by Michael Saba
Data and analytics: The cure for agency client churn
Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.
by Michael Saba
Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.
by Itai Sadan
We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.
by Katherine Hosmer
By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.
by Katherine Hosmer
With CallRail's new Custom Reports feature, you can deliver powerful analytics reporting that proves your work and keeps clients happy.
by Karissa Austin
For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.
by Michael Saba
With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.
by Dedra Mitchell
Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.
by Brittney Sovik
Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.
by Michael Saba
Join for some marketing and technology news analysis, where we break down the latest headlines and explain what it all means for your business.
by Zack Bedingfield
We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.
by Trishawn Brown
With the CallRail Zapier integration, you can automatically sync your call data into a Google Sheets document. Here's how it can benefit your business.
by Zack Bedingfield
CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.
by Kevin Mann
CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.
by Carolyn Lyden
For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.
by Karissa Austin
Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.
by Melissa Garner
HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.
by Karissa Austin
For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.
by Kate McGaughey
Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.
by Jules Tompkins
Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.
by Michael Saba
In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.
by Melissa Garner
Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.
by Adam Hofman
This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.
by Karissa Austin
The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.
by Michael Saba
As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.
by Michael Saba
We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.