CallRail's focus on innovation, curiosity, and creativity, along with its competitive benefits package helped to earn a spot on Inc.'s 2018 Best Workplaces list.

With CallRail's full-width waveform for keyword spotting, it's easier to know when these keywords are mentioned and fully understand the context.

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

Call tracking and salesforce are great on their own, but they're even more powerful when combined. Here's how our Salesforce integration does just that.

Our bi-weekly roundup of marketing tech news includes a look at the impact of net neutrality on marketers using technology, Google's AI foray, and more.

With our updated Hubspot integration, you can track and listen to recordings of prospect phone calls directly in HubSpot without leaving the contact record.

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

Chat tools are emerging everywhere, and they may end up being a key channel for marketers to leverage in "conversational marketing." Being available and speaking more openly and honestly with prospective customers has the potential to be the next big move for conversions.

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

Fear not, marketers. You can continue to use call tracking and remain compliant with the EU's new GDPR regulations on personal data. Here's how...

Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.

Welcome to the latest installment of News You Can Use, CallRail's roundup of important technology and marketing news.

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. Here's how it works, and how it can benefit your business.

CallRail earned a high-ranking spot on the Atlanta Business Chronicle's Pacesetter list for the fifth consecutive year, nodding to our continual growth in revenue.

Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.

Watch On-Demand: Gain valuable insights both into how our users are putting our service to work, as well as the best practices that have helped them deliver superior results for them and their clients.

Put your customers at ease by serving up phone numbers that are local to their IP address with CallRail's latest iteration to Dynamic Number Insertion.

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?

Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.

News You Can Use is a brand new bi-weekly feature on the CallRail blog that summarizes the latest tech and marketing news, and what it means for your business. This week, we cover more Facebook news, the White House's criticism of Amazon, and other regulatory measures facing tech giants.