by Karissa Austin  Apr 30, 2019

Customer Spotlight: How SmartBug and The Arbor Co. optimize sales and marketing, together

Choosing an independent or assisted living community is a big decision for seniors and their families. On top of requiring excellent accommodations, they also need peace of mind and confidence in their community management before signing a lease. The Arbor Company knows this firsthand. With 44 independent and assisted living rental communities across 11 states,…

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by Jay Hansborough  Apr 29, 2019

We’ve upgraded Account Center: New tools make client management easier than ever

Here on CallRail’s Product team, we’re dedicated to making multi-client management as easy and efficient as possible. That’s why we’re proud to announce several exciting new tools and enhancements in Account Center designed to help you get more done in less time. Streamlined client management These Account Center upgrades aim to make it even easier…

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by Brittney Sovik  Apr 26, 2019

I’ve created my first tracking number: Now what?

After creating your first tracking number in CallRail, you might be wondering what to do next. Here are some of our recommended next steps, so you can start getting the most out of call tracking: Add users: Give your teammates and clients greater visibility into your work Create notifications: Know instantly where your leads come from Activate Integrations: Streamline your tech…

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by Jay Hansborough  Apr 23, 2019

Enjoy seamless access to your call tracking data with our updated mobile app

The convenience and functionality of the CallRail mobile app makes it a popular choice for when you’re on the go and need easy access to your call tracking data. SMB marketers and high-volume agencies alike have given the app high marks and plenty of positive feedback for its robust feature set and ease of use.…

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by Michael Saba  Apr 22, 2019

The story of the unlikely duo who helped create Account Center

Take one glance at the unlikely duo of Christina Bourne and Dan Smith, and you might be left wondering how these two ended up in the same meeting room, much less working together here at CallRail. Where Christina is plain and direct in her speaking, Dan is more enigmatic and metaphoric. Christina is a product-marketing…

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by Melissa Garner  Apr 12, 2019

Improve client retention with multi-touch attribution

Video Transcription: [Greg] People bounced between the desktop, their smartphones, stores, and back and forth. And so tracking all of that activity is really challenging. Next slide, please. So once upon a time, we had a handful of traditional media. They were fairly straightforward, easy to buy, creative was pretty straightforward in most cases. And…

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by Jules Tompkins  Apr 2, 2019

What is lead tracking?

Lead tracking is the process of determining the source of leads, actively monitoring where leads are in the sales and marketing funnel, and pursuing the appropriate actions to move the lead to the next stage and close the sale. Jules Tompkins and Carolyn Lyden contributed to this post. Why do sales and marketing need lead…

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by Melissa Garner  Apr 2, 2019

What is conversation analytics?

Conversation analytics is the evaluation of voice data from phone calls between two or more people in order to gain insights on customer behavior. By recording and transcribing call data, marketers can better understand and target leads. How does conversation analytics work? Conversation analytics requires several moving parts in order to turn conversation into data.…

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by Dedra Mitchell  Mar 29, 2019

Best practices for allocating marketing budget

Building a marketing budget is one of your most important — and often, most daunting — responsibilities. The money in your marketing budget is finite, and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011.…

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by Kara Kelly  Mar 26, 2019

Why we started a User Research team (and what we learned along the way)

I remember when it was easy to make user-centered decisions. The year was 2015, and at the time, CallRail only had about a few hundred users to its name. Cue the dream sequence, everyone! Four years prior, our CEO Andy Powell needed a call tracking software for his startup, Bimmershops. At the time, call tracking…

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by Michael Saba  Mar 22, 2019

With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

There’s no shortage of PPC marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads (AdWords) ranking algorithm becomes less valuable when…

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by Jason Tatum  Mar 18, 2019

From non-profits to tech: How my career taught me to love ‘vertical slicing’

For many years — long before I was working at a tech company, or before I knew about marketing attribution or what ‘MarTech’ meant — my career was in the non-profit field. I worked in a lot of different capacities from the time I was about 18 until I was 32, in roles that took…

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by Michael Saba  Mar 15, 2019

