by Karissa Austin Oct 30, 2019
MQL vs. SQL: How to define lead types in marketing and sales
In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.
by David Schroeder Oct 29, 2019
What is customer lifetime value?
Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.
by Dan Wakefield Oct 28, 2019
What is time-decay attribution?
Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.
by Tim Niziak Oct 25, 2019
How to define a marketing-qualified lead
In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.
by Jay Hansborough Oct 23, 2019
Call campaign tactics: Call-only ads vs call extensions
Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.
by Adam Arkfeld Oct 18, 2019
How to guarantee shareholders understand your ROI
In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.
by Alex Membrillo Oct 17, 2019
7 questions a healthcare provider should ask before hiring a marketing agency
In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.
by Neon Ambition Oct 15, 2019
How CallRail helped Neon Ambition boost lead tracking by 80%
In this lead tracking case study, find out how CallRail helped one digital marketing agency boost their client’s lead gen by 80 percent
by Zack Bedingfield Oct 11, 2019
Retargeting for call-only campaigns: Here’s how it’s done
In this step-by-step guide, we review some best practices for retargeting your call-only ads, and how they can make your campaigns even more effective.
by Sam O' Rourke Oct 8, 2019
5 free tools and resources to show clients that call tracking can help them
“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.
by Zack Bedingfield Oct 8, 2019
How to write successful call-only ads that earn more prospects
By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.
by Karissa Austin Sep 30, 2019
Titan PPC helps clients dig deeper into their data with call tracking
In this PPC case study, we explore how the agency Titan PPC uses call tracking to prove the ROI of their marketing efforts for clients.
by Melissa Garner Sep 30, 2019
What is a heat map?
A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.
by Tim Niziak Sep 27, 2019
Sell more vehicles by boosting your online reputation
Managing your auto dealership's online reputation isn't as tough as you think -- this guide will explain everything you need to know.
by Karissa Austin Sep 26, 2019
CallRail wins second APPEALIE award in Overall SaaS category
The Appealie Awards announced CallRail as a second-time winner of its 2019 Overall SaaS Award, alongside SalesLoft, Slack, Ceridian, ChurnZero, and Zoom.
by Amber Guidry Sep 25, 2019
Turn it off: Team CallRail takes Summer!
As the summer winds down, we rounded up some awesome photos and reflections on a few of our employees' vacations!
by Melissa Garner Sep 25, 2019
What is a featured snippet?
Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.
by Madelyn Newman Sep 24, 2019
Google Ads switches to account-level call reporting: Is it right for your business?
A recent update to Google Call Reporting could make it more difficult to accurately measure conversions. Here's how advanced call tracking can fill the gap.
by Karissa Austin Sep 18, 2019
Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics
In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.
by Melissa Garner Sep 18, 2019
What is latent semantic indexing (LSI)?
LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.
by Tim Niziak Sep 17, 2019
Combining your CRM with email marketing to maximize automotive sales
With an effective email marketing campaign in your arsenal, you can start bringing more automotive leads and closing more sales.
by Jules Tompkins Sep 17, 2019
With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’
Thanks to the advanced call tracking provided by CallRail, it's easy for Gravity Digital to provide rock-solid marketing attrbution to their clients.
by Melissa Garner Sep 12, 2019
Time management advice for digital marketers from digital marketers
Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.
by Edward Borroni Sep 11, 2019
5 contact form mistakes that are costing you leads (and how to fix them)
Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.
by Anthony Krolczyk Sep 10, 2019
5 pro tips for cross-channel call attribution
Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.