Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics, to help you get the most from your call tracking software to improve your link building efforts. What is link building? Why are links important? Types of link building Types of link…

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality that a product holds. Marketers aim to cultivate a positive user experience to increase customer loyalty to a brand. How is user experience measured? User experience can…

Updated: March 16, 2018 After the release of Facebook’s “call now” button almost three years ago, mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. It is expected that the annual number of mobile phone calls to businesses will reach 162 billion by 2019.   And with Facebook…

Today’s marketers pore over data at every turn. Data is both a compass and a companion — helping them to decide which direction to go with a campaign and where to spend their dollars, while also backing up their work and giving them the ability to prove ROI. The digital landscape is riddled with data.…

As your marketing agency begins to grow into a mid-sized firm and beyond, one of the most critical issues you’ll face is ensuring that your teams and clients have the tools they need to scale and improve their performance along with your business. Bonfire is a full-service digital marketing agency based out of Perth, Australia,…

At CallRail, we built a product that we also use. Not only do we know the ins and outs of our platform, we’re excited to continue expanding its capabilities. Here are some of our favorite ways we use CallRail at CallRail.   1) Call recording = Customer insights Our Sales and Customer Support teams communicate with…

One thing that is nearly synonymous with startups and startup culture is the awesome gaming experiences that many companies provide to their employees. Gaming is a great way to unwind, burst through a creative block, and to interact with people from other departments. Notley Ventures, an Austin-based startup, decided to use gaming for a great…

After your digital marketing firm grows out of the mom-and-pop phase and becomes a mid-sized business, there might be a temptation to rest on your laurels. But the best of the best firms know that success isn’t just handed to you — in order to succeed in this industry, you need to constantly innovate and…

Later this month, the CallRail team will be headed to Sydney, Australia to meet fellow data-driven marketers. During our visit, we’re going to be participating in a couple of events and hosting our very own happy hour. We’d love to see you while we’re there! Here’s our itinerary: 1) 22-23 March | ad:tech | Sydney…

What is Google Analytics? Google Analytics is a tool that offers in-depth data and reporting on the acquisition, behavior, and conversion of website traffic. This tool can track… How users get to a website (organic search, paid search, social, referrals, etc.) What users do when on a site (what pages they visit, how long they…

This is a guest post from Ryan Garrow, an Enterprise Strategist at Logical Position and a driving force behind its rapid growth and nationally-recognized success. PPC agencies sell platforms like Google Ads and Microsoft Advertising (formerly bing ads) to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, help propel huge gains…

Over the past several years, I’ve answered hundreds of questions, written several guides, and given multiple presentations on how to harness the benefits of call tracking and analytics for local SEO campaigns without interfering with one of the most critical ranking factors, NAP (Name, Address, Phone number) consistency. Today I’d like to dive into the…

CallRail’s Google Ads integration (previously AdWords) is one of our most popular features. Sending phone conversions directly into Google Ads helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the Google Ads API is the ability to match…

“You have to spend money to make money.” At some point in your life, you’ve probably heard this tired adage. While it’s neither novel nor iron-clad, it’s kind of the mantra the pay-per-click industry lives by. And hey, if the money you’re spending is PPC money, there’s a pretty good chance you’re going to make…

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

Crafting the perfect display ad for Google Ads (formerly AdWords) is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the…

For the second consecutive year, CallRail has made the Atlanta Journal-Constitution’s annual Top Workplaces list. CallRail was one of 2,300 companies asked to participate in the contest and was one of 150 companies to be selected to the final list. The contest was conducted by Energage –– a Philadelphia-based human resources and consulting company. In the…

Stripe is a payment processing platform that simplifies direct billing. If you’re managing multiple customers in your CallRail account, our new customer invoicing feature lets you create custom pricing plans for customers based on their usage and automate your invoicing through our integration with Stripe. All your clients will have to do is put their…

Sales and marketing challenges are evolving fast. This is due to drastic changes in consumer habits and channels, and both sales and marketing professionals have to keep up and adjust their processes to accommodate these new user behaviors. The domination of mobile devices plays a big role here –– your audience expects you to be…

