by Amber Guidry Feb 22, 2018
What is the marketing funnel?
Marketers use the concept of a funnel to help track leads through the buying process, typically looking at these six stages.
by Melissa Garner Feb 16, 2018
Using Phone Calls to Drive Content Marketing to Sales
Watch On-Demand: Join CallRail UX Content Manager, Katherine Hosmer, for a look into how you can use phone calls to make content decisions!
by Zack Bedingfield Feb 16, 2018
How to Optimize Campaigns with CallRail’s Google Ads Integration
Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.
by Katherine Hosmer Feb 16, 2018
What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics
by Melissa Garner Feb 13, 2018
Grow your agency with call tracking
Learn from an agency-focused webinar designed to help you dial in to how you can grow your agency with call tracking and specifically with CallRail.
by Katherine Hosmer Feb 13, 2018
Agencies: Make the switch from Account Center to Customer Invoicing to streamline call tracking billing
Marketing and advertising agencies can now manage account billing for call tracking services through CallRail's Customer Invoicing feature.
by David Schroeder Feb 13, 2018
How to get the most out of CallRail’s VWO integration
VWO is a software used to A/B test versions of webpages. Learn how to optimize your site for phone calls with CallRail's VWO integration.
by Robert Martin Feb 12, 2018
Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business
How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.
by Michelle McCurdy Feb 8, 2018
My superhuman support team answered 28,035 phone calls in 2017. Here are 3 things I learned along the way.
A record number of support calls and tickets in 2017 taught us three crucial lessons that will help us to serve customers better down the line.
by Erica Hawkins Feb 6, 2018
What is Conversation Intelligence?
It's time to gain an edge over your competitors. Gather and analyze caller data like never before with CallRail's Conversation Intelligence.
by Michael Saba Feb 6, 2018
Why boosting engagement is essential after Facebook’s News Feed update
The Facebook News Feed update will have a big impact on marketers. What do these changes mean, and how should you change your facebook marketing strategy?
by David Schroeder Feb 5, 2018
Conversion optimization for offline channels with call analytics
Watch On-Demand: Learn proven methods & techniques to test and evaluate the effectiveness of your offline marketing channels, from print, to events, and more.
by Madelyn Newman Feb 5, 2018
Building Call Tracking Integrations Without Code
Watch On-Demand: Join us to learn about building call tracking integrations quickly without a developer, complicated API’s, or time-intensive setups.
by Melissa Garner Feb 2, 2018
A Brief Overview of CallRail’s Zapier Integration
Zapier is an application software that connects multiple apps you use daily in order to automate your workflow.
by Kate McGaughey Feb 1, 2018
We Are CallRail: How and why one of our engineers launched a software developer apprenticeship
CallRail employees are entrepreneurial, and one of our engineers demonstrated that perfectly with the launch of an apprenticeship program. Learn more...
by Michael Saba Jan 31, 2018
Australian digital marketing agency boosts client’s phone conversions 50% with call tracking
Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.
by Anna Charity Jan 30, 2018
Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights
Newest addition to CallRail's Conversation Intelligence suite: Call Highlights. Simplify call analysis and maximize ad spend.
by Anna Charity Jan 29, 2018
Route Calls with Ease: New Out-of-the-Box Call Flow Builder Templates
With five templates to choose from, it’s easier than ever to route calls. Duplicate call flows or create your own custom call flows.
by Zack Bedingfield Jan 25, 2018
Optimize your Facebook Ads with call analytics
Watch On-Demand: Learn proven methods to drive inbound calls from Facebook, how to track the success of your ad campaigns, and how to integrate call analytics to drive more calls, clicks, and customers.
by Michael Saba Jan 25, 2018
Awesome Australian content marketing campaigns (and what you can learn from them)
Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.
by Michael Saba Jan 24, 2018
Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis
With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.
by Anna Charity Jan 23, 2018
Streamline Agent Management with the New Calls by Agent Report
CallRail's Calls by Agent report enhances call analytics. Improve marketing strategies and identify opportunities for performance improvement and success.
by Michael Saba Jan 19, 2018
Analysis: Australia’s digital marketing dominance presents challenges, opportunities
Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.
by Jonny Warren Jan 18, 2018
The top design trends of 2018, and beyond
2017 was a big year for the design team at CallRail. Let's review the year's top trends in graphic and web design, and make some predictions for 2018.
by Melissa Garner Jan 16, 2018
What is the Difference Between SEO and SEM?
While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?