by Brittney Sovik Aug 23, 2018
Three ways to use CallRail for user research
Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.
by Michael Saba Aug 22, 2018
News You Can Use: Apple in the crosshairs, Encryption debate resurfaces
Join for some marketing and technology news analysis, where we break down the latest headlines and explain what it all means for your business.
by Zack Bedingfield Aug 22, 2018
Social CPL: Identifying meaningful KPIs in social media advertising
We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.
by Trishawn Brown Aug 21, 2018
Zapier Integrations: Google Sheets and CallRail
With the CallRail Zapier integration, you can automatically sync your call data into a Google Sheets document. Here's how it can benefit your business.
by Trishawn Brown Aug 21, 2018
What is VoIP?
VoIP, or Voice over Internet Protocol, allows you to use the internet to make or receive phone calls. Here's how this technology can help your business.
by Zack Bedingfield Aug 16, 2018
Keyword bidding strategies: When to raise your cost per click bids
CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.
by Kevin Mann Aug 15, 2018
No more CPL headaches: Seamlessly calculate cost per lead with our new tool
CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.
by Carolyn Lyden Aug 14, 2018
Using attribution data for agencies: Retain clients, earn new ones, and make more money
For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.
by Karissa Austin Aug 14, 2018
10 data presentation tips to prove value to your clients
Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.
by Melissa Garner Aug 10, 2018
What is HIPAA?
HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.
by Karissa Austin Aug 9, 2018
How to turn vanity metrics into actionable metrics
For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.
by Kate McGaughey Aug 8, 2018
Women in Tech: Whitney Bennett, VP of Talent and Culture
Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.
by Jules Tompkins Aug 8, 2018
Are phone calls really vanishing? Not for businesses
Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.
by Michael Saba Aug 6, 2018
News You Can Use: Google takes China, 5G rising, Apple beats tech blues
In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.
by Melissa Garner Aug 2, 2018
What is Geo-Routing?
Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.
by Adam Hofman Jul 26, 2018
How CallRail built CallScore: Using AI to make better marketing decisions
This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.
by Karissa Austin Jul 25, 2018
From Ad to Landing Page: How to create a PPC campaign
The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.
by Michael Saba Jul 25, 2018
Mold Busters doubles daily call volume with call tracking
As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.
by Michael Saba Jul 19, 2018
News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes
We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.
by Anna Charity Jul 13, 2018
CallRail onboarding made easy: Testing DNI with a single click
We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.
by Madelyn Newman Jul 12, 2018
CallRail’s A/B testing integration with Optimizely X
With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!
by Karissa Austin Jul 12, 2018
Dissecting a marketing touchpoint: What you need to track to be successful
User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.
by Michael Saba Jul 5, 2018
News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax
Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.
by Robert Martin Jul 3, 2018
Facebook Marketing 101: Facebook Ads vs. Boosted Posts
Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.
by Jarrett Harber Jul 2, 2018
Building CallRail: An inside look at our development process
Here's an inside look at the CallRail development process and how we incorporate user feedback to make CallRail the best it can be.