News You Can Use: Facebook outage, 5G on the way, China to seize AI crown

Hello headlines my old friend: We’re back for another round of your favorite recurring series on the CallRail blog, News You Can Use. In this ongoing series, we review the most recent headlines in technology and marketing, and explain what it all could mean for your business. As the old saying goes, staying on top…

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by Madelyn Newman  Mar 13, 2019

How to drive more call conversions from Facebook ads

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

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by Katherine Hosmer  Mar 6, 2019

How I scaled our UX Content team from the ground up

I joined CallRail in 2014 as a customer support specialist. On my first day, I was a bundle of nerves and excitement as I sat down at my new desk. I was finally working downtown at a promising startup, but I had no experience in the tech world. How was this ex-salon manager going to…

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by Jules Tompkins  Mar 5, 2019

CallRail named to AJC ‘Top Workplaces’ list for third straight year

On Sunday, the Atlanta Journal-Constitution — our local newspaper — released its annual list of the best workplaces in Atlanta. We made the list for the third straight year! CallRail was one of 4,300 companies asked to participate in the contest, and was one of 150 companies to be selected to the final list. We’re one…

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by Michael Saba  Mar 1, 2019

News You Can Use: Five stories on the coming ‘techlash’

Why, just look at the time: It’s News You Can Use! In this recurring series on the CallRail blog, we review the most important recent headlines in technology and marketing, and explain what it all could mean for your business. Because — as the old saying goes — following the news isn’t just good civics,…

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by Melissa Garner  Feb 27, 2019

Prove your Marketing Worth with Multi-touch, Multi-channel Attribution

  Video Transcription [Tim] Thanks for joining us today. I just wanted to give you some quick info before we jump into into our attribution webinar.   Introductions and Housekeeping My name is Tim. I manage our demand generation here and I work closely with Mark, who will be leading today’s webinar. Throughout the webinar,…

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by Brittney Sovik  Feb 26, 2019

Protect sensitive customer info with our PCI Redaction feature

Over-the-phone payments have become more commonplace, but phone conversations that include sensitive customer billing information can present risks for businesses and their customers. That’s why, when you’re transcribing phone calls, it’s important to provide as much protection as possible for the Personal Credit Information (PCI) contained in these calls. Our new PCI Redaction feature removes…

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by Michael Saba  Feb 25, 2019

The Humberview Group triples inbound leads after switching to CallRail

Even the biggest automotive marketing companies can run into trouble when it comes to consistently generating high-quality leads. Like other industries where customers make big-ticket purchases, the path to conversion can stretch across weeks or months and involve plenty of research and deliberation on the buyer’s part. Without a way to properly analyze leads across…

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by Jules Tompkins  Feb 22, 2019

Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting

When Bret Forster joined the Sagora Senior Living marketing team last summer, one of his first priorities was, well, exactly what you’d expect from a new digital marketing manager: He wanted to know which campaigns and keywords were driving conversions, and which ones weren’t. Sagora operates more than 30 retirement communities in Alabama, California, Florida,…

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by Jules Tompkins  Feb 19, 2019

CallRail’s Agency Partner Program helps digital agencies market, sell, and grow

Back in November, a crew of some of our leading agency users paid a visit to CallRail headquarters here in Atlanta. During their trip, we offered them a sneak peek of new features and shared some best practices for convincing reluctant clients to board the bullet-speed attribution train. But we also teased something else: Our…

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by Michael Saba  Feb 15, 2019

News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose

When you log on to your social platform of choice these days, you may find yourself struck by a familiar sensation: You’re drowning in headlines. There’s so much news — and current events are coming at you so quickly — it’s hard to make sense of it all. Fear not, friend, because News You Can…

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by Michael Saba  Feb 13, 2019

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Every late January or early February, Americans are treated to a dazzling performance — a show put on by professionals who are at the absolute top of their game. This annual gathering is now a national tradition, an enduring display of all-American values. Memories that will last a lifetime are forged in the crucible of…

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by Dedra Mitchell  Feb 11, 2019

The best call tracking features for agencies (and how they work)

As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…

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