by Dan Wakefield  Mar 4, 2020

What you need to know about attribution windows

Learn about the different types of attribution windows and formats for reporting.

by Erica Hawkins  Mar 4, 2020

Top 10 Reasons You Should Be Using Business Call Tracking

For any business to succeed, you need a great website and tools to analyze its success. Here are the top reasons to add call tracking to your business.

by Melissa Garner  Mar 2, 2020

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.

by Melissa Garner  Feb 27, 2020

Google’s Local Pack: What you need to know

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

by Billy Watts  Feb 26, 2020

XML sitemap vs HTML Sitemap: SEO benefits for each

A sitemap is a good way to let search engines know about all the pages on your website. Find which type of sitemap works best for you.

by Melissa Garner  Feb 25, 2020

How to resolve your Google My Business listing suspension

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

by Tim Niziak  Feb 21, 2020

Best industries for SMS marketing (+ examples)

Just about any consumer-focused industry can use SMS marketing to expand its reach, turn leads into customers, and keep those customers coming back for repeat business.

by Anna Charity  Feb 20, 2020

Better Form Tracking with CallRail’s new inclusive bundles

The new form tracking functionality is now available on the Marketing Analytics and Analytics Suite bundles. Got questions about how this affects you? We've got answers.

by Zack Bedingfield  Feb 20, 2020

What is Google Ads call tracking, and how does it improve my PPC campaigns?

Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.

by Melissa Garner  Feb 18, 2020

How to manage GMB customer reviews 

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

by Jason Rozenblat  Feb 17, 2020

Validate your sales enablement strategy with better reporting

Without insight into your sales enablement performance, your department is unable to validate the results of its own efforts and use that feedback to improve its sales strategy.

by Jason Rozenblat  Feb 14, 2020

Best sales enablement tools for any marketing agency

Sales enablement tools combine forces to provide a critical final component of successful agency selling: communication. Here are the best tools for the job.

by Charlie Braithwaite  Feb 13, 2020

What is Z-shaped Attribution?

Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.

by Charlie Braithwaite  Feb 12, 2020

Guide to U-shaped Attribution

Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.

by Charlie Braithwaite  Feb 11, 2020

Guide to W-Shaped Attribution

Why a W-shaped attribution will create transparency into your leads.

by Dedra Mitchell  Feb 7, 2020

The root of stakeholder buy-in: How better attribution can impact organizational buy-in

If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution.

by Melissa Garner  Feb 6, 2020

Next-level tips for tracking leads from offline sources

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

by Ryan Johnson  Feb 5, 2020

Integrating Google Ads lead form extensions with CallRail

Learn how to overcome consumer inertia and capture new leads with our Google Ads integration.

by Melissa Garner  Feb 4, 2020

How to Improve Click-Through Rates for Local SEO

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

by Jason Tatum  Feb 3, 2020

How to choose the right attribution model to assess your sales enablement programs

Have an attribution model in place to measure success in not just your marketing campaigns, but in your entire funnel

by Dedra Mitchell  Jan 31, 2020

How to qualify marketing leads

Businesses live or die by the quality of their leads. Here's how to make qualify your leads.

by Melissa Garner  Jan 31, 2020

How to talk to your clients about lead attribution reporting

Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.

by Bridget Graf  Jan 30, 2020

Mockingbird shares their marketing journey with CallRail

From the mouths of our Agency Partners, hear how CallRail has made the difference in their marketing and reporting efforts.

by Charlie Braithwaite  Jan 29, 2020

A guide to linear attribution

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.

by Jay Hansborough  Jan 28, 2020

Use Marketing Attribution To Optimize Your Ad Budget

By measuring and evaluating the performance of your marketing channels on a user level, you can distribute resources in a way that drives the most conversions at the lowest cost to your business.