CallScribe is one of CallRail’s most powerful features — it automatically transcribes phone conversations into searchable, speaker-organized transcriptions. CallScribe gives users an at-a-glance look at the entire conversation, without having to listen to thousands of phone calls. Having CallScribe in place unlocks multiple opportunities to improve both your marketing campaigns and the overall customer experience.…

What is SEO? Search engine optimization (SEO) is the set of techniques and methodologies dedicated to improving online visibility for a website’s organic search rankings. All major search engines have primary search results and set algorithms to rank organic search results based on what’s most relevant to the user’s search query. SEO involves both on…

When it comes to call tracking reporting, one challenge a lot of marketers face is making sense of the discrepancies between call data, and related data within Google Analytics (GA) and Google Ads( formerly AdWords.) Sure, analyzing mismatched data can be daunting, but have no fear! We’ve broken it down for you so you can…

When it comes to paid search, conversion tracking is the most important metric you’ll measure. Keeping tabs on the effectiveness of your ad buys will help you determine the kinds of content and keywords that are delivering the best ROI, so you can fine-tune your efforts and maximize your returns. But there are many different…

The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The stages of the marketing funnel most commonly look like…

Introduction [Zack] Howdy, everybody! We’re just going to wait a few more minutes before we get started. And yeah, just give us a few. Hello, everybody. Welcome to today’s webinar on using your phone calls to drive your content marketing strategy. My name is Zack Bedingfield, and I am the Search Engine Marketing Manager here…

What is Google Ads? Googe Ads (formerly AdWords) is the advertising platform Google provides for running ads on the Google search engine results page. Advertisers bid on specific keywords and then any queries that contain those keywords in some shape or fashion triggers ads to show up.   How does the Google Ads integration with…

If you’ve recently wandered into the admin area of your Google Analytics account, you may be wondering, “What is this new gtag.js script showing as my tracking snippet?” We’ve come to know the Universal Analytics (analytics.js) script since 2013, when it replaced Classic Analytics (ga.js) as the script for tracking the interactions on our websites.…

Introduction [Tim] Hi everyone, thanks for joining us for our latest agency-focused webinar designed to help you dial in to how you can grow your agency with call tracking and specifically, of course, with CallRail. I’m Tim and I manage Demand Gen programs here at CallRail. Before we kick off the webinar, I’m just going…

Great news: you can now manage and customize invoices for each of your customers from a single account. CallRail’s newest addition to its toolbox for marketers includes a Customer Invoicing feature. Previously, if you wanted to bill your customers separately for their call tracking usage, we recommended that you use our Account Center feature. We’ve…

What is VWO? Visual Website Optimizer (VWO) is an online software used to A/B test different versions of webpages for effectiveness in achieving specific results. For example, if you wanted to know whether your website would convert more visitors into customers by changing the main headline on the homepage. VWO would allow you to easily…

There are 1.2 billion people that log into Facebook each day. We’ll go so far as to guess that you are probably one of them –– along with your friends, family, coworkers, and most of your high school graduating class. But what about your business? According to BIA/Kelsey, an estimated 18+ billion calls will be…

2017 was cray cray, like, everywhere, but especially in the low-lit, high-energy CallRail support pod. Over here, we somehow survived an avalanche of phone calls and tickets, with a team of just eight humans for most of the year. (In hindsight, I’m actually questioning that minor detail about my team being human, because their ability…

What is conversation intelligence? Conversation intelligence is often used to describe one’s aptitude for effective person-to-person communication. In marketing technology, conversation intelligence refers to insights on lead quality and call outcome gained through call analytics. Some forms of conversation intelligence include call recording, call transcriptions, and call scoring. All of these work in tandem to…

Facebook announced on January 11 that they will begin implementing far-reaching changes to the kinds of content users see on their News Feed. The company says these changes will show you more of what your friends and family are sharing (“core-value content”), while also de-prioritizing content published by brands and businesses. The move arrives at…

Introduction   [Madelyn] Thank you so much for joining us for our Conversion Rate Optimization webinar. We’re really, really excited to have you guys here. And I’m going to actually go ahead and get started by introducing myself. So my name is Madelyn Newman, and I’m a Product Marketing Manager here at CallRail. I have…

