by Katherine Hosmer  Sep 4, 2018

Optimizing Google Ads for call tracking insights

Google Ads (formerly AdWords) helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by…

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by Katherine Hosmer  Aug 30, 2018

Customizable reports bring power and flexibility to your analytics

How many times have you sat down with a client and given them details of their marketing campaign performance, only to be met with difficult-to-answer questions about where or how you got this data? Reporting on lead generation and marketing attribution is one of the biggest parts of your job. And when you’re face-to-face with…

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by Karissa Austin  Aug 29, 2018

7 ways to improve lead gen campaigns (and drive down CPL)

When it comes to focusing on lead-generation campaigns, quality and quantity matter –– but it’s by no means an easy balance. When you have a higher CPL, it’s important to factor in LTV (lifetime value) to make sure that your acquisition cost is profitable. In this post, we’ll review several simple ways you can make…

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by Michael Saba  Aug 27, 2018

How FreeGren Digital uses call tracking to reduce churn and improve client results

One of the biggest challenges any marketing agency will face is client retention. While it can be (relatively) easy to get leads on the hook, and even to convert those leads into paying clients for a month or two, it’s far harder to keep them on board for months or years at a time. For…

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by Dedra Mitchell  Aug 24, 2018

The missing metric: Why call tracking is a must for total attribution

Pinpointing when, how, and why conversions are happening is an ongoing challenge for marketers. Determining which metrics to track in order to gain a deeper understanding of conversions is even more difficult. Fortunately, there’s a solution: Attribution modeling. Attribution modeling provides insights that can help you better gauge how leads are interacting with campaigns and…

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by Brittney Sovik  Aug 23, 2018

Three ways to use CallRail for user research

User research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. (Not to mention knowing what to do…

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by Michael Saba  Aug 22, 2018

News You Can Use: Apple in the crosshairs, Encryption debate resurfaces

Hello everyone, and welcome back to the latest edition of News You Can Use. Join us for some marketing and technology news analysis, where we review the latest headlines and happenings, and break down what it all means for your business. Because being an informed reader of the news isn’t just good civics — it’s…

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by Zack Bedingfield  Aug 22, 2018

Social CPL: Identifying meaningful KPIs in social media advertising

Whether you’re trying to espouse your political beliefs on Facebook, showcase your night on the town on Snapchat, or accumulate clout on the Gram, social media has become a central part of our lives. The same is doubly true for advertisers and marketers, which is why measuring social media KPIs has become a critical part…

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by Trishawn Brown  Aug 21, 2018

Zapier Integrations: Google Sheets and CallRail

Google Sheets is a spreadsheet app that can be used to create, edit, and share spreadsheet documents — all you need is an internet connection. Why use the CallRail + Google Sheets Zap? Digital marketing is becoming an increasingly data-driven (and data-centric) line of work. Google Sheets is a way for marketers to easily organize…

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by Trishawn Brown  Aug 21, 2018

What is VoIP?

A virtual phone number is a number that isn’t associated with any specific phone line, and is used to route calls to the proper receiver. These calls can then be rerouted to a phone line, app, site, or voicemail inbox. A virtual phone number works in the same way as a mall directory or guest…

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by Zack Bedingfield  Aug 16, 2018

Keyword bidding strategies: When to raise your cost per click bids

CPC bidding: This once-powerful tool for search marketers has slowly been relegated to the sidelines in favor of hyper-intelligent machine learning algorithms and the power of the almighty “G”. This may sound like bit of an exaggeration, but soon enough, manually altering our bids to improve performance will be a thing of the past. You…

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by Kevin Mann  Aug 15, 2018

No more CPL headaches: Seamlessly calculate cost per lead with our new tool

In 2018, businesses are accustomed to validating decisions with data –– especially budgetary decisions. This makes reporting for cost per lead (CPL) and return on ad spend (ROAS) critical for today’s marketers. Mining and surfacing this data is the name of the game. Of course, that’s easier said than done. There are high-funnel proxy marketing…

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by Carolyn Lyden  Aug 14, 2018

Using attribution data for agencies: Retain clients, earn new ones, and make more money

We’ve all heard the buzzwords “data-driven marketing” in just about every industry article and every presentation at a marketing event. As tools for marketing attribution data and analytics have become more sophisticated and reliable, companies have come to depend on these numbers to perfect their campaigns, determine what is and isn’t driving leads, and figure…

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by Karissa Austin  Aug 14, 2018

10 data presentation tips to prove value to your clients

You know the expression, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” There’s an equivalent when it comes to data presentation: “If you put compelling data into a mediocre presentation, will your clients be convinced to keep you on retainer?” When digging through…

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by Melissa Garner  Aug 10, 2018

What is HIPAA?

