by Dedra Mitchell  Sep 10, 2018

CAC and CPL 101: Why these metrics matter to agency clients

CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.

by Amber Guidry  Sep 7, 2018

Women in Tech: Madelyn Wing, Director of Product and Customer Marketing

As part of our Women in Tech series, we interview CallRail's Director of Product and Customer Marketing, Madelyn Wing, and learn about her awesome career.

by Melissa Garner  Sep 7, 2018

How to choose a digital marketing agency

Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.

by Michael Saba  Sep 6, 2018

Data and analytics: The cure for agency client churn

Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.

by Itai Sadan  Sep 6, 2018

4 key web design tools your agency probably isn’t using, but should be

We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.

by Katherine Hosmer  Sep 4, 2018

Optimizing Google Ads for call tracking insights

By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.

by Katherine Hosmer  Aug 30, 2018

Customizable reports bring power and flexibility to your analytics

With CallRail's new Custom Reports feature, you can deliver powerful analytics reporting that proves your work and keeps clients happy.

by Karissa Austin  Aug 29, 2018

7 ways to improve lead gen campaigns (and drive down CPL)

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

by Michael Saba  Aug 27, 2018

How FreeGren Digital uses call tracking to reduce churn and improve client results

With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.

by Dedra Mitchell  Aug 24, 2018

The missing metric: Why call tracking is a must for total attribution

Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.

by Brittney Sovik  Aug 23, 2018

Three ways to use CallRail for user research

Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.

by Michael Saba  Aug 22, 2018

News You Can Use: Apple in the crosshairs, Encryption debate resurfaces

Join for some marketing and technology news analysis, where we break down the latest headlines and explain what it all means for your business.

by Zack Bedingfield  Aug 22, 2018

Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

by Trishawn Brown  Aug 21, 2018

Zapier Integrations: Google Sheets and CallRail

With the CallRail Zapier integration, you can automatically sync your call data into a Google Sheets document. Here's how it can benefit your business.

by Zack Bedingfield  Aug 16, 2018

Keyword bidding strategies: When to raise your cost per click bids

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

by Kevin Mann  Aug 15, 2018

No more CPL headaches: Seamlessly calculate cost per lead with our new tool

CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.

by Carolyn Lyden  Aug 14, 2018

Using attribution data for agencies: Retain clients, earn new ones, and make more money

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

by Karissa Austin  Aug 14, 2018

10 data presentation tips to prove value to your clients

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

by Melissa Garner  Aug 10, 2018

What is HIPAA?

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

by Karissa Austin  Aug 9, 2018

How to turn vanity metrics into actionable metrics

For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.

by Kate McGaughey  Aug 8, 2018

Women in Tech: Whitney Bennett, VP of Talent and Culture

Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.

by Jules Tompkins  Aug 8, 2018

Are phone calls really vanishing? Not for businesses

Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.

by Michael Saba  Aug 6, 2018

News You Can Use: Google takes China, 5G rising, Apple beats tech blues

In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.

by Melissa Garner  Aug 2, 2018

What is Geo-Routing?

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.

by Adam Hofman  Jul 26, 2018

How CallRail built CallScore: Using AI to make better marketing decisions

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.