Lead tracking is the process of determining lead source, actively monitoring where leads are in the funnel, and pursuing actions to close the sale.

Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

Allocating your marketing budget can feel like a daunting responsibility, but it doesn't have to be: Make things easy with this step-by-step plan.

CallRail's UX Design maven Kara Kelly gives us the lowdown on how we built our user research team, why it's important, and what we learned along the way.

With a combo of Microsoft, Google Ads, and call tracking, SalesX brings PPC marketing expertise to deliver superior results for their clients.

When Jason Tatum made a career switch from non-profits to tech, he didn't expect that the skills he had developed would apply so well to his new work.

Welcome back to News You Can Use, where we explore the latest 2019 business news and break down what it all could mean for brands and marketers

With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.

CallRail's UX Content manager explains how she grew our small-but-mighty team of technical writers, starting from the ground up.

Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?

We're incredibly excited to announce that -- for the third year in a row -- CallRail has placed on the AJC top workplaces list.

In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.

Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.

With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.

Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.

We spoke with the marketing team at Segora Senior Living to learn about how they're making expert use of CallRail's new multi-touch CPL reporting features.

We're excited to announce the launch of CallRail's Agency Partner Program, where agency users can enjoy exclusive benefits, including revenue-sharing.

It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.

Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.

We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.

We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.

We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.

There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.