by Carolyn Lyden  Jun 13, 2018

What is call monitoring?

What is Call Monitoring? Call monitoring is the process of listening to live or previously recorded calls in order to audit the performance of call representatives, improve sales or marketing efforts, score the call for leads, and/or develop sales or support strategies. Who Uses Call Monitoring? We’ve all probably heard the automated message when we’ve…

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by Anna Niles  Jun 13, 2018

Improve bidding strategy with new Call Highlights report

With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely…

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by Melissa Garner  Jun 12, 2018

Improve local targeting efforts and drive more revenue

Introduction [Anna] Hey, everybody. It looks like we’ve got everyone on the line. Thank you guys so much for joining us today. We’re going to talk through “Five Ways to Improve your Local PPC Marketing.” So, my name is Anna Niles. I am a product marketing manager here at CallRail and I am joining Zack…

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by Karissa Austin  Jun 7, 2018

Is content really king? Re-thinking a popular adage

Where did “content is king” come from? If you guessed the marketing industry, you’ll be surprised to learn that the phrase was actually coined by Bill Gates in a 1996 essay about the Internet as a marketplace of ideas. It’s a common misattribution that reminds us to think critically about what this phrase actually means…

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by Brittney Sovik  Jun 6, 2018

How to manage call tracking in real-time and close more deals over the phone

Call tracking may seem like an investment: plant a bunch of seeds (in the form of call tracking numbers), wait a while, then reap some fruit (in the form of ROI and insights). That is the case –– ROI and insights await. But they’re also available immediately. One CallRail feature that customers sometimes overlook is Lead…

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by Amber Guidry  May 31, 2018

We Are CallRail: Why we decided to start a Culture Ambassadors Board

Mia Vasser is the Culture Manager on our Talent & Culture Team at CallRail. She initially came to CallRail as an office assistant, and has since transitioned into spearheading CallRail’s efforts of building culture as we continue to grow. We sat down with her to talk about her most recent initiative: the Culture Ambassadors Board.…

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by Michael Saba  May 30, 2018

News You Can Use: China trade war fears subside, double trouble for Tesla

Hello again, and welcome back to your favorite recurring segment on the CallRail blog, News You Can Use. Once or twice a month, we review the latest news in marketing and technology and summarize the most important headlines for you. Staying informed doesn’t just make you a good citizen — it’s good for business. So,…

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by Michael Saba  May 29, 2018

With call tracking, ParaCore achieves agency success and stellar client retention

Recently, CallRail held our first-ever Case Study Webinar. We conducted a live interview with Adam Arkfeld, the founder and president of ParaCore, a digital marketing agency based out of Tempe, Arizona. Now, if you’ve been following the CallRail blog, you’re probably already familiar with our case studies. (After all, you’re reading one right now!) We…

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by Brittney Sovik  May 24, 2018

The CallRail-HubSpot Integration: Workflows for better lead nurturing

We recently created a new HubSpot integration that sends calls to your tracking numbers directly to your HubSpot dashboard as a call activity, rather than a form submission. We’re also excited to share that call activities can be linked to the very popular HubSpot workflows, so you can instantly follow-up with leads that call your…

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by Carolyn Lyden  May 24, 2018

What is a first time caller?

A first time caller is someone who has never called your business before. In call tracking, these new callers can represent an important segment of people for which sales and marketing teams can tailor information and strategies to ensure a good caller experience. Why are first time callers important? For some businesses, it’s important to…

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by Jules Tompkins  May 23, 2018

CallRail named to Inc.’s 2018 Best Workplaces list

There have been a lot of milestones around the CallRail offices lately. We’re routing calls at record pace, adding new team members almost every week, supporting customers more quickly and efficiently than ever, and continuing to improve our product, making it more and more powerful for our growing number of customers. Today, we’re excited to…

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by Anna Niles  May 22, 2018

Introducing keyword indicators to maximize marketing campaigns inside CallRail

As we all know, conversations often hold the most important pieces of information about your customers, but listening to thousands of calls to obtain that information isn’t realistic. With the introduction of Keyword Spotting and Call Highlights, we have helped businesses bridge the conversation gap, providing the tools to collect the exact information needed in…

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by Adam Carbonneau  May 21, 2018