HIPAA, which stands for the Health Insurance Portability and Accountability Act of 1996, is a US law which establishes privacy standards that protect patients’ medical records and other health information provided to health plans, doctors, hospitals and other health care providers. What is PHI? Protected Health Information (PHI) under HIPAA Privacy Rule provides federal protections…

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by Karissa Austin  Aug 9, 2018

How to turn vanity metrics into actionable metrics

Imagine you’re a fine art collector having framed work hung up on a wall in your home. You admire how beautiful your new abstract painting looks with your modern furniture — until the nails bend ever so slightly too much, and the entire frame comes crashing to the floor. Your art is damaged, there’s glass…

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by Kate McGaughey  Aug 8, 2018

Women in Tech: Whitney Bennett, VP of Talent and Culture

In today’s rapidly-evolving career landscape, many of us can relate to taking a job in an industry completely unrelated to our college degree. Whitney Bennett can say she not only forged a career in a field different from her educational background, she navigated uncharted waters to build a thriving human resources department where none previously…

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by Jules Tompkins  Aug 8, 2018

Are phone calls really vanishing? Not for businesses

When I was a teenager, I had to closely watch my Cingular minutes to avoid getting in trouble for overage charges. And there were many months when the cell phone bill would arrive in the mail and I would get a rebuke from my folks for spending too much time on phone calls. Back then,…

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by Michael Saba  Aug 6, 2018

News You Can Use: Google takes China, 5G rising, Apple beats tech blues

Hello there, and welcome back to your favorite recurring series on the CallRail blog: News You Can Use. We review and explain the most important marketing and tech news, and break down how they may impact the wider economy. Staying abreast of the latest headlines is crucial for businesses, no matter what industry you’re in.…

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by Melissa Garner  Aug 2, 2018

What is Geo-Routing?

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller. With geo-reouting, callers are automatically routed according to the area code provided through caller ID, by manually entering the zip code of where they are located. Benefits of Geo-routing for Franchises With more…

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by Dedra Mitchell  Jul 27, 2018

Improve your paid ads and score more leads: Level up your PPC marketing with CallRail

As a pay-per-click (PPC) expert, there’s no denying that your marketing tools are supremely important to your job. You live in powerhouse platforms like Google Ads (formerly AdWords) and are always on the hunt for the best software to juggle a near-infinite number of tasks. After all, using top-tier tools and methods is what helps…

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by Adam Hofman  Jul 26, 2018

How CallRail built CallScore: Using AI to make better marketing decisions

Nearly three years ago, CallRail’s Conversation Intelligence (CI) team started a journey into uncharted territory. The challenge: Use machine learning and AI to create a tool that makes classifying the quality of a phone call completely automated, saving valuable time for our users. At CallRail, our CI team is dedicated to giving businesses of all…

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by Karissa Austin  Jul 25, 2018

From Ad to Landing Page: How to create a PPC campaign

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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by Michael Saba  Jul 25, 2018

Mold Busters doubles daily call volume with call tracking

Most CallRail case studies begin with a little shoe-leather research on our end — we review our internal analytics, see which users and industries are the most active, and then reach out to do interviews with the most notable accounts we’ve discovered. It’s less common for a case study to come directly to us, but that’s…

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by Michael Saba  Jul 19, 2018

News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes

Hello, and welcome back to your favorite recurring segment on the CallRail blog: News You Can Use. We break down the most important headlines, and offer some tech news analysis about how these stories could affect the economic landscape. Because staying on top of the latest news isn’t just good civics — it’s also great…

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