Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful PPC reports, all of our work is for naught. Going from PPC campaign creation to bid, to clicks…

Marketing agencies that understand the benefits of call tracking often find themselves putting in extra work to convince their clients that it can be a game-changer. Indeed, one of the biggest challenges you might face when setting up call tracking is reluctance on the part of the client. Set aside for a moment the fact…

We’re back for another 2019 tech news roundup, and it seems like we’ve returned not a moment too soon, with current events coming at us fast and furious over the past few weeks. In this recurring series, we review the latest headlines in marketing and technology, and explore what these developments might mean for your…

What is Google Ads call tracking? Google Ads call tracking is a type of conversion tracking that shows you how many prospective customers called your business after seeing or clicking one of your PPC placements. How does Google Ads call tracking work? Google Ads call tracking has two main functions: Tracking calls that are made…

When it comes to generating revenue, your sales team is your company’s frontline force. Whether your main driver for lead conversion is a multi-channel campaign or cold calls to potential clients, savvy businesses understand that investing in training and professional development for their sales staff is one of the best ways to generate more leads…

Editor’s note: We’re going to be running a series of posts and personal essays in 2019, giving you an inside look at the people who create, design, support, and market CallRail. Today, we’re kicking things off with this story from UX Content Strategist Andrew Astleford, and how he made the leap from working in journalism…

Voicemail Reporting for More Accurate Call Data We’re excited to introduce some recent enhancements to our reporting engine that will enable CallRail users to identify all received voicemails, which will help improve your overall reporting accuracy. With this enhancement, calls that route to your destination number’s voicemail system will be recognized in CallRail as a…

Multichannel marketing is considered a top-of-the-line advertising method, but finding the best marketing channels for your agency can be a daunting prospect. With your precious marketing budget on the line, you naturally want to avoid missteps and keep waste at a minimum. Fortunately, finding the best marketing channels can be achieved by following a simple,…

New year, new News You Can Use. That’s right, your favorite recurring segment on the CallRail blog is back. In this biweekly column, we review the top 5 most important recent news stories in business, marketing, and technology, and explore what it all will mean for your business. As we’re fond of saying around here,…

Just as there are many different forms of marketing — agency marketing, campaign marketing, referral / relationship marketing — there’s an equally diverse range of methods for calculating ROI on those initiatives. Depending on the size and scope of the specific campaign (or the wider time period you’re measuring), ROI calculation can require anything from…

It’s 2019, and digital marketing isn’t all that groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). But simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of…

What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. source, medium, campaign), content (e.g. landing pages, offer…

Even in the best of times, agency marketing can be like performing a delicate dance. You’ve got to make sure you’re meeting deadlines and coming in on-budget, while balancing the needs of your clients against your own long-term business goals. You need to know when to turn on a dime and change up your approach,…

If you’ve worked in marketing for any length of time, you know just how important it is to have a strong, cohesive brand identity. These days, your brand — and its visual identity — are just as important as the product you’re selling. And with the high expectations of today’s average consumer, a visual strategy…

Gone are the days of old-school marketing where business ads were limited to billboards, radio, and print. In today’s digital world there are more channels than ever you can use to reach your customers, but multichannel marketing has its own pros and cons that are worth considering. Pros of multichannel marketing 1) Diversify your audience…

Building an agency marketing stack is not for the faint of heart — there are thousands of marketing tech tools out there, and finding the right ones takes plenty of research and strategy. So before you spend your entire Monday doing product demos, take the time to assess what tools your agency really needs. That…

If you ask a dozen agency marketers to list the essential ingredients for building a good marketing agency, you’ll probably get a dozen different answers. But no matter what industry your agency works in — and no matter which analytics are your main points of focus — building and maintaining close relationships with your clients…

As artificial intelligence becomes more commonplace, the role of phone calls in marketing is becoming increasingly more complex. This is particularly important for small businesses, since these technological advancements can have much greater consequences for SMBs compared to their larger counterparts. So, as an SMB marketer, it’s only natural to ask yourself: Are phone calls…

There’s a debate in the baseball world around one very conventional statistic: Pitcher wins and losses. For decades, both fans and team executives have looked to this metric as a key indicator of a pitcher’s value. And while most have all but abandoned pitcher wins as any kind of meaningful indicator of pitching performance, it…

Introduction [Anna] All right. So, again, thank you, everyone, for your patience. We’re really excited for today’s webinar. And it’s going to focus primarily on client reporting, so proving the effectiveness of your marketing for your clients, or maybe you work at an agency, maybe you have some in-house responsibilities, like a RPPC manager. And…

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

Our Product team is proud to announce some exciting enhancements we’ve made to our popular Multi-Touch Cost Per Lead report — we’ve officially graduated from our Beta release! First, we’ve expanded our ad networks so you can compare your CPL across Google, Facebook, and Bing. We also now include more interaction types so you can…

When it comes to improving your small business, there are few tools in your tech stack as powerful and effective as call tracking. Whether you’re looking to boost revenue, improve your lead generation, or identify your top-performing marketing channels, call tracking can provide your SMB with the data you need to make your marketing strategy…

Hello, and welcome back to your favorite recurring segment on the latest events in business and technology: News You Can Use. Here, we review through the hottest happenings in our industry, and provide some informed commentary on what these developments might mean for your business. If you’re a marketing or technology professional, you should be…

Your business requires attention, care, and a great deal of time.  You shouldn’t have to spend hours listening to phone calls when you could be getting other things done. That’s why we created Keyword Spotting — the latest and greatest addition to CallRail’s suite of Conversation Intelligence tools. This feature uses advanced automation and artificial intelligence…