Call tracking is a necessary tool for PPC marketers with a significant PPC budget, enabling them to adjust their ad spend based on real data and cuts costs.

Mark P. Sullivan, Founder of Vasolo, uses call tracking for his clients to gain visibility into where inbound calls are coming from and the call's quality.

Marketers say insights derived from call tracking lead to smarter advertising investments according to new CallRail Study.

How you answer the phone is more important than you think and poor experiences can cost you business. Are your employees' phone ettiquette up to standards?

The data and metrics you can collect through call tracking will help measure performance and drive the focus of your marketing strategies.

A successful marketing campaign is crucial to growing your business. With call tracking, you can optimize the performance of your marketing strategy.

CallRail now provides powerful call tracking and analytics to more than 10,000 companies in the USA & Canada. CallRail's easy-to-use interface and ever-expanding list of features has been instrumental in driving this growth.

Our updated Call Details page gives you deeper insight into client behavior and a better understanding of what drives call conversions.

Tracking inbound phone calls is a necessity for any successful marketing strategy. If you aren't tracking phone calls, here are 3 reasons you should be.

More than 100 small and mid-size companies showed a 24% rise in the number of inbound calls YoY, supporting the role that phone tracking plays in marketing.

We know from our clients that effectively and quickly following up on leads is extremely important to to them -- that's why we've made that process even easier by allowing our users to place outbound calls with their CallRail tracking phone numbers.

Updating your website with conversion design in mind is important. You need to supply users with what they need to make the quick decision to call.

You will be able to communicate with anyone who sends a text message to a phone number that is configured in your account to receive text messages.

You might have a mountain of information on how users are clicking through to your website and landing pages by using web analytics, social analytics and paid advertising data, but there is one more piece to the lead generation puzzle that people aren't utilizing that will greatly increase your ROI.

Mobile callers pick up the phone because it's easier to find the information they need, so make sure you're not losing valuable conversions

Phone calls are a valuable lead source, but a ringing phone isn't valuable on its own - it's what you do with it, and how longs it takes you to do it.

allRail now provides human transcriptions of your voicemails, allowing you to read messages straight from your email or CallRail account.

CallRail was announced as the 10th fastest growing private company in Atlanta at the Atlanta Business Chronicle's 2014 Pacesetter Awards.

CallRail recently moved to a new office location in Midtown, Atlanta.

Shaken by Google's latest announcement for search terms? Here's everything you need to know about the change and how to find your search terms still.

Nervous over Google Ads' latest announcement about keyword data? Don't worry. Here's everything you need to know for keeping your data for call conversions.

Get notified when and how you like. Now all your notification settings are conveniently accessible in one central location: The Notification Center.

You've always been able to use our automatic integration via Google Analytics, now you have the option to import calls as conversions into Google Ads.

About half of campaigns fail. Check out these tips on how to make sure your content marketing efforts are paying off.

Now CallRail's Call Flow Builder has a tag step that lets you automatically categorize your calls based on the tag names you create.