by Charlie Braithwaite Feb 11, 2020
Guide to W-Shaped Attribution
Why a W-shaped attribution will create transparency into your leads.
by Dedra Mitchell Feb 7, 2020
The root of stakeholder buy-in: How better attribution can impact organizational buy-in
If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution.
by Melissa Garner Feb 6, 2020
Next-level tips for tracking leads from offline sources
Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.
by Ryan Johnson Feb 5, 2020
Integrating Google Ads lead form extensions with CallRail
Learn how to overcome consumer inertia and capture new leads with our Google Ads integration.
by Melissa Garner Feb 4, 2020
How to Improve Click-Through Rates for Local SEO
If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.
by Jason Tatum Feb 3, 2020
How to choose the right attribution model to assess your sales enablement programs
Have an attribution model in place to measure success in not just your marketing campaigns, but in your entire funnel
by Dedra Mitchell Jan 31, 2020
How to qualify marketing leads
Businesses live or die by the quality of their leads. Here's how to make qualify your leads.
by Melissa Garner Jan 31, 2020
How to talk to your clients about lead attribution reporting
Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.
by Bridget Graf Jan 30, 2020
Mockingbird shares their marketing journey with CallRail
From the mouths of our Agency Partners, hear how CallRail has made the difference in their marketing and reporting efforts.
by Charlie Braithwaite Jan 29, 2020
A guide to linear attribution
Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.
by Jay Hansborough Jan 28, 2020
Use Marketing Attribution To Optimize Your Ad Budget
By measuring and evaluating the performance of your marketing channels on a user level, you can distribute resources in a way that drives the most conversions at the lowest cost to your business.
by Melissa Garner Jan 27, 2020
SEO vs Local SEO: What’s the difference?
Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!
by J.R. Rund Jan 24, 2020
How to use Google Tag Manager to track calls
Learn how to set up Google Tag Manager to track phone calls and how to set up phone call goals in Google Analytics with our step by step guide.
by Brittney Sovik Jan 23, 2020
Attribution models: What they are, why they matter, when to use them
Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.
by Kevin Mann Jan 21, 2020
CallRail for Google My Business: Get to know your local customers through call tracking
CallRail’s Google My Business integration greatly expands on what GMB natively offers through GMB Insights.
by Bridget Graf Jan 20, 2020
14 marketing agency directories that will generate leads for you
Learn why marketing agency directories can be an effective lead gen source for your organization.
by Billy Watts Jan 17, 2020
What is NAP Consistency?
NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.
by Dan Wakefield Jan 15, 2020
Better attribution reporting with Google Analytics and CallRail
Maximize campaigns and cast the widest marketing net without adding more time, expenses, or resources to your operation.
by Melissa Garner Jan 14, 2020
Points-based retainers vs. flat-rate pricing for your agency
Discover the differences between the two most popular types of agency pricing to know which type is best for you.
by Tara Malone Jan 13, 2020
The top 5 form builders and how to choose the right one for you
Finding a form builder that meets your unique needs can be tricky. Here are the top 5 form builders out there, plus tips to make you decision easier.
by Zack Bedingfield Jan 9, 2020
How to set up click-to-call in Google Ads
Here's everything you need to know about click-to-call ads, how to set up click-to-call in Google Ads, and how to know if these ads are right for your business.
by Katherine Hosmer Jan 8, 2020
CallRail 2020: New Year, New Global Navigation
New year, new nav! As part of our growing product roadmap, we recently added a brand new navigation bar to your account. See the changes we've made, here.
by Karissa Austin Jan 7, 2020
How platform bias and faulty integrations undermine your marketing tech stack
From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?
by Darren Shaw Jan 7, 2020
How to use call tracking numbers in Google My Business
Learn how to use call tracking in your Google My Business listing to gain more insights into your local customers.
by Karissa Austin Jan 7, 2020
How call tracking helped SmartBug & The Arbor Co. optimize sales and marketing together
Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.