When it comes to achieving a complete understanding of the buyer’s journey, CallRail’s Dynamic Number Insertion feature is a must-have for marketers who work with call data. By installing a snippet of code on your site, you’ll gain a better understanding of the sources and channels that are driving calls to your business — unlocking…

We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone…

Ever feel like you have loads of digital marketing data, yet struggle to do anything meaningful with it? You’re not alone: The average marketer today is tracking leads that have multiple marketing touchpoints, so it can be challenging to determine what’s working and what’s not. Analyzing user paths helps determine the typical steps taken before…

For any business to succeed, you need a great website — and great tools to analyze its success. We live in a day and age where such tools exist; however, measuring online traffic and data is only one small piece of the puzzle. Call tracking is the tool you need to get a full understanding…

Hello, and welcome back to the latest edition of News You Can Use, where we break down the most important business, marketing, and tech industry news. Following the news is important no matter what industry you’re in — by staying on top of the news, you’ll be well-positioned to capitalize on emerging trends, and to…

Advertising your business on Facebook can be a daunting prospect at first glance — the platform can quickly overwhelm new users with an abundance of tools and features. Don’t panic. Understanding the basics is all it takes to reach thousands of potential new customers. Whether you’re trying to raise brand awareness, drive more traffic to…

We obsess over creating a product that drives real value for our customers, and the CallRail development process is an integral part of this. Recently, we’ve received several questions in the CallRail Community forum about our product development process, so we’d like to break down how we make CallRail the best it can be. Requests…

As realtors, you lead small-but-mighty teams. So it makes sense that between juggling phone calls, showings, and paperwork, it’s easy for marketing to fall by the wayside despite its importance to real estate success. Ultimately, you need simple yet effective ways to market your business and keep prospects flowing. In this post, you’ll learn 10…

Real estate marketing can be a tough game to play, and no one knows that better than realtors. The path to purchase is a long and winding road, one that requires plenty of research and investigation on the buyer’s part, and loads of guidance and persistence from the agent. Payoffs can be big for dedicated…

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand. The term “white labeling” is used based on the manual process whiting out something previously written to write over again. Learn more about white labeling CallRail. Marketing pros and cons of white labeling White…

Typically, marketers care about UX design insofar as it applies to SEO. But if you ask Cliff Seal, UX Lead at Pardot, and Andrew Malcolm, CMO of Evernote, marketers can be more creative and effective when they harness design thinking. Design thinking: What it is and how it works in real life In this simplest…

Hello, and welcome back to News You Can Use, CallRail’s regular roundup of the latest and most important headlines in technology, marketing, and the wider world of business. Keeping up with the news is integral for savvy businesses in any industry — by staying on top of the latest developments in your field, you’ll be…

Marketing agencies have to use a variety of tools and platforms to understand how well their efforts are working to help their clients reach their goals. Unfortunately, these platforms are often siloed and specialize in only one facet of the buyer’s journey, muddling the reality of true performance. But you can integrate CallRail with many…

CallRail’s powerful suite of conversation intelligence tools digs deep into every call so you don’t have to. These AI-powered features are capable of transcribing every call to your business, scoring those calls, and finding the keywords you care about most. This helps to inform how you craft marketing and advertising campaigns, how you write your…

As any small business owner can tell you, the fewer vendors and moving parts you have to deal with, the better. You already have to keep track of a budget, personnel, and a near-infinite array of smaller, day-to-day business decisions. Coordinating with an external vendor is one more headache that most businesses just don’t have…

Round Robin is a call tracking software feature dedicated to distributing incoming calls within a set group of numbers. An incoming call forwards to the correct phone number –– the next available agent, the best agent for the call, or the correct mailbox. How does Round Robin benefit marketers using call tracking? For sales and…

What is Call Monitoring? Call monitoring is the process of listening to live or previously recorded calls in order to audit the performance of call representatives, improve sales or marketing efforts, score the call for leads, and/or develop sales or support strategies. Who Uses Call Monitoring? We’ve all probably heard the automated message when we’ve…

With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely…

Introduction [Anna] Hey, everybody. It looks like we’ve got everyone on the line. Thank you guys so much for joining us today. We’re going to talk through “Five Ways to Improve your Local PPC Marketing.” So, my name is Anna Niles. I am a product marketing manager here at CallRail and I am joining Zack…

Where did “content is king” come from? If you guessed the marketing industry, you’ll be surprised to learn that the phrase was actually coined by Bill Gates in a 1996 essay about the Internet as a marketplace of ideas. It’s a common misattribution that reminds us to think critically about what this phrase actually means…

Call tracking may seem like an investment: plant a bunch of seeds (in the form of call tracking numbers), wait a while, then reap some fruit (in the form of ROI and insights). That is the case –– ROI and insights await. But they’re also available immediately. One CallRail feature that customers sometimes overlook is Lead…

Mia Vasser is the Culture Manager on our Talent & Culture Team at CallRail. She initially came to CallRail as an office assistant, and has since transitioned into spearheading CallRail’s efforts of building culture as we continue to grow. We sat down with her to talk about her most recent initiative: the Culture Ambassadors Board.…

Hello again, and welcome back to your favorite recurring segment on the CallRail blog, News You Can Use. Once or twice a month, we review the latest news in marketing and technology and summarize the most important headlines for you. Staying informed doesn’t just make you a good citizen — it’s good for business. So,…

Recently, CallRail held our first-ever Case Study Webinar. We conducted a live interview with Adam Arkfeld, the founder and president of ParaCore, a digital marketing agency based out of Tempe, Arizona. Now, if you’ve been following the CallRail blog, you’re probably already familiar with our case studies. (After all, you’re reading one right now!) We…

We recently created a new HubSpot integration that sends calls to your tracking numbers directly to your HubSpot dashboard as a call activity, rather than a form submission. We’re also excited to share that call activities can be linked to the very popular HubSpot workflows, so you can instantly follow-up with leads that call your…