We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

With the CallRail Zapier integration, you can automatically sync your call data into a Google Sheets document. Here's how it can benefit your business.

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.

Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.

Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.

In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.

We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.

We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.

With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.

Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.

Here's an inside look at the CallRail development process and how we incorporate user feedback to make CallRail the best it can be.

Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.

Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.