by Melissa Garner  Dec 8, 2017

5 Concepts every SEO must master

Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.

by Madelyn Newman  Dec 7, 2017

Introducing CallRail’s Facebook Integration

View calls conversions inside the Facebook Business Ads Manager alongside click data. Optimize your ad spend for phone calls with greater insights.

by Nancy Lim  Dec 7, 2017

What is Data-Driven Marketing?

Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service.

by Madelyn Newman  Dec 4, 2017

Edit Caller Names for More Efficient Lead Handling

Updating caller IDs for leads inside of your account helps you attach names to the people reaching out to your business to connect you to qualified leads.

by Michael Saba  Nov 28, 2017

What is the CAN-SPAM Act?

CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing, and is credited with reducing the volume of unsolicited spam emails.

by Maritza Henriquez  Nov 28, 2017

What is Marketing Automation?

Marketing automation software eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales.

by Melissa Garner  Nov 22, 2017

What are Whisper Messages?

With whisper messages, marketers and businesses' can track ROI by knowing what marketing channels drive calls and improve the efficiency of the calls.

by Madelyn Newman  Nov 20, 2017

How to Create a Phone Call Dashboard in Google Analytics or Google Data Studio

Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time.

by Michael Saba  Nov 17, 2017

New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well

New industry data points to increasing power of mobile when it comes to driving holiday sales for Black Friday, Cyber Monday, and beyond.

by Amber Guidry  Nov 16, 2017

What is Inbound Marketing?

Inbound marketing is the process of persuading the buyers to come to you, where we as marketers meet our audience and engage with them on their own terms.

by Robert Martin  Nov 16, 2017

CallRail 101

Get the official introduction to CallRail’s intuitive self-service software to begin optimizing your campaigns and increasing customer acquisition.

by Michael Saba  Nov 16, 2017

B2B marketing best practices for boosting leads and sales

B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!

by Zack Bedingfield  Nov 10, 2017

How PPC Pros Track AdWords

On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.

by Kate McGaughey  Nov 10, 2017

How to Grow Your Brand’s Social Media Audience

Grow your brand's social audience by identifying your audience, identifying the best channels for your target markets, creating quality content, and more

by Michael Saba  Nov 9, 2017

CallRail is ranked #128 on Deloitte’s 2017 Technology Fast 500 List

CallRail is excited to announce that we've placed on this year's Deloitte Technology Fast 500 list!

by Carolyn Lyden  Nov 8, 2017

What is A/B Testing?

A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.

by Michael Saba  Nov 8, 2017

How service-based businesses can benefit from local marketing

Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!

by Zack Bedingfield  Nov 6, 2017

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

by Michael Saba  Nov 6, 2017

How Dealbot quadrupled inbound call volume by switching to CallRail

The B2B real estate marketing firm Dealbot quadrupled their volume of inbound sales calls by switching to CallRail -- here's how they did it.

by Carolyn Lyden  Nov 2, 2017

What is Parallel Tracking in Google Ads?

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

by Madelyn Newman  Nov 2, 2017

Meet the New Keywords Spotted Report

With CallRail's new Keywords Spotted Report you can identify conversation trends across all of your phone calls and in turn increase ROI.

by Michael Saba  Nov 1, 2017

CallRail teams up with Trees Atlanta to make our city a little greener

Earlier this month, Team CallRail had the chance to invest in our community by volunteering with local nonprofit, Trees Atlanta.

by Carolyn Lyden  Oct 31, 2017

How Do Search Engines Work?

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

by Amber Guidry  Oct 25, 2017

Why You Need a Customer Appreciation Strategy

While a company’s focus should be customer-centric, that’s not a replacement for being human-centric. Remember to build strategy around the human notion

by Madelyn Newman  Oct 16, 2017

CallRail Quarterly Product Update: What’s New in Q3 2017

CallRail's Q3 has been full of product updates. From a new user interface and referral program to responsive call routing, there's a lot in store.