by Brittney Sovik  Aug 23, 2018

Three ways to use CallRail for user research

Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.

by Michael Saba  Aug 22, 2018

News You Can Use: Apple in the crosshairs, Encryption debate resurfaces

Join for some marketing and technology news analysis, where we break down the latest headlines and explain what it all means for your business.

by Zack Bedingfield  Aug 22, 2018

Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

by Trishawn Brown  Aug 21, 2018

Zapier Integrations: Google Sheets and CallRail

With the CallRail Zapier integration, you can automatically sync your call data into a Google Sheets document. Here's how it can benefit your business.

by Trishawn Brown  Aug 21, 2018

What is VoIP?

VoIP, or Voice over Internet Protocol, allows you to use the internet to make or receive phone calls. Here's how this technology can help your business.

by Zack Bedingfield  Aug 16, 2018

Keyword bidding strategies: When to raise your cost per click bids

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

by Kevin Mann  Aug 15, 2018

No more CPL headaches: Seamlessly calculate cost per lead with our new tool

CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.

by Carolyn Lyden  Aug 14, 2018

Using attribution data for agencies: Retain clients, earn new ones, and make more money

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

by Karissa Austin  Aug 14, 2018

10 data presentation tips to prove value to your clients

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

by Melissa Garner  Aug 10, 2018

What is HIPAA?

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

by Karissa Austin  Aug 9, 2018

How to turn vanity metrics into actionable metrics

For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.

by Kate McGaughey  Aug 8, 2018

Women in Tech: Whitney Bennett, VP of Talent and Culture

Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.

by Jules Tompkins  Aug 8, 2018

Are phone calls really vanishing? Not for businesses

Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.

by Michael Saba  Aug 6, 2018

News You Can Use: Google takes China, 5G rising, Apple beats tech blues

In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.

by Melissa Garner  Aug 2, 2018

What is Geo-Routing?

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.

by Adam Hofman  Jul 26, 2018

How CallRail built CallScore: Using AI to make better marketing decisions

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.

by Karissa Austin  Jul 25, 2018

From Ad to Landing Page: How to create a PPC campaign

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

by Michael Saba  Jul 25, 2018

Mold Busters doubles daily call volume with call tracking

As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.

by Michael Saba  Jul 19, 2018

News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes

We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.

by Anna Charity  Jul 13, 2018

CallRail onboarding made easy: Testing DNI with a single click

We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.

by Madelyn Newman  Jul 12, 2018

CallRail’s A/B testing integration with Optimizely X

With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!

by Karissa Austin  Jul 12, 2018

Dissecting a marketing touchpoint: What you need to track to be successful

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

by Michael Saba  Jul 5, 2018

News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax

Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.

by Robert Martin  Jul 3, 2018

Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.

by Jarrett Harber  Jul 2, 2018

Building CallRail: An inside look at our development process

Here's an inside look at the CallRail development process and how we incorporate user feedback to make CallRail the best it can be.