by Erica Hawkins  Mar 4, 2020

Top 10 Reasons You Should Be Using Business Call Tracking

For any business to succeed, you need a great website — and great tools to analyze its success. We live in a day and age where such tools exist; however, measuring online traffic and data is only one small piece of the puzzle. Call tracking is the tool you need to get a full understanding…

by Melissa Garner  Mar 2, 2020

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Consumers may not even notice that they are using local SEO directories, but they reference them all the time. Think about the last time you looked up a new restaurant you wanted to order takeout from — did you call directory assistance to get a phone number, or did you use a search engine via…

by Melissa Garner  Feb 27, 2020

Google’s Local Pack: What you need to know

Digital marketing and advertising offer excellent opportunities to expand your company’s reach around the globe. But they can also help you build up your audience in local communities and open your business up to potential customer in your area. Google reports that about 46% of all online searches have a local intent behind them, meaning…

by Billy Watts  Feb 26, 2020

XML sitemap vs HTML Sitemap: SEO benefits for each

What is a sitemap? A sitemap is a list (or lists) of links that represent part of a website or the totality of a website. Sitemaps can contain more information about the content like creation date, last update, importance, run-time, content rating, etc. For optimal results, a sitemap should update dynamically when new content is…

by Melissa Garner  Feb 25, 2020

How to resolve your Google My Business listing suspension

A Google My Business (GMB) account suspension is a serious setback for any business seeking to improve its local organic traffic. Business owners can find themselves in hot water if their GMB accounts provide incorrect or inconsistent information about a business’s service area or address, service or product offerings, operating hours, and so on. Having…

by Billy Watts  Feb 24, 2020

Subdomains vs. Subdirectories: What’s the Difference?

For a company’s content marketing strategy to truly be complete, a solid understanding of search engine optimization, or SEO, is critical. Those familiar with digital marketing know on-page and off-page SEO and can explain the difference between the two. But businesses can also utilize SEO in places they might not expect. What we’ll explore here…

by Tim Niziak  Feb 21, 2020

Best industries for SMS marketing (+ examples)

How much time do you spend on interacting with your smartphone on a given day? Most phones give you an option to track this time, but do you really want to know the answer? We’re afraid to find out, too … Although ignorance may be bliss on a personal level, marketers should be aware of…

by Anna Charity  Feb 20, 2020

Better Form Tracking with CallRail’s new inclusive bundles

Last June, CallRail rolled out our new Form Tracking product as we expand into an all-in-one analytics platform. We’ve added powerful new functionality to now provide marketers with complete multi-touch attribution for calls, texts, and form submissions (an additional $50/month) – functionality previously unavailable in the form tracking product included in call plans. To accommodate…

by Melissa Garner  Feb 18, 2020

How to manage GMB customer reviews 

Online customer reviews, and even more so reviews through Google My Business (GMB), are a critical part of digital marketing efforts for businesses with physical offices or retail locations. According to BrightLocal, the average consumer reads at least ten reviews before making a purchase, with 91 percent of consumers relying on positive reviews to make…

by Jason Rozenblat  Feb 17, 2020

Validate your sales enablement strategy with better reporting

Successful selling requires support from an organization that can offer training, software tools, and other resources to improve sales effectiveness and performance at the individual and team-wide levels. The best way to build this infrastructure is through a sales enablement strategy, providing a framework to facilitate the collaboration, communication, and support that are necessary to…

by Jason Rozenblat  Feb 14, 2020

Best sales enablement tools for any marketing agency

Sales enablement is a fast-growing service offered by many marketing agencies, but we want to dive deeper into how agencies like yours can better embrace this practice internally to improve sales. As agencies face the challenges of scaling their sales efforts and improving conversion rates and ROI, they’re increasingly seeking out tools and strategies to…

by Charlie Braithwaite  Feb 13, 2020

What is Z-shaped Attribution?

