by Melissa Garner  Feb 27, 2019

Prove your Marketing Worth with Multi-touch, Multi-channel Attribution

  Video Transcription [Tim] Thanks for joining us today. I just wanted to give you some quick info before we jump into into our attribution webinar.   Introductions and Housekeeping My name is Tim. I manage our demand generation here and I work closely with Mark, who will be leading today’s webinar. Throughout the webinar,…

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by Brittney Sovik  Feb 26, 2019

Protect sensitive customer info with our PCI Redaction feature

Over-the-phone payments have become more commonplace, but phone conversations that include sensitive customer billing information can present risks for businesses and their customers. That’s why, when you’re transcribing phone calls, it’s important to provide as much protection as possible for the Personal Credit Information (PCI) contained in these calls. Our new PCI Redaction feature removes…

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by Michael Saba  Feb 25, 2019

The Humberview Group triples inbound leads after switching to CallRail

Even the biggest automotive marketing companies can run into trouble when it comes to consistently generating high-quality leads. Like other industries where customers make big-ticket purchases, the path to conversion can stretch across weeks or months and involve plenty of research and deliberation on the buyer’s part. Without a way to properly analyze leads across…

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by Jules Tompkins  Feb 22, 2019

Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting

When Bret Forster joined the Sagora Senior Living marketing team last summer, one of his first priorities was, well, exactly what you’d expect from a new digital marketing manager: He wanted to know which campaigns and keywords were driving conversions, and which ones weren’t. Sagora operates more than 30 retirement communities in Alabama, California, Florida,…

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by Jules Tompkins  Feb 19, 2019

CallRail’s Agency Partner Program helps digital agencies market, sell, and grow

Back in November, a crew of some of our leading agency users paid a visit to CallRail headquarters here in Atlanta. During their trip, we offered them a sneak peek of new features and shared some best practices for convincing reluctant clients to board the bullet-speed attribution train. But we also teased something else: Our…

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by Michael Saba  Feb 15, 2019

News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose

When you log on to your social platform of choice these days, you may find yourself struck by a familiar sensation: You’re drowning in headlines. There’s so much news — and current events are coming at you so quickly — it’s hard to make sense of it all. Fear not, friend, because News You Can…

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by Michael Saba  Feb 13, 2019

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Every late January or early February, Americans are treated to a dazzling performance — a show put on by professionals who are at the absolute top of their game. This annual gathering is now a national tradition, an enduring display of all-American values. Memories that will last a lifetime are forged in the crucible of…

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by Dedra Mitchell  Feb 11, 2019

The best call tracking features for agencies (and how they work)

As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…

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by Zack Bedingfield  Feb 6, 2019

PPC reporting: The key metrics you need in every report

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful PPC reports, all of our work is for naught. Going from PPC campaign creation to bid, to clicks…

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by Dedra Mitchell  Feb 5, 2019

4 client objections agencies face when selling call tracking (and how to overcome them)

Marketing agencies that understand the benefits of call tracking often find themselves putting in extra work to convince their clients that it can be a game-changer. Indeed, one of the biggest challenges you might face when setting up call tracking is reluctance on the part of the client. Set aside for a moment the fact…

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by Michael Saba  Feb 1, 2019

News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms

We’re back for another 2019 tech news roundup, and it seems like we’ve returned not a moment too soon, with current events coming at us fast and furious over the past few weeks. In this recurring series, we review the latest headlines in marketing and technology, and explore what these developments might mean for your…

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by Zack Bedingfield  Jan 31, 2019

What is Google Ads call tracking, and how does it improve my PPC campaigns?

What is Google Ads call tracking? Google Ads call tracking is a type of conversion tracking that shows you how many prospective customers called your business after seeing or clicking one of your PPC placements. How does Google Ads call tracking work? Google Ads call tracking has two main functions: Tracking calls that are made…

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by Michael Saba  Jan 29, 2019

Unlock your sales team’s potential: Lead conversion tips from pro marketers

When it comes to generating revenue, your sales team is your company’s frontline force. Whether your main driver for lead conversion is a multi-channel campaign or cold calls to potential clients, savvy businesses understand that investing in training and professional development for their sales staff is one of the best ways to generate more leads…

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by Andrew Astleford  Jan 25, 2019

