Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

There’s no better way to learn about your customers than through conversations. Your phone calls tell you what products/services your customers purchased, their questions or objections, what stage of the sales cycle they’re in, and more. But mining calls for these valuable insights has historically been difficult, not to mention time-consuming. That’s why we’re excited…

Bad leads. The bane of any PPC marketer’s existence. You’re seeing conversions flow freely at a profitable rate and you think everything is great. All of a sudden – you receive an email from the client saying they’re getting a lot of phone calls, but they’re not the right kind of phone calls. Client number…

Legal and attorney advertising has relied on traditional media channels for a long time — think TV, radio, billboards, and YellowPages. But that’s all set to change within the next few years, with the field experiencing disruption after disruption as it transitions towards an increasingly digital-first marketing ecosystem. In today’s legal marketing world, digital channels…

Marketing in the dental space is highly fragmented and specialized, especially when compared to other industries. There aren’t yet an industry-wide set of universal best practices for digital marketing in this arena, so many dentists have to take a piecemeal approach to advertising: They’ll hire one firm to handle their web design, another for direct…

Team CallRail had the awesome opportunity of attending this year’s Digital Summit Series in Atlanta. The two-day conference held multiple sessions on digital marketing strategy and best practices, boasting speakers from big names like Google, Facebook, and eBay. While several aspects of digital strategy were covered, one of the most prevalent topics was email marketing. Email marketing…

The internet is full of advice for modern marketers. Countless bloggers, agencies, and industry experts flood our social media feed and inboxes with the latest marketing tips like metrics we should be tracking, and trends we should take advantage of. So, as a marketer who wants to cut through the noise and make a meaningful…

URL tracking parameters, also known as tracking codes or tracking tags, are tools that record the origin of a click. When someone clicks on a link in one of your ads, emails, or other marketing efforts, these little snippets of computer language, which are attached to the ends of URLs, capture all sorts of valuable…

A 2016 survey by the National Association of Realtors confirmed what many agents have long suspected: Technology is driving some big changes in the real estate market. While agents and personal referrals helped 34 percent of home-buyers find the house they eventually purchased, just over half of all buyers (51 percent) instead used the Internet…

SEOs and Keyword Research: A Complex Relationship A recent Advanced Web Ranking survey (AWR) of digital marketers across industries found that SEOs believe keyword research is one of the top three most difficult SEO tactics to implement (just behind link building and content creation). This might be because 88% of digital marketers perform keyword research in-house,…

Whitehardt is leading the charge to bring attorney advertising into the Digital Age In some industries, transitioning to an advanced call tracking system can be a daunting task. This is especially true for law firms and personal injury attorneys, who have for the last 30 years followed a reliable set of best practices — like…

Should you include trade show sponsorships in your budget? In short, yes. But how do you know if your investment was worth it?  Managing your marketing dollars is already a challenge in itself, and the last thing you want to do is question whether those dollars were spent on the right trade show tactics. Among…

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Michelle McCurdy opens the door to the meeting room…

Australian marketing best practices For globally minded marketers, Australia is always a tempting target for expansion beyond the two big English-language countries, the U.K. and U.S. But the fact that Australians share a language with their anglosphere cousins doesn’t mean you can just copy-paste in identical content for this new market — Australia has its…

Running the marketing department of a marketing technology company puts you in a unique position; not only are you trying to sell to your target market, you’re also a part of it. The role generally means testing marketing strategies that would influence you, as a marketer, to take an action while also learning about new…

Phone calls are intimate, one-on-one conversations between you and your clients. While recording incoming calls can provide significant benefits in determining lead quality and training staff members, the contents of these conversations can clearly contain personal information. At CallRail, we take your call data security seriously. We understand how important the privacy and security of…

Giving More Control to Google In line with a string of changes that don’t necessarily take control out of your hands in Google Ads (formerly AdWords), but put more control into Google’s hands (see our posts on Google automatically showing phone numbers in ads, sometimes pulling numbers from GMB instead of from your call extensions,…

As CallRail’s Accounting Manager, Mita Chatterjee works to keep our financials in perfect order. Today Mita shares the story of pursuing her Master’s in Accounting later in life, her passion for all things Jackie Kennedy, and why she never gives up on anything she starts. How long have you worked at CallRail? What drew you to…

