by Michael Saba

The Humberview Group triples inbound leads after switching to CallRail

Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.

by Jules Tompkins

Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting

We spoke with the marketing team at Segora Senior Living to learn about how they're making expert use of CallRail's new multi-touch CPL reporting features.

by Michael Saba

News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose

It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.

by Michael Saba

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.

by Dedra Mitchell

The best call tracking features for agencies (and how they work)

We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.

by Zack Bedingfield

PPC reporting: The key metrics you need in every report

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

by Dedra Mitchell

4 client objections agencies face when selling call tracking (and how to overcome them)

Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.

by Michael Saba

News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms

We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.

by Michael Saba

Unlock your sales team’s potential: Lead conversion tips from pro marketers

We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.

by Andrew Astleford

How suddenly losing my journalism job led to a new career at CallRail

There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.

by Andrew Astleford

Add clarity to your call tracking with voicemail reporting

We're excited to announce our new voicemail reporting features in CallRail, which will help marketers improve the accuracy of their call tracking data.

by Karissa Austin

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

by Michael Saba

News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars

We're starting the year off right with our 2019 marketing news roundup, where we review the top headlines and explore what it could mean for your business.

by Michael Saba

How to calculate ROI for campaigns, agency work, and everything in between

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.

by Karissa Austin

How to make your agency indispensable with data-driven marketing

Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.

by Mark Sullivan

What is multi-touch attribution?

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

by Karissa Austin

7 agency best practices to boost your marketing and earn more clients

Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.

by Amber Guidry

How to develop a visual strategy for social media

Developing and executing a visual strategy is one of the most important parts of marketing your brand -- here are some easy tips for getting started.

by Karissa Austin

Understanding the pros and cons of multichannel marketing

Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.

by Michael Saba

Lawyer Connection doubles inbound calls with CallRail

Legal call tracking can help bring more leads and revenue to your firm. Here's how Lawyer Connection used call tracking to double their inbound leads.

by Karissa Austin

How to build an agency marketing tech stack (and what mistakes to avoid)

Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.

by Michael Saba

How call tracking helps your agency coach clients and boost revenue

Business coaching is a great way for your agency to reduce client churn and earn more revenue, and you can do it with the marketing data you already have.

by Karissa Austin

AI is making calls more important than ever for SMBs: Here’s how to not get left behind

Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.

by Jules Tompkins

How to help your clients focus on the marketing metrics that really matter

With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.

by Zack Bedingfield

Client reporting 101

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.