by Charlie Braithwaite  Jun 18, 2020

Why you should bid on your own branded terms in PPC

Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.

by Rob Wade  Jun 17, 2020

How to network with other small businesses

Networking also empowers you to help other businesses in your local market or industry. Here are a few simple ways to start networking with other small businesses.

by Suchi Sajja  Jun 16, 2020

A Quick Start Guide to Social Listening

When done well, social listening can deepen relationships with your customers, bolster sales, and improve your brand’s image. Learn how, here.

by Charlie Braithwaite  Jun 15, 2020

The best PPC advertising networks for small businesses

How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.

by Billy Watts  Jun 12, 2020

How to change attribution models in Google Analytics

You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.

by Suchi Sajja  Jun 10, 2020

Content curation for social media

Learn how to plan out your content strategy for social media while staying relevant, sales driven, and most importantly authentic.

by Rob Wade  Jun 9, 2020

The beginner’s guide to content marketing for small businesses

Use this beginner’s guide to craft and execute a content marketing strategy that will help your small business grow.

by EJ Brown  Jun 8, 2020

How to set up a business phone number for your home services company (And why you should)

Learn the importance of having a separate business number for your home service and how you can get the most out of your phone line to grow your business.

by Tim Niziak  Jun 4, 2020

What small-business owners need to know about email marketing

Email marketing is an effective, budget-friendly tool that all small businesses should be utilizing.

by Rob Wade  Jun 3, 2020

5 Low-budget marketing tactics for small businesses

Crafting an effective marketing strategy isn’t always straightforward for small businesses. Here are 5 affordable marketing tactics to build your business presence.

by Charlie Braithwaite  Jun 1, 2020

PPC ad copywriting tips

With so few characters to entice users to click your ads, it's critical to make your ad copy pack a punch. Learn how to get the most out of your ads with our copywriting tips.

by Anna Charity  May 28, 2020

Better attribution reporting with HubSpot and CallRail integration

Learn how you can achieve next-level attribution reporting by integrating HubSpot and CallRail.

by Ryan Garrow  May 26, 2020

Free Money from Google & What To Do With It

Logical Position's Ryan Garrow walks SMBs and agencies through Google’s announcement to provide ad credits and shares his perspective on potential ad spend strategies.

by Alex Glenn  May 26, 2020

How Agencies Can Build Additional Revenue Streams

Alex Glenn, Founder of PartnerPrograms.io, talks about differentiating your agency by selling services and partnering with SaaS platforms.

by Bridget Graf  May 26, 2020

[Virtual] Expert Q&A: Retaining Clients during Economic Uncertainty

Learn from the marketing experts how to retain (and even acquire) new clients by pivoting your business strategies to what’s working in the market now.

by Tony Lael  May 26, 2020

Helping Brick-and-Mortar Businesses Temporarily Pivot To E-Commerce

Fannit's Tony Lael shares how small businesses can quickly pivot to e-commerce while in store traffic is halted.

by Noah Freeman  May 26, 2020

Managing Through The Crisis: Facebook Ads Strategies for Turbulent Times

Social Fulcrum's Noah Freeman shares an overview of Facebook Ad performance from the economic hit and how to quickly adapt to the turbulent changes.

by Rachel Ward  May 21, 2020

Camp CallRail “Happy Camper” Sweepstakes Official Rules

Try CallRail’s Analytics Suite between May 25 and July 4 for a chance to win $1,000! Read Camp CallRail "Happy Camper" Sweepstakes official rules for complete details.

by Kate McGaughey  May 21, 2020

#CallRailChat AMA: Strategic Marketing in a Recession

Marketing experts Elise Connors of Anvil Analytics and Ryan Steinolfson of Accelerate Marketing joined #CallRailChat to discuss strategic pivoting during a recession.

by Charlie Braithwaite  May 20, 2020

How small businesses can compete with big brands on PPC

If you run a small business, and you’re also in charge of PPC, you might be wondering: How can I compete with big brands? Check out these tips for help.

by Billy Watts  May 18, 2020

How to create a customer journey map

Creating a customer journey map will help you better understand your customers and their behavior throughout the buyer's journey.

by Melissa Garner  May 14, 2020

Your guide to effective offline marketing ideas

In today’s digital world, offline marketing is often overlooked. Here are some ideas for effective offline marketing.

by Jay Hansborough  May 13, 2020

How to turn attribution data into actionable insights

Collecting data and knowing what to do with it are two very different things. Learn how to make sense of your attribution data and how you can take action from there.

by Kate McGaughey  May 11, 2020

How to Land a Story About Your SMB in the Local News

As an SMB leader, it’s important to engage with the local media to promote the products and services you’ve created. Find out how to get your business' story covered.

by Charlie Braithwaite  May 8, 2020

A guide to last < most important channel > touch attribution models

Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.