by Kate McGaughey Feb 1, 2018
We Are CallRail: How and why one of our engineers launched a software developer apprenticeship
CallRail employees are entrepreneurial, and one of our engineers demonstrated that perfectly with the launch of an apprenticeship program. Learn more...
by Michael Saba Jan 31, 2018
Australian digital marketing agency boosts client’s phone conversions 50% with call tracking
Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.
by Anna Charity Jan 30, 2018
Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights
Newest addition to CallRail's Conversation Intelligence suite: Call Highlights. Simplify call analysis and maximize ad spend.
by Anna Charity Jan 29, 2018
Route Calls with Ease: New Out-of-the-Box Call Flow Builder Templates
With five templates to choose from, it’s easier than ever to route calls. Duplicate call flows or create your own custom call flows.
by Zack Bedingfield Jan 25, 2018
Optimize your Facebook Ads with call analytics
Watch On-Demand: Learn proven methods to drive inbound calls from Facebook, how to track the success of your ad campaigns, and how to integrate call analytics to drive more calls, clicks, and customers.
by Michael Saba Jan 25, 2018
Awesome Australian content marketing campaigns (and what you can learn from them)
Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.
by Michael Saba Jan 24, 2018
Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis
With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.
by Anna Charity Jan 23, 2018
Streamline Agent Management with the New Calls by Agent Report
CallRail's Calls by Agent report enhances call analytics. Improve marketing strategies and identify opportunities for performance improvement and success.
by Michael Saba Jan 19, 2018
Analysis: Australia’s digital marketing dominance presents challenges, opportunities
Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.
by Jonny Warren Jan 18, 2018
The top design trends of 2018, and beyond
2017 was a big year for the design team at CallRail. Let's review the year's top trends in graphic and web design, and make some predictions for 2018.
by Melissa Garner Jan 16, 2018
What is the Difference Between SEO and SEM?
While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?
by Michael Saba Jan 16, 2018
A guide to Australian telemarketing and spam call laws
Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.
by Brittney Sovik Jan 15, 2018
Source Tracking vs. Visitor Tracking: What’s the Difference?
Source tracking and visitor tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.
by Michael Saba Jan 10, 2018
What marketing KPIs should I be tracking?
The best marketing KPIs depend on your business, but some of the best potential KPIs to track include sales revenue and growth & customer acquisition cost.
by Michael Saba Jan 10, 2018
With call tracking, Phorge grows client business by (at least) 30 percent
Australian marketing firm Phorge uses call tracking as part of a comprehensive strategy to help clients grow their business by 30% -- here's how they do it.
by Jules Tompkins Jan 10, 2018
CallRail brings home inaugural Appealie award in overall SaaS category
CallRail joined Zendesk and Slack as a winner in the inaugural Appealie Awards, taking home a prize in the Overall SaaS category.
by Madelyn Newman Jan 9, 2018
CallRail Quarterly Product Update: What’s New in Q4 2017
We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API.
by Maritza Henriquez Jan 8, 2018
How to measure email effectiveness
A common goal that determines success in terms of email marketing are “opens” or “clicks” within the email. Learn about other ways to track ROI from email.
by Katherine Hosmer Jan 8, 2018
How to Optimize Your Content With Automation Rules Insights
Automation Rules can help your business determine what content is best at maximizing engagement and bringing in new leads -- here's how.
by Brittney Sovik Jan 4, 2018
Use Form Tracking to Capitalize On Your Inbound Leads
Form tracking can help your business ensure you're always getting the most out of your inbound leads -- here's how.
by Kate McGaughey Jan 2, 2018
How to Track Your Social Media ROI
Determining the ROI of your social media efforts may seem like a daunting task. Use these tips to set goals, choose metrics and define success.
by Robert Martin Dec 21, 2017
How to use the Call Flow Builder to maximize inbound leads
The Call Flow Builder from CallRail increases the power and flexibility of your tracking numbers by routing every call to the right person, every time.
by Melissa Garner Dec 19, 2017
What is Organic Search?
As organic search focuses on keyword relevance to searchers query, it's vital to perform keyword research. Is your campaign focused on organic search?
by Michael Saba Dec 19, 2017
2017 tech news: A year in review
2017 tech news has impacted marketing in a big way. We review the most important tech headlines from 2017, and analyze what they mean for marketers.
by Kate McGaughey Dec 19, 2017
Women in Tech: Rachael Wright, Engineering Team Lead
Rachael Wright shares her experiences as a woman forging a career in tech from college, to mentorships, to leading her own software engineering team.