by Carolyn Lyden Aug 14, 2018
Using attribution data for agencies: Retain clients, earn new ones, and make more money
For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.
by Karissa Austin Aug 14, 2018
10 data presentation tips to prove value to your clients
Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.
by Melissa Garner Aug 10, 2018
What is HIPAA?
HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.
by Karissa Austin Aug 9, 2018
How to turn vanity metrics into actionable metrics
For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.
by Kate McGaughey Aug 8, 2018
Women in Tech: Whitney Bennett, VP of Talent and Culture
Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.
by Jules Tompkins Aug 8, 2018
Are phone calls really vanishing? Not for businesses
Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.
by Michael Saba Aug 6, 2018
News You Can Use: Google takes China, 5G rising, Apple beats tech blues
In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.
by Melissa Garner Aug 2, 2018
What is Geo-Routing?
Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.
by Adam Hofman Jul 26, 2018
How CallRail built CallScore: Using AI to make better marketing decisions
This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.
by Karissa Austin Jul 25, 2018
From Ad to Landing Page: How to create a PPC campaign
The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.
by Michael Saba Jul 25, 2018
Mold Busters doubles daily call volume with call tracking
As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.
by Michael Saba Jul 19, 2018
News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes
We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.
by Anna Charity Jul 13, 2018
CallRail onboarding made easy: Testing DNI with a single click
We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.
by Madelyn Newman Jul 12, 2018
CallRail’s A/B testing integration with Optimizely X
With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!
by Karissa Austin Jul 12, 2018
Dissecting a marketing touchpoint: What you need to track to be successful
User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.
by Michael Saba Jul 5, 2018
News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax
Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.
by Robert Martin Jul 3, 2018
Facebook Marketing 101: Facebook Ads vs. Boosted Posts
Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.
by Jarrett Harber Jul 2, 2018
Building CallRail: An inside look at our development process
Here's an inside look at the CallRail development process and how we incorporate user feedback to make CallRail the best it can be.
by Karissa Austin Jul 2, 2018
10 ways realtors can increase traffic to their listings
Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.
by Dan Wakefield Jun 27, 2018
Top call tracking tips for real estate marketing
Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.
by Melissa Garner Jun 25, 2018
What is white labeling?
White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.
by Karissa Austin Jun 22, 2018
Why marketers need design thinking
Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.
by Michael Saba Jun 20, 2018
News You Can Use: Gaming is golden, Apple all-in on AI, ‘Mergermania’ rising
Hello, and welcome back to News You Can Use, CallRail's regular roundup of the latest and most important marketing and tech news.
by Nick Jackson Jun 19, 2018
5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing
CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.
by Robert Martin Jun 18, 2018
Watch: Easily find important keywords from your call conversations
CallRail's powerful Call Highlights tool helps marketers and salespeople to find common threads and important moments in business call conversations.