by Tim Niziak  Jul 16, 2019

Five critical stats about the auto-buying journey (and what to do with them)

In the age of digital marketing, the car-buying journey has evolved. Your dealership’s customers are no longer coming into your showroom before they’ve made up their mind about which vehicle to purchase. Instead, they’re doing the majority of their research (and decision-making) online, long before they enter your dealership. New competitors, the rise of the…

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by Ben Hicks  Jul 12, 2019

How to analyze your data to improve engagement on your website

We all know that Google Analytics (GA) is the data analytics tool most commonly used to analyze marketing performance and guide overall strategy. And there’s a reason it’s such a popular tool: The data you get is invaluable. But when it comes to improving user experience, looking at data from GA doesn’t tell the full…

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by Karissa Austin  Jul 11, 2019

How call tracking supercharges your landing pages

Have you ever dated someone who spoke a completely different love language than you? Maybe they love showering you with gifts and words of affirmation, but you prefer to receive acts of service and plenty of quality time. The discrepancy is cute at first, but once the honeymoon phase is over, your relationship falls into…

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by Anna Niles  Jul 10, 2019

CallRail’s top 4 form tracking features & how to use them

  Introduction All right, everyone, thank you for joining. We will go ahead and get started just a couple of housekeeping items. And thank you again for everyone joining our Part 2 Form Tracking series. If you do have questions, the phone lines are muted. But we definitely want to hear all of the questions…

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by Amber Guidry  Jun 28, 2019

Celebrating #PrideMonth at CallRail

Happy Pride! Pride Month is celebrated each year in June, honoring the historic 1969 Stonewall Uprising in Manhattan. Fifty years ago today, trailblazers at the Stonewall Inn took a stand against brutality, discrimination, and oppression. These riots were pivotal to the gay rights movement, catapulting the fight for equality to the political front lines —…

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by Nick Jackson  Jun 28, 2019

How to calculate automotive marketing ROI for your dealership

According to 2017 data collected by the National Automobile Dealers Association (NADA), dealerships across the United States are spending over 55 percent of their advertising budget on internet ads. (This figure works out to an average monthly ad spend of $26,750 per month.) And this research tracks with another study of over 300 dealerships, which…

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by Ben Deutsch  Jun 26, 2019

How to write better Calls To Action to maximize Click-Through Rate

Call Today! Reserve Your Spot! Contact Us! Submit! These are all examples of call to actions that send different messages to consumers. Perfecting your ads call to action can ensure that you are delivering the correct message and having the highest conversion rate for your advertising. Here at Pain Free Dental Marketing, we believe there…

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by Bridget Graf  Jun 21, 2019

How to create a marketing strategy for each part of the car buyer’s journey

There’s a simple truth when it comes to dealership marketing: You will not see sustained long-term growth in car purchases if you are depending only on walk-ins, large advertising banners, or television commercials. The battle for your customers will not be won with grand gestures, but with customer micro-moments and touchpoints. A slam dunk one-size-fits-all…

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by Kevin Mann  Jun 19, 2019

We built a brand new product: CallRail Form Tracking is here

When we built CallRail back in 2011, we aimed to solve a particular problem. We wanted to connect three dots for businesses: their marketing, their website, and their inbound phone calls. As I write this, over 100,000 businesses now use CallRail to connect those dots — connecting the phone calls they’re receiving with the marketing…

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by Tim Niziak  Jun 18, 2019

Understanding the dealership marketing activities that are attracting leads

Have you taken the time to develop a dealership marketing strategy? If so, kudos! This is a great first step to attracting leads. But this leads to an even more important question: How can you know whether your dealership marketing strategy is improving your lead generation efforts, and earning more leads? At the root of…

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by Anna Niles  Jun 12, 2019

Close the Attribution Gap with Form Tracking

  Introduction [Rachel] All right. Hello, everyone. Thank you for joining us today for our discussion on how to dial in your marketing attribution. Throughout this webinar, we will discuss the challenges surrounding attribution today and how CallRail’s new and improved platform can help solve for those challenges. Before we get started, I’m going to…

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by Amber Guidry  Jun 11, 2019

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Even with the recent decline, Twitter…

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by Michael Sengbusch  Jun 6, 2019

Why we need a messaging-first approach to MarTech

This is a guest post by Michael Sengbusch, the CEO and co-founder of Eletype, an intelligent assistant for marketing teams that uses Slack and MS Teams. Michael was recently featured at the CallRail Agency Summit in Chicago and is a frequent speaker at conferences on topics ranging from messaging platforms, digital marketing, social media and enterprise…

