Why a W-shaped attribution will create transparency into your leads.

If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution.

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

Learn how to overcome consumer inertia and capture new leads with our Google Ads integration.

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

Have an attribution model in place to measure success in not just your marketing campaigns, but in your entire funnel

Businesses live or die by the quality of their leads. Here's how to make qualify your leads.

Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.

From the mouths of our Agency Partners, hear how CallRail has made the difference in their marketing and reporting efforts.

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.

By measuring and evaluating the performance of your marketing channels on a user level, you can distribute resources in a way that drives the most conversions at the lowest cost to your business.

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

Learn how to set up Google Tag Manager to track phone calls and how to set up phone call goals in Google Analytics with our step by step guide.

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.

CallRail’s Google My Business integration greatly expands on what GMB natively offers through GMB Insights.

Learn why marketing agency directories can be an effective lead gen source for your organization.

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

Maximize campaigns and cast the widest marketing net without adding more time, expenses, or resources to your operation.

Discover the differences between the two most popular types of agency pricing to know which type is best for you.

Finding a form builder that meets your unique needs can be tricky. Here are the top 5 form builders out there, plus tips to make you decision easier.

Here's everything you need to know about click-to-call ads, how to set up click-to-call in Google Ads, and how to know if these ads are right for your business.

New year, new nav! As part of our growing product roadmap, we recently added a brand new navigation bar to your account. See the changes we've made, here.

From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?

Learn how to use call tracking in your Google My Business listing to gain more insights into your local customers.

Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.