AMP up your call tracking with Accelerated Mobile Pages

AMP logo

With a cell phone an arm’s length away from most consumers, savvy marketers can’t ignore the importance of mobile web optimization and the mobile path to purchase experience. Mobile browsing now accounts for over half of all internet traffic, and is charted to keep increasing as our reliance on personal tech devices continues to grow.

That’s why we’re excited to announce that CallRail can now integrate with your mobile AMP web pages for a more complete picture of your mobile marketing attribution.

What is AMP?

Accelerated Mobile Pages (AMP) is an open-source project led by Google to create mobile landing pages with faster load times. You can recognize AMP pages on your search results by the little lightning bolt icon displayed underneath the title:

Screenshot of Google search result AMP pages

When it comes to mobile, some of the biggest barriers to purchase are slow load times and unresponsive design. Waiting for a web page to load creates frustration in busy users, and 53 percent of mobile web visits are abandoned if a page takes longer than 3 seconds to load. Google estimates that publishers receive twice as much revenue for mobile sites that load in 5 seconds compared to sites that load in 19 seconds.

In short: Time matters, and increased loading speed equals increased conversions.

Add call tracking to your AMP pages

For most websites, we use our Dynamic Number Insertion JavaScript to swap in your tracking numbers. AMP’s streamlined HTML requires a slightly different technique, but it’s still easy to set up.

Install a couple of AMP-specific codes onto each AMP web page where you’d like to track calls, pick the phone number on your site that needs swapping, and you’re all set!

Screenshot of CallRail AMP Swap Code

As visitors navigate to your AMP page, we’ll swap in one your visitor tracking number and you can see the marketing sources and PPC keywords driving calls to your AMP pages.