How suddenly losing my journalism job led to a new career at CallRail

Editor’s note: We’re going to be running a series of posts and personal essays in 2019, giving you an inside look at the people who create, design, support, and market CallRail. Today, we’re kicking things off with this story from UX Content Strategist Andrew Astleford, and how he made the leap from working in journalism…

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by Andrew Astleford  Jan 24, 2019

Add clarity to your call tracking with voicemail reporting

Voicemail Reporting for More Accurate Call Data We’re excited to introduce some recent enhancements to our reporting engine that will enable CallRail users to identify all received voicemails, which will help improve your overall reporting accuracy. With this enhancement, calls that route to your destination number’s voicemail system will be recognized in CallRail as a…

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by Karissa Austin  Jan 23, 2019

Choosing the best marketing channels for your agency, in 4 easy steps

Multichannel marketing is considered a top-of-the-line advertising method, but finding the best marketing channels for your agency can be a daunting prospect. With your precious marketing budget on the line, you naturally want to avoid missteps and keep waste at a minimum. Fortunately, finding the best marketing channels can be achieved by following a simple,…

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by Michael Saba  Jan 21, 2019

News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars

New year, new News You Can Use. That’s right, your favorite recurring segment on the CallRail blog is back. In this biweekly column, we review the top 5 most important recent news stories in business, marketing, and technology, and explore what it all will mean for your business. As we’re fond of saying around here,…

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by Michael Saba  Jan 17, 2019

How to calculate ROI for campaigns, agency work, and everything in between

Just as there are many different forms of marketing — agency marketing, campaign marketing, referral / relationship marketing — there’s an equally diverse range of methods for calculating ROI on those initiatives. Depending on the size and scope of the specific campaign (or the wider time period you’re measuring), ROI calculation can require anything from…

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by Karissa Austin  Jan 15, 2019

How to make your agency indispensable with data-driven marketing

It’s 2019, and digital marketing isn’t all that groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). But simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of…

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by Mark Sullivan  Jan 10, 2019

What is multi-touch attribution?

What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. source, medium, campaign), content (e.g. landing pages, offer…

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by Karissa Austin  Jan 10, 2019

7 agency best practices to boost your marketing and earn more clients

Even in the best of times, agency marketing can be like performing a delicate dance. You’ve got to make sure you’re meeting deadlines and coming in on-budget, while balancing the needs of your clients against your own long-term business goals. You need to know when to turn on a dime and change up your approach,…

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by Amber Guidry  Jan 8, 2019

How to develop a visual strategy for social media

If you’ve worked in marketing for any length of time, you know just how important it is to have a strong, cohesive brand identity. These days, your brand — and its visual identity — are just as important as the product you’re selling. And with the high expectations of today’s average consumer, a visual strategy…

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by Karissa Austin  Jan 2, 2019

Understanding the pros and cons of multichannel marketing

Gone are the days of old-school marketing where business ads were limited to billboards, radio, and print. In today’s digital world there are more channels than ever you can use to reach your customers, but multichannel marketing has its own pros and cons that are worth considering. Pros of multichannel marketing 1) Diversify your audience…

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by Karissa Austin  Dec 18, 2018

How to build an agency marketing tech stack (and what mistakes to avoid)

Building an agency marketing stack is not for the faint of heart — there are thousands of marketing tech tools out there, and finding the right ones takes plenty of research and strategy. So before you spend your entire Monday doing product demos, take the time to assess what tools your agency really needs. That…

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by Michael Saba  Dec 13, 2018

How call tracking helps your agency coach clients and boost revenue

If you ask a dozen agency marketers to list the essential ingredients for building a good marketing agency, you’ll probably get a dozen different answers. But no matter what industry your agency works in — and no matter which analytics are your main points of focus — building and maintaining close relationships with your clients…

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by Karissa Austin  Dec 11, 2018

AI is making calls more important than ever for SMBs: Here’s how to not get left behind

As artificial intelligence becomes more commonplace, the role of phone calls in marketing is becoming increasingly more complex. This is particularly important for small businesses, since these technological advancements can have much greater consequences for SMBs compared to their larger counterparts. So, as an SMB marketer, it’s only natural to ask yourself: Are phone calls…

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by Jules Tompkins  Dec 10, 2018

