by Charlie Braithwaite Jun 18, 2020
Why you should bid on your own branded terms in PPC
Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.
by Rob Wade Jun 17, 2020
How to network with other small businesses
Networking also empowers you to help other businesses in your local market or industry. Here are a few simple ways to start networking with other small businesses.
by Suchi Sajja Jun 16, 2020
A Quick Start Guide to Social Listening
When done well, social listening can deepen relationships with your customers, bolster sales, and improve your brand’s image. Learn how, here.
by Charlie Braithwaite Jun 15, 2020
The best PPC advertising networks for small businesses
How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.
by Billy Watts Jun 12, 2020
How to change attribution models in Google Analytics
You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.
by Suchi Sajja Jun 10, 2020
Content curation for social media
Learn how to plan out your content strategy for social media while staying relevant, sales driven, and most importantly authentic.
by Rob Wade Jun 9, 2020
The beginner’s guide to content marketing for small businesses
Use this beginner’s guide to craft and execute a content marketing strategy that will help your small business grow.
by EJ Brown Jun 8, 2020
How to set up a business phone number for your home services company (And why you should)
Learn the importance of having a separate business number for your home service and how you can get the most out of your phone line to grow your business.
by Tim Niziak Jun 4, 2020
What small-business owners need to know about email marketing
Email marketing is an effective, budget-friendly tool that all small businesses should be utilizing.
by Rob Wade Jun 3, 2020
5 Low-budget marketing tactics for small businesses
Crafting an effective marketing strategy isn’t always straightforward for small businesses. Here are 5 affordable marketing tactics to build your business presence.
by Charlie Braithwaite Jun 1, 2020
PPC ad copywriting tips
With so few characters to entice users to click your ads, it's critical to make your ad copy pack a punch. Learn how to get the most out of your ads with our copywriting tips.
by Anna Charity May 28, 2020
Better attribution reporting with HubSpot and CallRail integration
Learn how you can achieve next-level attribution reporting by integrating HubSpot and CallRail.
by Ryan Garrow May 26, 2020
Free Money from Google & What To Do With It
Logical Position's Ryan Garrow walks SMBs and agencies through Google’s announcement to provide ad credits and shares his perspective on potential ad spend strategies.
by Alex Glenn May 26, 2020
How Agencies Can Build Additional Revenue Streams
Alex Glenn, Founder of PartnerPrograms.io, talks about differentiating your agency by selling services and partnering with SaaS platforms.
by Bridget Graf May 26, 2020
[Virtual] Expert Q&A: Retaining Clients during Economic Uncertainty
Learn from the marketing experts how to retain (and even acquire) new clients by pivoting your business strategies to what’s working in the market now.
by Tony Lael May 26, 2020
Helping Brick-and-Mortar Businesses Temporarily Pivot To E-Commerce
Fannit's Tony Lael shares how small businesses can quickly pivot to e-commerce while in store traffic is halted.
by Noah Freeman May 26, 2020
Managing Through The Crisis: Facebook Ads Strategies for Turbulent Times
Social Fulcrum's Noah Freeman shares an overview of Facebook Ad performance from the economic hit and how to quickly adapt to the turbulent changes.
by Rachel Ward May 21, 2020
Camp CallRail “Happy Camper” Sweepstakes Official Rules
Try CallRail’s Analytics Suite between May 25 and July 4 for a chance to win $1,000! Read Camp CallRail "Happy Camper" Sweepstakes official rules for complete details.
by Kate McGaughey May 21, 2020
#CallRailChat AMA: Strategic Marketing in a Recession
Marketing experts Elise Connors of Anvil Analytics and Ryan Steinolfson of Accelerate Marketing joined #CallRailChat to discuss strategic pivoting during a recession.
by Charlie Braithwaite May 20, 2020
How small businesses can compete with big brands on PPC
If you run a small business, and you’re also in charge of PPC, you might be wondering: How can I compete with big brands? Check out these tips for help.
by Billy Watts May 18, 2020
How to create a customer journey map
Creating a customer journey map will help you better understand your customers and their behavior throughout the buyer's journey.
by Melissa Garner May 14, 2020
Your guide to effective offline marketing ideas
In today’s digital world, offline marketing is often overlooked. Here are some ideas for effective offline marketing.
by Jay Hansborough May 13, 2020
How to turn attribution data into actionable insights
Collecting data and knowing what to do with it are two very different things. Learn how to make sense of your attribution data and how you can take action from there.
by Kate McGaughey May 11, 2020
How to Land a Story About Your SMB in the Local News
As an SMB leader, it’s important to engage with the local media to promote the products and services you’ve created. Find out how to get your business' story covered.
by Charlie Braithwaite May 8, 2020
A guide to last < most important channel > touch attribution models
Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.