Most paths to purchase are not a straight line. There are lots of ways for customers to discover your brand, engage with it, and move further down the sales funnel. That’s why attribution models have become a necessary tool for marketers looking for data to improve their campaigns. What is attribution modeling? Attribution modeling is…

For more than a decade, the Austin, Texas-based digital agency Intellibright has helped companies across the country excel at online marketing and sales. Their typical client runs a thriving business, but does not have the budget or staff to manage an internal digital marketing team — that’s where Intellibright comes in. Intellibright is compensated according…

Latent semantic indexing (LSI) is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.   The importance of latent semantic indexing for search Latent semantic indexing uses natural language processing (NLP) to help a…

In today’s online-centric automotive marketplace, using CRM systems (customer relationship management) and email marketing software is obligatory, due to the tremendous sales and revenue potential you gain from maintaining a database full of your customer and prospect data. Being able to follow your leads as they move through your sales funnel, to focus on the…

Gravity Digital is a Houston-area full-service marketing agency that produces amazingly clever content assets like this video for their healthcare clients. When the Gravity team bundles these assets into a campaign, they’re focused on one thing: Driving more qualified website traffic for their clients.  But healthcare isn’t ecommerce. It’s not always simple to tie the…

Managing your time wisely is one of the most important skills for successful people in any industry. If you work at a marketing agency, it’s the difference between gaining and losing clients. We submitted a small survey asking agencies in our Agency Partner Program for insights they’ve gained while working in an agency’s fast pace…

As a wise man once said: “There are known knowns, and there are known unknowns.” Sure, we’re paraphrasing a bit here, but there’s still some essential truth to this morsel of epistemic logic, especially when it comes to digital marketing. After all, it’s a known known that a contact form is a superb method of…

This is a guest post by Anthony Krolczyk, Brand Director at LumenAd. As one of CallRail’s Agency Partners, LumenAd specializes in organizing CallRail conversion data for a holistic view of all digital investments. Built within a proven framework for unifying programmatic, direct, search and social data, LumenAd consolidates all your advertising functions into one intuitive…

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what motivates some of our most driven employees to lead successful tech careers. With one look at Janan Barge, you might never…

Organizing your call analytics in an impactful way that’s also easy to understand is an extensive undertaking even for seasoned marketers. When reporting on lead generation and marketing attribution for your business or a client, the breadth and depth of information at your fingertips can be overwhelming. Still, understanding the full picture of a campaign’s…

Video Transcription   Hey, guys.  Thanks so much for joining. My name is Anna and I’m here with Madelyn. We’re going to go over five sales and marketing problems you can solve with CallRail and HubSpot. So, right now we are going to talk through a couple of different things.  I’m a product marketing manager…

Information Architecture, often written as IA, is the organization of information into a hierarchy to make it easier to use. IA gives structure to information including content organization, site structure and navigating hierarchy in website redesigns. The importance of Information Architecture to the user’s experience The term ‘Information Architecture’ dates from 1975 and is attributed…

Have you ever wondered about the impact individual digital marketing tactics and touchpoints have on your customers? And more importantly, whether that budget is translating into effective dealership marketing that brings in leads and closes sales? The effective use of in-depth marketing attribution allows your auto dealership to understand and answer these questions, and many…

One of the main reasons companies use webforms is to gather valuable information about their leads, in order to focus their marketing efforts on prospects who have a good chance of becoming customers. That’s why it’s essential to follow certain best practices when creating your form — asking the right questions (and the right number…

Does PPC fit in to your marketing budget? Find out with our PPC budget calculator We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign as part of your marketing strategy, it’s first important to…

Our product roadmaps are already defined by our company’s ethos — our customers are just waiting for us to recognize it. Their pain points, frustrations, and repetitive tasking are our infinite roadmaps. The world of technology is full of opportunities, innovation, and demand, and when we solve one customer’s problem, another will arise before we…

Lead generation is a marketing strategy that aims to generate interest in a product or service from prospective customers and turn them into qualified leads ready to make a purchase.   The importance of lead generation Lead generation is a critical marketing strategy for sustainable long-term business growth as it not only works to generate…

Dentists enjoy marketing their practices about as much as their patients enjoy getting cavities filled. Fortunately, the Texas-based full service digital marketing agency Pain Free Dental Marketing has made it their mission to help practices bring in new patients, so dentists can focus on what they do best. With such a specialized market, it’s critical…

When it comes to business engagement and customer interactions, phone calls are still king. According to Google, 70 percent of mobile users use click-to-call buttons to connect with businesses directly from the search engines results page. In the same report, Google also found that 61 percent of mobile searchers consider click-to-call to be the most…

A sales funnel, also known as a purchase funnel, is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service. The typical stages of the sales process include: Awareness Interest Decision Action   The importance of the sales funnel process A sales…

Savvy business owners know that earning high-quality leads through contact forms can be an uphill battle. A recent FormAssembly study revealed that, on average, only 27 percent of leads who fill out web forms are qualified. As discouraging as this might sound, designing a highly optimized contact form to help you qualify leads isn’t as…

These days, it almost goes without saying: Video is a powerful tool for driving engagement. As Google recently reported, 69 percent of people who used YouTube when buying a car say it influenced their purchase decision. That’s more impact than TV, newspaper, or magazine ads. In fact, 1 out of every 4 people that visit…

Figuring out what to ask on your landing page’s web forms is no easy task. It’s important to gather enough information to qualify your leads, but you also need to keep them engaged. If your lead generation form is too long or complicated, there’s a good chance your website visitors will click away, costing you…

To gate or not to gate, that is the question — content, that is. The dilemma over gated content is near the top of the pack when it comes to the choices facing marketers today. Gated content has emerged in the past 10 years as a major method of lead capture and nurturing, but recent…

Sales prospecting is the process of identifying potential new customers and proactively reaching out to them with cold calls, emails, and social messaging in an effort to convert them into paying customers. For most businesses, this is typically done by representatives of the sales team. Why businesses should use outbound marketing, not just inbound Inbound…