by Michael Saba Mar 15, 2019
News You Can Use: Facebook outage, 5G on the way, China to seize AI crown
Welcome back to News You Can Use, where we explore the latest 2019 business news and break down what it all could mean for brands and marketers
by Madelyn Newman Mar 13, 2019
How to drive more call conversions from Facebook ads
With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.
by Katherine Hosmer Mar 6, 2019
How I scaled our UX Content team from the ground up
CallRail's UX Content manager explains how she grew our small-but-mighty team of technical writers, starting from the ground up.
by Jules Tompkins Mar 6, 2019
How much should you pay a PPC agency? A look at the going rates for PPC management
Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?
by Jules Tompkins Mar 5, 2019
CallRail named to AJC ‘Top Workplaces’ list for third straight year
We're incredibly excited to announce that -- for the third year in a row -- CallRail has placed on the AJC top workplaces list.
by Michael Saba Mar 1, 2019
News You Can Use: Five stories on the coming ‘techlash’
In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.
by Melissa Garner Feb 27, 2019
Prove your Marketing Worth with Multi-touch, Multi-channel Attribution
Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.
by Brittney Sovik Feb 26, 2019
Protect sensitive customer info with our PCI Redaction feature
With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.
by Michael Saba Feb 25, 2019
The Humberview Group triples inbound leads after switching to CallRail
Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.
by Jules Tompkins Feb 22, 2019
Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting
We spoke with the marketing team at Segora Senior Living to learn about how they're making expert use of CallRail's new multi-touch CPL reporting features.
by Michael Saba Feb 15, 2019
News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose
It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.
by Michael Saba Feb 13, 2019
Pro digital marketers explain how to measure the success of a Super Bowl commercial
Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.
by Dedra Mitchell Feb 11, 2019
The best call tracking features for agencies (and how they work)
We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.
by Zack Bedingfield Feb 6, 2019
PPC reporting: The key metrics you need in every report
Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.
by Dedra Mitchell Feb 5, 2019
4 client objections agencies face when selling call tracking (and how to overcome them)
Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.
by Michael Saba Feb 1, 2019
News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms
We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.
by Michael Saba Jan 29, 2019
Unlock your sales team’s potential: Lead conversion tips from pro marketers
We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.
by Andrew Astleford Jan 25, 2019
How suddenly losing my journalism job led to a new career at CallRail
There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.
by Andrew Astleford Jan 24, 2019
Add clarity to your call tracking with voicemail reporting
We're excited to announce our new voicemail reporting features in CallRail, which will help marketers improve the accuracy of their call tracking data.
by Karissa Austin Jan 23, 2019
Choosing the best marketing channels for your agency, in 4 easy steps
With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.
by Michael Saba Jan 21, 2019
News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars
We're starting the year off right with our 2019 marketing news roundup, where we review the top headlines and explore what it could mean for your business.
by Michael Saba Jan 17, 2019
How to calculate ROI for campaigns, agency work, and everything in between
We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.
by Karissa Austin Jan 15, 2019
How to make your agency indispensable with data-driven marketing
Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.
by Mark Sullivan Jan 10, 2019
What is multi-touch attribution?
Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.
by Karissa Austin Jan 10, 2019
7 agency best practices to boost your marketing and earn more clients
Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.