by Jules Tompkins

CallRail named to Inc.’s 2018 Best Workplaces list

CallRail's focus on innovation, curiosity, and creativity, along with its competitive benefits package helped to earn a spot on Inc.'s 2018 Best Workplaces list.

by Anna Charity

Introducing keyword indicators to maximize marketing campaigns inside CallRail

With CallRail's full-width waveform for keyword spotting, it's easier to know when these keywords are mentioned and fully understand the context.

by Adam Carbonneau

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

by Carolyn Lyden

Using call tracking with Salesforce: All your lead data in one place

Call tracking and salesforce are great on their own, but they're even more powerful when combined. Here's how our Salesforce integration does just that.

by Michael Saba

News You Can Use: End date set for Net Neutrality, Google pushes AI, Walmart expands in India

Our bi-weekly roundup of marketing tech news includes a look at the impact of net neutrality on marketers using technology, Google's AI foray, and more.

by Brittney Sovik

Streamline your inbound marketing with CallRail’s HubSpot integration

With our updated Hubspot integration, you can track and listen to recordings of prospect phone calls directly in HubSpot without leaving the contact record.

by Michael Saba

With call tracking, Cardinal builds client relationships that last

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

by Zack Bedingfield

Conversational marketing: How speaking more with prospective customers drives revenue

Chat tools are emerging everywhere, and they may end up being a key channel for marketers to leverage in "conversational marketing." Being available and speaking more openly and honestly with prospective customers has the potential to be the next big move for conversions.

by Melissa Garner

What is image optimization?

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

by Anna Charity

These two CallRail features help PPC pros to eliminate guesswork

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

by Elliott Wood

Call tracking and GDPR: Here’s what marketers need to know

Fear not, marketers. You can continue to use call tracking and remain compliant with the EU's new GDPR regulations on personal data. Here's how...

by Brittney Sovik

Why you need a toll-free number in your Local Swap pool

Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.

by Michael Saba

News You Can Use: GDPR in full swing, IPO markets are bullish, big changes coming to Gmail

Welcome to the latest installment of News You Can Use, CallRail's roundup of important technology and marketing news.

by Michael Saba

What is GDPR and how will it affect my business?

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

by Brittney Sovik

Using Local Swap: 4 steps to get you from start to finish

Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.

by Melissa Garner

What is SIP routing?

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. Here's how it works, and how it can benefit your business.

by Nancy Lim

CallRail wins Pacesetter Award for fifth consecutive year

CallRail earned a high-ranking spot on the Atlanta Business Chronicle's Pacesetter list for the fifth consecutive year, nodding to our continual growth in revenue.

by Katherine Hosmer

How to use CallRail phone numbers for local marketing

Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.

by Melissa Garner

Customer Spotlight: Paracore

Watch On-Demand: Gain valuable insights both into how our users are putting our service to work, as well as the best practices that have helped them deliver superior results for them and their clients.

by Anna Charity

Localize Dynamic Number Insertion with CallRail’s Local Swap™

Put your customers at ease by serving up phone numbers that are local to their IP address with CallRail's latest iteration to Dynamic Number Insertion.

by Zack Bedingfield

Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?

by Carolyn Lyden

Conversation Analytics and the future of analyzing phone calls for customer experience

Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.

by Madelyn Newman

HIPAA call tracking checklist: Best practices for maintaining compliance

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

by Melissa Garner

What is the difference between B2B & B2C marketing?

Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.

by Michael Saba

News You Can Use: Amazon under fire, Uber over in SE Asia, Facebook soldiers on

News You Can Use is a brand new bi-weekly feature on the CallRail blog that summarizes the latest tech and marketing news, and what it means for your business. This week, we cover more Facebook news, the White House's criticism of Amazon, and other regulatory measures facing tech giants.