by Robert Martin

How a team of writers tells the story of CallRail

UX writing is central to CallRail's design and production process. CallRail UX Writer Robert Martin weighs in on what his team's day-to-day looks like, and how his work makes the user experience even better.

by Carolyn Lyden

What is a SWOT Analysis?

A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.

by Kate McGaughey

How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows

A CallRail software engineer built a Slackbot to help with meeting planning and room availability during our first-ever "investment week" retreat, during which most of our tech talent spent a week working on passion projects at a cabin in North Georgia.

by Brittney Sovik

How CallRail can improve your Google Ads lead tracking

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

by Carolyn Lyden

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

by Melissa Garner

What is user experience?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

by Anna Charity

CallRail and Facebook, plus Facebook click-to-call (update)

Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?

by Jules Tompkins

Our new e-book shares how data-driven marketing agencies grow revenue with call tracking

With our handy guide of call tracking tips and best practices, you'll be able to grow your marketing agency like never before. That means more clients, more revenue, and more equity for your brand. Find out how call tracking can power up your agency by downloading our ebook today.

by Michael Saba

With call tracking, Bonfire cuts client’s missed calls by 66%

The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/

by Brittney Sovik

5 ways CallRail uses CallRail

At CallRail, we build a product that we also love to use. Here are some of the top ways we put our platform to work that'll help amplify your call tracking.

by Mia Vasser

CallRail just danced, dodged, and dad-joked our way to winning $3,000 for Women Who Code

CallRail competed against other Atlanta startups in a variety of competitive events, from Mario Kart to dodgeball, in order to win money for Women Who Code.

by Michael Saba

Dyverse shows how call tracking and Facebook work better together

Here's how one marketing agency managed to prove more ROI by putting CallRail's new Facebook integration to work, which also allowed for more optimized ad buys.

by Nancy Lim

CallRail heads to Australia: Join us at our happy hour and these great events

CallRail's headed to Sydney, Australia to meet fellow data-driven marketers. Join us for our happy hour and other events while we're in town!

by Carolyn Lyden

Google Analytics & CallRail: The most commonly used CallRail integration

CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.

by Ryan Garrow

Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.

by Mark Sullivan

Local SEO, DNI, & NAP Consistency: An Advanced Guide

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

by Madelyn Newman

Feature Update: Send a call’s value to Google Ads

Google Ads (previously AdWords) is one of our most popular integrations. This integration pushes the value of a sales opportunity directly into Ads.

by Carolyn Lyden

Call tracking systems: Key to a complete attribution ecosystem

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

by Michael Saba

The 8 best Google Ads ads we’ve ever seen

Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.

by Jules Tompkins

CallRail again named to Atlanta Journal-Constitution’s Top Workplaces list

We optimize for happiness and it shows. For the second consecutive year, CallRail was recently honored on the Atlanta Journal-Constitution's Top Workplaces list in the small companies category.

by Brittney Sovik

Automate customer billing and payments with new CallRail-Stripe integration

CallRail has made billing and receiving payments for the call tracking services your agency provides dead simple. Customize rates and mark-ups for customers, and automate everything with our new Stripe integration.

by Johnathan Dane

4 undeniable benefits marketers gain from using call intelligence tools

Klientboost's Founder, Johnathan Dane, showcases why and how CallRail helps businesses grow larger and marketers work smarter.

by Anna Charity

How to leverage CallRail's automatic phone Transcription

CallRail's Transcriptions automatically turn phone conversations into searchable, speaker-organized transcriptions, helping you gain better customer insights.

by Anna Charity

Why call data looks different in CallRail, Google Analytics, and Google Ads

Call tracking reports are critical for marketers to prove ROI, but why does the data look different between CallRail, Google Analytics, and Ads?

by Michael Saba

Conversion tracking differences between Microsoft Ads and Google Ads

In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.