by Michael Saba  Sep 28, 2017

A Brief History of Voice Recognition Technology

Programmers and engineers have made great leaps in the science of voice recognition over the past decade, so you’d be forgiven for thinking that this technology is a relatively new development. Much of the reporting and scholarship around voice recognition tech only focuses on the post-2011 Age of Siri, following the release of Apple’s now-ubiquitous…

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by Erica Hawkins  Sep 27, 2017

CallRail Makes it Ring $75M in Capital for Product Expansion and International Growth

Today, CallRail is excited to announce a $75M investment from Sageview Capital and Leaders Fund. We’ve seen incredible growth in 2017, in both our team and our product, and with this investment, we’ll be focusing on customer-centric initiatives and continuing to provide powerful call analytics tools to businesses of every size. With the Sageview and…

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by Madelyn Newman  Sep 21, 2017

How CallRail is Simplifying the Call Log Experience

CallRail’s Call Log is central to managing all inbound and outbound call activity; it’s the lift-off point for all of your valuable phone call insights. CallRail users come here to view phone calls in real-time, see which marketing campaigns are driving the best phone leads, view caller ID data, and so much more. That’s why, as…

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by Erica Hawkins  Sep 19, 2017

Workshop Digital increases leads 67% by switching to CallRail

Workshop Digital switches to CallRail and increases leads, ROI, and conversions while maintaining their cost per lead.  Located in Richmond, Virginia, Workshop Digital is a full-service digital marketing agency providing SEO, PPC, paid social, PR, and content digital services to more than 80 clients in the U.S. and Canada. Since many of the businesses they…

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by Madelyn Newman  Sep 18, 2017

How To Get the Most Accurate Call Transcriptions

An automatic speech-to-text software is a powerful tool that can help you extract insights from your valuable phone call conversations. These transcriptions can save you a ton of time by eliminating the need to listen to hundreds of call recordings all the way through to gain context. Built on voice recognition software, our CallScribe feature…

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by Michael Saba  Sep 14, 2017

How Constellation Behavioral Health uses CallRail and Salesforce to solve the multi-touch attribution problem

CBH shows how CallRail’s Salesforce integration brings attribution clarity to a challenging market Outpatient behavioral health treatment is a sensitive field in which patients seek help for mental health issues like addiction and families look for reassurance that their loved one is receiving the best possible care. In an industry like this, trust and accuracy…

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by Amber Guidry  Sep 11, 2017

Driving Engagement with Content For Facebook

With an average of 1.32 billion daily active users, Facebook continues to be an effective social media channel for marketers. Despite the constant influx of new, trendy platforms, it continues to have the most engaged users with 70% of users logging on daily and 43% of those doing so several times a day. With that…

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by Kate McGaughey  Sep 6, 2017

Google Data Studio + CallRail | AMA on Our Beta Integration

We sat down with Jason Tatum, Product Owner for the Google Data Studio Community Connector integration with CallRail to talk about why we built it, the timeline for the rollout, and how it helps you visualize data. CallRail: Why did CallRail decide to build a Google Data Studio integration? Jason Tatum: We started with three…

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by Erica Hawkins  Sep 6, 2017

Atlas Van Lines Household Movers Grows Leads and Increases Search Engine Marketing Insights with CallRail

Atlas Van Lines Grows Leads and Increases Search Engine Marketing Insights by 50% with Call Tracking Headquartered in Evansville, Indiana, Atlas Van Lines is one of the largest household movers in the U.S. with more than 300 agents across the country. Not just the average moving company, Atlas served 2,500 corporate accounts and performed 75,000…

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by Chris Onyett  Sep 5, 2017

Top Three Reasons CallRail is a Must for Marketing Agencies

Having owned an inbound marketing agency for over 8+ years now, I can confidently say that accurate data and conversion metrics are almost always near the top of any marketer’s priority list. It’s what allows us to see what’s profitable, and what’s failing. However, I’m shocked at how many “marketing professionals” seem to be content…

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by Madelyn Newman  Sep 1, 2017

Feature Updates: Even More Automation with CallRail’s Keyword Spotting

Ever since we debuted our new keyword spotting feature a few months back, we’ve been hearing great feedback from CallRail customers on how they’re using CallScribe to save time, qualify leads, and automate their workflows. Gone are the hours of listening to countless call recordings – CallScribe with keyword spotting lets you categorize and score…

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by Carolyn Lyden  Aug 31, 2017

GMB Messenger: What Businesses Need to Know Before Using It

Last month, Google announced that businesses could choose to participate in messaging directly from their Google My Business (GMB) profiles. This option allows local businesses to connect directly with searchers to answer questions and potentially attract more in-store visits and conversions. In theory, the messenger is a huge step forward for more direct, search-to-business communication…

