by Jules Tompkins Apr 2, 2019
What is lead tracking?
Lead tracking is the process of determining lead source, actively monitoring where leads are in the funnel, and pursuing actions to close the sale.
by Melissa Garner Apr 2, 2019
What is conversation analytics?
Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.
by Dedra Mitchell Mar 29, 2019
Best practices for allocating marketing budget
Allocating your marketing budget can feel like a daunting responsibility, but it doesn't have to be: Make things easy with this step-by-step plan.
by Kara Kelly Mar 26, 2019
Why we started a User Research team (and what we learned along the way)
CallRail's UX Design maven Kara Kelly gives us the lowdown on how we built our user research team, why it's important, and what we learned along the way.
by Michael Saba Mar 22, 2019
With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results
With a combo of Microsoft, Google Ads, and call tracking, SalesX brings PPC marketing expertise to deliver superior results for their clients.
by Jason Tatum Mar 18, 2019
From non-profits to tech: How my career taught me to love ‘vertical slicing’
When Jason Tatum made a career switch from non-profits to tech, he didn't expect that the skills he had developed would apply so well to his new work.
by Michael Saba Mar 15, 2019
News You Can Use: Facebook outage, 5G on the way, China to seize AI crown
Welcome back to News You Can Use, where we explore the latest 2019 business news and break down what it all could mean for brands and marketers
by Madelyn Newman Mar 13, 2019
How to drive more call conversions from Facebook ads
With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.
by Katherine Hosmer Mar 6, 2019
How I scaled our UX Content team from the ground up
CallRail's UX Content manager explains how she grew our small-but-mighty team of technical writers, starting from the ground up.
by Jules Tompkins Mar 6, 2019
How much should you pay a PPC agency? A look at the going rates for PPC management
Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?
by Jules Tompkins Mar 5, 2019
CallRail named to AJC ‘Top Workplaces’ list for third straight year
We're incredibly excited to announce that -- for the third year in a row -- CallRail has placed on the AJC top workplaces list.
by Michael Saba Mar 1, 2019
News You Can Use: Five stories on the coming ‘techlash’
In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.
by Melissa Garner Feb 27, 2019
Prove your Marketing Worth with Multi-touch, Multi-channel Attribution
Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.
by Brittney Sovik Feb 26, 2019
Protect sensitive customer info with our PCI Redaction feature
With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.
by Michael Saba Feb 25, 2019
The Humberview Group triples inbound leads after switching to CallRail
Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.
by Jules Tompkins Feb 22, 2019
Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting
We spoke with the marketing team at Segora Senior Living to learn about how they're making expert use of CallRail's new multi-touch CPL reporting features.
by Jules Tompkins Feb 19, 2019
CallRail’s Agency Partner Program helps digital agencies market, sell, and grow
We're excited to announce the launch of CallRail's Agency Partner Program, where agency users can enjoy exclusive benefits, including revenue-sharing.
by Michael Saba Feb 15, 2019
News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose
It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.
by Michael Saba Feb 13, 2019
Pro digital marketers explain how to measure the success of a Super Bowl commercial
Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.
by Dedra Mitchell Feb 11, 2019
The best call tracking features for agencies (and how they work)
We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.
by Zack Bedingfield Feb 6, 2019
PPC reporting: The key metrics you need in every report
Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.
by Dedra Mitchell Feb 5, 2019
4 client objections agencies face when selling call tracking (and how to overcome them)
Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.
by Michael Saba Feb 1, 2019
News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms
We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.
by Michael Saba Jan 29, 2019
Unlock your sales team’s potential: Lead conversion tips from pro marketers
We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.
by Andrew Astleford Jan 25, 2019
How suddenly losing my journalism job led to a new career at CallRail
There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.