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by Melissa Garner  Jun 4, 2019

Keyword-Level Tracking 101

Video Transcription [Josh] Welcome everyone, we’re going to go ahead and get started, looks like we have a good bit of participants so far, and people will still have a chance to join. So today, we’re going to be talking about CallRail keyword-level call tracking and the other type of call tracking that we offer,…

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by Melissa Garner  Jun 3, 2019

How messaging platforms boost marketing performance

Introduction [Rachel] All right. Hello, everyone. Thank you for joining us for today’s webinar. My name is Rachel and I’m the partner marketing manager here at CallRail. For those of you unfamiliar with CallRail, we provide attribution software to more than 100,000 businesses and marketing agencies to help improve marketing ROI. Today, we are discussing…

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by Bridget Graf  May 29, 2019

7 marketing strategies to optimize lead generation for auto dealerships

These days, advertisers and audiences alike are dealing with more marketing noise than ever before. (Reportedly, consumers see or hear an average of 4,000 ads a day.) So when it comes to automotive lead generation, your competitors are all jockeying to get in front of the same prospects you’re chasing. You need a marketing strategy…

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by Tim Niziak  May 24, 2019

Why measuring your marketing is essential to auto dealerships in the information age

Today, potential car buyers don’t need to visit a physical dealership location for their car buying research — search engines can deliver almost all of the information they need, which has changed the face of auto dealership marketing. When a prospect arrives at an auto dealership, they probably have a high intention to buy. Potential…

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by Mary-Cate Spires  May 23, 2019

5 ways call tracking can help manage your inbound prospects

We live in a smartphone-centric, digital nomad-friendly world, and we expect our mobile devices to provide easy, frictionless pathways to the information we need to find and the products we need to buy. And yet we’ve all experienced the friction that’s all too common when it comes to inbound call marketing. You know the scene:…

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by Jules Tompkins  May 17, 2019

CallRail named to Inc.’s Best Places to Work list for second consecutive year

Last May, CallRail was named to Inc.’s third annual Best Places to Work list. We had previously made similar local lists, but recognition on Inc.’s national list felt like a really big deal. We celebrated with cake and champagne. Since the 2018 list came out, we have grown our employee headcount by about 45 percent.…

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by Katherine Hosmer  May 16, 2019

We’ve got a whole new look: Check out CallRail’s updated branding

So, you’ve logged into CallRail and noticed that our look has changed. The color of buttons and links are brighter, the headers on your call log and reports look a little bit different, and the top nav is no longer navy blue. What’s going on? The most important thing to know is that CallRail’s functionality…

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by Amber Guidry  May 10, 2019

#NationalSmallBusinessWeek: Our ATL favorites

Though they are small — small businesses are a big deal. According to the United States Small Business Administration (SBA), more than 50 percent of Americans either own or work for a small business. The SBA also notes that small businesses create about 2 out of 3 new jobs in the U.S. each year, powering…

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by Melissa Garner  May 9, 2019

Marketing Tools You Need to Prove Healthcare ROI

Video Transcription: Introduction All right. Hello, everyone. Thanks for joining us today for our webinar. My name’s Rachel, and I’m the Partner Marketing Manager at CallRail as well as today’s host. For those of you unfamiliar with CallRail, CallRail provides attribution software to more than 100,000 businesses and marketing agencies helping prove marketing ROI. Today’s…

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by Melissa Garner  May 9, 2019

Google Analytics & Google Ads

Introduction Thank you all again so much for joining us today for the “CallRail, Google Analytics, and Google Ads” webinar. We appreciate you logging in and just to let you know, this will be…today’s webinar will basically be an overview and understanding of the basic setup and benefits associated with Google Analytics and Google Ads.…

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by Jay Hansborough  May 2, 2019

Instant call tracking notifications are easier than ever with our upgraded Slack integration

Slack recently hit an impressive milestone: According to reports, more that 10 million active users log in to Slack every day to chat with coworkers, share files, and collaborate on projects. We can’t say we’re surprised — at CallRail, we’ve used Slack as our primary messaging tool for years. We love the way it brings…

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by Zapier Editorial Team  Apr 30, 2019

3 ways to get more leads using automation

Every sale starts with a lead. But most businesses don’t have the resources to respond to every inquiry, or reach out to everyone who clicks a link. Plus, your time is better spent nurturing existing leads and closing deals. That’s why it’s crucial to turn to automation to get more leads — automating your lead…

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