by Melissa Garner

Your guide to effective offline marketing ideas

In today’s digital world, offline marketing is often overlooked. Here are some ideas for effective offline marketing.

by Jay Hansborough

How to turn attribution data into actionable insights

Collecting data and knowing what to do with it are two very different things. Learn how to make sense of your attribution data and how you can take action from there.

by Kate McGaughey

How to Land a Story About Your SMB in the Local News

As an SMB leader, it’s important to engage with the local media to promote the products and services you’ve created. Find out how to get your business' story covered.

by Charlie Braithwaite

A guide to last < most important channel > touch attribution models

Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.

by Rose Morris

How Call Tracking Helped Think Profits Learn More About Their Clients’ Needs

Learn how call tracking helps Think Profits understand their target audience even better through call recordings, keyword-level tracking, and more.

by Melissa Garner

What Is Predictive Analytics?

Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.

by Jay Hansborough

Create smarter Custom Forms with field logic

CallRail’s Custom Forms just got a whole lot smarter. With field logic, you can customize and improve your user experience when filling out forms while increasing your form's conversions.

by Katherine Hosmer

CallRail Updates to Google Ads, GMB, and Google Data Studio Integrations

CallRail and Google work together wonderfully, and we’re always looking for ways we can make our users’ lives easier. Check out our latest updates and improvements to our Google integrations.

by Katherine Hosmer

What's new at CallRail: Features, reports & more

We’ve been hard at work here at CallRail making big improvements to some of our most popular features. See what's improved, what's new, and more.

by Brittney Sovik

Never miss a lead with Automated Responses

To get the sale, you need to respond to the buyer before your competitors do. With CallRail's Auto Responses, never leave a lead unattended again.

by Charlie Braithwaite

Guide to Qualified Lead Attribution

Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.

by Melissa Garner

What Is Partner Marketing?

Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.

by Tim Niziak

What Is a Drip Campaign?

A drip marketing campaign is a powerful use of marketing automation technology. Learn what a drip campaign is along with best practices for a successful campaign.

by Melissa Garner

How to set up Google Ads for your business

Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.

by Tony Lael

Understanding Marketing Performance with Comprehensive Reporting

Fannit's Tony Lael shares the 5 most important metrics to understand and track for business growth.

by Jenny Bristow

Foundations of Data Analytics

Watch on-demand: CEO of Anvil Insights, Jenny Bristow, shares the six key steps for tracking marketing campaign success.

by Taniya Mollah

Optimizing Your Inbound Lead Generation Strategy

Watch on-demand: Webistry's Jonathan Naccache shares how to optimize all of your inbound marketing campaigns.

by Megan McMullin

5 Steps for Social Media Success

Megan McMullin of MeetEdgar shares her 5 step process of building out a social audience and creating engaging content that builds a thriving community.

by Margaret Hamner

The Basics of Email Marketing

Margaret Hamner of MailChimp breaks down the basics of building out a successful email marketing campaign.

by Adam Arkfeld

5 Critical Concepts Every Facebook Marketer Needs To Know

Adam Arkfield of Paracore breaks down paid social campaigns for Facebook and how to get the most out of your marketing.

by Jordan Polhemus

SEO, Local Search & Google my Business

Jordan Polhemus of Anvil Insights shares the importance of SEO, local search and how to get found.

by Bill Hauser

The Digital Marketing Landscape for SMBs

Bill Hauser of SMB Team, shows us the lay of the digital marketing land and how to create a thriving business that can weather any terrain.

by Melissa Garner

Digital Marketing Boot Camp [Virtual Event]

Watch on-demand CallRail's Digital Marketing Boot Camp and start creating a holistic digital marketing strategy for your business with a full day’s worth of knowledge.

by Adam Arkfeld

5 Google Ads Concepts You Need to Know for PPC Success

Paracore founder, Adam Arkfield, shares 5 Google Ads concepts PPC marketers need to understand to get the best bang for your buck.

by Andrew Astleford

Gain insights from customer interactions with Conversation Intelligence & Form Tracking

Save time identifying business trends and opportunities with CallRail’s Form Tracking and Conversation Intelligence tools to strengthen your marketing strategies.