by Brittney Sovik Feb 26, 2019
Protect sensitive customer info with our PCI Redaction feature
With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.
by Michael Saba Feb 25, 2019
The Humberview Group triples inbound leads after switching to CallRail
Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.
by Jules Tompkins Feb 22, 2019
Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting
We spoke with the marketing team at Segora Senior Living to learn about how they're making expert use of CallRail's new multi-touch CPL reporting features.
by Michael Saba Feb 15, 2019
News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose
It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.
by Michael Saba Feb 13, 2019
Pro digital marketers explain how to measure the success of a Super Bowl commercial
Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.
by Dedra Mitchell Feb 11, 2019
The best call tracking features for agencies (and how they work)
We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.
by Zack Bedingfield Feb 6, 2019
PPC reporting: The key metrics you need in every report
Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.
by Dedra Mitchell Feb 5, 2019
4 client objections agencies face when selling call tracking (and how to overcome them)
Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.
by Michael Saba Feb 1, 2019
News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms
We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.
by Michael Saba Jan 29, 2019
Unlock your sales team’s potential: Lead conversion tips from pro marketers
We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.
by Andrew Astleford Jan 25, 2019
How suddenly losing my journalism job led to a new career at CallRail
There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.
by Andrew Astleford Jan 24, 2019
Add clarity to your call tracking with voicemail reporting
We're excited to announce our new voicemail reporting features in CallRail, which will help marketers improve the accuracy of their call tracking data.
by Karissa Austin Jan 23, 2019
Choosing the best marketing channels for your agency, in 4 easy steps
With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.
by Michael Saba Jan 21, 2019
News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars
We're starting the year off right with our 2019 marketing news roundup, where we review the top headlines and explore what it could mean for your business.
by Michael Saba Jan 17, 2019
How to calculate ROI for campaigns, agency work, and everything in between
We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.
by Karissa Austin Jan 15, 2019
How to make your agency indispensable with data-driven marketing
Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.
by Mark Sullivan Jan 10, 2019
What is multi-touch attribution?
Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.
by Karissa Austin Jan 10, 2019
7 agency best practices to boost your marketing and earn more clients
Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.
by Amber Guidry Jan 8, 2019
How to develop a visual strategy for social media
Developing and executing a visual strategy is one of the most important parts of marketing your brand -- here are some easy tips for getting started.
by Karissa Austin Jan 2, 2019
Understanding the pros and cons of multichannel marketing
Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.
by Michael Saba Jan 2, 2019
Lawyer Connection doubles inbound calls with CallRail
Legal call tracking can help bring more leads and revenue to your firm. Here's how Lawyer Connection used call tracking to double their inbound leads.
by Karissa Austin Dec 18, 2018
How to build an agency marketing tech stack (and what mistakes to avoid)
Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.
by Michael Saba Dec 13, 2018
How call tracking helps your agency coach clients and boost revenue
Business coaching is a great way for your agency to reduce client churn and earn more revenue, and you can do it with the marketing data you already have.
by Karissa Austin Dec 11, 2018
AI is making calls more important than ever for SMBs: Here’s how to not get left behind
Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.
by Jules Tompkins Dec 10, 2018
How to help your clients focus on the marketing metrics that really matter
With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.