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by Erica Hawkins  Aug 31, 2017

Baker Labs Integrates CallRail and HubSpot for 2x’s the Lead Generation

Located in Knoxville, Tennessee, Baker Labs is an inbound marketing agency that provides social media and digital marketing strategies from more than 30 companies and organizations with a primary focus on healthcare and medical practices. The agency initially went with call tracking because they wanted insight into which words leads were using over the phone…

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by Carolyn Lyden  Aug 30, 2017

Voice Search & SEO: Creating a Technical & Content Strategy

SEO is Not Dead The search industry has been suffering under “SEO is Dead” headlines for ages. If that were true, SEO jobs wouldn’t be growing 5 times faster than the overall job market.  By now, most SEOs consider this headline mere clickbait, but there is a small grain of truth in these article titles.…

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by Michael Saba  Aug 29, 2017

Why Google is pledging to fix its fake traffic problem

Google has an ad fraud problem: Facing a storm of fresh criticism for serving ads to websites with fake traffic, resulting in fake clicks on ads, the web giant has pledged to crack down on this long-running issue. Google will be issuing partial refunds to those affected and promises to develop a set of diagnostic…

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by Madelyn Newman  Aug 25, 2017

Using Call Transcriptions to Increase Conversion Rates & Leads

When we talk about conversion rate optimization (CRO), we’re typically talking about getting website visitor to perform some specific action that makes them a lead for your business. This includes things like developing better landing page copy, improving traffic generation strategies, and creating an intriguing web design that drives the visitor to either fill out…

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by Carolyn Lyden  Aug 23, 2017

Making Call Attribution Part of Your Holistic Attribution Model

A recent poll from the Interactive Advertising Bureau shows that marketers have been making holistic attribution a priority in this year. A report from eMarketer indicates that leaders in digital marketing and media across industries are devoting time and effort into “better reporting, measurement and attribution, alongside many other customer-centric practices, such as cross-device audience…

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by Madelyn Newman  Aug 22, 2017

Introducing Responsive Routing: Intelligent Call Routing from CallRail

Where your inbound callers get routed significantly impacts how they convert to revenue. If you’re using CallRail’s Call Flow Builder, you can set up intelligent routing specific to your business that gets every caller to the right person, every time. The Call Flow Builder has always featured several customised call forwarding patterns  – simulcall, round…

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by Erica Hawkins  Aug 22, 2017

Total Eclipse of the Calls: Data Behind Call Volume During The Solar Eclipse

How the solar eclipse impacted call volume across the nation Year over year, we’ve seen calls increase for businesses in the US, but what happens to those calls during a once in a lifetime solar event? Yesterday, millions of people stood still to watch the solar eclipse and based on the calls tracked during the…

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by Madelyn Newman  Aug 17, 2017

Check Out CallRail’s New Look and Feel

A good user interface is simple and intuitive, all while making it easy for users to understand, focus on, and complete their work. We’ve been talking with and listening to you our customers, and we appreciate your feedback on how to improve the CallRail experience. Now, we’re putting it into action. In the coming weeks, we’re…

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by Michael Saba  Aug 17, 2017

UI Refresh Q&A with CallRail UX Lead Kara Kelly

Big changes are brewing at CallRail! We’ll soon be releasing a refreshed, redesigned version of our interface. Of course, an overhaul of this size requires a lot of planning and forethought, which is where our squad of UX / UI (User Experience / User Interface) design experts comes in. We sat down with CallRail’s UX…

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by Erica Hawkins  Aug 16, 2017

CallRail Named #492 Fastest Growing Company in America by Inc. Magazine

Being ranked in the Inc 500 list is kind of a big deal, getting ranked in Inc twice is an even bigger deal! Today, INC released their full list of the 5,000 fastest growing private companies in America, and we’re thrilled to see CallRail recognized for the second year in a row, thanks to a 905 percent…

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by J.P. VanderLinden  Aug 14, 2017

15 Minutes to Improved Google Ads Call Lead Engagement

J.P. VanderLinden is Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO. Learn more at embertribe.com. You already know that  CallRail and Google Ads go together like peanut butter and jelly, like milk and cookies, like macaroni and… you get the idea. But are you taking…

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by Erica Hawkins  Aug 10, 2017

How to Utilize Whisper Messages in Your Campaigns

It’s hard to remember a time before caller-ID, a time where we didn’t have the power to screen our calls and decide when and if we were going to answer them, send them to voicemail, or hand the receiver to someone else in the room. Whisper messages are kind of like the caller-ID of marketing campaigns.…

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by Michael Saba  Aug 9, 2017

Mediabeast Shows How Keyword Spotting Can Save “Hundreds of Hours”

