lived up to the hype, not to mention other stand-out discussions with Issa Rae, Brit Marling, Elaine…

With an average of 1.32 billion daily active users, Facebook continues to be an effective social media channel for marketers. Despite the constant influx of new, trendy platforms, it continues to have the most engaged users with 70% of users logging on daily and 43% of those doing so several times a day. With that…

As the digital world expands with new platforms and mediums, it’s important to create a strong strategy that keeps your brand voice clear so it stands out amongst the chatter. As a social media manager, your role is to identify your audience and create meaningful conversations in their space. If you’re using social media as…

Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Twitter has 313 million monthly active…

Team CallRail had the awesome opportunity of attending this year’s Digital Summit Series in Atlanta. The two-day conference held multiple sessions on digital marketing strategy and best practices, boasting speakers from big names like Google, Facebook, and eBay. While several aspects of digital strategy were covered, one of the most prevalent topics was email marketing. Email marketing…

Should you include trade show sponsorships in your budget? In short, yes. But how do you know if your investment was worth it?  Managing your marketing dollars is already a challenge in itself, and the last thing you want to do is question whether those dollars were spent on the right trade show tactics. Among…