by Amber Guidry  Sep 4, 2019

Women in Tech: Janan Barge, Engineering Manager

As part of our Women In Tech series, we interview one of CallRail's engineering managers, Janan Barge, about her exciting career in tech.

by Andrew Astleford  Sep 3, 2019

An in-depth look at CallRail’s reporting features

CallRail's advanced reporting features make it easier than ever to make sense of your call analytics -- here's how to get started.

by Melissa Garner  Aug 27, 2019

5 Marketing and Sales Problems You Can Solve with CallRail + HubSpot

en_US

by Melissa Garner  Aug 25, 2019

What is information architecture?

Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.

by Nick Jascomb  Aug 16, 2019

The importance of attribution for dealership marketing, explained

Following these simple dealership marketing best practices are a guaranteed way to bring in more leads and close more sales.

by John Weaver  Aug 15, 2019

How many questions should you include on your landing page webform?

By following these simple tips, you'll know exactly how many questions to include to optimize performance and lead gen for your webform design.

by Zack Bedingfield  Aug 15, 2019

How much should you spend on PPC? PPC budget calculator & tips for setting a budget

PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)

by Christina Bourne  Aug 14, 2019

Why customer empathy is critical to our processes and products

CallRail Product Manager Christina Bourne walks us through why empathy is an integral part of our product design process.

by Melissa Garner  Aug 13, 2019

What is lead generation?

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

by Karissa Austin  Aug 9, 2019

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.

by Tameka Hughes  Aug 9, 2019

A guide to using call tracking to optimize dealership marketing

The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.

by Melissa Garner  Aug 8, 2019

What is a sales funnel?

A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.

by Dedra Mitchell  Aug 5, 2019

How to optimize your contact forms to earn more leads

Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.

by Tim Niziak  Jul 29, 2019

How video drives more automotive leads

Automotive video can be a powerful way to drive more leads and customers to your dealership -- here's how you can put this channel to work, right now.

by Dedra Mitchell  Jul 26, 2019

Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

by Anna Charity  Jul 24, 2019

The 6 questions you should be asking on your lead generation forms

By asking these six questions on your lead generation forms, your business can start bringing in more form leads, and earning more conversions.

by Chris Strom  Jul 19, 2019

The pros and cons of gating your content

Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.

by Nick Jackson  Jul 18, 2019

What is sales prospecting?

Effective sales prospecting -- also known as outbound marketing -- can make a big difference for any business. Here's everything you need to know.

by Tim Niziak  Jul 16, 2019

Five critical stats about the auto-buying journey (and what to do with them)

In the age of digital marketing, the car-buying journey has evolved. Here are 5 key statistics, along with actionable next steps to take that can help you boost your strategy.

by Ben Hicks  Jul 12, 2019

How to analyze your data to improve engagement on your website

Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.

by Karissa Austin  Jul 11, 2019

How call tracking supercharges your landing pages

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

by Anna Charity  Jul 10, 2019

CallRail’s top 4 form tracking features & how to use them

en_US

by Amber Guidry  Jun 28, 2019

Celebrating #PrideMonth at CallRail

This year, we're celebrating the importance of Pride Month by taking inspiration from members of Team CallRail, and hearing their stories.

by Nick Jackson  Jun 28, 2019

How to calculate automotive marketing ROI for your dealership

In-depth analysis of automotive marketing ROI is difficult, but critical for dealerships. Here's how to use ROI analysis to drive more leads and sales.

by Ben Deutsch  Jun 26, 2019

How to write better Calls To Action to maximize Click-Through Rate

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.