Machine Learning: A bit of history If you’ve seen the film “The Imitation Game,” you should remember the pivotal scene where Alan Turing’s machine comes to an abrupt halt. In that moment the Enigma cryptography machine was cracked, changing the direction of WWII and the future of technology forever. Turing later went on to use…

If you’re not managing your customer base and prospects with effective lead tracking, you’re missing out on a lot of benefits. Lead tracking helps sales teams create more customized sales pitches and increases their closing efficiency by arming them with all the information they need to close the deal. It also helps marketing with more…

What is Interactive Voice Response (IVR)? Interactive Voice Response (IVR) is an automated phone call operating system that answers a call, asks qualifying questions to callers, and routes the call according to the answers. IVR systems help businesses of all sizes, and most of us have probably heard an IVR when we’ve called a company…

What is Call Recording Software? Call recording software is a computer program that allows businesses to audiotape incoming and outgoing telephone calls for use in training, marketing, and other analyses. Is it legal to record phone calls? Call recording is legal in the United States but notification and consent laws differ by state. Every state…

The results are in and CallRail continues to top the G2 Crowd charts. Just this week, CallRail was named a Leader in G2 Crowd’s Inbound Call Tracking Results Index for Spring 2017, following suit in earning the top spot in Fall 2016. To qualify for inclusion in this category, a product must generate unique numbers…

For local search marketers, deciding whether to implement call tracking can be a nerve-wracking process despite the many benefits of knowing which marketing channels are driving calls to your business. However, adoption of call tracking has grown steadily among SEO-savvy marketers, who are learning how the old wives’ tale of it having a negative impact…

Google Goes Mobile Google is in quite the transitional period. The search giant plans to push mobile-first indexing sometime in 2017 (or soon thereafter), and the whole internet is jumping to comply. This move means Google’s mobile index will become the primary index, and exist completely separately from its desktop index. Since more than half…

After a hard-fought campaign, 39-year-old former investment banker Emmanuel Macron won out in the 2017 French presidential election, becoming the youngest person ever to assume the office. The campaign was marked by heated debate on globalization and international trade — issues that are sure to dominate the agenda of a Macron presidency. Macron vows that…

New marketing technology is making it easier and faster than ever before for customers to reach your business by phone. To stay in the know, join us for a webinar with Digital Marketing Depot, a leader in empowering digital marketers with the latest strategies and resources. BIA/Kelsey’s Chief Analyst, Michael Boland, will discuss key trends…

Meet Fiona! As a Customer Success Manager, she ensures our customers receive account assistance and answers to all of their questions about how to best utilize our product. A transplant to Atlanta from New York City, Fiona talks with us about how working in fashion led her to a career in tech at CallRail. How…

The Steady Rise of UK Mobile Phone Usage According to a recent study conducted by Deloitte, just nine years after the launch of the first full touchscreen, the UK has reached “peak smartphone usage.” Though the reasons for usage range from banking to shopping online and selfies, it’s clear that smartphones have become a fixture…

The How-to Guide to Effective International Marketing Best practices in the international marketing space vary significantly from advertising in the U.S. In addition to the legal and regulatory differences you’ll encounter, selling overseas also requires you to navigate unfamiliar cultures and values. But don’t let that discourage you: Marketing globally isn’t just for Fortune 500…

If you’ve logged into your CallRail account recently you might have noticed the Copilot icon is missing. Don’t worry – all of that valuable in-depth information about your inbound leads isn’t going anywhere, nor is outbound dialing or the CallRail softphone. What we heard most often from users was that the data inside Copilot was…

What is call tracking? Call tracking is the process of determining how callers found your business. Marketing and sales teams can use call tracking data to measure the success of advertising campaigns and optimize future initiatives. When did call tracking start? Call tracking in some form has existed since telephones were first invented and used…

Earn More Do Less is a full-service marketing agency based out of the Watertown neighborhood of Boston, MA. With 20 clients currently on the books and more than 100 businesses served since they launched four years ago, the company specializes in clientele in the home decor and care industries. From the moment you open their…

