by Madelyn Newman  Nov 9, 2018

The CallRail-Wix integration: Easy attribution for all your sites

Wix is the website builder of choice for over 110 million people worldwide — it’s simple, mobile-friendly, and requires absolutely zero development knowledge. That’s why we’re excited to announce the first official call tracking integration with the Wix platform. With the new CallRail-Wix integration, you can add CallRail’s dynamic call tracking to any Wix website…

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by Michael Saba  Oct 27, 2018

Automotive marketing best practices for boosting sales and revenue

A comprehensive automotive marketing strategy is essential, whether you’re representing an individual seller or a big franchise. Dealers can expect to pay anywhere from $350 to $500 in advertising and lead-acquisition per car sold — a significantly higher up-front cost than most other industries. Any auto seller will be well-served by having a marketing strategy…

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by Michael Saba  Oct 25, 2018

5 agency success stories that prove the ROI benefits of call tracking

It’s par for the course when a product or service touts their amazing features and ease-of-use in their marketing website copy, their promotional materials, and their press releases. But in recent years, user reviews and testimonials have become just as important to customers as marketing collateral when it comes time to make a purchasing decision.…

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by Michael Saba  Oct 16, 2018

News You Can Use: Facebook and Google data breaches, Apple plans original programming

Hello, and welcome to your favorite recurring segment on the CallRail blog: News You Can Use. We review the latest marketing and technology news, and break down what it all could mean for your business. In our crazy and constantly changing world, it’s already hard enough to stay on top of the news, so we’re…

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by Anna Niles  Oct 12, 2018

Greatly reduce time spent on call analysis with CallScribe Search

How many times have you needed to retroactively access a series of emails or documents that share a keyword or filename in the contents? (For example: “Bank statement” or “refund.”) The ability to efficiently uncover key insights via search is equally important when it comes to analyzing your past calls and conversions, which is why…

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by Michael Saba  Oct 12, 2018

How advanced features like call recording prove agency ROI

As an agency marketer, you already know the importance of making efficient use of the data at your disposal — data-driven marketing is now the rule, not the exception. If you’re going to deliver excellent ROI for your clients, you’ll need to leverage every bit of data you can get. But in our quest for…

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by Melissa Garner  Oct 10, 2018

What is internal linking?

Internal linking is the use of hyperlinks that target and lead to other sites within the same domain, as a way to drive visitors from one page to another. Why is internal linking important to your site? As usual, all roads lead back to SEO. Links have been and continue to be ranking factors in…

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by Anna Niles  Oct 8, 2018

Access offline conversion data inside Microsoft Advertising with CallRail’s Microsoft Ads integration

The buyer’s journey is often unpredictable and inconsistent, complicating conversion analysis for marketers. With users discovering your business from several different channels, it is crucial for marketers to understand which combination of those interactions leads to a conversion from their paid campaigns. Now, with CallRail’s Microsoft Advertising integration (formerly Bing Ads), marketers can access offline…

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by Karissa Austin  Oct 4, 2018

How empathy can improve your marketing strategy

If you’re reading this, you’re likely a marketer who sometimes really hates being marketed to. Chances are you’ve been served annoying ads, sent excessive emails, or simply dealt with being sold products that you don’t like or don’t need. But consider another perspective: Have you ever knowingly or unknowingly run annoying ads, sent excessive emails,…

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by Brittney Sovik  Oct 1, 2018

AMP up your call tracking with Accelerated Mobile Pages

With a cell phone an arm’s length away from most consumers, savvy marketers can’t ignore the importance of mobile web optimization and the mobile path to purchase experience. Mobile browsing now accounts for over half of all internet traffic, and is charted to keep increasing as our reliance on personal tech devices continues to grow.…

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by Joe Kindness  Sep 28, 2018

8 common client problems facing agencies, and how to fix them

Finding good clients is hard. But once you find great clients, keeping them should be easy… right? Unfortunately, this isn’t the case. Even if you’re providing great services, some clients will want to part ways. Sometimes these splits are inevitable — even the best agencies have some churn. Other times, though, these splits can be…

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by Corinne Cordasco  Sep 28, 2018

Streamline client management with CallRail’s newly-refreshed Account Center

Your CallRail account comes equipped with the tools you need to gain valuable insight into your customer base, but did you know there’s a new tool that helps you easily manage all of your CallRail accounts? For marketers, agency staff, and anyone else who supervises more than one CallRail account, Account Center is a seamless way…

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by Erica Hawkins  Sep 28, 2018

How to track a phone call?

