by Christina Bourne

Why customer empathy is critical to our processes and products

CallRail Product Manager Christina Bourne walks us through why empathy is an integral part of our product design process.

by Melissa Garner

What is lead generation?

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

by Karissa Austin

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.

by Tameka Hughes

A guide to using call tracking to optimize dealership marketing

The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.

by Melissa Garner

What is a sales funnel?

A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.

by Dedra Mitchell

How to optimize your contact forms to earn more leads

Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.

by Tim Niziak

How video drives more automotive leads

Automotive video can be a powerful way to drive more leads and customers to your dealership -- here's how you can put this channel to work, right now.

by Dedra Mitchell

Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

by Anna Charity

The 6 questions you should be asking on your lead generation forms

By asking these six questions on your lead generation forms, your business can start bringing in more form leads, and earning more conversions.

by Chris Strom

The pros and cons of gating your content

Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.

by Nick Jackson

What is sales prospecting?

Effective sales prospecting -- also known as outbound marketing -- can make a big difference for any business. Here's everything you need to know.

by Tim Niziak

Five critical stats about the auto-buying journey (and what to do with them)

In the age of digital marketing, the car-buying journey has evolved. Here are 5 key statistics, along with actionable next steps to take that can help you boost your strategy.

by Ben Hicks

How to analyze your data to improve engagement on your website

Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.

by Karissa Austin

How call tracking supercharges your landing pages

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

by Anna Charity

CallRail’s top 4 form tracking features & how to use them

A webinar about integrating external forms, automation rules and scoring, custom reporting and leads report, as well as how you can view person-level data in one place

by Amber Guidry

Celebrating #PrideMonth at CallRail

This year, we're celebrating the importance of Pride Month by taking inspiration from members of Team CallRail, and hearing their stories.

by Ben Deutsch

How to write better Calls To Action to maximize Click-Through Rate

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.

by Kevin Mann

We built a brand new product: CallRail Form Tracking is here

We're excited to announce CallRail Form Tracking: A new way to put your marketing data to better use, and deliver serious results for your business.

by Tim Niziak

Understanding the dealership marketing activities that are attracting leads

With the right auto dealership marketing strategy, you can maximize your lead gen while keeping marketing expenses to a minimum -- here's how to do it.

by Anna Charity

Close the Attribution Gap with Form Tracking

Watch On-Demand: Product Managers, Anna Niles and Jason Tatum, discuss CallRail's form tracking and how it helps close the attribution gap.

by Amber Guidry

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build brand awareness for inbound marketers. Here's the top 5 you should follow and why.

by Michael Sengbusch

Why we need a messaging-first approach to MarTech

Marketers today are using messaging platforms like Slack to monitor their campaign performance in real-time for reporting and continuous improvement.

by Melissa Garner

Visitor Tracking 101

Watch On-Demand: Start gaining valuable insights into your digital marketing strategy with CallRail’s visitor-level tracking 101 webinar.

by Melissa Garner

How messaging platforms boost marketing performance

Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.

by Tim Niziak

Why measuring your marketing is essential to auto dealerships in the information age

We explore the best auto dealership marketing tactics and technologies, so your business can earn more leads and conversions than ever before.