amber guidry headshot

Amber Guidry

Social Media Specialist

Amber Guidry was born and raised just south of Atlanta and completed her B.A. in Public Relations and Marketing at Georgia State University.

She started her journey in the field of marketing long before she earned her degree and hasn’t looked back since. Now, as CallRail’s Social Media Specialist, she continues to thrive in her newfound passion for technology in the SaaS field.

Outside of the office, Amber is an outdoor enthusiast. She loves hiking with her dogs Luna and Paco. She’s also fond of quiet time with a great book, writing poetry, photography and her cat, KitKit.




Women In Tech: Tameka Hughes, Customer Success Manager

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on April 6, 2018
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According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Although Spring has technically arrived, the grey clouds, fierce…

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What is the marketing funnel?

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on February 22, 2018
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The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The funnel visual fittingly describes this process ––  marketers cast…

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What is Inbound Marketing?

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on November 16, 2017

What is Inbound Marketing? Inbound marketing is the process of persuading the buyers to come to you—it’s where we as marketers meet our audience and engage with them on their own terms. In short, inbound marketing is a modern, data-driven approach with many facets that work in tandem to attract people to your brand, which…

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Why You Need a Customer Appreciation Strategy

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on October 25, 2017

At the end of last month, Team CallRail had the pleasure of attending and sponsoring the latest installment of HubSpot’s INBOUND Conference and we’re still reeling from their killer lineup. If you’re wondering — yes, Michelle Obama’s discussion lived up to the hype, not to mention other stand-out discussions with Issa Rae, Brit Marling, Elaine…

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Driving Engagement with Content For Facebook

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on September 11, 2017
Facebook

With an average of 1.32 billion daily active users, Facebook continues to be an effective social media channel for marketers. Despite the constant influx of new, trendy platforms, it continues to have the most engaged users with 70% of users logging on daily and 43% of those doing so several times a day. With that…

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5 Social Media Metrics to Track

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on July 26, 2017
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As the digital world expands with new platforms and mediums, it’s important to create a strong strategy that keeps your brand voice clear so it stands out amongst the chatter. As a social media manager, your role is to identify your audience and create meaningful conversations in their space. If you’re using social media as…

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Top Five Twitter Chats for Inbound Marketers

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on June 22, 2017

Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Twitter has 313 million monthly active…

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Building Relationships Through Email Marketing

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on June 8, 2017

Team CallRail had the awesome opportunity of attending this year’s Digital Summit Series in Atlanta. The two-day conference held multiple sessions on digital marketing strategy and best practices, boasting speakers from big names like Google, Facebook, and eBay. While several aspects of digital strategy were covered, one of the most prevalent topics was email marketing. Email marketing…

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