by Michael Saba

The Australian Retailer’s guide to Boxing Day

Boxing day is fast approaching for Australian retailers. Here are some ways your business can boost sales and make the most of this holiday season.

by Melissa Garner

How to Setup Google Analytics

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

by Madelyn Newman

How to use Facebook Custom Audiences with Call Insights

CallRail's Facebook Integration can auto-generate Facebook Custom Audiences to power your ads with call intelligence for better ad targeting.

by Michael Saba

Meet Team CallRail: David Schroeder, International Man of Philanthropy

In this series, we explore the stories of the members of Team CallRail. Today, we interview David Schroeder, a globetrotter with a humanitarian bent.

by Michael Saba

How call recording can bring out the best in your sales team

Call recording is one of the best ways to train your sales team. Here's how you can put call recording to work for you and start boosting sales today.

by Melissa Garner

5 Concepts every SEO must master

Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.

by Madelyn Newman

Introducing CallRail’s Facebook Integration

View calls conversions inside the Facebook Business Ads Manager alongside click data. Optimize your ad spend for phone calls with greater insights.

by Nancy Lim

What is Data-Driven Marketing?

Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service.

by Madelyn Newman

Edit Caller Names for More Efficient Lead Handling

Updating caller IDs for leads inside of your account helps you attach names to the people reaching out to your business to connect you to qualified leads.

by Michael Saba

What is the CAN-SPAM Act?

CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing, and is credited with reducing the volume of unsolicited spam emails.

by Maritza Henriquez

What is Marketing Automation?

Marketing automation software eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales.

by Melissa Garner

What are Whisper Messages?

With whisper messages, marketers and businesses' can track ROI by knowing what marketing channels drive calls and improve the efficiency of the calls.

by Michael Saba

New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well

New industry data points to increasing power of mobile when it comes to driving holiday sales for Black Friday, Cyber Monday, and beyond.

by Amber Guidry

What is Inbound Marketing?

Inbound marketing is the process of persuading the buyers to come to you, where we as marketers meet our audience and engage with them on their own terms.

by Robert Martin

CallRail 101

Get the official introduction to CallRail’s intuitive self-service software to begin optimizing your campaigns and increasing customer acquisition.

by Michael Saba

B2B marketing best practices for boosting leads and sales

B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!

by Zack Bedingfield

How PPC Pros Track AdWords

On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.

by Kate McGaughey

How to Grow Your Brand’s Social Media Audience

Grow your brand's social audience by identifying your audience, identifying the best channels for your target markets, creating quality content, and more

by Michael Saba

CallRail is ranked #128 on Deloitte’s 2017 Technology Fast 500 List

CallRail is excited to announce that we've placed on this year's Deloitte Technology Fast 500 list!

by Carolyn Lyden

What is A/B Testing?

A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.

by Michael Saba

How service-based businesses can benefit from local marketing

Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!

by Zack Bedingfield

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

by Michael Saba

How Dealbot quadrupled inbound call volume by switching to CallRail

The B2B real estate marketing firm Dealbot quadrupled their volume of inbound sales calls by switching to CallRail -- here's how they did it.

by Carolyn Lyden

What is Parallel Tracking in Google Ads?

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

by Madelyn Newman

Meet the New Key Terms Spotted Report

With CallRail's new Key Terms Spotted Report you can identify conversation trends across all of your phone calls and in turn increase ROI.