by Melissa Garner Dec 8, 2017
5 Concepts every SEO must master
Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.
by Madelyn Newman Dec 7, 2017
Introducing CallRail’s Facebook Integration
View calls conversions inside the Facebook Business Ads Manager alongside click data. Optimize your ad spend for phone calls with greater insights.
by Nancy Lim Dec 7, 2017
What is Data-Driven Marketing?
Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service.
by Madelyn Newman Dec 4, 2017
Edit Caller Names for More Efficient Lead Handling
Updating caller IDs for leads inside of your account helps you attach names to the people reaching out to your business to connect you to qualified leads.
by Michael Saba Nov 28, 2017
What is the CAN-SPAM Act?
CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing, and is credited with reducing the volume of unsolicited spam emails.
by Maritza Henriquez Nov 28, 2017
What is Marketing Automation?
Marketing automation software eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales.
by Melissa Garner Nov 22, 2017
What are Whisper Messages?
With whisper messages, marketers and businesses' can track ROI by knowing what marketing channels drive calls and improve the efficiency of the calls.
by Madelyn Newman Nov 20, 2017
How to Create a Phone Call Dashboard in Google Analytics or Google Data Studio
Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time.
by Michael Saba Nov 17, 2017
New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well
New industry data points to increasing power of mobile when it comes to driving holiday sales for Black Friday, Cyber Monday, and beyond.
by Amber Guidry Nov 16, 2017
What is Inbound Marketing?
Inbound marketing is the process of persuading the buyers to come to you, where we as marketers meet our audience and engage with them on their own terms.
by Robert Martin Nov 16, 2017
Get the official introduction to CallRail’s intuitive self-service software to begin optimizing your campaigns and increasing customer acquisition.
by Michael Saba Nov 16, 2017
B2B marketing best practices for boosting leads and sales
B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!
by Zack Bedingfield Nov 10, 2017
How PPC Pros Track AdWords
On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.
by Kate McGaughey Nov 10, 2017
How to Grow Your Brand’s Social Media Audience
Grow your brand's social audience by identifying your audience, identifying the best channels for your target markets, creating quality content, and more
by Michael Saba Nov 9, 2017
CallRail is ranked #128 on Deloitte’s 2017 Technology Fast 500 List
CallRail is excited to announce that we've placed on this year's Deloitte Technology Fast 500 list!
by Carolyn Lyden Nov 8, 2017
What is A/B Testing?
A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.
by Michael Saba Nov 8, 2017
How service-based businesses can benefit from local marketing
Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!
by Zack Bedingfield Nov 6, 2017
What is ROAS?
“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.
by Michael Saba Nov 6, 2017
How Dealbot quadrupled inbound call volume by switching to CallRail
The B2B real estate marketing firm Dealbot quadrupled their volume of inbound sales calls by switching to CallRail -- here's how they did it.
by Carolyn Lyden Nov 2, 2017
What is Parallel Tracking in Google Ads?
Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.
by Madelyn Newman Nov 2, 2017
Meet the New Keywords Spotted Report
With CallRail's new Keywords Spotted Report you can identify conversation trends across all of your phone calls and in turn increase ROI.
by Michael Saba Nov 1, 2017
CallRail teams up with Trees Atlanta to make our city a little greener
Earlier this month, Team CallRail had the chance to invest in our community by volunteering with local nonprofit, Trees Atlanta.
by Carolyn Lyden Oct 31, 2017
How Do Search Engines Work?
Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.
by Amber Guidry Oct 25, 2017
Why You Need a Customer Appreciation Strategy
While a company’s focus should be customer-centric, that’s not a replacement for being human-centric. Remember to build strategy around the human notion
by Madelyn Newman Oct 16, 2017
CallRail Quarterly Product Update: What’s New in Q3 2017
CallRail's Q3 has been full of product updates. From a new user interface and referral program to responsive call routing, there's a lot in store.