by Karissa Austin

Why marketers need design thinking

Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.

by Michael Saba

News You Can Use: Gaming is golden, Apple all-in on AI, ‘Mergermania’ rising

Hello, and welcome back to News You Can Use, CallRail's regular roundup of the latest and most important marketing and tech news.

by Nick Jackson

5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

by Robert Martin

Watch: Easily find important keywords from your call conversations

CallRail's powerful Call Highlights tool helps marketers and salespeople to find common threads and important moments in business call conversations.

by Michael Saba

Slamdot and Call Tracking: Local agency marketing, done right

Big or small, agency call tracking can bring huge value to your business. Slamdot uses CallRail to build their brand and make life better for clients.

by Melissa Garner

What is Round Robin?

Round Robin is a call tracking software feature that distributes incoming calls within a set group of numbers, helping sales managers and call centers.

by Carolyn Lyden

What is call monitoring?

CallRail’s Lead Center offers call monitoring and other real-time insights to benefit sales, marketing, support, and success teams.

by Anna Charity

Improve bidding strategy with new Call Highlights report

Pull Call Highlights reports out of CallRail to help you target better and market smarter and get a leg up on your competition.

by Melissa Garner

Improve local targeting efforts and drive more revenue

Watch On-Demand: Join SEM Manager, Zack Bedingfield, to learn how to localize your campaigns to target specific audiences.

by Karissa Austin

Is content really king? Re-thinking a popular adage

Is content really still is king? We look at two alternative takes, and share some insights on how to make your content marketing smarter and more effective.

by Brittney Sovik

How to manage call tracking in real-time and close more deals over the phone

Lead Center allows you to view valuable caller information before you answer the phone and can make a huge difference in your management of calls and close rates.

by Carolyn Lyden

How to Use Call Tracking Software for Keyword Research

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

by Michael Saba

News You Can Use: China trade war fears subside, double trouble for Tesla

Once or twice a month, we review the latest marketing and technology news. Staying informed doesn't just make you a good citizen -- it's good for business.

by Michael Saba

With call tracking, ParaCore achieves agency success and stellar client retention

With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.

by Brittney Sovik

The CallRail-HubSpot Integration: Workflows for better lead nurturing

We’re excited to share that call activities can now be linked to HubSpot workflows, allowing you to instantly follow-up with leads that call your business!

by Carolyn Lyden

What is a first time caller?

A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.

by Jules Tompkins

CallRail named to Inc.’s 2018 Best Workplaces list

CallRail's focus on innovation, curiosity, and creativity, along with its competitive benefits package helped to earn a spot on Inc.'s 2018 Best Workplaces list.

by Anna Charity

Introducing keyword indicators to maximize marketing campaigns inside CallRail

With CallRail's full-width waveform for keyword spotting, it's easier to know when these keywords are mentioned and fully understand the context.

by Adam Carbonneau

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

by Carolyn Lyden

Using call tracking with Salesforce: All your lead data in one place

Call tracking and salesforce are great on their own, but they're even more powerful when combined. Here's how our Salesforce integration does just that.

by Michael Saba

News You Can Use: End date set for Net Neutrality, Google pushes AI, Walmart expands in India

Our bi-weekly roundup of marketing tech news includes a look at the impact of net neutrality on marketers using technology, Google's AI foray, and more.

by Brittney Sovik

Streamline your inbound marketing with CallRail’s HubSpot integration

With our updated Hubspot integration, you can track and listen to recordings of prospect phone calls directly in HubSpot without leaving the contact record.

by Michael Saba

With call tracking, Cardinal builds client relationships that last

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

by Zack Bedingfield

Conversational marketing: How speaking more with prospective customers drives revenue

Chat tools are emerging everywhere, and they may end up being a key channel for marketers to leverage in "conversational marketing." Being available and speaking more openly and honestly with prospective customers has the potential to be the next big move for conversions.

by Melissa Garner

What is image optimization?

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.