How to help your clients focus on the marketing metrics that really matter

There’s a debate in the baseball world around one very conventional statistic: Pitcher wins and losses. For decades, both fans and team executives have looked to this metric as a key indicator of a pitcher’s value. And while most have all but abandoned pitcher wins as any kind of meaningful indicator of pitching performance, it…

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by Zack Bedingfield  Dec 7, 2018

Client reporting 101

Introduction [Anna] All right. So, again, thank you, everyone, for your patience. We’re really excited for today’s webinar. And it’s going to focus primarily on client reporting, so proving the effectiveness of your marketing for your clients, or maybe you work at an agency, maybe you have some in-house responsibilities, like a RPPC manager. And…

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by Karissa Austin  Dec 7, 2018

The do’s and don’ts of small business marketing

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

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by Brittney Sovik  Dec 5, 2018

CallRail’s multi-touch CPL report now includes multiple channels, interaction types

Our Product team is proud to announce some exciting enhancements we’ve made to our popular Multi-Touch Cost Per Lead report — we’ve officially graduated from our Beta release! First, we’ve expanded our ad networks so you can compare your CPL across Google, Facebook, and Bing. We also now include more interaction types so you can…

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by Michael Saba  Nov 28, 2018

Are calls the top conversion point for your SMB? They are for these 6 marketers

When it comes to improving your small business, there are few tools in your tech stack as powerful and effective as call tracking. Whether you’re looking to boost revenue, improve your lead generation, or identify your top-performing marketing channels, call tracking can provide your SMB with the data you need to make your marketing strategy…

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by Michael Saba  Nov 13, 2018

News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’

Hello, and welcome back to your favorite recurring segment on the latest events in business and technology: News You Can Use. Here, we review through the hottest happenings in our industry, and provide some informed commentary on what these developments might mean for your business. If you’re a marketing or technology professional, you should be…

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by Robert Martin  Nov 10, 2018

How automated Keyword Spotting can help your business save time and earn more leads

Your business requires attention, care, and a great deal of time.  You shouldn’t have to spend hours listening to phone calls when you could be getting other things done. That’s why we created Keyword Spotting — the latest and greatest addition to CallRail’s suite of Conversation Intelligence tools. This feature uses advanced automation and artificial intelligence…

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by Madelyn Newman  Nov 9, 2018

The CallRail-Wix integration: Easy attribution for all your sites

Wix is the website builder of choice for over 110 million people worldwide — it’s simple, mobile-friendly, and requires absolutely zero development knowledge. That’s why we’re excited to announce the first official call tracking integration with the Wix platform. With the new CallRail-Wix integration, you can add CallRail’s dynamic call tracking to any Wix website…

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by Michael Saba  Oct 27, 2018

Automotive marketing best practices for boosting sales and revenue

A comprehensive automotive marketing strategy is essential, whether you’re representing an individual seller or a big franchise. Dealers can expect to pay anywhere from $350 to $500 in advertising and lead-acquisition per car sold — a significantly higher up-front cost than most other industries. Any auto seller will be well-served by having a marketing strategy…

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by Michael Saba  Oct 25, 2018

5 agency success stories that prove the ROI benefits of call tracking

It’s par for the course when a product or service touts their amazing features and ease-of-use in their marketing website copy, their promotional materials, and their press releases. But in recent years, user reviews and testimonials have become just as important to customers as marketing collateral when it comes time to make a purchasing decision.…

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by Michael Saba  Oct 16, 2018

News You Can Use: Facebook and Google data breaches, Apple plans original programming

Hello, and welcome to your favorite recurring segment on the CallRail blog: News You Can Use. We review the latest marketing and technology news, and break down what it all could mean for your business. In our crazy and constantly changing world, it’s already hard enough to stay on top of the news, so we’re…

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by Anna Niles  Oct 12, 2018

Greatly reduce time spent on call analysis with CallScribe Search

How many times have you needed to retroactively access a series of emails or documents that share a keyword or filename in the contents? (For example: “Bank statement” or “refund.”) The ability to efficiently uncover key insights via search is equally important when it comes to analyzing your past calls and conversions, which is why…

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by Michael Saba  Oct 12, 2018

How advanced features like call recording prove agency ROI

As an agency marketer, you already know the importance of making efficient use of the data at your disposal — data-driven marketing is now the rule, not the exception. If you’re going to deliver excellent ROI for your clients, you’ll need to leverage every bit of data you can get. But in our quest for…

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by Melissa Garner  Oct 10, 2018

What is internal linking?