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

This is a guest post by Adam Carbonneau, a digital marketing manager at Whitehardt. Adam oversees the organic online efforts of Whitehardt’s law firm clients. Radio spots, television commercials, websites, landing pages, print copy, PPC campaigns… You have all the options for advertising that your clients could want or dream of, yet, how can your clients…

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by Carolyn Lyden  May 21, 2018

Using call tracking with Salesforce: All your lead data in one place

What is Salesforce? Salesforce is the leading CRM (Customer Relationship Management) platform. Technology like Salesforce helps companies keep track of their customers, as well as their information, interactions, stages of sales development, and more. The CallRail integration for Salesforce adds another level by helping sales and marketing professionals keep track of their calls in the…

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by Michael Saba  May 16, 2018

News You Can Use: End date set for Net Neutrality, Google pushes AI, Walmart expands in India

Welcome to the latest edition of News You Can Use, CallRail’s regular roundup of the latest news in marketing, technology, and business. Here at CallRail, we make a point to always stay up-to-date about the latest happenings –– not just because it’s good to be informed, but because it’s also good for business. By staying…

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by Brittney Sovik  May 16, 2018

Streamline your inbound marketing with CallRail’s HubSpot integration

CallRail recently updated our integration using HubSpot’s new engagement API. That means your inbound calls, text messages, and form submissions will automatically populate in your HubSpot lead timelines, creating a unified view of each contact and making lead management easier. Here’s an overview of what our new integration does and how marketers can leverage it…

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by Michael Saba  May 15, 2018

With call tracking, Cardinal builds client relationships that last

One of the best parts of writing case studies about CallRail users is that we get talk to so many different people. We’ve interviewed digital marketing pros from Down Under, explored how call tracking helped a Gulf Coast nursing home connect families during a hurricane crisis, and seen how our service helped a California real…

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by Zack Bedingfield  May 14, 2018

Conversational marketing: How speaking more with prospective customers drives revenue

This just in: communicating with potential customers openly, honestly and as quickly as possible is beneficial to both parties. Who would have thought? Jesting aside, conversational marketing, or more generally –– engaging with customers via live chat, community forums and more –– is on the rise and I think it’s a boon for everyone involved.…

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by Kate McGaughey  May 11, 2018

Looking back at year one of the CallRail community

Why Community? How this journey started Last April, we launched the first version of the CallRail Community. After being hired to manage social media at the start of 2017, being asked to spearhead work on our customer forum was somewhat of a surprise. A little background: I came from a small agency where I managed…

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by Melissa Garner  May 11, 2018

What is image optimization?

Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about. Learn more about CallRail’s recommended SEO best practices……

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by Anna Niles  May 9, 2018

These two CallRail features help PPC pros to eliminate guesswork

PPC advertising in Google Ads (formerly AdWords) can often feel like a guessing game in which you’re made to gamble with your marketing budget. In order to make the most out of your ad dollars, you’ll first need to understand what users are searching for so you can refine your ad targeting and make your…

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by Elliott Wood  May 8, 2018

Call tracking and GDPR: Here’s what marketers need to know

Later this month, the European Union’s General Data Protection Regulation will go into effect. You’ve probably seen plenty of headlines about GDPR, which, in a nutshell, is a set of regulations on businesses designed to protect the privacy of EU citizens. Perhaps you already have a general idea of how GDPR might impact your business.…

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by Brittney Sovik  May 7, 2018

Why you need a toll-free number in your Local Swap pool

Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or…

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by Michael Saba  May 1, 2018

News You Can Use: GDPR in full swing, IPO markets are bullish, big changes coming to Gmail

Hello everyone, and welcome to the latest installment of News You Can Use, CallRail’s roundup of important news in technology and marketing. We’re big believers in staying abreast of the latest news, whether it’s political, economic, or anywhere in between. Keeping up with the news doesn’t just make you an engaged citizen — it’s great…

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by Michael Saba  Apr 30, 2018

What is GDPR and how will it affect my business?

GDPR, an acronym for General Data Protection Regulation, is a new set of rules in the European Union governing how personal data can be stored and used. It’s an update to the European Union’s 1995 Data Protection Directive, which served as the framework for this new version of the law. Starting on May 25, 2018,…

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by Brittney Sovik  Apr 30, 2018

Using Local Swap: 4 steps to get you from start to finish

If you get a phone call from a number you don’t recognize, do you pick up? Maybe you do, but you probably think twice. Customers are the same on websites. Someone browsing companies online might hesitate to call a phone number that looks unfamiliar to them, assuming the company isn’t local. That’s why we built a…

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by Melissa Garner  Apr 30, 2018

What is SIP routing?

