Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

Learn how to set up Google Tag Manager to track phone calls and how to set up phone call goals in Google Analytics with our step by step guide.

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.

CallRail’s Google My Business integration greatly expands on what GMB natively offers through GMB Insights.

Learn why marketing agency directories can be an effective lead gen source for your organization.

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

Maximize campaigns and cast the widest marketing net without adding more time, expenses, or resources to your operation.

Discover the differences between the two most popular types of agency pricing to know which type is best for you.

Finding a form builder that meets your unique needs can be tricky. Here are the top 5 form builders out there, plus tips to make you decision easier.

Here's everything you need to know about click-to-call ads, how to set up click-to-call in Google Ads, and how to know if these ads are right for your business.

New year, new nav! As part of our growing product roadmap, we recently added a brand new navigation bar to your account. See the changes we've made, here.

From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?

Learn how to use call tracking in your Google My Business listing to gain more insights into your local customers.

Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.

Here’s how CallRail can augment your instance of Marketo

From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

Ensure you are tracking these metrics when setting up your call tracking and reporting strategy.

Check out our tips for improving user experience, tracking, and functionality of your website to get more inbound calls.

Set, manage, and improve your client expectations from day one at your marketing agency.

Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.

Learn what Google Tag Manager is, how to set it up, and what you can do with the visitor data that you gain from this handy tracking snippet.

CallRail’s ADF integration pulls leads from inbound phone calls, creates an ADF file, and transfers it via email to your CRM.

As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.

In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.

Seattle-based search agency Lars Marketing has leveraged through CallRail call tracking and form tracking to make client reporting more efficient.