Introduction This is building call tracking integrations without code. And we’re going to go over a bunch of different stuff. We’re going to wait a second, and see how many more people are going to pop in. But, yeah, but thanks for being here. All right, cool beans. For anybody who has not been to…

What is Zapier? Zapier is an application software that connects multiple apps you use daily in order to automate your workflow. Many web applications offer open APIs to allow developers room to build additional functionalities, but one of the main benefits of using Zapier is that you don’t have to have the experience of being…

Megan Tiu is a Senior Software Engineer at CallRail. We sat down with her to talk about her latest internal venture: a developer apprenticeship program targeted at finding and mentoring talent, giving opportunities to junior developers who want to advance their careers, and implementing an unbiased approach to hiring in tech. Let’s talk a little bit…

Getting your small business off the ground can be a harrowing task for aspiring entrepreneurs. In addition to the usual responsibilities of managing your expenses and cultivating relationships with customers and industry peers, new firms must also tackle digital marketing head-on if they’re going to be competitive in the modern market. If you’re unfamiliar with…

A solid understanding of what happens during phone conversations is fundamental for reaching marketing or departmental goals. CallRail alleviates much of this frustration by providing predefined keywords via Keyword Spotting. While this is a game-changer when it comes to categorizing and scoring calls, it is only as effective as the words or phrases you know…

Determining how to to successfully route calls can be a daunting task. Taking into account staff availability, schedules, and location, has historically been a manual, painful process. CallRail’s Call Flow Builder revolutionized this process, giving users the freedom to completely customize the way calls are being routed. With multi-step options, the customizable flows ensure your…

Introduction [Zack] Welcome to our webinar today, “How to Supercharge Your Facebook Advertising with Call Analytics.” With me, I’ve got Madelyn Newman, our product marketing manager. And, again, my name is Zack Bedingfield, I run our search engine marketing here at CallRail. Welcome. We appreciate you all joining us today. You can see our Twitter…

Australian content marketing is both more popular and more effective than in most other countries, which comes as no surprise to anyone who has closely followed the latest developments in the Oceanic market. Compared to their Western peers, the latest studies and research indicate that Australian marketers both spend more of their budgets on content…

Hurricanes and tropical storms are a fact of life for residents of the U.S. Gulf Coast. From Corpus Christi, TX, to Naples, FL, the months of August and September have become synonymous with torrential rains and lashing winds. But no matter how many times severe weather strikes this region, it never becomes routine; family members…

Reporting on your team’s success at an individual level is an integral part of your organization’s success as a whole. However, when managing a team, working towards a quota, or striving for customer satisfaction, reporting can often become a secondary priority. With CallRail’s newest reporting feature, it’s never been easier to streamline performance management. In…

Australian digital marketing has started outspending and outperforming just about every other country in recent years: The country currently boasts one of the highest rates of per-user digital ad spend in the world. It’s also expected that by the end of 2018, Australian marketers will spend more than 50 percent of their advertising budgets on…

2017 was a big year for the design team at CallRail.  We doubled our team size and executed a large scale design refresh for the app, with facelifts for the brand and marketing sites to follow.  As we gear up to take on new design challenges this year, we decided to look back at a…

SEO (search engine optimization) is the optimization of websites in an effort to improve visibility in natural or organic search while SEM (search engine marketing) refers to paid search. SEM, also known as PPC (pay-per-click), is bidding on and paying for keywords to display ads rather than creating content targeted toward searchers in an effort…

Australian telemarketing law is similar to the anti-spam regulations you’ll encounter other Western nations, but there are still key distinctions that every advertiser must follow. While countries like the U.S. have relatively lax regulation around marketing communications, Australia’s consumer-protection laws are more robust. Australia has a set of national advertising regulations known as Australia Consumer…

Call tracking is all about helping your business get accurate data for how new leads find you before they pick up the phone to call. Customers rarely answer the classic “How did you hear about us?” survey accurately, or they’ll often provide unhelpful answers like, “I found you on Google.” Without some form of call…