by Jay Hansborough  Nov 18, 2019

GCLID vs UTM: Understanding every click

URL tracking parameters, also known as tracking codes or tracking tags, are tools that record the origin of a click. When someone clicks on a link in one of your ads, emails, or other marketing efforts, these little snippets of computer language, which are attached to the ends of URLs, capture all sorts of valuable…

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by Kate McGaughey  Nov 15, 2019

CallRail CRO Mary Pat Donnellon recognized as finalist in Georgia Women In Tech Awards

CallRail Chief Revenue Officer Mary Pat Donnellon was recognized Thursday as a finalist in the Woman of the Year in Technology Awards in Atlanta. The ceremony celebrated the accomplishments of Georgia’s top female executives in technology fields. Mary Pat’s career has taken her from her start as a systems engineer and project manager to the…

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by Kara Kelly  Nov 13, 2019

How does call tracking work?

If you’re in marketing, it’s likely you’re tracking leads using forms on your website. But if your ads, emails, or landing pages include a phone number, you may be missing out on credit for leads that come in through a call (or text). Depending on your industry, callers can be the most motivated leads. Call…

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by Ryan Garrow  Nov 11, 2019

How agencies can prove positive marketing ROI to clients

This is a guest post by our friends at Logical Position, a Portland-based digital marketing agency. There’s a famous saying in the advertising world from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has always been important to prove to your…

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by Elizabeth Allen  Nov 7, 2019

What is product positioning?

Product positioning is developing a strategy to market a product or service to its target audience. Effective positioning highlights product benefits and attributes with messaging that clearly states your product’s value over your competitors. The strategy and process of positioning a product involves with identifying the problem(s) you’re solving through your product features, conducting market…

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by Jason Tatum  Oct 31, 2019

5 things your contact form data is telling you about your leads

It’s essential for all companies to have a contact form on their business website, no matter what their size. Contact and lead generation forms require website visitors to enter their email address and other kinds of personal information. Since they are used to gather information about prospects, contact forms give companies the opportunity to keep…

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by Christina Bourne  Oct 31, 2019

What is a product life cycle?

Product life cycle is a term used to describe the stages of creation, growth, and retirement that any product goes through as it makes it way to and through the hands of its users. The traditional stages are a product life cycle are development, introduction, growth, maturity, and decline. The product life cycle lives mainly…

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by Karissa Austin  Oct 30, 2019

MQL vs. SQL: How to define lead types in marketing and sales

The buyer’s journey has never been more complex. With new technologies are drastically revolutionizing the way we market and purchase products, it’s no longer as simple as a customer walking into your store and buying something they need. Nowadays, consumers are inundated with ads on their phones, laptops, TVs, and, of course, billboards. More choice…

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by David Schroeder  Oct 29, 2019

What is customer lifetime value?

Customer Lifetime Value (CLV) is the total value in revenue a customer represents to a company over the entirety of their business relationship or customer life cycle. It is one of the most important metrics to track for overall business performance. The importance of measuring CLV Customer Lifetime Value (CLV) can be one of the…

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by Dan Wakefield  Oct 28, 2019

What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting, with that amount of credit being less (decaying) the further back in time the channel was interacted with. The assumption here is that the first advertising channel your customer interacted with merely planted the…

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by Tim Niziak  Oct 25, 2019

How to define a marketing-qualified lead

Defining and identifying marketing qualified leads (MQLs) is the catalyst for all marketing efforts. In this piece, we’ll explore what an MQL is, how they can be qualified, the relationship between MQLs and SQLs (sales-qualified leads), and how MQLs can help show return on investment (ROI). What is a marketing-qualified lead? A marketing-qualified lead is…

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by Jay Hansborough  Oct 23, 2019

Call campaign tactics: Call-only ads vs call extensions

More than 60% of Google’s search engine traffic came from mobile devices through the first six months of 2019, as more and more consumers moved their online purchasing journeys from desktop to mobile. For small business owners and digital marketers, call-only ads and call extensions are effective ways to capitalize on this trend, improve mobile…

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by Adam Arkfeld  Oct 18, 2019

How to guarantee shareholders understand your ROI

This guest post was written by our friends at Edison21, a digital marketing agency that specializes in PPC advertising and reporting for Shopify store owners. ROI (return on investment) is a surprisingly tricky metric to track and communicate in your digital marketing campaign. Proper ROI reporting shows if a digital campaign is working and a…