Internal linking is the use of hyperlinks that target and lead to other sites within the same domain, as a way to drive visitors from one page to another. Why is internal linking important to your site? As usual, all roads lead back to SEO. Links have been and continue to be ranking factors in…

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by Anna Niles  Oct 8, 2018

Access offline conversion data inside Microsoft Advertising with CallRail’s Microsoft Ads integration

The buyer’s journey is often unpredictable and inconsistent, complicating conversion analysis for marketers. With users discovering your business from several different channels, it is crucial for marketers to understand which combination of those interactions leads to a conversion from their paid campaigns. Now, with CallRail’s Microsoft Advertising integration (formerly Bing Ads), marketers can access offline…

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by Karissa Austin  Oct 4, 2018

How empathy can improve your marketing strategy

If you’re reading this, you’re likely a marketer who sometimes really hates being marketed to. Chances are you’ve been served annoying ads, sent excessive emails, or simply dealt with being sold products that you don’t like or don’t need. But consider another perspective: Have you ever knowingly or unknowingly run annoying ads, sent excessive emails,…

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by Brittney Sovik  Oct 1, 2018

AMP up your call tracking with Accelerated Mobile Pages

With a cell phone an arm’s length away from most consumers, savvy marketers can’t ignore the importance of mobile web optimization and the mobile path to purchase experience. Mobile browsing now accounts for over half of all internet traffic, and is charted to keep increasing as our reliance on personal tech devices continues to grow.…

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by Joe Kindness  Sep 28, 2018

8 common client problems facing agencies, and how to fix them

Finding good clients is hard. But once you find great clients, keeping them should be easy… right? Unfortunately, this isn’t the case. Even if you’re providing great services, some clients will want to part ways. Sometimes these splits are inevitable — even the best agencies have some churn. Other times, though, these splits can be…

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by Corinne Cordasco  Sep 28, 2018

Streamline client management with CallRail’s newly-refreshed Account Center

Your CallRail account comes equipped with the tools you need to gain valuable insight into your customer base, but did you know there’s a new tool that helps you easily manage all of your CallRail accounts? For marketers, agency staff, and anyone else who supervises more than one CallRail account, Account Center is a seamless way…

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by Erica Hawkins  Sep 28, 2018

How to track a phone call?

Whether it’s for business or personal use, there are plenty of reasons you may want to know how to track a phone call. But what exactly does this entail? We’ll discuss what call tracking means and how to track phone calls to improve your business. What is call tracking? Call tracking goes beyond the simple…

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by Dedra Mitchell  Sep 26, 2018

Why clients break up with their agencies

Agencies and their clients working together is like any relationship. In the beginning, your agency is courting a potential client. You want to show why you’re the best and convince them you’re the agency for them, ensuring long-term client retention. Some potential clients are already taken, others just aren’t interested, and some decide your agency…

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by Jules Tompkins  Sep 25, 2018

Earn better marketing insights & ROI with the new full-width waveform

Full-width waveform hits the call log in the latest CallRail update When it comes to user experience, sometimes it’s the most minor of tweaks that make the biggest difference. Consider, for example, Control Center on your iPhone. This wasn’t the noisiest thing Apple ever made. It wasn’t billboard-worthy. But it’s now where we can quickly…

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by Michael Saba  Sep 22, 2018

Health to wealth, and back again: How to boost your healthcare marketing

Healthcare marketing is in many ways similar to advertising in other industries, but it comes with its own set of special considerations. Not only is the proverbial ‘path to purchase’ different in healthcare than in other fields, there are also legal and ethical considerations that marketers need to be fully aware of. While many other…

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by Melissa Garner  Sep 20, 2018

Connecting Raven Tools and CallRail

Raven Tools is an online marketing solution that offers thorough SEO analysis in an easy-to-use software package. Raven provides SEO campaigns with scheduled site audits, keyword research, keyword management, link building, content management, and many other tools, helping you optimize multiple campaigns while also providing client-friendly automated reporting. There are two ways to connect CallRail…

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