by Melissa Garner  Apr 5, 2018

Measure PPC performance better with CallRail’s Kenshoo integration

Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.

by Anna Charity  Apr 5, 2018

Product update: Make edits to your call tracking more efficiently with Bulk Edit

CallRail has simplified the process of making edits to your call tracking settings with our new "Bulk Edit" update. Easily change tracking numbers, whisper messages, routing, and more in a more efficient way.

by Julian Reiche  Apr 3, 2018

With call tracking, Northern Commerce boosted leads and conversions by more than 50%

Northern Commerce used call tracking and analytics to boost leads and conversions significantly for a client in education, where phone calls are a significant part of the sales funnel.

by Michael Saba  Mar 30, 2018

News You Can Use: The Facebook Files

We're kicking off a recurring feature on the CallRail blog: News You Can Use, where we summarize the latest tech and marketing news, and what it means for your business. This week, we cover the latest Facebook news, with the company under increasing scrutiny for how it handles sensitive user data.

by Melissa Garner  Mar 29, 2018

What is call metadata?

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

by Robert Martin  Mar 29, 2018

How a team of writers tells the story of CallRail

UX writing is central to CallRail's design and production process. CallRail UX Writer Robert Martin weighs in on what his team's day-to-day looks like, and how his work makes the user experience even better.

by Carolyn Lyden  Mar 23, 2018

What is a SWOT Analysis?

A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.

by Kate McGaughey  Mar 22, 2018

How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows

A CallRail software engineer built a Slackbot to help with meeting planning and room availability during our first-ever "investment week" retreat, during which most of our tech talent spent a week working on passion projects at a cabin in North Georgia.

by Brittney Sovik  Mar 21, 2018

How CallRail can improve your Google Ads lead tracking

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

by Carolyn Lyden  Mar 19, 2018

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

by Melissa Garner  Mar 19, 2018

What is user experience?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

by Anna Charity  Mar 16, 2018

CallRail and Facebook, plus Facebook click-to-call (update)

Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?

by Jules Tompkins  Mar 15, 2018

Our new e-book shares how data-driven marketing agencies grow revenue with call tracking

With our handy guide of call tracking tips and best practices, you'll be able to grow your marketing agency like never before. That means more clients, more revenue, and more equity for your brand. Find out how call tracking can power up your agency by downloading our ebook today.

by Michael Saba  Mar 15, 2018

With call tracking, Bonfire cuts client’s missed calls by 66%

The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/

by Brittney Sovik  Mar 13, 2018

5 ways CallRail uses CallRail

At CallRail, we build a product that we also love to use. Here are some of the top ways we put our platform to work that'll help amplify your call tracking.

by Mia Vasser  Mar 12, 2018

CallRail just danced, dodged, and dad-joked our way to winning $3,000 for Women Who Code

CallRail competed against other Atlanta startups in a variety of competitive events, from Mario Kart to dodgeball, in order to win money for Women Who Code.

by Michael Saba  Mar 12, 2018

Dyverse shows how call tracking and Facebook work better together

Here's how one marketing agency managed to prove more ROI by putting CallRail's new Facebook integration to work, which also allowed for more optimized ad buys.

by Nancy Lim  Mar 9, 2018

CallRail heads to Australia: Join us at our happy hour and these great events

CallRail's headed to Sydney, Australia to meet fellow data-driven marketers. Join us for our happy hour and other events while we're in town!

by Carolyn Lyden  Mar 8, 2018

Google Analytics & CallRail: The most commonly used CallRail integration

CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.

by Ryan Garrow  Mar 7, 2018

Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.

by Mark Sullivan  Mar 7, 2018

Local SEO, DNI, & NAP Consistency: An Advanced Guide

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

by Madelyn Newman  Mar 7, 2018

Feature Update: Send a call’s value to Google Ads

Google Ads (previously AdWords) is one of our most popular integrations. This integration pushes the value of a sales opportunity directly into Ads.

by Carolyn Lyden  Mar 5, 2018

Call tracking systems: Key to a complete attribution ecosystem

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

by Michael Saba  Mar 5, 2018

The 8 best Google Ads ads we’ve ever seen

Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.

by Jules Tompkins  Mar 1, 2018

CallRail again named to Atlanta Journal-Constitution’s Top Workplaces list

We optimize for happiness and it shows. For the second consecutive year, CallRail was recently honored on the Atlanta Journal-Constitution's Top Workplaces list in the small companies category.