In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.

Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.

In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.

In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.

In this lead tracking case study, find out how CallRail helped one digital marketing agency boost their client’s lead gen by 80 percent

In this step-by-step guide, we review some best practices for retargeting your call-only ads, and how they can make your campaigns even more effective.

“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.

In this PPC case study, we explore how the agency Titan PPC uses call tracking to prove the ROI of their marketing efforts for clients.

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

Managing your auto dealership's online reputation isn't as tough as you think -- this guide will explain everything you need to know.

The Appealie Awards announced CallRail as a second-time winner of its 2019 Overall SaaS Award, alongside SalesLoft, Slack, Ceridian, ChurnZero, and Zoom.

As the summer winds down, we rounded up some awesome photos and reflections on a few of our employees' vacations!

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

A recent update to Google Call Reporting could make it more difficult to accurately measure conversions. Here's how advanced call tracking can fill the gap.

In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

With an effective email marketing campaign in your arsenal, you can start bringing more automotive leads and closing more sales.

Thanks to the advanced call tracking provided by CallRail, it's easy for Gravity Digital to provide rock-solid marketing attrbution to their clients.

Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.

Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.

Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.