by Michael Saba  Mar 15, 2019

News You Can Use: Facebook outage, 5G on the way, China to seize AI crown

Welcome back to News You Can Use, where we explore the latest 2019 business news and break down what it all could mean for brands and marketers

by Madelyn Newman  Mar 13, 2019

How to drive more call conversions from Facebook ads

With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.

by Katherine Hosmer  Mar 6, 2019

How I scaled our UX Content team from the ground up

CallRail's UX Content manager explains how she grew our small-but-mighty team of technical writers, starting from the ground up.

by Jules Tompkins  Mar 6, 2019

How much should you pay a PPC agency? A look at the going rates for PPC management

Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?

by Jules Tompkins  Mar 5, 2019

CallRail named to AJC ‘Top Workplaces’ list for third straight year

We're incredibly excited to announce that -- for the third year in a row -- CallRail has placed on the AJC top workplaces list.

by Michael Saba  Mar 1, 2019

News You Can Use: Five stories on the coming ‘techlash’

In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.

by Melissa Garner  Feb 27, 2019

Prove your Marketing Worth with Multi-touch, Multi-channel Attribution

Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.

by Brittney Sovik  Feb 26, 2019

Protect sensitive customer info with our PCI Redaction feature

With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.

by Michael Saba  Feb 25, 2019

The Humberview Group triples inbound leads after switching to CallRail

Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.

by Jules Tompkins  Feb 22, 2019

Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting

We spoke with the marketing team at Segora Senior Living to learn about how they're making expert use of CallRail's new multi-touch CPL reporting features.

by Michael Saba  Feb 15, 2019

News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose

It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.

by Michael Saba  Feb 13, 2019

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.

by Dedra Mitchell  Feb 11, 2019

The best call tracking features for agencies (and how they work)

We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.

by Zack Bedingfield  Feb 6, 2019

PPC reporting: The key metrics you need in every report

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

by Dedra Mitchell  Feb 5, 2019

4 client objections agencies face when selling call tracking (and how to overcome them)

Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.

by Michael Saba  Feb 1, 2019

News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms

We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.

by Michael Saba  Jan 29, 2019

Unlock your sales team’s potential: Lead conversion tips from pro marketers

We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.

by Andrew Astleford  Jan 25, 2019

How suddenly losing my journalism job led to a new career at CallRail

There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.

by Andrew Astleford  Jan 24, 2019

Add clarity to your call tracking with voicemail reporting

We're excited to announce our new voicemail reporting features in CallRail, which will help marketers improve the accuracy of their call tracking data.

by Karissa Austin  Jan 23, 2019

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

by Michael Saba  Jan 21, 2019

News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars

We're starting the year off right with our 2019 marketing news roundup, where we review the top headlines and explore what it could mean for your business.

by Michael Saba  Jan 17, 2019

How to calculate ROI for campaigns, agency work, and everything in between

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.

by Karissa Austin  Jan 15, 2019

How to make your agency indispensable with data-driven marketing

Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.

by Mark Sullivan  Jan 10, 2019

What is multi-touch attribution?

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

by Karissa Austin  Jan 10, 2019

7 agency best practices to boost your marketing and earn more clients

Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.