Simplify the abundance of data you have from numerous sources through a marketing dashboard. Learn where to start and how, here.

Learn all things customer success from Sr. Customer Success Manager, Tameka Hughes, as well as tips for helping your customers thrive.

Mastering the ins-and-outs of digital marketing is a clear-cut way for your firm to increase its visibility and stand out from the crowd.

At number 281 on the list, we were recognized for 387 percent revenue growth over the previous three fiscal years

Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.

Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.

CallRail CRO Mary Pat Donnellon was recognized as a finalist in the small business category of the Georgia chapter of the 2019 Women In Tech Awards.

Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.

How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.

Think of your product positioning as a moving target: it’s an ever-evolving message that responds to changing markets and customers.

If you're using webforms, your form data is even more valuable than realize. Here are the top 5 things your form data can teach you about your audience.

The stages are a product life cycle are development, introduction, growth, maturity, and decline. Discover what goes into each stage and their importance here.

In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.

Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.

In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.

In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.

In this lead tracking case study, find out how CallRail helped one digital marketing agency boost their client’s lead gen by 80 percent

In this step-by-step guide, we review some best practices for retargeting your call-only ads, and how they can make your campaigns even more effective.

“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.

In this PPC case study, we explore how the agency Titan PPC uses call tracking to prove the ROI of their marketing efforts for clients.

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.