The evolution of voice search and its place in the the future of search engine marketing is a hot topic among marketers these days. CallRail’s Director of Demand Generation, Mark Sullivan, joined Greg Sterling, VP of Strategy and Insights at Local Search Association on their On Target podcast to discuss voice search, virtual assistants, bots and…

What is a softphone? A softphone is a computer software used to make phone calls over the internet from any device with a speaker and mic, including computers, tablets and mobile devices. A softphone allows users to make telephone calls without an actual, physical telephone. How do businesses use softphones? Many businesses choose to use softphones…

Just a few months ago we brought you several highly-requested features to the CallRail mobile app, and the reception from our customers was exceptional. Today, I couldn’t be more excited to follow-up with another game-changing mobile app update – SMS messaging to your tracking numbers on-the-go. Send and Receive Texts Right Inside the CallRail App…

If you’re a digital marketer you understand the importance of tracking all of your clicks to get a full picture behind how your leads become actual customers. You may even tie those clicks back to metrics you can build optimized campaigns on, like “how much traffic did that landing page receive?” or “which keywords drove…

For data-driven marketers, real-time analytics are increasingly critical to creating value for businesses and clients. This isn’t just another Big Tech buzzword — the effective real-time analysis of customer and marketing data can provide a serious boost to your revenue. Business owners and managers who analyze their data in real-time will make better, smarter decisions backed by the most…

The new year is moving faster than we could’ve imagined, but CallRail is helping set the pace! CallRail was announced as one of Atlanta Business Chronicle’s fastest-growing private companies in Metro Atlanta for the fourth consecutive year. We’re honored to share that CallRail was named the 26th fastest growing company during the 22nd annual Pacesetter…

What is NAP consistency? NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms, directories, citations, and websites. It is widely considered a local search ranking factor in local SEO. What are local citations? The online properties that list a business’s NAP are called local citations.…

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. “Am I in the right room?” she asks uncertainly.…

CallRail is looking for a company with multiple business locations interested in implementing keyword-level tracking with Dynamic Number Insertion (DNI) for each business location to participate in a professional study of DNI impact on Local SEO. We have partnered with renowned local search experts at Local SEO Guide, Andrew Shotland and Dan Leibson, to conduct…

OEO offers LED lighting solutions for industrial warehouses, parking lots, universities, sporting arenas, and other commercial applications. They serve thousands of customers from their headquarters in Chicago, Illinois. They use CallRail first and foremost to track lead sources while measuring ROI.  Problem OEO had been using CallRail call tracking for more than a year, but…

Our support team knows our product inside and out, and is the first line of defense when it comes to handling issues for our customers. Today, we’re talking with Terrence, a Customer Support Specialist, about how he moved on a whim from Chicago to Atlanta, and ended up as part of Team CallRail. How long…

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

The Southern Bank Company has been operating community branches in northern Alabama for more than 80 years. They serve hundreds of businesses with a combination of traditional banking services as well as their speciality commercial lending division, altLINE. Problem In the highly competitive field of specialty finance, being able to track potential customers as leads…

What is Click-to-Call? Click-to-call refers to a type of Google Ads’ ( formerly AdWords) ad that, when clicked, directly calls the business as opposed to linking to their website. These ads can only show on mobile devices; therefore, they are vital to mobile marketing campaigns. There are both click-to-call ad extensions and click-to-call, call-only ads.…

As a newer CallRail employee, I have been trying to immerse myself in all the events and activities the company offers. So, when I saw an email come through from our Office Coordinator, Chelsea, that there were open spots for the CallRail Habitat for Humanity build the upcoming weekend, I actually pulled over into a…

Direct mail is a marketing mainstay and an important component of successful multi-channel campaigns. Even in today’s digital environment, where reports of time spent online can be upwards of more than 10 hours daily, direct mail remains relevant. Direct mail marketing by the numbers: Direct mail garners 7x more responses than all digital channels combined…

As we continue to update the CallRail application with new features and product enhancements, it can be hard to keep up. That why’s we’re introducing our quarterly product updates where we fill you in on everything that’s new inside of CallRail for the past quarter. This past quarter we were focused on overall usability and…