by Jules Tompkins  Apr 2, 2019

What is lead tracking?

Lead tracking is the process of determining lead source, actively monitoring where leads are in the funnel, and pursuing actions to close the sale.

by Melissa Garner  Apr 2, 2019

What is conversation analytics?

Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

by Dedra Mitchell  Mar 29, 2019

Best practices for allocating marketing budget

Allocating your marketing budget can feel like a daunting responsibility, but it doesn't have to be: Make things easy with this step-by-step plan.

by Kara Kelly  Mar 26, 2019

Why we started a User Research team (and what we learned along the way)

CallRail's UX Design maven Kara Kelly gives us the lowdown on how we built our user research team, why it's important, and what we learned along the way.

by Michael Saba  Mar 22, 2019

With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

With a combo of Microsoft, Google Ads, and call tracking, SalesX brings PPC marketing expertise to deliver superior results for their clients.

by Jason Tatum  Mar 18, 2019

From non-profits to tech: How my career taught me to love ‘vertical slicing’

When Jason Tatum made a career switch from non-profits to tech, he didn't expect that the skills he had developed would apply so well to his new work.

by Michael Saba  Mar 15, 2019

News You Can Use: Facebook outage, 5G on the way, China to seize AI crown

Welcome back to News You Can Use, where we explore the latest 2019 business news and break down what it all could mean for brands and marketers

by Madelyn Newman  Mar 13, 2019

How to drive more call conversions from Facebook ads

With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.

by Katherine Hosmer  Mar 6, 2019

How I scaled our UX Content team from the ground up

CallRail's UX Content manager explains how she grew our small-but-mighty team of technical writers, starting from the ground up.

by Jules Tompkins  Mar 6, 2019

How much should you pay a PPC agency? A look at the going rates for PPC management

Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?

by Jules Tompkins  Mar 5, 2019

CallRail named to AJC ‘Top Workplaces’ list for third straight year

We're incredibly excited to announce that -- for the third year in a row -- CallRail has placed on the AJC top workplaces list.

by Michael Saba  Mar 1, 2019

News You Can Use: Five stories on the coming ‘techlash’

In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.

by Melissa Garner  Feb 27, 2019

Prove your Marketing Worth with Multi-touch, Multi-channel Attribution

Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.

by Brittney Sovik  Feb 26, 2019

Protect sensitive customer info with our PCI Redaction feature

With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.

by Michael Saba  Feb 25, 2019

The Humberview Group triples inbound leads after switching to CallRail

Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.

by Jules Tompkins  Feb 22, 2019

Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting

We spoke with the marketing team at Segora Senior Living to learn about how they're making expert use of CallRail's new multi-touch CPL reporting features.

by Jules Tompkins  Feb 19, 2019

CallRail’s Agency Partner Program helps digital agencies market, sell, and grow

We're excited to announce the launch of CallRail's Agency Partner Program, where agency users can enjoy exclusive benefits, including revenue-sharing.

by Michael Saba  Feb 15, 2019

News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose

It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.

by Michael Saba  Feb 13, 2019

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.

by Dedra Mitchell  Feb 11, 2019

The best call tracking features for agencies (and how they work)

We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.

by Zack Bedingfield  Feb 6, 2019

PPC reporting: The key metrics you need in every report

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

by Dedra Mitchell  Feb 5, 2019

4 client objections agencies face when selling call tracking (and how to overcome them)

Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.

by Michael Saba  Feb 1, 2019

News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms

We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.

by Michael Saba  Jan 29, 2019

Unlock your sales team’s potential: Lead conversion tips from pro marketers

We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.

by Andrew Astleford  Jan 25, 2019

How suddenly losing my journalism job led to a new career at CallRail

There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.