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. How SIP routing works Massive amounts of data are sent across worldwide networks in real-time; SIP routing leverages these transmissions to allow user to establish…

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by Nancy Lim  Apr 27, 2018

CallRail wins Pacesetter Award for fifth consecutive year

At CallRail, we are incredibly proud of the growth that we have been able to achieve year over year. From our inclusion in the INC 500 and Deloitte 500 growth rankings over the past few years to our quickly evolving application, it would not be possible without three key elements: our industry-leading call tracking software,…

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by Katherine Hosmer  Apr 27, 2018

How to use CallRail phone numbers for local marketing

Note: Erica Hawkins authored the original version of this blog post and contributed to the content below. How often do you find yourself grabbing your cell phone to find a local business? Between living busy lives and having our smartphones constantly at our fingertips, it’s likely that you’re using your phone to manage the purchases…

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by Melissa Garner  Apr 25, 2018

Customer Spotlight: Paracore

Introduction [Adam] …on your website? – [Michael] I don’t know…I mean I imagine we’ll probably have some kind of landing page for this on the website, but at least within the webinar thing, the people who signed up for the webinar or go to the registration page after the fact, they’ll be able to view…

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by Anna Niles  Apr 25, 2018

Localize Dynamic Number Insertion with CallRail’s Local Swap™

Living in a digital-first world makes life a lot easier. You can transfer money to a friend in a click, host conference calls from across the world, and even have something delivered to your door within a couple of hours. This technology brings a lot of freedom and simplicity, but that can also breed hesitation…

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by Zack Bedingfield  Apr 20, 2018

Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

What is Unbounce? Unbounce historically has been a landing page platform that makes it easy to build pages and iterate new variations that you can then test against previous iterations. Recently, however, they’ve made a shift to focus on conversions as a whole, even dubbing themselves a “conversion platform” by adding an additional suite of…

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by Carolyn Lyden  Apr 20, 2018

Conversation Analytics and the future of analyzing phone calls for customer experience

“Speech recognition technology has been around for what seems like forever,” says Kevin Mann, CallRail Co-Founder & CTO. “But it’s been pretty  rudimentary until fairly recently.” Mann notes that even though the tech has been around for two decades, it wasn’t until the past few years — when large companies like IBM’s Watson started investing…

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by Madelyn Newman  Apr 18, 2018

HIPAA call tracking checklist: Best practices for maintaining compliance

From appointment scheduling to patient education, billing, referrals, and prescription refills, tons of doctor-to-patient communication happens over the phone. These phone calls are protected under the Health Insurance Portability and Accountability Act (HIPAA) and if you’re a healthcare provider or an agency that services one, you need to ensure you’re keeping this data secure. You…

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by Melissa Garner  Apr 17, 2018

What is the difference between B2B & B2C marketing?

Good marketing is carefully tailored to its intended audience. That means there are big differences between marketing to a business (B2B marketing) and marketing to a customer (B2C marketing), including voice and tone, customer needs, and the overall buying cycle. Customer needs with B2B vs B2C marketing Businesses and individuals each have different needs to…

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by Kate McGaughey  Apr 17, 2018

Announcing the relaunch of CallRail Community

Today, we’re proud to announce the launch of a brand new user interface design for the CallRail Community! We built the CallRail Community in 2017 as a place for our customers to meet each other, share best practices for using CallRail, and submit feature requests to our team. After months of helping customers find answers…

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by Michael Saba  Apr 16, 2018

News You Can Use: Amazon under fire, Uber over in SE Asia, Facebook soldiers on

Welcome to the latest installment of News You Can Use, where we digest the latest marketing and technology news and break down what it all means for your business. As always, we’ll be keeping the commentary to a minimum and focusing on the main takeaways. Today, we’re looking at the latest developments in the ongoing…

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by Zack Bedingfield  Apr 14, 2018

What is a call extension?

