by Melissa Garner  Mar 24, 2020

How to measure GMB performance

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

by Kate McGaughey  Mar 20, 2020

Get answers to your local search questions

Get your local search questions answered by the experts in our Local Search Q&A with Darren Shaw of Whitespark and Dana DiTomaso of Kick Point.

by Katherine Hosmer  Mar 19, 2020

Minding the business with CallRail

As you join us in serving your customers the best way possible through uncertain times, we’ve collected some tips we find most helpful in delivering exceptional customer experiences.

by Zack Bedingfield  Mar 19, 2020

Are Bing Ads worth it?

Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.

by Dedra Mitchell  Mar 18, 2020

How Form Tracking and Call Tracking work together

Learn how form tracking and call tracking work hand in hand and how to get the most out of both product offerings.

by Melissa Garner  Mar 17, 2020

How to Do Local SEO for Multiple Locations

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

by Zack Bedingfield  Mar 13, 2020

How to set up local search ads on Google Maps

Read on for tips and information that will help you quickly and easily set up ads on Google Maps.

by Charlie Braithwaite  Mar 9, 2020

A guide to last non-direct click attribution models

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.

by Dedra Mitchell  Mar 6, 2020

How to generate more marketing qualified leads

Looking to cast a wider net to capture more marketing qualified leads? Start with these tactics and tips to begin generating more MQLs for your business.

by Carolyn Lyden  Mar 5, 2020

What is call tracking?

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.

by Charlie Braithwaite  Mar 5, 2020

A guide to lead-creation-touch attribution models

Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.

by Dan Wakefield  Mar 4, 2020

What you need to know about attribution windows

Learn about the different types of attribution windows and formats for reporting.

by Erica Hawkins  Mar 4, 2020

Top 10 Reasons You Should Be Using Business Call Tracking

For any business to succeed, you need a great website and tools to analyze its success. Here are the top reasons to add call tracking to your business.

by Melissa Garner  Mar 2, 2020

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.

by Melissa Garner  Feb 27, 2020

Google’s Local Pack: What you need to know

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

by Billy Watts  Feb 26, 2020

XML sitemap vs HTML Sitemap: SEO benefits for each

A sitemap is a good way to let search engines know about all the pages on your website. Find which type of sitemap works best for you.

by Melissa Garner  Feb 25, 2020

How to resolve your Google My Business listing suspension

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

by Tim Niziak  Feb 21, 2020

Best industries for SMS marketing (+ examples)

Just about any consumer-focused industry can use SMS marketing to expand its reach, turn leads into customers, and keep those customers coming back for repeat business.

by Anna Charity  Feb 20, 2020

Better Form Tracking with CallRail’s new inclusive bundles

The new form tracking functionality is now available on the Marketing Analytics and Analytics Suite bundles. Got questions about how this affects you? We've got answers.

by Zack Bedingfield  Feb 20, 2020

What is Google Ads call tracking, and how does it improve my PPC campaigns?

Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.

by Melissa Garner  Feb 18, 2020

How to manage GMB customer reviews 

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

by Jason Rozenblat  Feb 17, 2020

Validate your sales enablement strategy with better reporting

Without insight into your sales enablement performance, your department is unable to validate the results of its own efforts and use that feedback to improve its sales strategy.

by Jason Rozenblat  Feb 14, 2020

Best sales enablement tools for any marketing agency

Sales enablement tools combine forces to provide a critical final component of successful agency selling: communication. Here are the best tools for the job.

by Charlie Braithwaite  Feb 13, 2020

What is Z-shaped Attribution?

Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.

by Charlie Braithwaite  Feb 12, 2020

Guide to U-shaped Attribution

Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.