by Michael Saba

New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well

New industry data points to increasing power of mobile when it comes to driving holiday sales for Black Friday, Cyber Monday, and beyond.

by Amber Guidry

What is Inbound Marketing?

Inbound marketing is the process of persuading the buyers to come to you, where we as marketers meet our audience and engage with them on their own terms.

by Robert Martin

CallRail 101

Get the official introduction to CallRail’s intuitive self-service software to begin optimizing your campaigns and increasing customer acquisition.

by Michael Saba

B2B marketing best practices for boosting leads and sales

B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!

by Zack Bedingfield

How PPC Pros Track Google Ads

On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.

by Kate McGaughey

How to Grow Your Brand’s Social Media Audience

Grow your brand's social audience by identifying your audience, identifying the best channels for your target markets, creating quality content, and more

by Michael Saba

CallRail is ranked #128 on Deloitte’s 2017 Technology Fast 500 List

CallRail is excited to announce that we've placed on this year's Deloitte Technology Fast 500 list!

by Carolyn Lyden

What is A/B Testing?

A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.

by Michael Saba

How service-based businesses can benefit from local marketing

Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!

by Zack Bedingfield

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

by Michael Saba

How Dealbot quadrupled inbound call volume by switching to CallRail

The B2B real estate marketing firm Dealbot quadrupled their volume of inbound sales calls by switching to CallRail -- here's how they did it.

by Carolyn Lyden

What is Parallel Tracking in Google Ads?

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

by Madelyn Newman

Meet the New Key Terms Spotted Report

With CallRail's new Key Terms Spotted Report you can identify conversation trends across all of your phone calls and in turn increase ROI.

by Michael Saba

CallRail teams up with Trees Atlanta to make our city a little greener

Earlier this month, Team CallRail had the chance to invest in our community by volunteering with local nonprofit, Trees Atlanta.

by Carolyn Lyden

How Do Search Engines Work?

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

by Amber Guidry

Why You Need a Customer Appreciation Strategy

While a company’s focus should be customer-centric, that’s not a replacement for being human-centric. Remember to build strategy around the human notion

by Madelyn Newman

CallRail Quarterly Product Update: What’s New in Q3 2017

CallRail's Q3 has been full of product updates. From a new user interface and referral program to responsive call routing, there's a lot in store.

by Kate McGaughey

3 ways to foster a meaningful customer community | CMX Summit 2017

At this year’s CMX Summit in Los Angeles, community managers from around the globe gathered to talk about cutting-edge strategy. Read Team CallRail's recap!

by Carolyn Lyden

What is Speech Recognition Software?

Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text.

by Michael Saba

The Top Sessions and Speakers at Inbound 2017

From the video revolution, to big data skepticism, to how improv and marketing intersect, Team CallRail reviews the top sessions at Inbound 2017.

by Michael Saba

Inbound 2017: The top trends spotted by CallRail

Inbound returned to Boston, MA, this year for an event packed with next-level marketing insights. Here are the top trends team CallRail spotted this year.

by Michael Saba

How CallRail’s HIPAA features take ndp agency’s healthcare marketing to the next level

Phone calls are a key metric in healthcare marketing, so professionals in this field need a call tracking solution that's fully HIPAA compliant.

by Kate McGaughey

Women in Tech: Carolyn Lyden, SEO Manager

SEO is an ever evolving field. CallRail's SEO Manager, Carolyn Lyden, shares what excites her and what challenges her in Search Engine Optimization.

by Michael Saba

A Brief History of Voice Recognition Technology

Let's explore the untold story of voice recognition technology, and see how much progress has been made over the years (and how much has stayed the same).

by Erica Hawkins

CallRail Makes it Ring $75M in Capital for Product Expansion and International Growth

Today, CallRail is excited to announce a $75M investment from Sageview Capital and Leaders Fund.