by Stephanie Ohlemacher  Nov 20, 2019

How to create a marketing dashboard for executives

Simplify the abundance of data you have from numerous sources through a marketing dashboard. Learn where to start and how, here.

by Tameka Hughes  Nov 20, 2019

What is customer success?

Learn all things customer success from Sr. Customer Success Manager, Tameka Hughes, as well as tips for helping your customers thrive.

by Michael Saba  Nov 20, 2019

How Going Digital Gives Firms the Edge in Legal Advertising

Mastering the ins-and-outs of digital marketing is a clear-cut way for your firm to increase its visibility and stand out from the crowd.

by Jules Tompkins  Nov 19, 2019

CallRail named to Deloitte Tech Fast 500 for fourth consecutive year

At number 281 on the list, we were recognized for 387 percent revenue growth over the previous three fiscal years

by Karissa Austin  Nov 18, 2019

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.

by Jay Hansborough  Nov 18, 2019

GCLID vs UTM: Understanding every click

Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.

by Kate McGaughey  Nov 15, 2019

CallRail CRO Mary Pat Donnellon recognized as finalist in Georgia Women In Tech Awards

CallRail CRO Mary Pat Donnellon was recognized as a finalist in the small business category of the Georgia chapter of the 2019 Women In Tech Awards.

by Kara Kelly  Nov 13, 2019

How does call tracking work?

Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.

by Ryan Garrow  Nov 11, 2019

How agencies can prove positive marketing ROI to clients

How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.

by Elizabeth Allen  Nov 7, 2019

What is product positioning?

Think of your product positioning as a moving target: it’s an ever-evolving message that responds to changing markets and customers.

by Jason Tatum  Oct 31, 2019

5 things your contact form data is telling you about your leads

If you're using webforms, your form data is even more valuable than realize. Here are the top 5 things your form data can teach you about your audience.

by Christina Bourne  Oct 31, 2019

What is a product life cycle?

The stages are a product life cycle are development, introduction, growth, maturity, and decline. Discover what goes into each stage and their importance here.

by Karissa Austin  Oct 30, 2019

MQL vs. SQL: How to define lead types in marketing and sales

In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

by David Schroeder  Oct 29, 2019

What is customer lifetime value?

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

by Dan Wakefield  Oct 28, 2019

What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

by Tim Niziak  Oct 25, 2019

How to define a marketing-qualified lead

In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.

by Jay Hansborough  Oct 23, 2019

Call campaign tactics: Call-only ads vs call extensions

Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.

by Adam Arkfeld  Oct 18, 2019

How to guarantee shareholders understand your ROI

In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.

by Alex Membrillo  Oct 17, 2019

7 questions a healthcare provider should ask before hiring a marketing agency

In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.

by Neon Ambition  Oct 15, 2019

How CallRail helped Neon Ambition boost lead tracking by 80%

In this lead tracking case study, find out how CallRail helped one digital marketing agency boost their client’s lead gen by 80 percent

by Zack Bedingfield  Oct 11, 2019

Retargeting for call-only campaigns: Here’s how it’s done

In this step-by-step guide, we review some best practices for retargeting your call-only ads, and how they can make your campaigns even more effective.

by Sam O' Rourke  Oct 8, 2019

5 free tools and resources to show clients that call tracking can help them

“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.

by Zack Bedingfield  Oct 8, 2019

How to write successful call-only ads that earn more prospects

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.

by Karissa Austin  Sep 30, 2019

Titan PPC helps clients dig deeper into their data with call tracking

In this PPC case study, we explore how the agency Titan PPC uses call tracking to prove the ROI of their marketing efforts for clients.

by Melissa Garner  Sep 30, 2019

What is a heat map?

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.