by Dedra Mitchell Sep 10, 2018
CAC and CPL 101: Why these metrics matter to agency clients
CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.
by Amber Guidry Sep 7, 2018
Women in Tech: Madelyn Wing, Director of Product and Customer Marketing
As part of our Women in Tech series, we interview CallRail's Director of Product and Customer Marketing, Madelyn Wing, and learn about her awesome career.
by Melissa Garner Sep 7, 2018
How to choose a digital marketing agency
Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.
by Michael Saba Sep 6, 2018
Data and analytics: The cure for agency client churn
Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.
by Itai Sadan Sep 6, 2018
4 key web design tools your agency probably isn’t using, but should be
We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.
by Katherine Hosmer Sep 4, 2018
Optimizing Google Ads for call tracking insights
By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.
by Katherine Hosmer Aug 30, 2018
Customizable reports bring power and flexibility to your analytics
With CallRail's new Custom Reports feature, you can deliver powerful analytics reporting that proves your work and keeps clients happy.
by Karissa Austin Aug 29, 2018
7 ways to improve lead gen campaigns (and drive down CPL)
For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.
by Michael Saba Aug 27, 2018
How FreeGren Digital uses call tracking to reduce churn and improve client results
With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.
by Dedra Mitchell Aug 24, 2018
The missing metric: Why call tracking is a must for total attribution
Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.
by Brittney Sovik Aug 23, 2018
Three ways to use CallRail for user research
Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.
by Michael Saba Aug 22, 2018
News You Can Use: Apple in the crosshairs, Encryption debate resurfaces
Join for some marketing and technology news analysis, where we break down the latest headlines and explain what it all means for your business.
by Zack Bedingfield Aug 22, 2018
Social CPL: Identifying meaningful KPIs in social media advertising
We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.
by Trishawn Brown Aug 21, 2018
Zapier Integrations: Google Sheets and CallRail
With the CallRail Zapier integration, you can automatically sync your call data into a Google Sheets document. Here's how it can benefit your business.
by Zack Bedingfield Aug 16, 2018
Keyword bidding strategies: When to raise your cost per click bids
CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.
by Kevin Mann Aug 15, 2018
No more CPL headaches: Seamlessly calculate cost per lead with our new tool
CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.
by Carolyn Lyden Aug 14, 2018
Using attribution data for agencies: Retain clients, earn new ones, and make more money
For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.
by Karissa Austin Aug 14, 2018
10 data presentation tips to prove value to your clients
Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.
by Melissa Garner Aug 10, 2018
What is HIPAA?
HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.
by Karissa Austin Aug 9, 2018
How to turn vanity metrics into actionable metrics
For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.
by Kate McGaughey Aug 8, 2018
Women in Tech: Whitney Bennett, VP of Talent and Culture
Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.
by Jules Tompkins Aug 8, 2018
Are phone calls really vanishing? Not for businesses
Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.
by Michael Saba Aug 6, 2018
News You Can Use: Google takes China, 5G rising, Apple beats tech blues
In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.
by Melissa Garner Aug 2, 2018
What is Geo-Routing?
Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.
by Adam Hofman Jul 26, 2018
How CallRail built CallScore: Using AI to make better marketing decisions
This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.