by Melissa Garner  Jan 27, 2020

SEO vs Local SEO: What’s the difference?

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

by J.R. Rund  Jan 24, 2020

How to use Google Tag Manager to track calls

Learn how to set up Google Tag Manager to track phone calls and how to set up phone call goals in Google Analytics with our step by step guide.

by Brittney Sovik  Jan 23, 2020

Attribution models: What they are, why they matter, when to use them

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.

by Kevin Mann  Jan 21, 2020

CallRail for Google My Business: Get to know your local customers through call tracking

CallRail’s Google My Business integration greatly expands on what GMB natively offers through GMB Insights.

by Bridget Graf  Jan 20, 2020

14 marketing agency directories that will generate leads for you

Learn why marketing agency directories can be an effective lead gen source for your organization.

by Billy Watts  Jan 17, 2020

What is NAP Consistency?

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

by Dan Wakefield  Jan 15, 2020

Better attribution reporting with Google Analytics and CallRail

Maximize campaigns and cast the widest marketing net without adding more time, expenses, or resources to your operation.

by Melissa Garner  Jan 14, 2020

Points-based retainers vs. flat-rate pricing for your agency

Discover the differences between the two most popular types of agency pricing to know which type is best for you.

by Tara Malone  Jan 13, 2020

The top 5 form builders and how to choose the right one for you

Finding a form builder that meets your unique needs can be tricky. Here are the top 5 form builders out there, plus tips to make you decision easier.

by Zack Bedingfield  Jan 9, 2020

How to set up click-to-call in Google Ads

Here's everything you need to know about click-to-call ads, how to set up click-to-call in Google Ads, and how to know if these ads are right for your business.

by Katherine Hosmer  Jan 8, 2020

CallRail 2020: New Year, New Global Navigation

New year, new nav! As part of our growing product roadmap, we recently added a brand new navigation bar to your account. See the changes we've made, here.

by Karissa Austin  Jan 7, 2020

How platform bias and faulty integrations undermine your marketing tech stack

From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?

by Darren Shaw  Jan 7, 2020

How to use call tracking numbers in Google My Business

Learn how to use call tracking in your Google My Business listing to gain more insights into your local customers.

by Karissa Austin  Jan 7, 2020

How call tracking helped SmartBug & The Arbor Co. optimize sales and marketing together

Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.

by Maritza Henriquez  Jan 6, 2020

Better attribution reporting with Marketo and CallRail integration

Here’s how CallRail can augment your instance of Marketo

by Melissa Garner  Jan 2, 2020

Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

by Jules Tompkins  Dec 30, 2019

8 call tracking metrics your agency should be monitoring for clients

Ensure you are tracking these metrics when setting up your call tracking and reporting strategy.

by Dedra Mitchell  Dec 23, 2019

6 Ways to optimize your website to get more phone calls

Check out our tips for improving user experience, tracking, and functionality of your website to get more inbound calls.

by Melissa Garner  Dec 19, 2019

How agencies can manage client expectations

Set, manage, and improve your client expectations from day one at your marketing agency.

by Melissa Garner  Dec 16, 2019

9 tips for creating an ironclad marketing agency scope of work

Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.

by J.R. Rund  Dec 9, 2019

Three codes and the truth: Install CallRail JavaScript with Google Tag Manager

Learn what Google Tag Manager is, how to set it up, and what you can do with the visitor data that you gain from this handy tracking snippet.

by Jay Hansborough  Dec 6, 2019

ADF for CallRail: Automatically create ADF files from your inbound phone calls

CallRail’s ADF integration pulls leads from inbound phone calls, creates an ADF file, and transfers it via email to your CRM.

by Jules Tompkins  Dec 4, 2019

5 marketing attribution pitfalls marketers must avoid

As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.

by Alex Membrillo  Nov 22, 2019

7 questions a healthcare provider should ask before hiring a marketing agency

In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.

by Karissa Austin  Nov 21, 2019

Lars Marketing streamlines client reporting with CallRail call tracking and form tracking

Seattle-based search agency Lars Marketing has leveraged through CallRail call tracking and form tracking to make client reporting more efficient.