by Melissa Garner  Nov 22, 2017

What are Whisper Messages?

With whisper messages, marketers and businesses' can track ROI by knowing what marketing channels drive calls and improve the efficiency of the calls.

by Madelyn Newman  Nov 20, 2017

How to Create a Phone Call Dashboard in Google Analytics or Google Data Studio

Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time.

by Michael Saba  Nov 17, 2017

New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well

New industry data points to increasing power of mobile when it comes to driving holiday sales for Black Friday, Cyber Monday, and beyond.

by Amber Guidry  Nov 16, 2017

What is Inbound Marketing?

Inbound marketing is the process of persuading the buyers to come to you, where we as marketers meet our audience and engage with them on their own terms.

by Robert Martin  Nov 16, 2017

CallRail 101

Get the official introduction to CallRail’s intuitive self-service software to begin optimizing your campaigns and increasing customer acquisition.

by Michael Saba  Nov 16, 2017

B2B marketing best practices for boosting leads and sales

B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!

by Zack Bedingfield  Nov 10, 2017

How PPC Pros Track AdWords

On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.

by Kate McGaughey  Nov 10, 2017

How to Grow Your Brand’s Social Media Audience

Grow your brand's social audience by identifying your audience, identifying the best channels for your target markets, creating quality content, and more

by Michael Saba  Nov 9, 2017

CallRail is ranked #128 on Deloitte’s 2017 Technology Fast 500 List

CallRail is excited to announce that we've placed on this year's Deloitte Technology Fast 500 list!

by Carolyn Lyden  Nov 8, 2017

What is A/B Testing?

A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.

by Michael Saba  Nov 8, 2017

How service-based businesses can benefit from local marketing

Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!

by Zack Bedingfield  Nov 6, 2017

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

by Michael Saba  Nov 6, 2017

How Dealbot quadrupled inbound call volume by switching to CallRail

The B2B real estate marketing firm Dealbot quadrupled their volume of inbound sales calls by switching to CallRail -- here's how they did it.

by Carolyn Lyden  Nov 2, 2017

What is Parallel Tracking in Google Ads?

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

by Madelyn Newman  Nov 2, 2017

Meet the New Keywords Spotted Report

With CallRail's new Keywords Spotted Report you can identify conversation trends across all of your phone calls and in turn increase ROI.

by Michael Saba  Nov 1, 2017

CallRail teams up with Trees Atlanta to make our city a little greener

Earlier this month, Team CallRail had the chance to invest in our community by volunteering with local nonprofit, Trees Atlanta.

by Carolyn Lyden  Oct 31, 2017

How Do Search Engines Work?

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

by Amber Guidry  Oct 25, 2017

Why You Need a Customer Appreciation Strategy

While a company’s focus should be customer-centric, that’s not a replacement for being human-centric. Remember to build strategy around the human notion

by Madelyn Newman  Oct 16, 2017

CallRail Quarterly Product Update: What’s New in Q3 2017

CallRail's Q3 has been full of product updates. From a new user interface and referral program to responsive call routing, there's a lot in store.

by Kate McGaughey  Oct 12, 2017

3 ways to foster a meaningful customer community | CMX Summit 2017

At this year’s CMX Summit in Los Angeles, community managers from around the globe gathered to talk about cutting-edge strategy. Read Team CallRail's recap!

by Carolyn Lyden  Oct 11, 2017

What is Speech Recognition Software?

Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text.

by Michael Saba  Oct 5, 2017

The Top Sessions and Speakers at Inbound 2017

From the video revolution, to big data skepticism, to how improv and marketing intersect, Team CallRail reviews the top sessions at Inbound 2017.

by Michael Saba  Oct 4, 2017

Inbound 2017: The top trends spotted by CallRail

Inbound returned to Boston, MA, this year for an event packed with next-level marketing insights. Here are the top trends team CallRail spotted this year.

by Michael Saba  Oct 3, 2017

How CallRail’s HIPAA features take ndp agency’s healthcare marketing to the next level

Phone calls are a key metric in healthcare marketing, so professionals in this field need a call tracking solution that's fully HIPAA compliant.

by Kate McGaughey  Oct 2, 2017

Women in Tech: Carolyn Lyden, SEO Manager

SEO is an ever evolving field. CallRail's SEO Manager, Carolyn Lyden, shares what excites her and what challenges her in Search Engine Optimization.