by Michael Saba

The AI Acquisition Spree and What It Means for Marketers

As mobile continues to grow in search, AI and machine learning will be critical considerations for the daily operations of any marketing agency.

by Kate McGaughey

Using SEM and Social Media Marketing for Data-Driven Campaigns

Building audience personas provides a framework to create your research-backed marketing strategy. Are you taking advantage of social channels?

by Madelyn Newman

8 Hidden CallRail Features You Didn’t Know You Needed

If you're a newer CallRail user, you may feel that sometimes you're only scratching the surface of CallRail's feature set. Here's what you need to know.

by Erica Hawkins

Call Tracking for Better Customer Service

Make a first great impression every time. With all of CallRail's features and integrations, it's easier than ever to know your customer and tailor calls.

by Zack Bedingfield

CRO, SEO, PPC & Hopefully No Other Acronyms: An Unbounce Recap

From CRO to SEO and PPC, here are some lessons and food for thought from CallRail's visit to Unbounce.

by Michael Saba

Google Ads Now Lets You Bid for More Calls

Google's new 'bid adjustments' for Ads now let you pay to encourage more calls, making call tracking and analytics more important than ever.

by Amber Guidry

5 Social Media Metrics to Track

Tracking these metrics week over week will give your team the space to test different methods and truly understand what works for your audience and why.

by Erica Hawkins

Webistry Increases Conversions by 400% with Call Tracking

Not only was Webistry able to see a 400% increase in conversion for their dental client with CallRail, they also witnessed an improvement in retention rate.

by Adam Hofman

Get to Know CallRail’s CallScore

Our product owners gives you a behind the scenes look at the process of what CallScore does and the gaps it fills for customers.

by Kate McGaughey

Customer Highlight: Learn How RevUnit Uses CallRail

Join us for an interview with Sidnee Schaefer, Sr. Product Adoption Strategist of RevUnit and find out what key features of CallRail improve their service.

by Kate McGaughey

Customer Highlight: How Factor Finders Uses CallRail

Discover how CallRail has made an impact on the marketing efforts of Autumn Dlugoz, the Marketing Manager of Factor Finders.

by Madelyn Newman

CallRail Quarterly Product Update: What’s New in Q2 2017

We're always working to improve our software to make things easier for our customers. Check out our latest feature and integration updates.

by Erica Hawkins

Use Call Recordings for More Conversions and Better Customer Experience

Improve customer service by understanding the client's needs and increase conversions with Call Recordings.

by Erica Hawkins

Storytelling, With and Before Data: An Unbounce Call to Action Recap

It's not all about the data. Unbounce speaker, Kindra Hall, stresses the importance of flexing creative strength and engaging readers in your data's story.

by Kate McGaughey

Women In Tech: Melinda Weathers, Principal Software Engineer

Melinda didn’t let her first degree confine her to one industry, but instead sought out experience that allowed her to carve her own path in tech.

by Michael Saba

What the EU’s Antitrust Fine Against Google Means for Digital Marketers

The EU's antitrust regulator recently slapped Google with a record $2.7 billion in fines for nepotism in search results and what it means for marketing.

by Carolyn Lyden

How to Hire an SEO When You Don’t Know SEO

Small business owners don't have the time to take on content marketing & SEO themselves. CallRail provides tips to help entrepreneurs hire a great marketer.

by Erica Hawkins

Veterinary Practice Partners Decreases Directory Ad Spend with CallRail

With call tracking and analytics, marketers can fully understand and invest in the channels are funneling in the most leads.

by Madelyn Newman

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

by Michael Saba

The Decline of Google Organic, the Rise of Mobile, and What It Means for Your Business

The game is changing...again. With the rise of mobile and decline of Google organic, it may be time for SEO marketers to start shifting their priorities.

by Kate McGaughey

Spotlight Interview: Alan Matthews | Development

Learn how Alan Matthews, one of CallRail's developers, went from working in the music industry to jumping into tech by teaching himself how to code.

by Carolyn Lyden

Search Engine Optimization is Now User Experience Optimization

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?

by Madelyn Newman

New Form & Text Message Updates to Improve Inbound Lead Attribution

CallRail has several updates for form fill-outs and text messages. You can now access all customer interactions in a single, powerful interface.

by Madelyn Newman

Power Up Your Call Transcriptions with Automation Rules

Gain insight into customer search. Have keywords automatically pulled from the call transcriptions of any campaign with Automation Rules.

by Zack Bedingfield

How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls

Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.