Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.

With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.

CallRail's Calls by Agent report enhances call analytics. Improve marketing strategies and identify opportunities for performance improvement and success.

Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.

2017 was a big year for the design team at CallRail. Let's review the year's top trends in graphic and web design, and make some predictions for 2018.

While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?

Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.

Source tracking and keyword tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.

The best marketing KPIs depend on your business, but some of the best potential KPIs to track include sales revenue and growth & customer acquisition cost.

Australian marketing firm Phorge uses call tracking as part of a comprehensive strategy to help clients grow their business by 30% -- here's how they do it.

CallRail joined Zendesk and Slack as a winner in the inaugural Appealie Awards, taking home a prize in the Overall SaaS category.

We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API.

A common goal that determines success in terms of email marketing are “opens” or “clicks” within the email. Learn about other ways to track ROI from email.

Keyword spotting can help your business determine what content is best at maximizing engagement and bringing in new leads -- here's how.

Form tracking can help your business ensure you're always getting the most out of your inbound leads -- here's how.

Determining the ROI of your social media efforts may seem like a daunting task. Use these tips to set goals, choose metrics and define success.

The Call Flow Builder from CallRail increases the power and flexibility of your tracking numbers by routing every call to the right person, every time.

As organic search focuses on keyword relevance to searchers query, it's vital to perform keyword research. Is your campaign focused on organic search?

2017 tech news has impacted marketing in a big way. We review the most important tech headlines from 2017, and analyze what they mean for marketers.

Rachael Wright shares her experiences as a woman forging a career in tech from college, to mentorships, to leading her own software engineering team.

Boxing day is fast approaching for Australian retailers. Here are some ways your business can boost sales and make the most of this holiday season.

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

CallRail's Facebook Integration can auto-generate Facebook Custom Audiences to power your ads with call intelligence for better ad targeting.

In this series, we explore the stories of the members of Team CallRail. Today, we interview David Schroeder, a globetrotter with a humanitarian bent.

Call recording is one of the best ways to train your sales team. Here's how you can put call recording to work for you and start boosting sales today.