There’s plenty of aspirational talk these days on how small businesses can run lean, cost-effective operations, and MediaBeast walks the walk. A full-service digital marketing agency based out of Tampa, Florida, their small-but-mighty team serves a few dozen clients in industries ranging from home services and remodeling, to lawyers and used car dealers. “We operate…

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by Scott Zeitzer  Aug 8, 2017

How P3 Inbound used CallRail to help medical clients make informed marketing decisions

Patients have access to a wealth of information about healthcare and medical practices online, and many practices have realized that online marketing is critical to attracting the attention of patients searching online. This is especially true for practices in large markets. The problem is, many medical practices don’t know what their return on investment is…

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by Jason Tatum  Aug 7, 2017

Get to Know CallRail’s SMS Analytics

In this series, our product owners give you a behind the scenes look at the process behind the product. As a product owner, what is your role throughout the development of a new feature? It starts off with a high level concept, possibly from a customer request, like “We should add SMS to the Activity table.”…

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by Kate McGaughey  Aug 4, 2017

Customer Highlight: Learn How Recovery Brands Uses CallRail’s API to enhance Their CRM

Interview with Daniel Bower, Business Intelligence Analyst, Recovery Brands Talk a little bit about what Recovery Brands does. What is your role at the company? Recovery Brands serves families and individuals struggling with addiction and seeking treatment. We facilitate meaningful connections between individuals seeking treatment and facilities that can provide care. As a leading publisher of…

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by Michael Saba  Aug 3, 2017

The AI Acquisition Spree and What It Means for Marketers

Venture capital firms and mobile manufacturers alike are on an acquisition spree, investing heavily in AI-powered voice recognition and text-to-speech technology. With its broad usefulness in sales, customer service, mobile tech, and strategic planning, companies are eager to get in on the ground floor of this fast-growing field. You don’t need a weatherman to know…

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by Kate McGaughey  Aug 1, 2017

Using SEM and Social Media Marketing for Data-Driven Campaigns

In a talk earlier this year at Digital Summit Atlanta, Jason Dailey, Agency Partner Manager at Facebook highlighted that 25% of all time people spend online on a mobile device is on Facebook, Instagram or Facebook Messenger. In addition, 58% of total search queries are conducted on a mobile device, revealing that when people are…

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by Madelyn Newman  Jul 31, 2017

8 Hidden CallRail Features You Didn’t Know You Needed

If you’re a newer CallRail user, you may feel that sometimes you’re only scratching the surface of CallRail’s feature set. You’ve setup your first tracking numbers, and perhaps even a few email notifications and company summary reports – but what about all the other goodness living inside of CallRail? I wanted to take some time…

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by Zack Bedingfield  Jul 28, 2017

CRO, SEO, PPC & Hopefully No Other Acronyms: An Unbounce Recap

Brainstorming On The Way Before even landing in the “Great White North,” (Canada for the uninitiated), I was already thinking about the kinds of conversations I’d be having at Unbounce’s annual Call to Action Conference. When I was inevitably asked to sit down with Rand Fishkin or Oli Gardner, what thought provoking ideas about the…

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by Michael Saba  Jul 27, 2017

Google Ads Now Lets You Bid for More Calls

New ‘bid adjustments’ from Google Ads (AdWords) let you pay to encourage more calls Google began a limited rollout of an Ads update yesterday that allows users to adjust their bids in order to influence how often their click-to-call ad extensions appear. Google plans to expand this update to all users by the end of…

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by Amber Guidry  Jul 26, 2017

5 Social Media Metrics to Track

As the digital world expands with new platforms and mediums, it’s important to create a strong strategy that keeps your brand voice clear so it stands out amongst the chatter. As a social media manager, your role is to identify your audience and create meaningful conversations in their space. If you’re using social media as…

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by Erica Hawkins  Jul 25, 2017

Webistry Increases Conversions by 400% with Call Tracking

Webistry Proves Value to Dental Client with Call Tracking, Leading to 400% Increase in Conversions  Webistry is a data-obsessed PPC and CRO agency, that drives most of their leads through paid traffic they can convert into leads and sales for their customers. They currently provide services for more than 70 customers across the US, Canada,…

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by Adam Hofman  Jul 24, 2017

Get to Know CallRail’s CallScore

In this series, our product owners gives you a behind the scenes look at the process behind the product What does CallScore do, and what gaps does it fill for customers? We wanted to figure out a way to save customers time and money so they don’t have to listen to every single phone call to…

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by Kate McGaughey  Jul 21, 2017

Customer Highlight: Learn How RevUnit Uses CallRail

Interview with Sidnee Schaefer, Sr. Product Adoption Strategist, RevUnit Talk a little bit about what RevUnit does. What is your role at the company? RevUnit has been designing world-class digital products since 2012. From enterprise mobile applications to best in class web apps. We’ve built our team and process using decades of experience developing software for…