Just like W-shaped and U-shaped models, Z-shaped attribution models are named so due to the shape that they make when you take an overall graphical-level view of how each channel receives credit. As you might’ve guessed, Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. It’s also a…

by Charlie Braithwaite  Feb 12, 2020

Guide to U-shaped Attribution

Like other similarly-named models (think W-shaped and Z-shaped models), U-shaped attribution is a multi-touch, position-based model that vaguely resembles a U when you take a graphical look at how it apportions credit. A multi-touch model means that it takes into account all the different touchpoints along the customer journey, while it’s classified as a position-based…

by Charlie Braithwaite  Feb 11, 2020

Guide to W-Shaped Attribution

A W-shaped attribution model falls into two main categories: Multi-touch: this means that it takes into account (i.e. gives credit to) multiple touchpoints along the consumer’s buying journey. Position-based: This means that the way it decides to apportion credit to those touchpoints depends on their position, in other words where they appear along the buying…

by Dedra Mitchell  Feb 7, 2020

The root of stakeholder buy-in: How better attribution can impact organizational buy-in

If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution. But what really earns stakeholder buy-in at the end of the day? Anecdotally, it seems most marketers struggle with stakeholder buy-in — we all have frustration stories either personally or from our peers about…

by Melissa Garner  Feb 6, 2020

Next-level tips for tracking leads from offline sources

The ongoing evolution of digital marketing channels, strategies, and technologies has yielded the deepest, most advanced metrics in marketing and sales history. With just a few little clicks from a prospect, you learn so much — from where the lead found you to what you should do to nurture the relationship. This ease of data…

by Ryan Johnson  Feb 5, 2020

Integrating Google Ads lead form extensions with CallRail

Online consumers are often hesitant to give out their information, particularly if doing so adds effort to the search process. Even if they notice a relevant ad that generates interest, getting them to access a separate website, locate a contact form, and fill out their information may create a significant-enough obstacle to prevent that prospect…

by Melissa Garner  Feb 4, 2020

How to Improve Click-Through Rates for Local SEO

A local SEO strategy is vital for every small business, drawing in website visitors and customers searching for goods and services in their own cities or towns. According to Google, 46 percent of all search queries have a local intent. For any local business, if you aren’t optimizing your website for local searches, you’re missing…

by Jason Tatum  Feb 3, 2020

How to choose the right attribution model to assess your sales enablement programs

When your sales team scores a conversion for your company, it’s rarely an event that occurs in isolation. Sales professionals may dream of a perfect one-touch conversion with a new client, but the reality is much more complex: multiple touches, multiple channels, and an organizational headache when it comes to assigning credit for the victory.…

by Dedra Mitchell  Jan 31, 2020

How to qualify marketing leads

Businesses live or die by the quality of their leads — it’s a fact. And if there aren’t enough qualified leads, sales just won’t happen. There’s nothing worse than Marketing believing they are delivering the best gift of all time – a sure sales – that doesn’t materialize. Sales loses confidence in Marketing. Marketing’s frustration…

by Melissa Garner  Jan 31, 2020

How to talk to your clients about lead attribution reporting

Businesses invested in their marketing and sales processes can gain much from attribution reports. The data yielded by lead attribution can drive new marketing strategies, inform current campaigns, and ensure that underperforming channels aren’t languishing. These marketing analytics come with one little problem: To the average client, they might seem too advanced. Although the various…

by Bridget Graf  Jan 30, 2020

Mockingbird shares their marketing journey with CallRail

  “I think the most critical piece of CallRail here is it enables us to understand exactly how well we’re doing and communicate that back to our end clients. My name is Conrad Saam. I run Mockingbird. We’re an agency that focuses exclusively on the legal market. So, we had this great opportunity with a…

by Charlie Braithwaite  Jan 29, 2020

A guide to linear attribution

What is a linear attribution model? A linear attribution model focuses on multi-touch attribution–meaning it takes into account and attributes credit to multiple touchpoints along the customer journey. In fact, this model actually takes into account every single interaction that a prospect has with your brand prior to purchasing. Mathematically-speaking, they’re incredibly easy to understand.…

by Jay Hansborough  Jan 28, 2020

Use Marketing Attribution To Optimize Your Ad Budget

Every purchase is the result of a consumer journey. That journey begins with a desire—I want a new hat to make me look cool in front of my friends!—and ends with an exchange that benefits your business—if you give me that hat, I’ll give you more money than it cost to make and market! While…

by Melissa Garner  Jan 27, 2020

SEO vs Local SEO: What’s the difference?

For your site to be seen by online customers, you need to optimize your website for search engines. This is where SEO comes into your marketing strategy. Without a strategy for search engine optimization (SEO), your business could be and is missing out on a slew of prospects who are local to you, but unaware…