Amber Guidry

Though they are small — small businesses are a big deal. According to the United States Small Business Administration (SBA), more than 50 percent of Americans either own or work for a small business. The SBA also notes that small businesses create about 2 out of 3 new jobs in the U.S. each year, powering…

If you’ve worked in marketing for any length of time, you know just how important it is to have a strong, cohesive brand identity. These days, your brand — and its visual identity — are just as important as the product you’re selling. And with the high expectations of today’s average consumer, a visual strategy…

According to Girls Who Code, 74 percent of young girls express interest in STEM fields but only 26 percent of computing jobs are held by women. In our Women in Tech series, we dig into what motivates some of our most driven employees to lead successful tech careers. On any given day here at CallRail,…

Mia Vasser is the Culture Manager on our Talent & Culture Team at CallRail. She initially came to CallRail as an office assistant, and has since transitioned into spearheading CallRail’s efforts of building culture as we continue to grow. We sat down with her to talk about her most recent initiative: the Culture Ambassadors Board.…

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Although Spring has technically arrived, the grey clouds, fierce…

The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The stages of the marketing funnel most commonly look like…

What is Inbound Marketing? Inbound marketing is the process of persuading the buyers to come to you—it’s where we as marketers meet our audience and engage with them on their own terms. In short, inbound marketing is a modern, data-driven approach with many facets that work in tandem to attract people to your brand, which…

Team CallRail had the pleasure of attending and sponsoring HubSpot’s 2017 INBOUND Conference and we’re still reeling from their killer lineup. If you’re wondering — yes, Michelle Obama’s discussion lived up to the hype, not to mention other stand-out discussions with Issa Rae, Brit Marling, Elaine Welteroth and more. Did you miss out on the show? Check…

With an average of 1.32 billion daily active users, Facebook continues to be an effective social media channel for marketers. Despite the constant influx of new, trendy platforms, it continues to have the most engaged users with 70% of users logging on daily and 43% of those doing so several times a day. With that…

As the digital world expands with new platforms and mediums, it’s important to create a strong strategy that keeps your brand voice clear so it stands out amongst the chatter. As a social media manager, your role is to identify your audience and create meaningful conversations in their space. If you’re using social media as…