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by Kate McGaughey  Jul 19, 2017

Customer Highlight: How Factor Finders Uses CallRail

Interview with Autumn Dlugoz, Marketing Manager, Factor Finders, LLC1 Talk a little bit about what Factor Finders does. What is your role at the company? We’re a business-to-business funding intermediary that matches small business owners with the best funding company for their needs. When a customer contacts us, we take the time to talk to them…

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by Madelyn Newman  Jul 17, 2017

CallRail Quarterly Product Update: What’s New in Q2 2017

This past quarter we saw some huge new releases inside the CallRail application. We were focused on improving the power and reporting behind Conversation Intelligence, increasing the accessibility of phone call lead management features, as well as including some reporting enhancements for forms and text messages. Ready for the full rundown? Check out everything we…

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by Erica Hawkins  Jul 14, 2017

Use Call Recordings for More Conversions and Better Customer Experience

With the latest wave of innovative features we’ve released at CallRail, it’s easy to see call recording as antiquated in comparison. But the truth is, it’s one of the most powerful features you can implement into your marketing arsenal. We’ve seen our customers decrease ad spend, boost ROI, and make staffing decisions all by harnessing…

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by Erica Hawkins  Jul 14, 2017

Storytelling, With and Before Data: An Unbounce Call to Action Recap

Content writing can be a myriad of responsibilities in one role. On one hand, you’re trying to flex your creative strength to connect with and engage your audience through real stories. On the other hand, you’re trying to utilize data to make decisions about the type of stories you should tell and how to turn those…

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by Kate McGaughey  Jul 12, 2017

Women In Tech: Melinda Weathers, Principal Software Engineer

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Melinda Weathers sits across the table from me wearing…

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by Michael Saba  Jul 11, 2017

What the EU’s Antitrust Fine Against Google Means for Digital Marketers

The European Union’s antitrust regulator recently slapped Google with a record $2.7 billion in fines for favoring its own comparison-shopping service in search results over that of competitors. If this decision is upheld by E.U. courts, it could force Google to fundamentally change how it serves search results for users in both Europe and worldwide.…

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by Carolyn Lyden  Jul 10, 2017

How to Hire an SEO When You Don’t Know SEO

A few weeks back I presented at a small workshop for entrepreneurs, small business marketers, freelancers, and individuals in similar business situations. My presentation was geared toward helping people who don’t typically deal with SEO, covering the topic from a broad perspective and diving into the details from there. While I was talking to some…

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by Erica Hawkins  Jul 7, 2017

Veterinary Practice Partners Decreases Directory Ad Spend with CallRail

Veterinary Practice Partners (VPP), located just outside of Philadelphia, partners with veterinarians and their teams to enhance their ability to provide outstanding companion animal care. As part of their services, they take partial ownership of businesses and run functions such as marketing, operations, accounting, and human resources. Their main goal is to take the business…

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by Madelyn Newman  Jul 6, 2017

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

For many sales and marketing professionals, terms like artificial intelligence, machine learning, and master algorithm may seem comparable to a foreign language. But in reality, artificial intelligence (or AI for short) is the next great technological revolution knocking at our front door, making and saving money for the businesses that deploy these autonomous algorithms. AI can…

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by Michael Saba  Jul 5, 2017

The Decline of Google Organic, the Rise of Mobile, and What It Means for Your Business

Changes to layout of Google search results point to growing clout of AI & mobile Google recently made some significant alterations to how they serve up search results and index pages, which point to shifting priorities that digital and SEO marketers would be wise to consider. Namely, a de-prioritization of organic search results and an increasing…

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by Kate McGaughey  Jun 30, 2017

Spotlight Interview: Alan Matthews | Development

We’ve been traveling around our departments helping you get to know the people behind the product at CallRail in our series of spotlight interviews. Today, we’re talking with Alan Matthews, a software engineer on our development team who taught himself to code after obtaining degrees in both health science and audio engineering. After making the…

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by Carolyn Lyden  Jun 29, 2017

Search Engine Optimization is Now User Experience Optimization

What Matters in SEO Right Now? SEMRush released its Rankings Report last week using data collected from all their users. As expected, the report determines that user signals are some of the most important ranking gauges. Indicators like bounce rate, time on site, and pages per session are three of the top four ranking factors…

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by Madelyn Newman  Jun 27, 2017

Go Global: Expanded Call Tracking in 5 Countries

Since 2011, we’ve been proud to provide over 100,000 businesses all across the US and Canada with our powerful and intuitive call analytics software. But during that time, we’ve received many requests to expand our number inventory and provide our services outside of North America. Marketers based abroad are looking for the same powerful call tracking…

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