What is a call extension? A call extension is an ad extension in Google Ads (formerly AdWords) that will show your phone number alongside your ad and encourage prospects to call your directly. On mobile this can show up as a “click-to-call” button. How does a call extension work? One of many “ad extensions” you…

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by Robert Martin  Apr 13, 2018

Hands-on with CallRail’s new Bulk Edit tool

The long-awaited and much-anticipated bulk edit tool has finally arrived here at CallRail, and we’ve never been more excited to help you go under the hood with your tracking numbers. Before diving in — we want to dedicate this one to the power users. You know who you are. You’ve got dozens and sometimes hundreds…

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by Michael Saba  Apr 9, 2018

How CallRail and Digible helped a client cut CPL by 33%

Real estate marketing for rental properties can be similar to working with a franchise. You’ll serve many individual businesses who have similar strategic goals, yet also have their own unique quirks owing to geography, demographics, and the management style of their owner-operators. Digible is a Denver-based digital marketing agency specializing in advertising campaigns for multi-family…

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by Amber Guidry  Apr 6, 2018

Women In Tech: Tameka Hughes, Sr. Customer Success Manager

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Although Spring has technically arrived, the grey clouds, fierce…

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by Melissa Garner  Apr 5, 2018

Measure PPC performance better with CallRail’s Kenshoo integration

What is Kenshoo? Kenshoo is a premium integrative solution that allows you to manage and automate your marketing strategy so you can properly attribute ROI to your SEM campaigns. How does the Kenshoo Integration with CallRail work? How do people typically use it? Marketers rely heavily on accurate conversion data to optimize their campaigns but…

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by Anna Niles  Apr 5, 2018

Product update: Make edits to your call tracking more efficiently with Bulk Edit

At CallRail, we constantly strive to simplify processes for our users. We know our customers have different goals and ways they measure success, but one key commonality amongst our customers is the need to be efficient in their day-to-day workflows. We’ve heard your feedback, and we’re excited to introduce the ability to mass edit a variety…

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by Julian Reiche  Apr 3, 2018

With call tracking, Northern Commerce boosted leads and conversions by more than 50%

We worked with Julian Reiche, a Digital Advertising Lead at Northern Commerce, on this post. Northern is a full-service digital agency based in Toronto, Ontario, which recently received two significant accolades. First, as a finalist for Google Premier Partners Mobile Innovation Award, and also for the annual Search Engine Land Awards. According to the agency, both of…

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by Michael Saba  Mar 30, 2018

News You Can Use: The Facebook Files

Today, we’re going to be kicking off a semi-recurring feature here on the CallRail blog: News You Can Use. In this series, we’ll do a comprehensive roundup of the latest news in tech and marketing, and explain what the upshot might be for your business. We’ll be keeping the commentary to a minimum here —…

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by Melissa Garner  Mar 29, 2018

What is call metadata?

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller’s phone number, and call recipient’s phone number. Call metadata gives marketers helpful information about leads. How is call metadata collected? Call metadata is collected automatically, so there’s no way for a caller to alter the information…

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by Robert Martin  Mar 29, 2018

How a team of writers tells the story of CallRail

March was an important month for the product content team here at CallRail, marking our first full year with the company. That means for an entire year now, CallRail has invested in a team of writers for its product department — and that’s really exciting! You may be asking yourself: Why does a technology company like…

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by Carolyn Lyden  Mar 23, 2018

What is a SWOT Analysis?

What is a SWOT Analysis? A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weaknesses, Opportunities, and Threats. It’s commonly used in strategic planning, where it can help businesses identify their niche in a market. Why should a business do a SWOT analysis? Every business has its own strength and…

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by Kate McGaughey  Mar 22, 2018

How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows

Nestled between the rolling hills of northern Georgia, just north of Lake Lanier, lies Montara Farm. For almost a week in late February, this picturesque haven was home to an unlikely group: 10 members of CallRail’s product and development team. CTO Elliott Wood and principal software engineer Justin Kronz spearheaded CallRail’s first Investment Week ––…

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by Brittney Sovik  Mar 21, 2018

How CallRail can improve your Google Ads lead tracking

What is Google Ads? Google Ads (formerly known as AdWords) is the most popular pay-per-click ad platform for marketing. When someone uses Google to search for an answer to a question or a new service, Ads delivers relevant paid advertising like this: The first three results are pay-per-click ads (or PPC), meaning you only have…

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