by Ryan Redding  Oct 23, 2020

How to optimize your home services GMB listing for better Google Maps ranking

Generating online leads can be frustrating for home services. Learn how DP Marketing.Services is flipping the script by optimizing GMB listings.

by Meredith Stack  Oct 22, 2020

8 Law firm advertising tactics that make the most of PPC spend

Consider using the following tactics to make the most out of your law firm's PPC budget.

by Nadine Melo  Oct 21, 2020

How to use email to drive calls to your business

Make your email marketing campaigns more effective with a marketing automation strategy and call tracking tools that will bridge the gap between inbound and outbound channels.

by Billy Watts  Oct 20, 2020

Best website builders for small businesses

We evaluated top-rated website builders through a lense for small businesses to help you weed through your options.

by Billy Watts  Oct 16, 2020

What is SEO?

SEO (Search Engine Optimization) is improving a website to better appeal to people and search engine crawlers. Learn about the 10 most important SEO ranking factors.

by Madelyn Newman  Oct 15, 2020

How to Create a Phone Call Dashboard in Google Analytics or Google Data Studio

Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time.

by Meredith Stack  Oct 14, 2020

20 Plumber advertising examples & why they work

Developing an advertising campaign for your plumbing company doesn’t have to be guesswork. Use these 20 real life examples to inspire your next ads.

by J.R. Rund  Oct 13, 2020

Customer call tracking systems: Improving the customer experience

Improve your customer experience with call tracking software. Learn more about top call tracking systems and the marketing benefits they bring to your customer experience.

by Meredith Stack  Oct 12, 2020

Boost your HVAC advertising ROI with these 3 tools

Learn how to boost the effectiveness of your HVAC advertising with these three Call Tracking tools.

by Taniya Mollah  Oct 8, 2020

7 Steps to building your virtual event marketing strategy for SMBs

Here are 7 steps to building a successful virtual event marketing strategy.

by Katherine Hosmer  Oct 7, 2020

How to stop spam calls with CallRail

Are spam calls on the rise for your business? Learn how CallRail can help prevent these unwanted calls from tying up your business line.

by Mitchell Kelly  Oct 5, 2020

Bringing digital accountability to your offline marketing with call tracking

Blindspots in marketing tracking create significant handicaps in optimizing your marketing mix. Learn how Pathfinder Alliance used call tracking to discover wasted spend in offline channels.

by Jay Hansborough  Sep 30, 2020

Why and How to Use Google Ads Affinity Audiences for Top-of-Funnel Marketing

Learn how to set up Google Affinity Audiences as well as custom target audiences.

by Nick Jackson  Sep 29, 2020

Understanding enterprise call tracking

Read more for answers to questions like: What is enterprise call tracking? What should I look for in an enterprise call tracking solution? What benefits can I expect?

by Jason Rozenblat  Sep 28, 2020

Sales call analytics: Call tracking tips for success

Learn about why sales call analytics are so important and how call tracking software can help you better qualify your marketing leads.

by Jordan Nishkian  Sep 28, 2020

How one digital marketing agency identified and diverted 43% in wasted ad spend

Learn how digital marketing agency, WebServ, used call tracking to identify wasted ad spend to reallocate to profitable campaigns for their client.

by Jay Hansborough  Sep 25, 2020

Marketing attribution tracking strategies and models

In this guide you will find out what attribution marketing tracking strategy options you have and how they will affect your digital marketing.

by Meredith Stack  Sep 22, 2020

How to improve lead management

A strong lead routing system is the key to success. Learn how to improve your lead management process.

by Rob Wade  Sep 21, 2020

What is lead management?

Learn why lead management is critical for your business and the steps involved in the process.

by Rob Wade  Sep 16, 2020

Marketer's guide to call tracking software

Marketers have specific needs for call tracking software including, lead attribution reporting, customer research, and more. Learn more in our marketer’s guide.

by Melissa Garner  Sep 15, 2020

What is lead nurturing?

Lead nurturing is a valuable marketing and sales strategy that can help you more effectively build customer relationships and improve your ROI. Learn more about this strategy.

by Meredith Stack  Sep 14, 2020

Legal Q&A: How to outsmart competitive marketers with call tracking

Learn from marketing experts in the legal field how they use call tracking to stay competitive and gain more clients.

by Kendall Krantz  Sep 11, 2020

How Alaniz Marketing uses CallRail to help clients help themselves

Learn how Alaniz Marketing uses CallRail and HubSpot to get their clients more involved and improve their marketing attribution.

by Kendall Krantz  Sep 10, 2020

How JC Law used Hubspot and CallRail to lower ad spend by 20% while retaining 61% more clients

Learn how JC Law was able to improve their marketing attribution and cut ad spend by 20% with CallRail and HubSpot.

by Charlie Braithwaite  Sep 8, 2020

How to use Google Ads Keyword Planner

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.