by Melissa Garner

Customer Spotlight: Paracore

Watch On-Demand: Gain valuable insights both into how our users are putting our service to work, as well as the best practices that have helped them deliver superior results for them and their clients.

by Anna Charity

Localize Dynamic Number Insertion with CallRail’s Local Swap™

Put your customers at ease by serving up phone numbers that are local to their IP address with CallRail's latest iteration to Dynamic Number Insertion.

by Zack Bedingfield

Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?

by Carolyn Lyden

Conversation Analytics and the future of analyzing phone calls for customer experience

Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.

by Madelyn Newman

HIPAA call tracking checklist: Best practices for maintaining compliance

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

by Melissa Garner

What is the difference between B2B & B2C marketing?

Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.

by Michael Saba

News You Can Use: Amazon under fire, Uber over in SE Asia, Facebook soldiers on

News You Can Use is a brand new bi-weekly feature on the CallRail blog that summarizes the latest tech and marketing news, and what it means for your business. This week, we cover more Facebook news, the White House's criticism of Amazon, and other regulatory measures facing tech giants.

by Zack Bedingfield

What is a call extension?

A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?

by Robert Martin

Hands-on with CallRail’s new Bulk Edit tool

The long-awaited bulk edit tool has finally arrived here, and we’ve never been more excited to help you go under the hood with your tracking numbers.

by Michael Saba

How CallRail and Digible helped a client cut CPL by 33%

Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.

by Amber Guidry

Women In Tech: Tameka Hughes, Sr. Customer Success Manager

Breaking stereotypes, barriers, and glass ceilings is rooted deep in CallRail's Customer Success Manager, Tameka Hughes. She shares with us the best advice that she’s ever received, and how exactly she lives it daily here at CallRail.

by Melissa Garner

Measure PPC performance better with CallRail’s Kenshoo integration

Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.

by Anna Charity

Product update: Make edits to your call tracking more efficiently with Bulk Edit

CallRail has simplified the process of making edits to your call tracking settings with our new "Bulk Edit" update. Easily change tracking numbers, whisper messages, routing, and more in a more efficient way.

by Julian Reiche

With call tracking, Northern Commerce boosted leads and conversions by more than 50%

Northern Commerce used call tracking and analytics to boost leads and conversions significantly for a client in education, where phone calls are a significant part of the sales funnel.

by Michael Saba

News You Can Use: The Facebook Files

We're kicking off a recurring feature on the CallRail blog: News You Can Use, where we summarize the latest tech and marketing news, and what it means for your business. This week, we cover the latest Facebook news, with the company under increasing scrutiny for how it handles sensitive user data.

by Melissa Garner

What is call metadata?

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

by Robert Martin

How a team of writers tells the story of CallRail

UX writing is central to CallRail's design and production process. CallRail UX Writer Robert Martin weighs in on what his team's day-to-day looks like, and how his work makes the user experience even better.

by Carolyn Lyden

What is a SWOT Analysis?

A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.

by Kate McGaughey

How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows

A CallRail software engineer built a Slackbot to help with meeting planning and room availability during our first-ever "investment week" retreat, during which most of our tech talent spent a week working on passion projects at a cabin in North Georgia.

by Brittney Sovik

How CallRail can improve your Google Ads lead tracking

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

by Carolyn Lyden

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

by Melissa Garner

What is user experience?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

by Anna Charity

CallRail and Facebook, plus Facebook click-to-call (update)

Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?

by Jules Tompkins

Our new e-book shares how data-driven marketing agencies grow revenue with call tracking

With our handy guide of call tracking tips and best practices, you'll be able to grow your marketing agency like never before. That means more clients, more revenue, and more equity for your brand. Find out how call tracking can power up your agency by downloading our ebook today.

by Michael Saba

With call tracking, Bonfire cuts client’s missed calls by 66%

The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/