Whether it’s for business or personal use, there are plenty of reasons you may want to know how to track a phone call. But what exactly does this entail? We’ll discuss what call tracking means and how to track phone calls to improve your business. What is call tracking? Call tracking goes beyond the simple…

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by Dedra Mitchell  Sep 26, 2018

Why clients break up with their agencies

Agencies and their clients working together is like any relationship. In the beginning, your agency is courting a potential client. You want to show why you’re the best and convince them you’re the agency for them, ensuring long-term client retention. Some potential clients are already taken, others just aren’t interested, and some decide your agency…

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by Jules Tompkins  Sep 25, 2018

Earn better marketing insights & ROI with the new full-width waveform

Full-width waveform hits the call log in the latest CallRail update When it comes to user experience, sometimes it’s the most minor of tweaks that make the biggest difference. Consider, for example, Control Center on your iPhone. This wasn’t the noisiest thing Apple ever made. It wasn’t billboard-worthy. But it’s now where we can quickly…

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by Michael Saba  Sep 22, 2018

Health to wealth, and back again: How to boost your healthcare marketing

Healthcare marketing is in many ways similar to advertising in other industries, but it comes with its own set of special considerations. Not only is the proverbial ‘path to purchase’ different in healthcare than in other fields, there are also legal and ethical considerations that marketers need to be fully aware of. While many other…

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by Melissa Garner  Sep 20, 2018

Connecting Raven Tools and CallRail

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

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by Ryan Garrow  Sep 14, 2018

How to cut your Cost Per Lead with Google Ads

As the old saying goes, “you have to spend money to make money” — but no one said you have to spend an arm and a leg. In fact, many online advertisers using Google Ads pay more for leads than they really have to. There are many reasons for this, but most of them boil…

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by Michael Saba  Sep 13, 2018

News You Can Use: 5G push continues, Bitcoin crackdown coming

It’s that time again: News You Can Use! Here on the CallRail blog, we like to do periodical roundups of the latest headlines in marketing and technology, and break down what these developments might mean for your company in the short- and long-term with some tech news analysis. After all, staying on top of the…

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by Sean Thomas Martin  Sep 10, 2018

5 simple ways agencies can convince their clients to increase ad spend

Convincing your clients to increase their ad spend is one of the toughest conversations you can have if you work at an SEM agency. There can be multiple reasons behind your desire to increase your client’s budget. Maybe you’ve seen consistent success and are trying to ramp up their campaigns. Maybe you’re running a percentage-of-ad-spend…

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by Dedra Mitchell  Sep 10, 2018

CAC and CPL 101: Why these metrics matter to agency clients

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

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by Amber Guidry  Sep 7, 2018

Women in Tech: Madelyn Wing, Director of Product and Customer Marketing

According to Girls Who Code, 74 percent of young girls express interest in STEM fields but only 26 percent of computing jobs are held by women. In our Women in Tech series, we dig into what motivates some of our most driven employees to lead successful tech careers. On any given day here at CallRail,…

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by Melissa Garner  Sep 7, 2018

How to choose a digital marketing agency

Research what each agency offers and compare that to your needs Don’t opt for the best price, opt for the best value Determine if the agency’s work matches your industry and niche Figure out if the company is open to change and new technologies Get references and word of mouth recommendations Communicate early, openly, and…

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by Michael Saba  Sep 6, 2018

Data and analytics: The cure for agency client churn

In the fast-paced world of agency marketing, it’s easy to fixate purely on outcomes: You want to finish the campaign, fulfill the terms of your contract, and move on to the next project. But if your agency strategy doesn’t account for churn — as in, how you’re going to entice your client to renew their…

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by Itai Sadan  Sep 6, 2018

4 key web design tools your agency probably isn’t using, but should be

Today, virtually every marketing agency under the sun offers web design services to their small business clients. However, in an industry that can seemingly transform itself between sunrise and sunset on the same day, it can be hard for agencies to be sure they’re providing the most cutting-edge web design tools and technologies to help…

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