CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.

As part of our Women in Tech series, we interview CallRail's Director of Product and Customer Marketing, Madelyn Wing, and learn about her awesome career.

Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.

Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.

We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.

By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.

With CallRail's new Custom Reports feature, you can deliver powerful analytics reporting that proves your work and keeps clients happy.

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.

Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.

Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.

Join for some marketing and technology news analysis, where we break down the latest headlines and explain what it all means for your business.

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

With the CallRail Zapier integration, you can automatically sync your call data into a Google Sheets document. Here's how it can benefit your business.

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.

Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.

Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.

In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.