New Strategies for a New Year
The start of a new year is the perfect time for new resolutions, new goals and, for marketers, new marketing plans. One of the most important questions marketers can ask themselves while preparing a new marketing plan is: What can we do to make this year’s marketing plan more effective than last year’s plan. Luckily, call tracking makes implementing an effective marketing plan as simple as 1,2,3.
Implementing an Effective Marketing Plan in 3 Easy Steps:
- Save Time and Streamline.
It’s no secret that people flock to ‘super’ versions of stores, packed with easy access to everything from groceries to technology equipment. These mega retailers make it easy to find everything you want in one place, in one convenient stop. People are aware of the benefits when it comes to shopping, but the same is true when it comes to marketing. If you’re using multiple platforms to track multiple marketing channels it can get pretty chaotic. Integrating your measurement software saves you time and money while giving you access to deeper marketing insights.
- Measure Everything (Emphasis on Everything).
According to a survey conducted by the Chief Marketing Officer Council World Wide, spending on marketing analytics is expected to increase 60% by 2015, and for good reason. Measuring your marketing is the only way to prove your ROI. Unfortunately, traditional online tracking tools leave out important conversions like phone calls, meaning lost data and wasted leads for your business. Call tracking allows you to close the gaps in your marketing data and get the full picture of how marketing channels are working.
- Prove and Improve.
Now that you’ve measured everything, saved time and streamlined, the next step is to prove and improve your marketing efforts. Analyzing the data you’ve received gives you accurate results on what is and isn’t working, and gives you a head start above most marketers who, according to Forbes, prefer going with their gut to using data. Call tracking enables you to see if your efforts are working and easily find out if should continue to use those strategies and tactics in future marketing campaigns.
Implementing these ideas into your marketing plan will make it easier for you to evaluate your successes and learn what works and what doesn’t work for your business this year and for years to come.