When you’re investing major dollars into marketing for your business, you want to know what exactly is paying off. As we well know, our customers are busy and looking for the fastest way to find information and begin conversations. What can you do to ensure customers find your business? And, how can you build out marketing programs that generate more leads?
Using call tracking is one of the fastest and easiest ways to gather all of this information and more. You’ll harness powerful analytics, gain insight into each customer call, and even learn where you can improve to ensure customers keep coming back to you.
Ready to get started? Check out our 5 tips for successfully using a tracking phone number, and receive optimal data from day one of your call tracking experience.
1. Call Recording
Using call recording on your tracking numbers is a great way to qualify leads coming into your business. By understanding what your customers are looking for, and how they interact with representatives of your business, you’ll capture the information you need to make informed decisions that prove ROI.
With CallRail’s call tracking phone numbers, you can record both incoming and outgoing calls at no additional cost. Your recordings are always available in your activity dashboard and within email notifications as soon as a call ends. This immediate and invaluable insight at your fingertips ensures that you’ll never be in the dark when it comes to how your team is performing.
2. Dynamic Number Insertion
Dynamic number insertion is the heartbeat behind call tracking for your online campaigns. If you’re looking to see how visitors find and interact with your website, then dynamic number insertion is the feature you’ll want to use.
To start tracking with dynamic number insertion, you’ll add a small snippet of JavaScript to your website. If you’re a WordPress user, CallRail even has a WordPress call tracking plugin you can use for dynamic number insertion.
As website visitors call your tracking numbers, we’ll attribute their calls to the tracking numbers in your CallRail account. This real-time information gives you everything you need to align your campaigns with your phone calls. You’ll also capture important details about your callers and website visitors, including caller ID information, full visitor timelines, and referring source information.
3. Integrations to Track Conversions
Looking to track your online and offline conversions? Your call tracking phone numbers have your back. With two different types of call tracking to choose from, you get to choose the depth and granularity of your conversion data.
Using single source tracking numbers, you can see how website visitors convert to callers in top analytics programs, like Google Analytics, Salesforce, and even A/B testing softwares. Or, dive deeper into your data with keyword tracking numbers. You’ll receive the same valuable insights you would on a source tracking number, but you’ll have the added benefit of seeing your campaign conversions in Google Ads (formerly AdWords) and other session tracking softwares.
4. Custom Call Flows
A caller’s experience begins as soon as they press “Send” on their telephone keypad. With CallRail’s Call Flow Builder, you create the magic they hear upon the first ring.
Every business has their own way of managing and handling calls. CallRail’s Call Flow Builder gives you the freedom and flexibility to build custom call flows that ensure your callers are routed to the right place, every time. Create an Interactive Voice Response (IVR) that routes new callers to your sales team, and your repeat callers to your support team. Or, create a schedule to route callers to different departments depending upon the time of day. Upload personal greetings to let the caller know their call may be recorded, or route your calls to multiple representatives at the same time. The possibilities are truly endless, but always ensure a smooth routing experience for your customers.
5. SMS Messaging
Why stop at just phone calls? With CallRail’s call tracking numbers, every local tracking number has the capability to send and receive text messages from your dashboard. Using SMS messaging, you can interact with your customers whenever you need to, including those times when you’re unavailable to take a call. You can also use your SMS data in third-party softwares, like Unbounce, Optimizely, VWO, and HubSpot to understand how the content of your campaigns drive people to text message your business.
With these 5 tips for successfully using a tracking phone number, embarking upon your first call tracking adventure is an easy one. Prove and improve your ROI, and give your team extended phone features to make every conversation a great experience.
Learn more about call tracking today by requesting a demo. Your marketing campaigns are waiting!
