by Carolyn Lyden Mar 23, 2018
What is a SWOT Analysis?
A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.
by Kate McGaughey Mar 22, 2018
How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows
A CallRail software engineer built a Slackbot to help with meeting planning and room availability during our first-ever "investment week" retreat, during which most of our tech talent spent a week working on passion projects at a cabin in North Georgia.
by Brittney Sovik Mar 21, 2018
How CallRail can improve your Google Ads lead tracking
How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.
by Carolyn Lyden Mar 19, 2018
Link building 101 + how to use call data for link building content
Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.
by Melissa Garner Mar 19, 2018
What is user experience?
User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.
by Anna Charity Mar 16, 2018
CallRail and Facebook, plus Facebook click-to-call (update)
Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?
by Jules Tompkins Mar 15, 2018
Our new e-book shares how data-driven marketing agencies grow revenue with call tracking
With our handy guide of call tracking tips and best practices, you'll be able to grow your marketing agency like never before. That means more clients, more revenue, and more equity for your brand. Find out how call tracking can power up your agency by downloading our ebook today.
by Michael Saba Mar 15, 2018
With call tracking, Bonfire cuts client’s missed calls by 66%
The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/
by Brittney Sovik Mar 13, 2018
5 ways CallRail uses CallRail
At CallRail, we build a product that we also love to use. Here are some of the top ways we put our platform to work that'll help amplify your call tracking.
by Mia Vasser Mar 12, 2018
CallRail just danced, dodged, and dad-joked our way to winning $3,000 for Women Who Code
CallRail competed against other Atlanta startups in a variety of competitive events, from Mario Kart to dodgeball, in order to win money for Women Who Code.
by Michael Saba Mar 12, 2018
Dyverse shows how call tracking and Facebook work better together
Here's how one marketing agency managed to prove more ROI by putting CallRail's new Facebook integration to work, which also allowed for more optimized ad buys.
by Nancy Lim Mar 9, 2018
CallRail heads to Australia: Join us at our happy hour and these great events
CallRail's headed to Sydney, Australia to meet fellow data-driven marketers. Join us for our happy hour and other events while we're in town!
by Carolyn Lyden Mar 8, 2018
Google Analytics & CallRail: The most commonly used CallRail integration
CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.
by Ryan Garrow Mar 7, 2018
Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns
Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.
by Mark Sullivan Mar 7, 2018
Local SEO, DNI, & NAP Consistency: An Advanced Guide
Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.
by Madelyn Newman Mar 7, 2018
Feature Update: Send a call’s value to Google Ads
Google Ads (previously AdWords) is one of our most popular integrations. This integration pushes the value of a sales opportunity directly into Ads.
by Carolyn Lyden Mar 5, 2018
Call tracking systems: Key to a complete attribution ecosystem
Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.
by Michael Saba Mar 5, 2018
The 8 best Google Ads ads we’ve ever seen
Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.
by Jules Tompkins Mar 1, 2018
CallRail again named to Atlanta Journal-Constitution’s Top Workplaces list
We optimize for happiness and it shows. For the second consecutive year, CallRail was recently honored on the Atlanta Journal-Constitution's Top Workplaces list in the small companies category.
by Brittney Sovik Feb 28, 2018
Automate customer billing and payments with new CallRail-Stripe integration
CallRail has made billing and receiving payments for the call tracking services your agency provides dead simple. Customize rates and mark-ups for customers, and automate everything with our new Stripe integration.
by Johnathan Dane Feb 28, 2018
4 undeniable benefits marketers gain from using call intelligence tools
Klientboost's Founder, Johnathan Dane, showcases why and how CallRail helps businesses grow larger and marketers work smarter.
by Anna Charity Feb 27, 2018
How to leverage CallRail's automatic phone Transcription
CallRail's Transcriptions automatically turn phone conversations into searchable, speaker-organized transcriptions, helping you gain better customer insights.
by Melissa Garner Feb 27, 2018
What is SEO?
SEO basics are often buried by other parts of digital marketing. Here's what you need to know to make sure your brand is ranking on page 1 of Google, and other search engines, for the keywords most important to you.
by Anna Charity Feb 26, 2018
Why call data looks different in CallRail, Google Analytics, and Google Ads
Call tracking reports are critical for marketers to prove ROI, but why does the data look different between CallRail, Google Analytics, and Ads?
by Michael Saba Feb 26, 2018
Conversion tracking differences between Microsoft Ads and Google Ads
In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.