by Kate McGaughey

CallRail celebrates a decade of growth from call tracking product to integrated marketing platform

From call tracking to an integrated marketing platform, CallRail has come a long way in providing businesses with the tools they need to grow and scale. Here's a look at what we've done in 10 years.

by Ryan Amen

How Call Tracking Can Increase Your Law Firm’s Marketing ROI (Q&A)

Here are some of the top questions Nifty Marketing faces when pitching call tracking to the law firms they serve. And here's how they prove call tracking's worth and more.

by Jason Rozenblat

How lead routing improves sales results

Automating the organization, management, and assignment of leads, often referred to as lead routing, can instantly improve your sales results. Read why.

by Melissa Garner

What is call management?

Learn how call management improves employee performance and customer service, all while keeping costs down.

by Ozi Opurum

How 2020 Prepared Agencies for 2021

Despite the challenges of 2020, agencies have come out more prepared and optimistic because of it. Explore why in the blog.

by Melissa Garner

What is a lead source?

A lead source is what turns a prospect into a potential customer. Learn about the importance of lead source data and a few tools that can help you effectively track your sources.

by Melissa Garner

Understanding churn vs. retention

Understand churn vs. retention rates — how they relate, how to calculate them, and most importantly, how to use them to develop a customer loyalty strategy.

by Anna Charity

Advantages of feedback forms

Feedback forms can give your business valuable insights into the customer experience. In our latest blog post, we outline the advantages of feedback forms.

by Meredith Stack

ROI doesn't end when the phone rings: Why you need lead attribution and management

In business today, guiding a lead to a sale is about the journey and the destination. ROI doesn’t end when the phone rings. Learn more in the blog.

by Jason Rozenblat

The difference between cold, warm, and hot leads

Not all leads are the same. Learn the difference between cold, warm, and hot leads and how to approach each.

by Jason Rozenblat

4 ways CallRail helps you better train your sales and customer service reps

Providing excellent customer experiences means that you have to provide better training for your sales and customer reps. Luckily, CallRail can help with that. Read the blog to find out how.

by Ryann Hogan

How to use texting to differentiate your small business

Text messaging is quickly becoming the preferred communication channel among consumers. Learn how you can use this emerging trend to differentiate your small business today.

by Rob Wade

How to think beyond before & after pictures in weight loss advertising

To reach today's consumers, you need to drop before and after pictures and lead with authenticity if you want to win with weight loss advertising. Let us show you how.

by Billy Watts

Why reporting in Google Analytics alone is dangerous

Sure, Google Analytics is great for getting a pulse on your marketing performance. But it shouldn't be your main source of truth. Learn why in the blog.

by Melissa Garner

Dental SEO: How to Increase Patient Acquisition for Your Practice

Dental SEO tips and tricks to help you increase patient acquisition. Read the guide here.

by Rachel Ward

4 benefits of using call tracking numbers to place outbound calls in Lead Center

Get more out of your call tracking numbers by using them to place outbound calls in Lead Center. Higher answer and conversion rate are some of the benefits. Read the blog for the rest.

by Deborah Forrister

Future-proofing SEO: 6 strategies that ensure timeless SEO optimization

Discover how to future-proof your SEO strategy and prevent losing rankings and traffic due to algorithm updates or manual penalties.

by Jason Tatum

4 reasons to ditch your free virtual phone

Your virtual phone may be free, but it's not doing anything to grow your business. Read the blog to learn why it's time to dump your free virtual phone.

by Melissa Garner

What is customer retention?

Plenty of articles discussed gaining customers, but what retaining existing ones? Learn how to calculate retention rate and how to increase customer retention.

by Jessica Clarke

How call tracking helped 3 Men Movers make the most of their marketing

3 Men Movers drives over 30,000 moves a year. But they couldn't do it without their secret weapon — Call Tracking. Read their story in the blog.

by Anna Charity

Call Tracking update: Efficiently review calls in one sitting with One at a Time View

Interested in learning how to work smarter, not harder? Then you'll our latest update to Call Tracking: One at Time View and Annotations. Take a look.

by Pierre-Alexandre St-Laurent

Why your dental practice needs call tracking

Explore how call tracking can help your dental practice grow faster and smarter. Plus, tips on call tracking metrics to focus on. Get the details by checking out the blog.

by Suchi Sajja

Best in the USA: CallRail earns a spot on national Top Workplaces list!

Sure we've won multiple awards for Top Places to work in Metro Atlanta lists, but this time, we're considered one of the best places to work in the USA. Learn why in the blog.

by Rachel Ward

3 ways to get the most value out of Lead Center

Just getting started with your Lead Center account and don't know where to start? Here are three ways you can start getting value out Lead Center today.

by Jason Rozenblat

Manage leads like a pro with Lead Center

What the key to lead generation? Effective lead management processes. That and a tool like Lead Center to help you bring it to life. Read the blog to learn more.