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by Alex Membrillo  Oct 17, 2019

7 questions a healthcare provider should ask before hiring a marketing agency

This is a guest post from our friends at Cardinal Digital Marketing, an agency based out of Atlanta, Georgia. Alex Membrillo is the CEO of Cardinal, and is a published author — his latest book “The Anatomy of Medical Marketing” is an all-purpose guide for helping medical groups grow their practice and stay off life…

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by Neon Ambition  Oct 15, 2019

How CallRail helped Neon Ambition boost lead tracking by 80%

This case study is a guest post written by our friends at Neon Ambition, one of CallRail’s Agency Partners. As a full-service marketing agency based out of Austin, Texas, Neon Ambition focuses on helping our clients grow their businesses through content, SEO and PPC. Rather than working to amass a long list of business partners,…

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by Zack Bedingfield  Oct 11, 2019

Retargeting for call-only campaigns: Here’s how it’s done

Ad retargeting is a marketing strategy used to zero in on website visitors who, for whatever reason, didn’t make a purchase. Retargeting campaigns continue to perform better than other types of advertising, and for good reason: After a prospect has visited your site, you can say with almost complete certainty that they’re somewhat qualified. And…

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by Sam O' Rourke  Oct 8, 2019

5 free tools and resources to show clients that call tracking can help them

Whether your clients operate a small business or an enterprise company, call tracking can help track, attribute, and report on these calls in order to identify strengths and weaknesses, eliminate ineffective marketing, and convert more leads into sales. Below we highlight a few tools that will help your clients to litmus-test whether call tracking makes…

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by Zack Bedingfield  Oct 8, 2019

How to write successful call-only ads that earn more prospects

Call-only ads are a Google Ads feature that has seen a recent surge in popularity since its release in 2015. Call-only ads have a distinct format — their primary purpose is to motivate potential customers to call your business, which distinguishes them from traditional text ads. Since prospects are calling the company directly instead of…

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by Melissa Garner  Oct 1, 2019

What is a heat map?

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns. The more intense the color values of certain areas, the more traffic that location of a page has received.   Benefits of using a heat map…

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by Karissa Austin  Sep 30, 2019

Titan PPC helps clients dig deeper into their data with call tracking

Vancouver-based agency Titan PPC knows a thing or two about the ‘quality over quantity’ approach to marketing. Instead of offering a host of services to their clients, they channel their expertise and resources into pay per conversion marketing, which delivers more immediate results.  At the same time, as marketing reporting becomes more accessible and commonplace…

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by Tim Niziak  Sep 27, 2019

Sell more vehicles by boosting your online reputation

The auto dealer industry has a trust problem. Consumers are leery of the stereotypical car salesman and how arduous the buying process is. In the past, consumers and dealers would engage in a painful dance, where they negotiated back and forth before finally arriving at a sale price. Oftentimes, the painfully long process would leave…

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by Karissa Austin  Sep 26, 2019

CallRail wins second APPEALIE award in Overall SaaS category

On Wednesday, September 25th, CallRail received its second Overall SaaS APPEALIE award for outstanding customer satisfaction. CallRail won the category alongside other industry leaders, including SalesLoft, Slack, Ceridian, ChurnZero, and Zoom. According to APPEALIE, the awards are given “annually to SaaS apps that demonstrate excellence through innovation, customer delight and dedication to constant improvement,” with…

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by Amber Guidry  Sep 25, 2019

Turn it off: Team CallRail takes Summer!

Here at CallRail, we value work-life balance. In fact, ‘Turn it off’ is one of our company’s culture statements. We take care of ourselves, our families, our friends, and our community. We know it’s okay to close the laptop and turn off the phone and really enjoy a moment, an evening, a weekend, and a…

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by Melissa Garner  Sep 25, 2019

What is a featured snippet?

A featured snippet provides a summarized answer to a users search query at the top of the Google search engine results page (SERP), right above position 1. These answers are scraped from other sites content that best satisfies the user’s search. Also referred to as position zero, the featured snippet answer is contained in a…

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by Madelyn Newman  Sep 24, 2019

Google Ads switches to account-level call reporting: Is it right for your business?

Last year, Google announced that their call reporting service will transition from ad-level to the account-level, with the aim of making ad management easier for users. On September 9, 2019, Google automatically opted-in account-level call reporting for all users of call extensions, location extensions, and call-only ads.  The stated reason for this change is to…

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